Outline Volkswagen Brand

Slide 1
Good morning teacher and classmates. We are going to talk about the
Volkswagen Brand. This word means “people's car” in German. This company
was founded in 1937 in Berlin. Nowadays, it is the largest German car
manufacturer and the second largest automaker in the world.

Slide 2
Brand recognition

This brand is very strong in Europe and USA and it is growing across the
world. Volkswagen sales have had a favorable balance in terms of car sales
compared to the year 2017 -2018 with a percentage in favor of 0.2% of sales
globally.

Slide 3:
Volkswagen Brand Identity

1. Physique: Blue and white logo

2. Relationship: Family and quality oriented
3. Reflection: German quality and environmental responsible
4. Self - Image: Confident, safe and stylish
5. Culture: Innovative and global
6. Personality: Mature and valuable

Slide 4:
Differentiation comparing to competitors

1. Rich history: It has more than 80 years in the automobile market

offering quality and safety in each of its cars. One of its most
representative cars is the Volkswagen Beetle and the Volkswagen
Transporter

Slide 5:
2. Brand Portfolio: Twelve brands with an individual identity and a
common goal: mobility. For everyone, all over the world. Each
brand operates as an independent entity on the market. For
instance: Audi, Porsche, Lamborgini, etc.

Slide 6
3. Durable:Volkswagen’s are impeccably built and will last nearly a
lifetime if properly maintained. Whether it is a Jetta, Passat or
Beetle, you won’t have to worry about its longevity.
Slide 7:
4. Protecting the environment: Volkswagen wants to be a role
model on environmental issues applying a program called TOGETHER
– Strategy 2025 that includes the following target areas:
-To continuously reducing carbon footprint
-To continuously reduce harmful emissions
-To continuously reduce resource consumption
Slide 8:
Some of the reasons why customers prefer to buy Volkswagen cars are
related to the following:
The reliability of the brand, the quality of German construction, its security
features, the smartphone connection they offer and their prizes.
Slide 9:
 The first reason is that Volkswagen it is known for the reliability of its
vehicles. Every Volkswagen car is highly reliable. For instance, its
models Golf, Polo and Passat are often top the lists of the most reliable
cars in the UK.
Slide 10:
 The second reason is that The Volkswagen cars can offer typical
German build quality. Starting from the body panels, all the way to the
interiors, Volkswagen uses durable and high quality materials. Every
single part of the car can endure years of use without showing any
signs of it.
Slide 11
 The third reason because the customer prefer Volswagen car is that
Most of their vehicles can connect with your smartphone. For instance,
The VW Car-Net with App-Connect can give you navigation to your
destination, will play your music and even make calls.
Slide 12
 The fourth reason why customers prefer the Volswagen car are the
safety features built into their vehicles can help them reach their
destination safely. For example the Front Assistance, the Blind Spot
Monitor, the Back Traffic Alert and the Park Assistance,
Slide 13
 The fifth reason because the consumers prefer Volswagen son Its
several awards. Volkswagen is one of the most awarded auto brands.
For instance, the Atlas won both the 2017 Top Safety Pick and "Best
Three-Row SUV of 2017" from Cars.com