CONFIDENTIAL

INFORMATION IN THIS DOCUMENT IS TO BE KEPT CONFIDENTIAL AND FOR ONLY MEMBERS OF THE TRADE NEX TEAM. . MEMEBERS OF
THE TEAM THAT RECEIVE THIS DOCUMENT AGREE TO NON DISCLOSURE OF IT’S CONTENT.

DO NOT TRANSFER THIS DOCUMENT TO ANYONE WITHOUT THE PERMISSION OF MUYIWA O. SAMSON

BUSINESS PLAN: TRADE NEXI

Prepared by
Muyiwa O. Samson
Founder Trade Nexi

2018
EXECUTIVE SUMMARY

Summary

Trade Nexi is designed to be the future of E-commerce. We are solving the current issues E-
commerce giants such as Amazon, Ebay and Alibaba are currently having. The major
problem being high transactions fees from payment settlement fronts primarily from
Paypal and the credit/debit card companies. This is besides other hidden charges and
commissions that the Vendors pay to the E-store.
A lot of P2P and Free Markets exist already, so why are we creating another one? The major
problem is most P2P markets are focused on the novelty of Blockchain based solutions and
not on the business. Openbazaar which is perhaps the biggest market today using crypto for
transactions is dealing with the controversy of being a black-market where illegal items can
be sold. This is besides the difficulty of accessing the marketplace. .
There is a market gap today that is yet to be explored, a market place with all the pecks
Openbazaar provides with the mainstream business model Amazon, Ebay and Alibaba
implements. A market place that would not serve as a black-market, be easy to access,
cheaper, functions as a business and brings to play all the advantage Cryptocurrency based
payments have to offer.
What we are doing is simple and multi-faceted:
1. Provide a Multivendor marketplace
2. Provide an escrow payment system for our market place and one other marketplaces
can use though API.
3. Provide a cryptocurrency swap service.

Mission
To bring Onchain and Offchain solutions together in creating more profitable and secured
markets.

Vision
Growing to become one of the largest online market-place in the world.
Management Team
Trade Nexi is Founded and headed by Muyiwa O. Samson who is experienced in creating
smart-contracts which are self-executing codes that are stored and executed on
decentralized networks such as the Ethereum Blockchain. He has a deep knowledge of how
cryptocurrencies, the blockchain and ICOs work, through first-hand experience.

Co-founder and CFO is Lionel Mbopi who studied and currently works in the domain of
finance and international capital markets in Frankfurt, Germany. A great crypto enthusiast.

CO-founder and COO is Shunterio Wilson; a Blockchain Technology enthusiast and Stock
Trader and cryptocurrency trader. Bringing his experience in cryptocurrency markets and
ICO evaluations, he would be coordinating activities of team members and ensuring we are
in line with the standards expected of high-end cryptographic projects.

Co-founder and Project Manager is Saso Drobnic; he has Bachelor's degree in the field of
Business Informatics. He has a lifelong interest in new technologies and human psyche. He spent
a decade working as an IT specialist after which he worked as a freelancer, developing and
testing software, building websites, conducting workshops and lecturing.

In position of CTO is Sean Yusuf, A result-driven, customer-focused, articulate and analytical

Senior Software Engineer [at 950 Mobile Connect] who can think "out of the box". Sean's
Strengths are in Design, Integration and Problem-solving. Expert in Java, C#, .NET, PHP, Ionic,
Laravel, Node Js, MySQL and T-SQL with database analysis and design. Business plan developer,
requirements, specifications, user documentation and architectural systems research

Support Team
Tolu Oguniyi; Android and IOS applications developer [contract]
Rukky Ujara. Assistant CTO is A frontend Developer and a Computer Science graduate. She
is an expert in HTML, CSS and JavaScript.
Tope Idowu is the project Content Developer.
Suryardi Suryadi would be managing the companies Public Relations [Asia]. As an
experienced cryptocurrency trader and participant in several ICOs, he has the knowledge
and experience required to sell the project. He is an Infographic Engineer by training.
Neo Yideng Wang He is a passionate of data science and financial markets. He studied
finance in China and had the opportunity to spend a few semesters in Germany so as to
discover the German approach to finance.

