VIKAS DHAND

Kharghar, Mumbai
Phone: 09160053388
E Mail: dhandinsiib@gmail.com, looking4dhand@yahoo.co.in

PERSONAL DETAILS

Date of Birth : 25th September’ 1980

Nationality : Indian
Marital Status : Single
Leisure & Interests : Reading, Travelling and Bonsai making
Permanent Address : Ward No 13, Uttam Nagar, Near Grain Market, Khanna, Dist
Ludhiana. 141401, Punjab

EDUCATION

2007 PGDABM
Symbiosis Institute of International Business, Pune
2005 Bachelors of Agricultural Sciences major Crop Sciences
Punjab Agricultural University, Ludhiana

CAREER SUMMARY:
SUMMARY
Rich experience of all verticals in very short span of time. Expert in Buying & merchandising of
Food & Grocery. Sales orientation via planning & forecasting based upon history for all section.
Team management, inventory planning, BTL planning & top & bottom line achievement etc.
Developed the Institutional Business to 10% of the total business.

Achievments:

♦ Presented the concept of vendor loyalty program to CEO of HyperCITY Retail India ltd and well
appreciated by Business heads.
♦ Revamped the supply chain process of ExpressCITY in Jaipur.
♦ Implemented the idea of Expiry tracker in warehouse for FIFO management.
♦ Managed deliveries of Hyderabad hypermarket in record time from all the partners.

EXPERIENCE

HyperCITY Retail India Limited- Asst Sourcing manager Food & Grocery
Role:
 Monthly allocation of budgets, inventory tracking, top line & bottom line achievements.
 Constant vigil on commodities like rice, oil and flours.
 Planning of Wet sampling to lift the categories.
 Finding new categories and plans to increase the size of categories.
 Activation of Promos exclusive and generic for account.
 Master updating and range review as per sales and customer demand
 Planning monthly promo calendar and efficacy testing of promos for CP offers, exclusive and
kitting offers.
 Liquidation plans for dead inventory, near expiry and slow movers
 Visibility planning and sales of space on hire.
 Planning & Execution of BTL activities.
 Review on packing and transportation of In-house brands for better results.
 Gondola and fixtures planning on cycle basis to generate revenue and better opportunities to
business partners.

Wadhawan Food Retail Pvt Ltd-Buyer- Nov 2008-till April 2009- Mumbai
Role:
 Work for Hypermarket for food division FMCG strategic phase.
 Catchment area analysis for upcoming Hypermarket.
 Planning for margin mix.
 Margin fixation with FMCG companies for Hypermarket
 Budgeting for FMCG food division for CAPEX requirement
 Direct import planning for FMCG foods from Singapore.

HyperCITY Retail India Limited- Merchandiser & Planner-July 2008-Oct 2008.- Mumbai
Role:

HyperCITY Retail India Limited as Asst Buyer (Dairy, frozen)- March 2007 to June 2008 -
Mumbai

TRAININGS
 Attended two months on Floor Training for store operations under different verticals like Visual
Merchandising, Marketing, Receiving and Warehousing, Customer service, Loss Prevention and
cash counters.
 On Job Advance excel training by Pragati Software’s
SUMMER INTERNSHIP

Title : Market Entry strategy in Cold Chain- (Samsung Singapore)

Organisation : Global Agri Systems Pvt. Ltd (Formerly known as Cebeco India Pvt ltd)
Duration : April 06– Jun’ 06
Scope :
 To capture the market size and no of players in Cold Chain market of India.
 To find the scope of Client company in Cold chain market
 To find the major clients and cities of operations for Client company
Results :
 Indian Cold chain market is fragmented with size of more than 290 Cr ( 29% of Indian
refrigeration market) including organised and unorganised players
 Mumbai and Delhi NCR region are holding the major transportation services for cold chain
 Chocolates, Ice Creams, Meat and Pharmaceutical companies are the major clients
PROJECTS & LIVE ASSIGNMENTS
 Live projects- Database management and feasibility of Fair for Medicinal and Herbal units in
Pune.

 Marketing Management Project - “Industry Analysis of Dairy.”

 Applied Marketing Research – “Setting up of Medicinal Plants Unit near Pune ”

 Export Potential Analysis – “Basmati Rice.”

 Business Environment – “Self Help Groups In India”.

 SCM in Retail (Company specific)- Shoppers’ Stop

AWARDS & ACHIEVEMENTS

 Handled the Placement activity in SIIB as student placement co-ordinator
 Took counselling of Graduation students in PAU for career opportunities in Management
studies.
 Represented college in extempore in inter-college competition for Youth festival.
 Attended Republic day parade training camp in Doraha.
SKILLS
 Analytical Reasoning and Data Analysis skills.
 Result Oriented
 Exemplary organizational and communication skills.
 Exceptional Interpersonal Skills.

SOFTWARE SKILLS
 Good knowledge of Excel
 INTACTIX
 JDA- ERP module
 SPSS