Signature and Name of Invigilator
1. (Signature)
(Name)
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D—1 7 0 5 PAPER—III
Time : 2½ hours] MANAGEMENT
Number of Pages in this Booklet : 40
Instructions for the Candidates
1. Write your roll number in the space provided on
the top of this page.
2. Answers to short answer/essay type questions are
to be given in the space provided below each question
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No Additional Sheets are to be used.
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the booklet before the Evaluation Sheet.
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of the Answer Sheet, except for the space allotted for
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identity, you will render yourself liable to
disqualification.
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invigilators at the end of the examination
compulsorily and must not carry it with you outside
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8. Use only Blue/Black Ball point pen.
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10. There is NO negative marking.
D—1705
Roll No.
(In figures as per admission card)
Roll No.
(In words)
Test Booklet No.
[Maximum Marks : 200
Number of Questions in this Booklet : 26
ÂÚUèÿææçÍüØô¢ ·ð¤ çÜU° çÙÎðüàæ
1. ÂãÜðU ÂëDU ·ð¤ ª¤ÂÚU çÙØÌ SÍæÙ ÂÚU ¥ÂÙæ ÚUôÜU ِÕÚU çÜUç¹°Ð
2. ÜUƒæé ÂýàÙ ÌÍæ çÙÕ¢Ï Âý·¤æÚU ·ð¤ ÂýàÙô¢ ·ð¤ ©žæÚU, ÂýˆØð·¤ ÂýàÙ ·ð¤ Ùè¿ð Øæ
ÂýàÙô¢ ·ð¤ ÕæÎ ×ð¢ çÎØð ãéØð çÚU€Ì SÍæÙ ÂÚU ãè çÜUç¹ØðÐ
§â·ð¤ çÜ° ·¤ô§ü ¥çÌçÚU€Ì ·¤æ»Á ·¤æ ©ÂØô» Ùãè¢ ·¤ÚUÙæ ãñÐ
3. ÂÚUèÿææ ÂýæڐUÖ ãôÙð ÂÚU, ÂýàÙ-ÂéçSÌ·¤æ ¥æ·¤ô Îð Îè ÁæØð»èÐ ÂãÜðU
ÂUæ¡¿ ç×ÙÅU ¥æ·¤ô ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ÌÍæ ©â·¤è çِÙçÜç¹Ì
Áæ¡¿ ·ð¤ çÜU° çÎØð ÁæØð¢»ð çÁâ·¤è Áæ¡¿ ¥æ·¤ô ¥ßàØ ·¤ÚUÙè ãñ Ñ
(i) ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ·ð¤ çÜU° ©â·ð¤ ·¤ßÚU ÂðÁ¤ÂÚU ÜU»è âèÜU
·¤ô ȤæǸU Üð¢UÐ ¹éÜè ãé§ü Øæ çÕÙæ SÅUè·¤ÚU-âèÜU ·¤è ÂéçSÌ·¤æ
Sßè·¤æÚU Ù ·¤Úð¢UÐ
(ii) ·¤ßÚU ÂëDU ÂÚU ÀUÂð çÙÎðüàææÙéâæÚU ÂýàÙ-ÂéçSÌ·¤æ ·ð¤ ÂëDU ÌÍæ
ÂýàÙô¢ ·¤è ⢁Øæ ·¤ô ¥‘ÀUè ÌÚUã ¿ñ·¤ ·¤ÚU Üð¢U ç·¤ Øð ÂêÚðU ãñ¢UÐ
ÎôáÂê‡æü ÂéçSÌ·¤æ çÁÙ×ð¢ ÂëDU / ÂýàÙ ·¤× ãô¢ Øæ ÎéÕæÚUæ ¥æ »Øð
ãô¢ Øæ âèçÚUØÜU ×ð¢ Ù ãô¢ ¥ÍæüÌ ç·¤âè Öè Âý·¤æÚU ·¤è ˜æéçÅUÂê‡æü
ÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢U ÌÍæ ©âè â×Ø ©âð ÜUõÅUæ·¤ÚU ©â·ð¤
SÍæÙ ÂÚU ÎêâÚUè âãè ÂýàÙ-ÂéçSÌ·¤æ Üð ÜðÐ U §â·ð¤ çÜ°
¥æ·¤ô Âæ¡¿ ç×ÙÅU çÎØð ÁæØð¢»ðÐ ©â·ð¤ ÕæÎ Ù Ìô ¥æ·¤è
ÂýàÙ-ÂéçSÌ·¤æ ßæÂâ Üè ÁæØð»è ¥õÚU Ù ãè ¥æ·¤ô ¥çÌçÚUQ¤
â×Ø çÎØæ ÁæØð»æÐ
4. ¥‹ÎÚU çÎØð »Øð çÙÎðüàæô¢ ·¤ô ŠØæÙÂêßü·¤ Âɸð¢UÐ
5. ©UžæÚU-ÂéçSÌ·¤æ ·ð¤ ¥‹Ì ×𢠷¤“ææ ·¤æ× (Rough Work) ·¤ÚUÙð ·ð¤
çÜ° ×êËØ梷¤Ù àæèÅU âð ÂãÜð °·¤ ÂëDU çÎØæ ãé¥æ ãñÐ
6. ØçÎ ¥æ ©žæÚU-ÂéçSÌ·¤æ ÂÚU ¥ÂÙæ Ùæ× Øæ °ðâæ ·¤ô§ü Öè çÙàææÙ
çÁââð ¥æ·¤è Âã¿æÙ ãô â·ð¤, ¤ç·¤âè Öè Öæ» ÂÚU ÎàææüÌð Øæ ¥¢ç·¤Ì
·¤ÚUÌð ãñ¢ Ìô ÂÚUèÿææ ·ð¤ çÜØð ¥Øô‚Ø ƒæôçáÌ ·¤ÚU çÎØð ÁæØð¢»ðÐ
7. ¥æ·¤ô ÂÚUèÿææ â×æ# ãôÙð ¤ÂÚU ©žæÚU-ÂéçSÌ·¤æ çÙÚUèÿæ·¤ ×ãôÎØ ·¤ô
ÜUõÅUæÙæ ¥æßàØ·¤ ãñ ¥õÚU §âð ÂÚUèÿææ â×æç# ·ð¤ ÕæÎ ¥ÂÙð âæÍ
ÂÚUèÿææ ÖßÙ âð ÕæãÚU Ù Üð·¤ÚU ÁUæØð¢Ð
8. ·ð¤ßÜ ÙèÜð / ·¤æÜð ÕæÜU Œßæ§ZÅU ÂñÙ ·¤æ ãè §SÌð×æÜ ·¤Úð¢UÐ
9. ç·¤âè Öè Âý·¤æÚU ·¤æ ⢻‡æ·¤ (·ñ¤Ü·é¤ÜðÅUÚU) UØæ Üæ» ÅðUÕÜ
¥æçÎ ·¤æ ÂýØô» ßçÁüÌ ãñÐ
10. »ÜÌ ©žæÚU ·ð¤ çÜ° ¥¢·¤ Ùãè¢ ·¤æÅðU ÁæØð¢»ðÐ
1 P.T.O.
 MANAGEMENT
ÂýÕ´ÏÙ

