Professional Documents
Culture Documents
Characteristics-
Culture
The set of basic values, perceptions, wants, and behavior learned by a
member of society from family and other important institution.
Subculture
A group of people with shared value systems based on common life
experiences and situation.
Social classes
Relatively permanent and ordered divisions in the society whose members
share similar values, interest and behaviors.
Reference group
Two or more people who interact to accomplish
individual or mutual goals.
Family buying decision: Depending on the production and situation, individual family
members exert different amount of influence.
Role of status: A person belongs to many groups-families, clubs, organization. The person
position in each group can be defined in terms of both role and status.
Age and life cycle stage: People change the goods and services they buy over their life times.
Occupation: A person’s occupation affects the goods and services bought.
Life style: People coming from the same subculture, social class, and occupation may here
quite different lifestyle. Life style is the person’s pattern of living as expressed in his or her
psycho graphics.
Perception: The process by which people select, organize, interpret information to form a
meaningful picture of the world.