Consultant Team
Oluwole Ogunmusire; MA Business and Financial Economics [Greenwich University, UK]
Barrister Daniel Emem; Legal Adviser
Products and Service

 On-Chain
 Xcrow Pay
 Xwap (Honey Comb Smart Contracts)

 Off-Chain
 Marketplace
 Coin Swap Client Side

Xcrow Pay
Xcrow pay is a smart contract enabled payment system designed to protect both
buyers and sellers and make payments transparent and safe. Xcrow pay gives multiple
levels of protection to the buyers and seller. This payment system would be available
to stores beyond our Trade Nexi market place.

FEATURES OF XCROW PAY

 Escrow protection guarantees the seller of payment and guarantees the buyer of
service or goods purchased
 Users identity protection
 Transparent transactions
 Cash back in case of frauds or disservice to customers
 Insured payments

Xwap (Honey Comb Smart Contracts)

The Trade Nexi Xwap is a coin swap service enabled by a network of smart contracts
that handle pairs of tokens while overflowing into an inter-connected web of coin
exchange on the blockchain. The smart contracts are inter-connected using
Dependencies in the solidity coding which makes them secured and only interact with
the intended smart contracts and holding addresses.
Our network of coin swap smart contracts is aptly named the Honey Comb because it
works just like a bee’s honey comb; the network is composed of packets of smart
contracts with linked holding addresses for the swap coins. Each smart contract is
able to transfer given tokens to another smart contract that is in need of the tokens
to execute exchanges –all in a network matrix. But why use this method?

FEATURES AND ADVANTAGES OF THE HONEY COMB SWAP DESIGN

 Immutable: the Xwap honey comb cannot be shut down. Even if our web access
to the exchange suffers a down time or goes offline. The Honey comb remains
online as long as the ethereum decentralized network is online.
 Dynamic access: the exchange can be accessed using any ethereum Integrated
Development Environment [IDE] such as Remix or Client-side Interface such as
My Ether Wallet [MEW]. Easy to access and explore.
  Really simple: we are using a very simple and direct approach which can be un-
derstood by anyone. How simple? Just send the amount of tokens you wish to
swap to the swap address and you get the alternate paired token/coin sent im-
mediately to your wallet.
 Low gas cost: because of the simplicity of the smart contracts, execution requires
really low gas fees as there are no multiple stages of function executions unlike
most other coin swap contracts that goes through multiple stages of contract
execution which costs the user a lot of gas fees.
 It is fast, it is Instant: with the simplistic design, it is simply an instant exchange.
 Secured: you cannot send a wrong token/coin to a wrong contract address. With
logics included in the coding of the smart contracts, there are checks that ensure
your transaction goes as it should go.
 Zero Risks: because the transfers are instant, you don’t have to worry about your
tokens being in the hot wallet of an exchange or lose of control of where your
coins go. You trade directly with the smart contract.

Multi-Vendor Marketplace
Open Market Place for peer-to-peer trading using an open auction system that is
regulated and executed by a smart contract that is ran on the block-chain. With
the use of smart contracts, trading would be executed more quickly and the sellers
can be more confident that the bidders have the worth to make the purchase if
they eventually win the bids. Using what we call proof-of-worth [POW], bidders
would only be able to bid based on the worth of the cryptocurrency they hold in
the wallet address they use in participating in the bid. This would be possible
through the smart contract. Winning bidders would be debited of the amount they
bid and money placed in escrow wallet. This provides funds security for the
buyers and funds would be released to the seller after he makes delivery of the
physical asset to the buyer.
Buyers are rewarded through a Profit Sharing Ratio [PSR] which is determined by
the trade volume shares of the buyers.
The Smart Contract maps and keeps a record of all trades which we can use to
make an external call using a function in the smart contract. This would be used to
distribute profits to users.
Cryptographic Token
The NEXI Token would be the official cryptocurrency of the project, other
cryptocurrencies would be traded against the Nexi Token. Trades would be executed
with the Nexi Token and users would not be able to access some key services if they
do not hold the Nexi Token in their wallet. Rewards and dividend shares would be
paid using our Token.

Target Users/Customers
1. Export commodity traders
2. Cryptocurrency traders
3. ICO holders
4. Alt Coin Companies/projects
5. General Personal Assets/items traders
6. Programmers
7. Writers
8. Creative content Developers

Locations and Facilities

We plan to register our business and have offices in Lagos, Europe, Singapore and the
United States of America.