PAPER—III
ÂýàÙ-˜æ—III

NOTE : This paper is of two hundred (200) marks containing four (4) sections.
Candidates are required to attempt the questions contained in these sections
according to the detailed instructions given therein.

ÙæðÅ Ñ Øã Âýà٠˜æ Îæð âæñ (200) ¥´·¤æ´ð ·¤æ ãñ °ß´ §â×ð´ ¿æÚ (4) ¹´Ç ãñÐ ¥ØçÍüØæð´ ·¤æð §Ù ×ð´ â×æçãÌ
ÂýàÙæð´ ·¤æ ©žæÚ ¥Ü» çÎØð »Øð çßSÌëÌ çÙÎðüàææ𴠷𤠥ÙéâæÚ ÎðÙæ ãñÐ

D—1705 2
 SECTION - I
¹‡ÇU—I

Note : This section contains five (5) questions based on the following
paragraph. Each question should be answered in about thirty (30)
words and each carries five (5) marks.
(5x5=25 marks)
ÙæðÅ Ñ §â ¹´Ç ×ð´ çِÙçÜç¹Ì ¥Ùé‘ÀðÎ ÂÚ ¥æÏæçÚÌ Âæ¡¿ ( 5) ÂýàÙ ãñ´Ð ÂýˆØð·¤ ÂýàÙ ·¤æ ©žæÚ
ֻܻ Ìèâ (30) àæŽÎæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ ÂýˆØð·¤ ÂýàÙ Âæ¡¿ ( 5) ¥´·¤æð´ ·¤æ ãñÐ
(5x5=25 ¥´·¤)

Rensis Likert has called motivation as ‘the care of management’. Motivation is an

effective instrument in the hands of the management in inspiring the word force. It is
the major task of every manager to motivate his subordinates or to create the will to
work among the subordinates. It should also be remembered that a worker may be
immensely capable of doing some work, nothing can be achieved if he is not willing to
work. Creation of a will to work is motivation in simple but true sense of the term. In
order to motivate workers to work for the organisational goals, the manager must
determine the motives or needs of the workers and provide an environment in which
appropriate incentives are available for their satisfaction. If the management is successful
in doing so, it will also be successful in increasing the willingness of the workers for
work. This will increase efficiency and effectiveness of the organisation. There will be
better utilization of resources and workers’ abilities and capabilities. Higher motivation
leads to job satisfaction of the workers which can reduce absenteeism, turnover and
labour unrest. This will create better industrial relations in the enterprise. Since there
are opportunities in the organisation for the need satisfaction of the workers, they will
be more committed to the organisation and the better work force will be willing to join
the organisation. Motivation will also foster team spirit among the workers and increases
their loyalty to the work group.

