Professional Documents
Culture Documents
(Bikaji)
Titled
Award of degree of
2008-2010
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The First chapter of the study is Introduction, which includes
the Knowledge about the Bhujia industry, and the Introduction of
the Company and attached with the History of the Bikaji. This
chapter also includes the Awards and Recognition of the Bikaji.
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THE EXECUTIVE SUMMARY
PROJECT UNDERTAKEN BY ME
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ACKNOWLEDGEMENT
[MANISH AHUJA]
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TABLE OF CONTENTS
01 INTRODUCTION
02 PROJECT PROFILE
05 CONCLUSION
SUGGESTIONS &
06
LIMITATIONS
07 SWOT ANALSIS
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CHAPTER 1
INTRODUCTION
The raw materials required for industry are lentils, edible oil
and condiments. While lentil is grown in Western Rajasthan i.e. in
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districts of Barmer, Jaisalmer, Bikaner, Churu, Nagaur and
Jodhpur. The edible oil (Groundnut) is procured from Bikaner or
from neighboring state of Gujrat. The condiments are purchased
from South India, directly or through dealers in Delhi. The raw
material is thus abundant and easily available to Industry.
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number of 850 burners are used in this unorganized sector and
around 80 to 100 kgs of Bhujia per day which amounts to an
annual production of 25,000 to 30,000 tons. This sector though
unorganized and traditional, still poses a threat to the modern
organized sector, as a large segment of Bikaner’s population is still
price conscious and the price of the product unbranded Bhujia or
‘Khulli Bhujia’ in local jargon is around 30% less than the branded
and packaged Bhujia. The organized sector is the rest 30% of the
Bhujia industry. The major players are Bikaji, Bhikharam
Chandmal, Haldiram, Choudhary food products Swad industries
Pvt. Ltd., ‘YES’ and Mr. Namkeen and many more.
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direct selling can think of marketing the item through dealership,
which will help in enhancing the sales.
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Bikaji snacks are the talk of the town in almost the whole of
India; they are already setting tongues talking in the Middle East,
part of Africa, USA, UK and Europe.
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was rewarded with National Award for Industrial Excellence in
1992 – the first company to receive such an award in the category
of food products. Mr. Shivratan Agarwal himself had been recipient
of many an award for humanitarianism and contribution to the
enlistment of the industry and its people.
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provide with, like group insurance for all the workers, medical aids,
mess, etc. The company provides its employees with bonus,
festival offers and likewise from time to time. They are also
provided with leave encashment scheme.
COMPANY PROFIE
Bhujia: Relish the taste of our premium quality bhujia and taste
the difference. We use premium quality oil and other
products to make this special item just for you! Add
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some chopped tomatoes, onions and sprinkle of lemon
to add to its taste.
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Chana Jor Garam 60 x 200 gm. (7 Oz.)
A. Agrawal
B. Choudhary
C. Luxmi
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D. Sona
E. Pawanputr
F. Ankut
G. Bikano
A. Bikharam Chandmal
B. Haldiram`s
C. Lehar Namkeen
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distribution networks. New entrants who wish to bring their
The data collected be tested and require for the sales and
filled.
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SCOPE OF THE STUDY
OBJECTIVE
environment
CHAPTER 2
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PROJECT PROFILE
To the researcher
MBA curriculum is designed to give more potential exposure
to the student, so that they can make use of the theoretical
knowledge in the real life situations, with this thrust, summer
training has been included which provides opportunity to
researcher to give practical insight of the market. This rich
experience will be of great help in fulfillment of MBA curriculum.
To the organization:
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The study was conducted during the period of May 18 to July 25
2009.The studies was conducted for Bikaji products in Jodhpur city.
Research Design:-
Sampling:-
SAMPLING SIZE
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The sample size of our research is 125 retailers. Large
samples give more reliable results that are why we tried my best to
cover more retailers in Jodhpur, Rajasthan.
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CHAPTER 3
Types of Brand
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2. From were they have got information of Bikaji product?
120
100
80
60
40 no.of shop
20
0
News T.v add Distributor Other
paper
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4. Is the shopkeeper satisfied by the sale of Bikaji produce?
A . Satisfied 32(25.6%)
B. Highly satisfied 84 (67.2%)
C. Dissatisfied (0)
D. Not satisfied nor dissatisfied 9 (7.2%)
Satisfaction Level
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5. Is the shopkeeper satisfied with the present pricing and
packing of Bikaji product?