Financial Forecast
The company expects to reach an average of 3,000 to 5,000 users per day within the first 6
months from launch. This is a very conservative figure as similar projects to this such has
Bancor Network, Ox Protocol and PandiX all had over 10,000 daily users from the very first
month after launch. This is possible because of the very volatile and dynamic market flow
that exists in the cryptocurrency market where users and investors are in constant search
for the next big break. Having a huge market capitalization of over $200 Billion and only a
handful of viable projects with minimum viable products, makes it easy to grow quick in
this market when a company ticks all the boxes an investor that proves market viability.
We would be listing a minimum of 100 Cryptocurrencies on our exchange; we are
projecting a monthly revenue generation of about $150,000 minimum charging about
5cents minimum per transaction just from our exchange services. Revenue would also be
generated from the Auction charges and from Alt Coin Listing Fees. This revenue projection
is expected to be effective after 6 months of launch and expected to grow geometrically as
our online trading platform becomes popular and user base grows. Our major competitors
transact an average of $30 Million every day and take profits ranging from 0.1%-1% of this
traded volume every day.
 FINANCIAL FORECAST
Year 1 Year 2 Year 3
REVENUE GENERATED
DIRECT COSTS
GROSS MARGIN
GROSS MARGIN %

GENERATED REVENUE
SOURCES Year 1 Year 2 Year 3
CRYPTOCURRENCY EXCHANGE
COIN LISTING
AUCTIONS AND ASSET
TRADING
ICO
TOTAL
DIRECT COSTS/ EXPENDITURES
EXPENSES Year 1 Year 2 Year 3
DEDICATED SERVERS HOSTING
STAFF SALARIES
CUSTOMER DIVIDENDS
RENT
MARKETING
CONTENT DEVELOPMENT
COUNTER-HACKING SECURITY
R&A
TAXES AND LICENCE
OTHERS
TOTAL
Financing
An average ICO launch costs about $50,000 to $100,000 to implement just to build with
smart contract development and frontend development with interfacing taking over 80% of
this cost. Designing, coding and deployment of a decentralized exchange and a front end
inter-phase would cost another additional $100,000 in the least. We have devised a means
to really cut down the cost of this project despite the fact that we are creating a market
place, a high frequency trading platform and a digital sharing hub, we would still be
spending much less in actualizing our goals.

Required Funds
Budget [Minimum Setup Budget]
Setup Budget
SN Item Description Unit Quantity/Duration Total Cost
Cost

1 Token Smart This Smart Contract is would 1 Done $1,100

Contract create our spendable,
transferable and identifiable
cryptocurrency on the
blockchain. This smart
contract also executes our ICO
receiving funds on our behalf
and transferring the tokens to
participants that participate in
our ICO.

2 Auction Smart This Smart Contract would 1 In progress $5,240

Contract enable Sellers to place their
properties and assets up for
auction and bidders can bid all
through this contract. The
contract eliminates the
incidence of dud bids and
because bids are verified
through the contract, there is
no chance for spammers to
participate in the auctions.

3 Coin Exchange This smart contract would 1 In $10,300

Smart Contract enable all ERC20 token trading
progress
and exchange while also
solving the problem of low
liquidity and delays
experienced in coin swaps. We
would be feeding the exchange
with highly demanded alt
coins and provide liquidity for
 quick swaps.

4 Graphic Content Graphic Content Development $887 $887

Development
Designs,
Trademarks,
GUI

5 Web Hosting Web hosting to handle High- $120 12 $1,440

Volume traffic. Minimum 80Gb
months
Bandwidth for a start and
advancing to unlimited
Bandwidth.

6 Office/ Work -- -- --
space

7 Android App $851 $851

8 IOS mobile App $851 $851

9 Marketing $50,000

10 Database $1,460 1 $1,460

Computer and 2
independent
backup
Storages

Internet $28.57 2months $57.14

bandwidth for
testing and
deployment

Legal fees $2,500

Ethereum for $100 $100
Gas fees

Miscellaneous Logistics, repairs, emergencies $~5,000

etc

TOTAL $79,786.14
Equity and Shares
TOKEN AND REVENUE ALLOCATION
Token Share CROWD-SALE Revenue Annual Revenue
Distribution Distribution
Distribution

TOTAL 1,000,000,000 $13,900,000 100% after tax

% UNITS % AMOUNT % AMOUNT

CROWD-SALE 50.8% 508,000,000

[Public]

Management 28.2% 282,000,000

Frozen Reserves
Utilization Of CROWD-SALE Revenue And Annual
Pre-CROWD- 10% 100,000,000 Revenue Generated only Effective After CROWD-SALE
SALE/Private
Contributors

