Reg. No.

Question Paper Code : BS2166

M.B.A. DEGREE EXAMINATION, AUGUST/SEPTEMBER 2017.

Third Semester

Marketing Management

DBA 7063 — RETAIL MANAGEMENT

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PART A — (10  2 = 20 marks)

1. Define retailing.

2. What are the government policies in retail sector?

3. State the characteristics of retail format.

4. Define organized sector.

5. Write the importance of retail store image.

6. What is positioning?

7. State retail advertising.

8. What is space management?

9. Define complaints management.

10. Define shopper profile analysis.

PART B — (5  13 = 65 marks)

11. (a) Discuss the challenges and opportunities of retailing in India.

Or
(b) Describe the socio economic and technological influences on retail
management.
12. (a) Explain the different types of organized retail format with suitable
examples.

Or
(b) Discuss the MNC’s role in organized retail formats.

13. (a) Explain the internal and external atmospherics in retail sector.

Or
(b) Describe the factors to be considered to have an effective retail pricing
decisions.

14. (a) Explain in detail about retail management information systems.

Or
(b) How the retail inventory management will be executed in retail sector -
discuss.

15. (a) Describe the shopping decision process by the customers in retail sector.

Or
(b) Discuss the challenges in retailing in India.

PART C — (1 × 15 = 15 marks)

16. (a) Compare the nature of retail formats employed and their impact on retail
penetration of any two FMCG companies.

Or
(b) Discuss the types of retail formats that exist in the following product
categories.
(i) Garments
(ii) Grocery
(iii) Durable-white goods.

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2 BS2166