On the basis of the passage given above, answer the following questions.

ÚñÙçââ çÜ·¤Åü Ùð ¥çÖÂýðڇææ ·¤æð ‘ÂýՋÏÙ ·¤æ ؈ْ ·¤ãæ ãñÐ ·¤×ü¿æÚè ß»ü ·¤æð ÂýðçÚÌ ·¤ÚÙð ·ð¤ çÜ°
¥çÖÂýðڇææ ÂýՋϷ¤ ·ð¤ ãæÍ ×ð´ °·¤ ×ãˆßÂê‡æü âæÏÙ ãñÐ ¥ÏèÙSÍ ·¤æð ¥çÖÂýðçÚÌ ·¤ÚÙæ Øæ ©Ù×ð´ ·¤æØü §‘Àæ
Á»æÙæ ÂýՋϷ¤ ·¤æ ×éØ ·¤æØü ãñÐ Øã Öè ØæÎ Ú¹Ùæ ¿æçã° ç·¤ °·¤ ·¤×ü¿æÚè ×ð´ ç·¤âè ·¤æØü ·¤æð ·¤ÚÙð ·¤è
¥âè× ÿæ×Ìæ ãæð â·¤Ìè ãñ, ÂڋÌé ØçÎ ©â ×ð´ ·¤æØü ·¤ÚÙð ·¤è §‘Àæ Ùãè´ ãñ, ·é¤À Öè çÙcÂæçÎÌ Ùãè´ ç·¤Øæ Áæ
â·¤ÌæÐ âæÎð ÂڋÌé â“æð àæŽÎæð´ ×ð´ ¥çÖÂýðڇææ ·¤æ ¥Íü ãñ ·¤æØü §‘Àæ Á»æÙæÐ â´»ÆÙ ·ð¤ ÜÿØ ·¤è Âýæç# ãðÌé

D—1705 3 P.T.O.
 ¥çÖÂýðڇææ ·ð¤ çÜ° ÂýՋϷ¤ ·ð¤ çÜ° ¥æßàØ·¤ ãñ ç·¤ ßã ·¤×ü¿æçÚØæð´ ·ð¤ ÂýðÚ·¤ ¥æñÚ ¥æßàØ·¤Ìæ¥æð´ ·¤æ ÂÌæ

ܻ水 ¥æñÚ °·¤ °ðâæ ßæÌæßڇæ ÂýÎæÙ ·¤Úð´ çÁâ×ð´ ©Ù·¤è â´ÌéCè ·ð¤ çÜ° ©ÂØéQ¤ Âýæðˆâæã·¤ ©ÂÜŽÏ ãæð´Ð ØçÎ

ÂýՋϷ¤ °ðâæ ·¤ÚÙð ×ð´ âÿæ× ãñ´ Ìæð ßã ·¤×ü¿æçÚØæð´ ·¤è ·¤æØü ·ð¤ çÜ° §‘Àæ àæçQ¤ ·¤æð ÕɸæÙð ×ð´ âÈ¤Ü ãæð´»ðÐ Øã

â´»ÆÙ ·¤è ·é¤àæÜÌæ °ß´ Âçڇææç×Ìæ ·¤æð ÕɸæÙð ×ð´ âãæØ·¤ ãæð»æÐ â´âæÏÙæð´ ·¤æ °ß´ ·¤×ü¿æçÚØæð´ ·¤è Øæð‚ØÌæ¥æð´

¥æñÚ âæ׉Øü ·¤æ ÕðãÌÚ ÂýØæð» ãæð»æÐ ©“æ SÌÚèØ ¥çÖÂýðڇææ âð ÁæÕ â´ÌéCè ×ð´ ãè ãæðÌè ãñ ¥æñÚ ¥ÙéÂçSÍçÌ,

ÅÙü¥æðßÚ ¥æñÚ ·¤×ü¿æÚè ¥àææç‹Ì ×ð´ ·¤×è ¥æÌè ãñÐ §ââð â´»ÆÙ ×ð´ ¥æñlæðç»·¤ âÕ‹Ï ÕðãÌÚ ãæð´»ðÐ €Øæð´ç·¤

â´»ÆÙ ×ð´ ·¤×ü¿æçÚØæð´ ·¤è â´ÌéCè ·ð¤ çÜ° ÕðãÌÚ âé¥ßâÚ ãæð´»ð, ßã â´»ÆÙ ·ð¤ ÂýçÌ ¥çÏ·¤ ß¿ÙÕh ãæð´»ð ¥æñÚ