Customer 6% 60,000,000
Stimulation
Dividends

Price Ballast 5% 50,000,000

Reserves

Exchange 40% 21%

Liquidation
Token would only be
Development distributed before 8% 8%
CROWD-SALE
Marketing and 5% 5%
Promotion

Operations All Trade Nexi tokens 12% 12%

recaptured in from our
Dedicated trading platform would 1.1% ~ Goes into
Operational
Servers/Bullet- be valued and calculated cost
Proof Hosting as part of revenue
generated
Reinvestment 1% 12%

Facilities and 6.3% ~ Goes into

Operational
Infrastructure
cost

Consultation 0.08% ~ Operational

 cost

Affiliate 1.6% 1.6%

Marketing

Management 6% 14%
Share Dividends

Customer/Users 10% 33%

Loyalty Reward

Licensing 0.1%

Business Expansion 5% 6%
& Asset Acquisitions

Revenue Reserve 3.8% 2.4%

Tax CROWD-SALEs are not As

taxable. CROWD-SALEs are applicable
considered as Crowd
funding/Contributions

Technology
Project Would Run on the Ethereum Block-Chain. All Technology and tools used for our
development are Open-Source and from the MIT Free License. We are deploying the
following technology and services in the execution of our project:

 Ethereum Protocol
 Solidity
 Metamask
 Truffle Suit
 Etherdelta open-source code
 Web3.js
 Etherscan API services
 Infura API services
 Zeppelin
 Ropsten
 Etherwallet

Intellectual Property
We would make all our codes Open Source with an official github repository and all
deployed codes would be verifiable on Etherscan. We shall also apply for the MIT free
License.
Future Products and Services
 Direct Bank Deposits: We would work to partner local banks around the world to
enable our users buy tokens directly from their banks and make cash withdrawal
directly converting their cryptocurrencies to cash.
 Custom Business Solutions: We would make it easy for businesses to use
cryptocurrencies to transact creating custom business portals for their businesses.
 Trade Nexi Block-Chain: We would build our own network of nodes and servers to
host other decentralized projects.

Market Overview
The Cryptocurrency Market is a highly volatile market with sudden changes in prices of
cryptographic assets. The market is still largely unregulated and even banned in a few
countries. Many countries Including the United States, Britain, Japan, South Korea etc. are
accepting Block-chain projects and require them to be licensed and taxed which is gradually
bringing stability to the cryptocurrency market, though this regulations made the market
experience a deep dip in capitalization, but these regulations has brought relative stability
to the market.

Market Needs
Investors and general users of cryptocurrencies are in constant search for projects that are
not just good on paper, but projects that have real life business viability. There is a drastic
shift in focus of investments into projects that can promise true profitability.

Challenges
1. Blockchain is still in it’s developmental stage.

2. Volatility of cryptocurrency prices.

3. Competition from Multi-Billion Dollar companies.

4. High cost of publicity and marketing at inception to give the project an edge.

5. Users adoption still at early stage.

Marketing and Sales

Overview

Positioning
The largest concentration of cryptocurrency users and investors get their information from
  Bitcointalk.org

 Reddit.com

 Twitter.com

 Telegram

 ICO blogs and review sites such as icoholder.com icobench.com etc

We would exploit this avenues and platforms to reach millions of cryptocurrency

enthusiasts and investors. We would have presence in these key places.

Pricing
The Value of our Tokens would be determined by demand. Our work is to create and
discover demand for the services we render which in turn would directly influence our
token prices.

Promotion
Social Media, Google Ads, Expo participation, Conferences etc

Merchandize and Souvenirs Branding: Shirts, Caps, Stickers etc

Distribution
Distribution would be through our ICO and Bounty where we give out free tokens for users
to carryout promotional tasks for our project

Strategy and Implementation

Milestones
 Documentations

 Design

 Smart-Contract Development [codes]

 Web Development

 Testing and Debugging

 Mobil App Development

 Announcement and Launch

 Pre-Ico and Private Investment Drive for $100,000

 ICO and Public Investment Drive for $24million

  Review and Relaunch

 Partnership Drive

 Conference

Competitive Edge
Differentiation

Innovation:

Operational efficiency

Strategic Alliances
We would be hosting hundreds of Alt Coins on our Exchange, this would translate to a
working relationship with these projects for us to promote them and enable their
cryptocurrencies to be tradable on our exchange.

We would also be in partnership with businesses and other blockchain projects.