Mobilink Presentation - Presentation Transcript

1. Presentation Group members are Fawad Akbar MBA 1 Rozeena

Shaheen MBA 1 Rizwan Hadi BBA 1 Parwaiz MBA 1
2. Company Background & History
o Pakistan Mobile Communications Limited , better known as
Mobilink GSM .
o Mobilink has 28.24 million customers by March 2009.
o Mobilink's Head office is located in Mobilink House, 1 A
Kohistan Road, F-8 Markaz Islamabad.
o Mobilink started operations in 1994 as the first GSM cellular
Mobile service in Pakistan.
3. Company Background & History Mobilink started operations in 1994 as
the first GSM cellular Mobile service in Pakistan by MOTOROLA
Inc.later it was sold to Orascom, an Egypt-based multi-national
company.
4. MISSION STATEMENT “ To be the unmatchable mobile system of
communications in Pakistan this provides the best value to its customers,
employees, business partners and shareholders
5. MOBILINK'S VISION “ To be the leading telecommunication services
provider in Pakistan by offering innovative communication solutions of
our customers while exceeding shareholder value and employee
expectations”
6. MOBILINK'S VALUES
o Total Customer Satisfaction
o Business Excellence
o Trust & Integrity
o Respect for People
o Corporate Social Responsibility
7. ORGANIZATION STRUCTURE Total Strength of Employees: Over
all: (Total 4500) Top Managers 75 Middle Managers 750 Line Managers
3675
8. ORGANIZATION STRUCTURE TOP MANAGERS President and
CEO Rashid Khan Chief Information Officer Tariq Rashid V.P H.R,
Administration & Security Ali Raza Mehdi
9. ORGANIZATION STRUCTURE TOP MANAGERS Vice President
Marketing Bilal Munir Sheikh Vice President Customer Care Irfan
Akram Vice President & Head of Broadband Business Division. Mustafa
Peracha Vice President Corporate Affairs Agha Qasim
10.Product line and Categories Mobilink offers both Pre-paid and Post-paid
services. indigo JAZZ Post-paid Pre-paid
11.Mobilink Indigo and jazz have 15 more products given below
o Mobilink Indigo
o Mobilink Jazz
o Mobilink Black Berry
o Mobilink PCO
o Mobilink Wi MAX
o Mobilink TV
o Mobilink Game

Product line and Categories

12.
o 8 Jazz Cricket SIM
o 9 Conference Bridge
o PSO Cards
o PIA Reservations
o Stock Watch
o Fax Mail
o Corporate SMS
o SMS Advertiser

Product line and Categories

13.VALUE ADDED SERVICES 1 . 1 GPRS. 2. 2 Mobilink Mustt

Services. 3. 3 SMS Messaging. 4. 4 Power Tools. 5. 5 Chat
Services. 6. 6 Dedication Services.
14.VALUE ADDED SERVICES 7 Power Tools. 8 Mail Services. 9 Info
Services. 10 IVR Ring tones/Logos. 11 On Call Services. 12 Missed Call
Alerts
15.PACKAGES
16.Post-paid plans 100 Package 400 Package Pricing Strategy of Mobilink
Sms all network 0.2 Other operators 1.50/min Call <Mobilink> 1.25/min
Free mins 100 Line rent Rs 100 Sms all network 0.75 Other operators
1.50/min Call <Mobilink> 1.00/min Free mins 400 Line rent Rs 400
17.Post-paid plans 900 Package 1500 Package Sms all network 0.75 other
Network 1.50/min Call <Mobilink> 0.75/min Free Gprs 100 MB Free
mins Rs 900 Line rent Rs 900 Sms all network 0.50 other Network
1.25/min Call <Mobilink> 0.50/min Free Gprs 250 MB Free mins Rs
1500 Line rent Rs 1500
18.Post-paid Plans Unlimited Package Basic Premium Sms all networks
0.20 0.20 Other operators 1.05/min 1.05/min Call <Mobilink> 0.30/min
 0.30/min Free GPRS - Unlimited Free sms <Mobilink> 1000 1000
<Landline> 1000 1000 Other operators <Mobile>1200 1200 Free minuts
<Mobilink> 2800 2800 Line rent 5,000 6,000
19.International Dialing Prepaid Price Plans Package Zone 1 Package Zone
2 Rs 2.35/min Jazz Budget Rs 3.00/min Jazz Ladies First Rs 3.00/min
JazzOctaine Rs 2.35/min Jazz Easy Rs 8.00/min Jazz Budget Rs
8.00/min Jazz Ladies First Rs 8.00/min JazzOctaine Rs 8.00/min Jazz
Easy
20.International Dialing Prepaid Price Plans Package Zone 3 Package Zone
4 Rs10.99/min Jazz Budget Rs10.99/min Jazz Ladies First Rs10.99/min
JazzOctaine Rs10.99/min Jazz Easy Rs17.00/min Jazz Budget
Rs17.00/min Jazz Ladies First Rs17.00/min JazzOctaine Rs17.00/min
Jazz Easy
21.International Dialing Prepaid Price Plans Package Zone 5 Rs20.00/min
Jazz Budget Rs20.00/min Jazz Ladies First Rs20.00/min JazzOctaine
Rs20.00/min Jazz Easy
22.INDUSTRY LIFE CYCLE
23.MARKEITNG STRATEGIES Product In the maturity stage they have
modified the brand JAZZ and INDIGO. Jazz is widely available in more
than 5000+ cities, towns and villages with service code (0300,
0301,0302,0303,0306,0307 and 0308) Mobilink another brand INDIGO
is also having good recognition in the market.
24.Price In this stage they had not as lowered down their price of Sim and
the calling charges, like their competitors (UFONE, TELENOR, and
WARID) had done. Because they want to get more of the profit.
25.Promotion In the maturity stage, the company is using different
promotional strategy to retain the exisisting customers and to attract the
competitor’s customers. Mobilink has made the ads in which they want
to portray the image of Mobilink with the Pakistan.They have made the
ad in which NAJAM SHIRAZ sung a song “Hum Bolain Mohabbat ki
zaban”.
26.Place The distribution channel of Mobilink also are.. Manufacturer
Retailer Consumer Manufacturer Franchiser Consumer Manufacturer
Jobber Consumer
27.Mobilink Management Style Strategic Business Department Business
Communications Department Project Management Department
Operations & Customer Care Department IT Department Creativity &
Content Management Department Finance & Accounting Department
Administration & HR Department
28.SWOT ANALYSIS THREATS OPPORTUNITIES WEAKNESSES
STRENGTH
29.Market Share 31.7% Mobilink 31.7% Zong 6.1% Warid 18.8% Telenor
21.6% Ufone 21.5%
30.BCG GROWTH SHARE MATRIX
31.Star -(High Growth, High Market Share) • Jazz One Cash Cow-(Low
Growth, High Market Share) • Jazz Ladies First • Mobilink Indigo • Jazz
Budget
32.Question Mark-(High Growth, Low Market Share) • Jazz Easy •
Mobilink PCO Dog-(Low Growth, Low Market Share) • Jazz Octane
33.CORPORATE SOCIAL RESPONSIBILITY Mobilink believe CSR to
be a continuing commitment by our company to contribute to economic
devolvement while improving the quality of life of our workforce, their
families, the community and society at large.
34.THANK YOU