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company founded in 1932. Revlon operates as one of the world's leading cosmetics
companies and markets its products in over 100 countries under such familiar
companies have long been trying to formulate an indelib le lip color that does not dry
out the lips and stays on for hours; the Revlon Colorstay lipstick delivers on its
promises.
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In 1932, Revlon was founded in the mid st of the Great Depression. Two brothers
named Charles and Joseph Revson had an idea to create nail polish using pigments
instead of the normal dyes. They believed this would make the polish last longer and
would allow for a larger variety of colo urs. To come up with their formula, they
partnered with a local chemist named Charles Lachman. Using the Revson name,
plus an "L" for Lachman, they named their ne w nail polish company "Revlon." Within
6 years, the 3 men had turned Revlon into a million -dollar company, selling only their
special nail polish. In 1940, Revlon offered an entire manicure line, and added
lipstick to the collection. In 1994, The ColorStay line of longlasting cosmetics was
introduced with the debut of ColorStay lipsticks, which soon captured the top spot in
its category. As more women began working, they needed makeup that stayed on all
day. This has led Revlon to develop its ColorSta y product lines.
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quality products at affordable prices. The company believes the key to staying on top
is knowing the consumer, the markets, and the science. For example, aging women
need products that are different from those of teenage girls, so Revlon developed
product lines for each of those markets, as well as cultivating ethnic markets.
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During the 1950s, Revlon began to sell its products overseas, it took a bold
audiences loved the "American look" and became loyal Revlon customers. Since
that time, the company has relied heavily on modelling contracts with female
supermodels. Some of the most iconic ads include the Cindy Crawford makeup ads
of the 1990s.
In the mid 1990s, Revlon's basic business strategies were to introduce new
products with unique consumer benefits. One of the most successful examples of
this strategy was Revlon's first "won't rub off, won't kiss off" lipstick in 1993. The first
Revlon product in this area was the Ultima II Lip Sexxxy brand. Following the
success of this product, Revlon expanded distribution of the product and introduced
quickly became the bestselling lipstick brand in the U.S. mass market.
Despite the successful campaigns of the 1980s and 1990s featuring models,
Revlon decided to drop fashion models and focus on movie stars, among them Halle
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Stays on for hours, in which it stays comfortable and wears beautifully for hours .
Moisturise your lips that makes your lips soft and smooth. NO kiss-off means when
kissing a person with this product, the lip stain will not stick on the face . The product
will not rub-off, where it does not feather or fade; no touch -ups required, even after
meals or kissing. It takes less effort to check up on your lipstick in the mirror. And
also, the product is suitable for working women because they need makeup that is
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Introducing new & improved Revlon Colorstay Lipstick with Aloe and Vitamin E.
To show that by kissing the boy/men with Revlon Colorstay lipstick, it will make them
happy and satisfied since their faces are not left with lip stains. To show that the
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The ad is targeted to women from 25 years to 50 years and women from different
ethnic backgrounds. The target audience for the ad is mainly based on the age,
status and ethnicity of the talents/characters that are portrayed in the ad, which are
Cindy Crawford, a few young women and an older woman . And also, the ad is
targeted TO women but it is FOR the men, as it benefits them as well. In which,
kissing the boy/men with Revlon Colorstay lipstick, it will make them happy and
satisfied since their faces are not left with lip stains.
Celebrities
The ad used famous supermodel Cindy Crawford, actors John Saxon and David
Alan Nelson, and twin brothers Drew & Derek Riker from the Amazing Race to
Tagline
³NO kiss-off´ tagline is used/mentioned in the ad. The talents i n the ad voiced out
the tagline ³NO kiss-off´, in which means by using this product, lip stains is not visible
In the ad, Cindy Crawford kisses the boy and men on the cheeks. And
apparently, there is no lip stain on their faces and her lipstick is not smudged or
smeared off. In the end, it makes the males happy and satisfied since their faces are
not left with lip stains. And also, keeps the women happy and satisfied too since thei r
Ethnicity
Ethnicity is shown through the young women in the ad to show that the product is
suitable for women from different ethnic backgrounds . For example, the women used
in the ad have different hair colour and skin colour from each other, but they still look
Colours
Instead of using colours, the ad used the colour white as its background to make
Convenience
The first part of the ad shows the talents in their formal clothes while wearing the
lipstick and for the second part of the ad shows the talents in their casual clothes
also, while wearing the lipstick. The particular scenes portray convenience as
women are able to wear the lipstick either to work or just to go out shopping.
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topcoat. To show that the lipstick does not feather or fade; no touch -ups required,
even after meals. To show that the lipstick stays comfortable an d wears beautifully
for up to 6 hours.
women. The target audience for the ad is mainly based on the status of the
Celebrity
The ad used famous celebrity, Jennifer Connelly, whom is a modern woman, wife,
mother and an actress and her successes complement the spirit of the Revlon
brand.
Storyline
In the ad, the talent checks up on her lipstick at her reflection on the toaster in
the morning. During night time, in a candle-light restaurant, talent is having dinner
and apparently, her lips are still not faded after hours and probably after eating . Her
lipstick is still a bright red as before. The ad shows a ³before and after´ effects on the
lipstick to show that the product actually works well even after a long day of work.
The settings of the symbolise glamour and elegance and this is shown through
Jennifer Connelly¶s outfit and the place that she is eating, which is the candle-light
restaurant.
! http://en.wikipedia.org/wiki/Revlon
! http://www.fundinguniverse.com/company-histories/Revlon-Inc-Company-
History.html
! http://www.ehow.com/about_5035336_history -revlon-cosmetics.html
! http://www.fragrancex.com/products/_bid_Revlon -am-cid_perfume-am-
lid_R__brand_history.html
! http://www.revlon.com/Revlon-Home/Products/Lips/Lipcolor/NEW -ColorStay-
Ultimate-Liquid-Lipstick.aspx
! http://www.revlon.com/
! http://www.suite101.com/content/revlon -colorstay-ultimate-lipcolor-a195413
! http://www.bellasugar.com/Reader -Review-Day-Revlon-ColorStay-Ultimate-
Liquid-Lipstick-3564526
! http://www.wwd.com/beauty-industry-news/revlons-one-step-to-long-wear-lip-
color-2076138/
! http://www.celebrityfashionperfume.com/news/tag/revlon/
! http://www.revlon.com/Revlon-Home/Revlon-Corporate/RevlonHistory.aspx#1
! http://adtunes.com/forums/showthread.php?t=98495
! http://www.wwd.com/beauty-industry-news/revlons-one-step-to-long-wear-lip-
color-2076138/
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(produced by Revlon)
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