ÕðãÌÚ ·¤æØü ·¤ÚÙð ßæÜð ÃØçQ¤ â´»ÆÙ ×ð´ ·¤æ× ·¤ÚÙæ Ââ‹Î ·¤Úð´»ðÐ ¥çÖÂýðڇææ âð Åè× çSÂçÚÅ ·¤æð ÂýæðˆâæãÙ

ç×Üð»æ ¥æñÚ §ââð ·¤×ü¿æçÚØæð´ ·¤è ·¤æØü »ýé ·ð¤ ÂýçÌ çÙDæ ×ð´ ßëçh ãæð»èÐ

©Q¤çÜç¹Ì ÂñÚæ»ýæȤ ·ð¤ ¥æÏæÚ ÂÚ çِÙçÜç¹Ì ÂýàÙæ𴠷𤠩žæÚ Îð´Ð

1. Why did Likert call motivation as ‘the care of management’ ?

çÜ·¤Åü Ùð ¥çÖÂýðڇææ ·¤æð ‘ÂýՋÏÙ ·¤æ ؈ْ €Øæð´ ·¤ãæ ãñ ?

D—1705 4
2. Why is the creation of will to work necessary ?
·¤æØü-§‘Àæ ·¤æð Áæ»ëÌ ·¤ÚÙæ €Øæð´ ÁM¤Úè ãñ ?

3. How can a manager create the will to work ?

°·¤ ÂýՋϷ¤ ·¤æØü-§‘Àæ ·¤æð ·ñ¤âð ÂñÎæ ·¤Ú â·¤Ìæ ãñ ?

D—1705 5 P.T.O.
4. What benefits will an organisation draw from the creation of will to work ?
·¤æØü-§‘Àæ ·¤æð Áæ»ëÌ ·¤ÚÙð âð â´»ÆÙ ·¤æð €Øæ ÜæÖ ãæð´»ð ?

5. Which factors will be reduced through higher motivation ?

©“æ SÌÚèØ ¥çÖÂýðڇææ âð ·¤æñÙ âð ̈ßæð´ ×ð´ ·¤×è ¥æ°»è ?

D—1705 6
 SECTION - II
¹‡ÇU—II

Note : This section contains fifteen (15) questions each to be answered in

about thirty (30) words. Each question carries five (5) marks.
(5x15=75 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ ´Îýã (15) ÂýàÙ ãñ´Ð ÂýˆØð·¤ ÂýàÙ ·¤æ ©žæÚ Ü»Ö» Ìèâ (30) àæŽÎæð´ ×ð´
¥ÂðçÿæÌ ãñÐ ÂýˆØð·¤ ÂýàÙ Âæ¡¿ (5) ¥´·¤æð´ ·¤æ ãñÐ

(5x15=75 ¥´·¤)

6. What factors determine market structures ?

Õæ$ÁæÚ É¸æ´¿æð´ ·¤æð ·¤æñÙ âð Ìˆß çÙÏæüçÚÌ ·¤ÚÌð ãñ´?

D—1705 7 P.T.O.
7. Explain a few difficulties in the estimation of national income.
ÚæCþèØ ¥æØ ·¤æ ¥Ùé×æÙ Ü»æÙð ×ð´ ¥æÙð ßæÜè ·é¤À ×éçà·¤Üæð´ ·¤æ ߇æüÙ ·¤èçÁ°Ð

8. What do you understand by the trait theory of leadership ?

ÙðÌëˆß ·ð¤ ‘çßàæðáÌæ çâhæ‹Ì’ âð ¥æ ·¤æ €Øæ ¥çÖÂýæØ ãñ ?

D—1705 8
9. “Selection is a process of rejection” How ?
“¿ØÙ, ¥Sßè·¤æÚ ·¤ÚÙð ·¤è °·¤ ÂýçR¤Øæ ãñ” ·ñ¤âð ?

10. What is the role of competency mapping in performance management ?

çÙcÂæÎÙ ÂýÕ´ÏÙ ×ð´ ÿæ×Ìæ çÙM¤Â‡æ ·¤è Öêç×·¤æ €Øæ ãñ ?

D—1705 9 P.T.O.
11. What is the relationship between risk and return as per CAPM ?
âè.°.Âè.°×. ·ð¤ ¥ÙéâæÚ Áæðç¹× ¥æñÚ ÂýçÌÈ¤Ü ×𴠀Øæ âÕ‹Ï ãñ ?

