Business Plan - Introduction

Andy Poultry Farm has found several objectives which the business will seek to accomplish.

We wish to:

 Become the leading suppliers of poultry as we try to supply poultry eggs, meat and other

poultry products in the Caribbean.

 To ensure that we supply assurance about the safety of our managers, workers, customers,

and surrounding community.

 Working effectively and efficiently while reaching a position of sustainable profitability.

 Creating training programmed that will aid in developing our business with the

consideration of neighborhood competitors.

 To ensure that we make availability of healthy chicks.

Andy Poultry Farm hopes to use this business model as a form of promoting our products

and services straight to the consumer. One of our main aim in using this model, is to ensure our

company takes full advantage of the affordable marketing strategy, i.e., the influence of social

media marketing to promote our products and services. We hope this new way of advertising and

distributing our products will allow us to communicate and build relationships ‘directly’ with our

valued consumers.

Thus, this paper will look at the alternative solutions or strategies that Andy Poultry Farm

will use to operate daily. Additionally, it will present an implementation plan which will include

short, medium, and long-term actions for the company. Finally, it will present a conclusion.
As we embark on the mission to be the top producer of poultry products in Grenada, we hope that

our overall strategic plan to enable our organization to achieve, maintain and manage our continued

success in the industry. The downside to this aim is that the Grenadian economy does not always

present a stable and predictable environment. Instead, in the real world—where real situations

occur—our organization will face situations that will depend heavily on our executive experience

to handle those unstable and unpredictable situations. That is why, it is important for us to

understand the concepts of intended, realized and emergent strategies. Within our intended

strategy, we will deal with the intentions we laid out in the earlier chapter which covers Solorganic

Poultry Inc strategic plan. Our strategic plan is a rough strategy that intends to keep our

organization on track.

In the case of emergent strategy, we recognition that these are rigid situations that arises

despite our initiative in putting plans in place through the use of a risk analysis doesn’t always

work in the real world where there are increasing uncertainty and unpredictability. As new

business enters the industry, new diseases arises, and other unexpected challenges, threats, and

opportunities; we hope to respond Instead, we will embrace a continual process of learning,

revision and research and development as we take initiatives to prepare our organization for these

shortfalls.

Thus, as we face the real and practical situations presented in our intended and emergent

strategy, we hope to continue our pursue in rectify and developing new ways when overcoming

shortcomings that may impact our overall business strategy.

The company will assign a marketing and distribution officer to ensure that the promotion efforts and

branding of the company are well executed for customers to identify.

In most other cases, however, firms’ original intended strategies are lost during its journey. The

abandoned sections of the original and intended strategy are known as non-realized strategy.

Following is an example of successful non-realized strategy.