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6. Are the Shopkeepers satisfied with the delivery of area
distributor?
A. Satisfied 32(25.6%)
B. Highly satisfied 84 (67.2%)
C .Dissatisfied (0)
D .Not satisfied nor dissatisfied 9 (7.2%)
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7. Which product the shopkeeper sale mostly?
140
120
100
80
60 no.of shop
40
20
0
Tasty Mixture Aloo
Bhujia
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8. Which size of Bikaji product Shopkeeper like most for sale?
90
80
70
60
50
40
30
20
10
0
50 to 100 Gm 100 to 400 400 to 800
Gm Gm No.of shopkeeper
Size of Bikaji
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9. Which of the following Modes did the shopkeeper use to
place the Order?
A. Self 12(9.6%)
B. Phone 5 (4%)
C. Other 108 (86.4%)
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10. When Asked to shopkeeper would you recommend bikaji
product to other shopkeeper/retailer? Then response as
follow……
100
80
60
No.shop
40
20
0
yes No Can'tsay
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11. When asked to shopkeeper that is your customer satisfied
with bikaji product?
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12. How many name of bikaji product the shopkeepers know?
A. 1 to 5 (90)
B. 5 to 10(35)
C. 10 to 15 (0)
90
80
70
60
50
40 no.of shop
30
20
10
0
1 to 5 5to 10 10to 15
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13. Which product of competitor product they are selling most?
140
120
100
80
60 no.of shop
40
20
0
bhujia aloo mongdal mixture tasty chips
bhujia
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14. Any scheme of competitor product?
If Yes then
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15. If asked your customer are satisfied with the competitor
product?
no.of shop
40
35
30
25
20
15
10
5
0
Satisified Highly satisfied not sat.nor dis. can't say
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16. Any suggestion do you have fore Bikaji?
Suggestion No of Suggestion No of
shopkeeper shopkeeper
Replacement 58 Availability of1kg 20
pack
Display stand 80 Sign board 15
Personal outlay 38 Any scheme for 28
Retailer
POP adds 46 Increases in 7
commission
More spicy 3 No change 14
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CHAPTER 4
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10. Out of 125 respondents asked to shopkeeper would you
recommend Bikaji product to other shopkeeper /Retailer then 96
say yes, 5 say no, 23 can’t say.
11. Out of 125 respondents, 60% are highly satisfied, 27.2% are
satisfied, 4.8 % are neither satisfied nor dissatisfied and 8%can’t
say.
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CHAPTER 5
CONCLUSION
products.
4. Along with Bikaji Bhujia, many other local brands are there in
Lehar Namkeen.
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CHAPTER 6
• Stability of the Bikaji Bhujia should have to take care for the
future.
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LIMITATIONS
8. While studying the report the above fact should be taken into
consideration.
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CHAPTER 7
SWOT ANALYSIS
a. Fair distribution
b. Less number of outlets
c. The stocks are only there in the selected cities.
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CHAPTER 8
Name…………………………… Age…...…………………..
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3. Time since when shopkeeper is selling Bikaji product?
A. From 6 month 1 (0.8%) B. From 6 month to1year
C. From 1 to 5 year 1 (0.8%) D. More than 5 year123 (98.4%)
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10. When Asked to shopkeeper would you recommend bikaji
product to other shopkeeper/retailer? Then response as
follow……
A. Yes (96) B .No (5)
C. Can’t say (23)
If Yes then
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15. If asked your customer are satisfied with the competitor
product?
A. satisfied (36) B. Highly Satisfied (16)
C. Dissatisfied (12) D. Not satisfied nor dissatisfied (40)
E. Can’t say (21)
Suggestion No of Suggestion No of
shopkeeper shopkeeper
Replacement 58 Availability of1kg pack 20
Display stand 80 Sign board 15
Personal outlay 38 Any scheme for 28
Retailer
POP adds 46 Increases in 7
commission
More spicy 3 No change 14
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BIBLIOGRAPHY
1. MARKETING RESEARCH
- C.R. Kothari, Research Methodology:
Methods and Techniques, Wiley Eastern, New Delhi, 1985.
2. MARKETING MANAGEMENT
- Philip Kotler & Armstrong, Principles of Marketing,
Prentice Hall; 9th edition (September 2001)
3. WEBSITES
http://www.india9.com/i9show/Bikaneri-
Bhujia-58867.htm
http://www.uniquefragrances.com/bikaji.htm
www.bikaji.in
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