12. Define modern concept of marketing.

¥æÏéçÙ·¤ ç߇æÙ çß¿æÚ ·¤æð ÂçÚÖæçáÌ ·¤èçÁ°Ð

D—1705 10
13. Explain product mix.
‘ßSÌé âç×Ÿæ‡æ’ ·¤è ÃØæØæ ·¤èçÁØðÐ

14. Explain the graphical method of solving an LPP involving two variables.
Îæð ¿Úæð´ ßæÜè °Ü.Âè.Âè. ·¤æð ãÜ ·¤ÚÙð ·ð¤ çÜ° ‘»ýæçȤ·¤Ü çßçϒ ·¤æ ߇æüÙ ·¤èçÁ°Ð

D—1705 11 P.T.O.
15. Explain the terms Lead time, Re-order point, Stock-out Cast and Set-up Cast in inventory
management.
ÚãçÌØæ ÂýÕ´ÏÙ (§‹ßð‹ÅÚè ×ñÙðÁ×ð´Å) ×ð´ ÜèÇ â×Ø, ÂéÙÑ ¥æÎðàæ çՋÎé, SÅæò·¤ â×æ# Üæ»Ì ÌÍæ SÍæÂÙ Üæ»Ì
·¤æ ߇æüÙ ·¤èçÁ°Ð

16. What is the significance of regression analysis ? Why we have two regression equations.
Derive the correlation coefficient from the two regression coefficients.
ÂýçÌ»×Ù çßàÜðá‡æ ·¤æ €Øæ ×ãˆß ãñ ? ã× Îæð ÂýçÌ·¤»×Ù â×è·¤Ú‡æ €Øæð´ Ú¹Ìð ãñ´ ? Îæð ÂýçÌ»×Ù »é‡ææ´·¤ âð
âãâ´Õ´Ï »é‡ææ´·¤ çÙ·¤æçÜØðÐ

D—1705 12
17. Write a short note on the Management Information System.
ÂýÕ´Ï âê¿Ùæ ÃØßSÍæ ÂÚ â´çÿæ# çŌ‡æè çÜç¹°Ð

18. Describe the strategic management process.

ڇæÙèçÌ·¤ ÂýÕ´ÏÙ ÂýçR¤Øæ ·¤æ çßßڇæ ÎèçÁ°Ð

D—1705 13 P.T.O.
19. What are important measures for rehabilitation of sick enterprises in India ?
L¤‚‡æ ©ÂR¤×æð´ ·ð¤ ÂéÙßæüâ ·ð¤ çÜ° ÖæÚÌ ×ð´ Âý×é¹ ©ÂæØ €Øæ ãñ´ ?

20. What are the factors guiding the activities of corporate social responsibility ?
·¤æÂæðüÚðÅ âæ×æçÁ·¤ ©žæÚÎæçØˆß »çÌçßçÏØæð´ ·¤æ ×æ»üÎàæüÙ ç·¤Ù-·¤æÚ·¤æð´ mæÚæ ãæðÌæ ãñ ?

D—1705 14
 SECTION - III
¹‡ÇU—III

Note : This section contains five (5) questions from each of the four different
electives. The candidate has to choose only one elective and answer
all the five questions from it. Each question carries twelve (12) marks
and is to be answered in about two hundred (200) words.
(12x5=60 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ ¿æÚ °ðç‘À·¤ Öæ»æð´ âð çÜ° »° Âæ¡¿-Âæ¡¿ (5) ÂýàÙ ãñ´Ð ç·¤âè °·¤ °ðç‘À·¤ Öæ» ·¤æ ¿ØÙ
·¤èçÁ° ¥æñÚ ©â×ð´ âÖè Âæ¡¿ ÂýàÙæ𴠷𤠩žæÚ Ü»Ö» Îæð âæñ (200) àæŽÎæð´ ×ð´ ÎèçÁ°Ð ÂýˆØð·¤ ÂýàÙ ·ð¤ 12
¥´·¤ ãñÐ (12x5=60 ¥´·¤)

Elective - I
çß·¤ËÂU—I

21. In the emerging scenario of “Human Resource Outsourcing”, how do you see the future
of human resource management ?

‘×æÙß â´âæÏÙ ¥æò©ÅâæðçâZ»’ ·¤è ßÌü×æÙ ÂçÚÂðÿØ ×ð´ ×æÙß â´âæÏÙ ÂýÕ´Ï ·ð¤ ÖçßcØ ·¤æð ¥æ 緤â M¤Â ×ð´
Îð¹Ìð ãñ ?

22. How would you comment on status of workers participation in management in Indian
context ?

ÖæÚÌèØ â´ÎÖü ×ð´ ÂýÕ´Ï ×𴠟æç×·¤æð´ ·¤è âãÖæç»Ìæ ·¤è çSÍçÌ ·ð¤ ÕæÚð ×ð´ ¥æ 緤â Âý·¤æÚ çß¿æÚ Îð´»ð ?

