Professional Documents
Culture Documents
beauty
of Fashion
The what, why, who, where and when of fashion.
Javed Mohammed
k2film@live.com
A K2Vista Production
What is fashion?
It’s what
designers
create for a
select
population
which later
becomes a
trend.
Why People Wear
Clothes?
• Traditionally
clothes primarily
worn for
protection from
the environment,
for privacy and to
enhance beauty.
Why People Wear
Clothes?
Physical Needs
•Protection
•safety
Psychological Why
Needs Social
Clothing? Needs
•Identity
•Affiliation/
•Adornment fitting in
•Cultural identity •standards
Good fashion= Good
design
A combination of:
• Line
• Shape
• Color
• Texture
• Pattern
Cycle of fashion lasted
decades
• In early traditional
cultures, styling of
clothes did not
change or if it
changed stayed
for a long period.
Travel changed this
• From Baghdad to
Moorish Spain;
Turkey to Middle
East and Central
Asia.
Paris: Where fashion
began
• Chanel liberated
women from
"corseted
silhouette" and
popularized the
acceptance of a
sportive, casual chic
as the feminine
standard.
chanel
• Her influence
went beyond
clothing into
jewelry,
handbags, and
Chanel No. 5
fragrance.
Women’s liberation
• Shorter hair, disbandoned Victorian era
clothes
• Shorter skirts
• Nylon (cheaper hosiery)
• Corsets abandoned
• Alternating long hem lines, narrow
shoulders and tightly fitted bodices with
long, full, or narrow skirts.
1960’s
• In US dress-down leads
the way to informality,
comfort and athletic
look override business
attire. Grunge – a style
started by youth culture.
Messy, uncombed, not
too much effort.
2000’s
• Free-spirited:
Bohemian Chic and
Hipster - mixed
different styles from
punk, grunge, hippie,
hipsters using large
sunglasses, flowing
skirts, boots and loose
jumpers.
Fashion terminology
Designer Label
• A cross between
couture and mass
market eg Donna
Karan, Yves St
Laurent, Gucci.
Mass market
• Affordable ready-to-
wear, off-the rack high
street fashion while
trying to keep the look
of Designer or Haute
Couture eg Old Navy,
Gap, Abercrombie and
Fitch, H&M.
4 Fashion capitals
MILAN LONDON
Casual elegance Unorthodox clothes
Dior ,Chanel, Calvin
Yves Saint Klein, Ralph
Laurent Lauren
• Designer selects
theme, color,
type of fabric,
place, history,
event.
designing for
Collection
• Press and
buyers get
their first look
of the
collection at
the show.
fad
• A fashion with a
sudden burst of
popularity or
novelty that
“catches on.”
style
• Stays in
fashion over
time.
design
• A specific version
of a style.
trend
• Movement of
fashion through
market and its
endurance in
popularity.
Fashion cycle
globalization
• Democracy, media,
growth of middle class,
and spread to other
fashion centers made
fashion available to the
masses.
Fashion repeats itself
Fashion Trend Cycle
Predicting the future
• Designers have
to predict what
will be in style,
they look at past
trends, what
worked and what
else is going on
in environment to
identify trends.
Please share this with
your friends
A K2 Vista Project
k2film@live.com
Copyright 2012