QUESTION BANK – SYBMS – MARKETING MANAGEMENT

1. What is Marketing? What are the main features of marketing?

2. What are the main functions of marketing?
3. Differentiate between marketing and selling.
4. “Marketing is often misunderstood as advertising or sales promotion”. Explain
giving examples.
5. Explain the various concepts of marketing: production,product,selling,marketing
and societal marketing.
6. List the various factors affecting marketing environment and explain each of the
macro and micro environmental factor with examples.
7. What do you mean by market intelligence?
8. Describe the importance of Marketing Research
9. What are the main objectives, advantages and limitations of MR?
10. Differentiate between MR and MIS.
11. Explain the impact of following environmental factors on marketing of a product:
Political, Socio-economical, Competitive, Regulatory, Technical, and
Demographic.
12. What is marketing mix? What are the various elements of marketing mix?
13. “Marketing mix is a combination lock which needs to be opened for the
successful marketing of any product, service or idea”. Explain
14. Explain the importance of the sub-variables of product-mix and price-mix.
15. What is market segmentation? Explain the need and importance of segmentation.
16. What are the various bases of segmenting the market for a product?
17. Explain the psychographic segmentation and socio-economic segmentation with
examples.
18. Explain the demographic and behavioral segmentation with examples.
19. Explain the importance of segmenting and targeting.
20. Write a detailed note on STP giving examples.
21. What is Product Positioning? How will you Position your new branded milk in
the market?
22. Discuss a few brands from real examples who managed to position itself
successfully.
23. What are the main targeting strategies? Explain each with examples.
24. Explain the following targeting strategies:
• Concentrated Marketing strategy
• Differentiated marketing strategy
• Mass marketing Strategy or Undifferentiated Marketing Strategy
25. What are the prerequisite of a good segment? What are the limitations of
segmentation?
26. Segment your market for the newly launched premium luggage product.
27. Bring out the importance of Packaging. What are the main primary and secondary
functions of packaging?
28. What are the prerequisites of a good packaging?
29. “Brand is a very important part of the product.” Explain.
30. Differentiate between Brand name and Trade mark
31. Explain the various stages of product life cycle with diagram and example.
32. What are the alternative pricing methods available to the marketer?
33. List the factors needed to be considered before finalizing the pricing policy for a
product?
34. Differentiate between price skimming and price penetration strategy.
35. What are the factors affecting the selection of channel of distribution?
36. “Can we eliminate the intermediary from the distribution process?” justify your
argument.
37. What are the advantages of having wholesalers and retailers? Explain the role of
Agents and Brokers.
38. differentiate between Push strategy and pull strategy
39. suggest suitable channel of distribution for your perishable product
40. Bring out the importance of promotion in marketing.
41. Differentiate between advertising and sales promotion
42. Differentiate between advertising and personal selling
43. Differentiate between advertising and publicity
44. Differentiate between advertising and public relations
45. Write a brief note on buying motives and selling points
46. What steps are followed in a selling process?
47. Design a promotional program for your newly launched HD-LCD TV
48. Explain the role of mass media in promoting a product. What are the various mass
media used for promoting a product?
49. Write a brief note on marketing ethics
50. “Ethical practices are of immense importance in the competitive market.” Do you
agree? Justify.
51. Write a brief note on E-marketing
52. What is IMC(Integrated Marketing Communication). Explain the process of IMC
53. How does service marketing differ from product marketing?
54. What is consumer behavior? Explain dissonance reducing behavior of consumers.
55. Explain various types of consumer or buyer behavior
56. “Practicing ethics in marketing doesn’t always mean sacrificing profits.” Explain.