23. Do monetary rewards really motivate employees ? Comment.

€Øæ ×æñçÎý·¤ ÂæçÚÌæðçá·¤ ßæSÌß ×ð´ ·¤×ü¿æçÚØæð´ ·¤æð ¥çÖÂýðçÚÌ ·¤ÚÌð ãñ´ ? ¥ÂÙð çß¿æÚ ÎèçÁ°Ð

24. Discuss different stages of domestic enquiry.

ƒæÚðÜê Áæ´¿ ·¤è çßçÖóæ ¥ßSÍæ¥æð´ ·¤è çßßð¿Ùæ ·¤èçÁ°Ð

D—1705 15 P.T.O.
25. What are important welfare measures for the employees in Organised sector ? Discuss
and suggest “minimum welfare” that must be provided to the employees.

â´»çÆÌ ÿæð˜æ ×ð´ ·¤×æü¿æçÚØæ𴠷𤠷¤ËØæ‡æ ·ð¤ Âý×é¹ ©ÂæØ €Øæ ãñ´ ? çßßð¿Ùæ ·¤èçÁ° ÌÍæ “‹ØêÙÌ× ·¤ËØæ‡æ” Áæð
·¤×ü¿æçÚØæð´ ·¤æð ¥ßàØ ÂýÎæÙ ç·¤Øð ÁæÙð ¿æçã° ·¤æ âéÛææß ÎèçÁ°Ð

OR / ¥Íßæ

Elective - II

çß·¤Ë—II

21. “You can eliminate middlemen, but you cannot eliminate essential distribution activities”.
Discuss in the context of role of middlemen.

“¥æ çÕ¿æñçÜØæð´ ·¤æð ãÅæ â·¤Ìð ãñ´, ÂڋÌé çßÌÚ‡æ ·¤è ¥æßàØ·¤ çR¤Øæ¥æð´ ·¤æð Ùãè´Ð” çÕ¿æñçÜØæð´ ·¤è Öêç×·¤æ ·ð¤
â´ÎÖü ×ð´ ¿¿æü ·¤èçÁ°Ð

22. Discuss five step process of strategic marketing planning.

ڇæÙèçÌ·¤ ç߇æÙ ØæðÁÙæ ÕÙæÙð ·¤è Âæ¡¿-·¤Î× ÂýçR¤Øæ ·¤æ çßßÚ‡æ ·¤èçÁ°Ð

23. Define branding. What are advantages of branding ?

Õýæ´çÇ´» ·¤è ÂçÚÖæáæ ÎèçÁ°Ð Õýæ´çÇ´» ·ð¤ €Øæ ÜæÖ ãñ ?

24. Discuss various pricing strategies. Which of these can be adopted in decline stage of
Product Life Cycle (PLC) ?

çßçÖóæ ×êËØ çÙÏæüڇæ ڇæÙèçÌØæð´ ·¤æ çßßڇæ ÎèçÁØðÐ §Ù×ð´ â𠩈ÂæÎ ÁèßÙ ¿R¤ (PLC) ·¤è ç»ÚæßÅ ¥ßSÍæ
×ð´ ç·¤â·¤æ ¥Ùé·¤Ú‡æ ·¤ÚÙæ ¿æçã°Ð

D—1705 16
25. Describe internet marketing. How is internet useful in making marketing effective ?

§‹ÅÚÙðÅ ç߇æÙ ·¤æ ߇æüÙ ·¤èçÁØðÐ §‹ÅÚÙðÅ ç߇æÙ ·¤æð ·ñ¤âð ÂýÖæßè ÕÙæÌæ ãñ ?

OR / ¥Íßæ

Elective - III

çß·¤Ë—III

21. How are the values of perpetual bonds and preference shares determined ? Bring out
the similarity of this process with that used to value a zero growth share.

àææàßÌ Õæò‡Ç ¥æñÚ ÂêßæüçÏ·¤æÚ ¥´àææð´ ·ð¤ ×êËØ ç·¤â Âý·¤æÚ çÙÏæüçÚÌ ç·¤Øð ÁæÌð ãñ´ ? §â ·¤è ©â çßçÏ âð
¥ÙéM¤ÂÌæ ÕÌæ§Øð Áæð ç·¤ àæê‹Ø ßÏüÙ ¥´àææð´ ·ð¤ ×êËØæ´·¤Ù ·ð¤ çÜ° ©ÂØæð» ·¤è ÁæÌè ãñÐ

22. Bring out the differences between a common-size balance-sheet and comparative balance
sheet.

ÌéÜÙæˆ×·¤ ÕñÜð‹â-àæèÅ ¥æñÚ â×æÂßÌèü ÕñÜð‹â àæèÅ ×ð´ ¥‹ÌÚ SÂC ·¤èçÁ°Ð

23. Explain the criterion for judging the acceptability of investments when benefit-cost
ratio is used. What is the B/C ratio of an investment when its NPV is zero ?

ÜæÖ Üæ»Ì ¥ÙéÂæÌ ©ÂØæð» ç·¤Øð ÁæÙð ÂÚ çßçÙØæð»æð´ ·¤è Sßè·¤æØüÌæ ·¤æð ¥æ´·¤Ùð ·ð¤ Âý×æ ·¤æ SÂC跤ڇæ
·¤èçÁ°Ð ÁÕ àæéh ßÌü×æÙ ×êËØ (NPV) àæê‹Ø ãæðÌæð çßçÙØæð» ·¤æ ÜæÖ-Ü»Ì ¥ÙéÂæÌ (B/C ratio) €Øæ
ãæð»æ ?

D—1705 17 P.T.O.
24. Discuss the process for calculating the cost of retained earnings. Also bring out the
theoretical and practical difficulties associated with this calculation.

ÂýçÌÏæçÚÌ ·¤×æ§ü ·¤è Üæ»Ì »‡æÙæ ·¤è ÂýçR¤Øæ ·¤æ ߇æüÙ ·¤èçÁØðÐ §â »‡æÙæ âÕ‹Ïè âñhæç‹Ì·¤ ß ÃØßãæçÚ·¤
·¤çÆÙæ§Øæ¡ Öè ©„ðç¹Ì ·¤èçÁ°Ð

25. What is the basic purpose of holding inventory ? Describe the risk-return trade offs
associated with inventory management.

×æÜ (§‹ßñ‹Åþè) Ú¹Ùð ·¤æ ×êÜ ©gðàØ €Øæ ãñ ? ×æÜ ÂýՋÏÙ (§‹ßð‹ÅÚè ×ñÙðÁ×ð´Å) âð ÁéǸð ãé° Áæðç¹×-ÂýçÌßÌüÙ
çßçÙ×Ø (trade off) ·¤æ ߇æüÙ ·¤èçÁ°Ð

OR / ¥Íßæ

Elective - IV

çß·¤Ë—IV

21. What is meant by regional trading blocks ? Discuss their relevance in the light of WTO
regime.

ÿæð˜æèØ ÅþðçÇ´» ŽÜæò·¤ âð €Øæ ¥çÖÂýæØ ãñ ? ǎËØê.Åè.¥æð. ·ð¤ ÂçÚÂðÿØ ×ð´ §Ù ·¤è Âýæâ´ç»·¤Ìæ ·¤æ ߇æüÙ ·¤èçÁ°Ð

22. Explain India’s export promotion policies after liberalisation and bring out performance
of export promotion zones ?

©ÎæÚè·¤Ú‡æ ·ð¤ ©ÂÚæ‹Ì ÖæÚÌ ·¤è çÙØæüÌ ÂýæðˆâæãÙ ÙèçÌØæð´ ·¤æ ߇æüÙ ·¤èçÁ° ¥æñÚ çÙØæüÌ Âýæðˆâæã٠ׇÇÜ ·ð¤
çÙcÂæÎÙ ·ð¤ ÕæÚð ×ð´ ÕÌæ§ØðÐ

23. Discuss the determinants of exchange rate. How does fluctuations in exchange rates
affect the international trade.

çßçÙ×Ø ÎÚ ·ð¤ çÙÏæüÚ·¤æð´ ·¤æ ߇æüÙ ·¤èçÁ°Ð çßÙ×Ø ÎÚ ×ð´ ©ÌæÚ-¿É¸æß ¥‹ÌÚæüCþèØ ÃØæÂæÚ ÂÚ ·ñ¤âð ÂýÖæß
ÇæÜÌð ãñ´ ?

D—1705 18
24. What is the difference between documents against payment and documents against
acceptance bills in foreign trade ? How does a trade bill serve as a means to finance
imports ?

çßÎðàæè ÃØæÂæÚ ×ð´ Öé»ÌæÙ ·ð¤ ÕÎÜð ÂýçÌÂ˜æ °ß´ Sßè·ë¤çÌ ·ð¤ ÕÎÜð ÂýçÌÂ˜æ ·ð¤ Õè¿ ×𴠀Øæ ¥´ÌÚ ãñ ? ¥æØæÌ ·¤æð
çߞæ ÂýÎæÙ ·¤ÚÙð ·ð¤ çÜ° ÃØæÂæÚ çÕÜ ç·¤â Âý·¤æÚ °·¤ ×æŠØ× ·ð¤ M¤Â ×ð´ ·¤æØü ·¤ÚÌæ ãñ ?

25. Discuss emerging opportunities for global business in technological environment.

Ì·¤Ùè·¤è ßæÌæßڇæ ×ð´ çßàß-ÃØæÂæÚ ·ð¤ çÜ° ©ÂÜŽÏ âé¥ßâÚæð´ ·¤æ ߇æüÙ ·¤èçÁ°Ð

D—1705 19 P.T.O.
D—1705 20
D—1705 21 P.T.O.
D—1705 22
D—1705 23 P.T.O.
D—1705 24
D—1705 25 P.T.O.
D—1705 26
D—1705 27 P.T.O.
D—1705 28
D—1705 29 P.T.O.
 SECTION - IV
¹‡Ç—IV

Note : This section consists of one essay type question of forty (40) marks to be answered
in about one thousand (1000) words on any of the following
topics. (40x1=40 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ °·¤ ¿æÜèâ (40) ¥´·¤æð´ ·¤æ çÙՋÏæˆ×·¤ ÂýàÙ ãñ çÁâ·¤æ ©žæÚ çِÙçÜç¹Ì
çßáØæð´ ×ð´ âð ·ð¤ßÜ °·¤ ÂÚ, ֻܻ °·¤ ãÁæÚ (1000) àæŽÎæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ

(40x1=40 ¥´·¤)

26. Critically analyse Maslow’s Need Hierarchy theory in the context of the changing
business environment.

ÕÎÜÌð ÃØæÂæçÚ·¤ ßæÌæßÚ‡æ ·ð¤ â´ÎÖü ×ð´ ×ñSÜæð ·¤è “¥æßàØ·¤Ìæ Ÿæð‡æè çâhæ‹Ì” ·¤æ ¥æÜæð¿Ùæˆ×·¤ çßàÜðá‡æ
·¤èçÁ°Ð

OR / ¥Íßæ

What is marketing research ? Discuss marketing research process. Should the marketing
research go beyond providing data to marketing managers.

ç߇æÙ àææðÏ âð €Øæ ¥çÖÂýæØ ãñ ? ç߇æÙ àææðÏ ÂýçR¤Øæ ·¤æ çßßÚ‡æ ·¤èçÁ°Ð €Øæ ç߇æÙ àææðÏ mæÚæ °·¤
ç߇æÙ ÂýՋϷ¤ ·¤æð ¥æ´·¤Ç¸ð ÂýÎæÙ ·¤ÚÙð ·ð¤ ¥æ»ð Öè ÁæÙæ ¿æçã° ?

OR / ¥Íßæ

In what different ways are the investment, financing and dividend decisions
interrelated ? Give arguments in support of the position that dividends are relevant to
stock valuation and that dividend policy is an active decision variable.

çßçÙØæð», çߞæèØ ß ÜæÖæ´àæ çهæüØ ç·¤â Âý·¤æÚ âð ÂÚSÂÚ â´Õ´çÏÌ ãñ´ ? ÜæÖæ´àæ SÅæò·¤ ×êËØæ´·¤Ù ·ð¤ çÜ°
Âýæâ´ç»·¤ ãñ ÌÍæ ÜæÖæ´àæ ÙèçÌ °·¤ çR¤ØæàæèÜ çهæüØÙ ¿Ú ãñ, ·ð¤ â´Õ´Ï ×ð´ ¥ÂÙð Ì·ü¤ ÎèçÁ°Ð

D—1705 30
 OR / ¥Íßæ

What are the important functions of WTO ? Describe ways and means to make WTO
provisions more rewarding to the developing countries, especially India.

çßàß ÃØæÂæÚ â´»ÆÙ ·ð¤ ×ãˆßÂê‡æü ·¤æØü €Øæ-€Øæ ãñ´ ? çßàß ÃØæÂæÚ â´»ÆÙ ·ð¤ ÂýæßÏæÙæð´ ·¤æð çß·¤æâàæèÜ Îðàææð´,
çßàæðáÌÑ ÖæÚÌ, ·ð¤ çÜ° ¥çÏ·¤ ÜæÖÎæØ·¤ ÕÙæÙð ·ð çÜ° âéÛææß °ß´ ©ÂæØæð´ ·¤æ ߇æüÙ ·¤èçÁ°Ð

OR / ¥Íßæ

What is the significance of duality theory of linear programming ? Describe the general
rules for writing the dual of a linear programming problem and solving it.

ÜèçÙØÚ Âýæð»ýæç×´» ·ð¤ ‘Ç÷ØêÜÅè çâhæ‹Ì’ ·¤æ €Øæ ×ãˆß ãñ ? ÜèçÙØÚ Âýæð»ýæç×´» â×SØæ¥æð´ ·ð¤ Ç÷ØêÜ ·¤æð çܹÙð
°ß´ §â·¤æð ãÜ ·¤ÚÙð ·ð¤ âæ×æ‹Ø çÙØ×æð´ ·¤æ ߇æüÙ ·¤èçÁ°Ð

D—1705 31 P.T.O.
D—1705 32
D—1705 33 P.T.O.
D—1705 34
D—1705 35 P.T.O.
D—1705 36
D—1705 37 P.T.O.
D—1705 38
D—1705 39 P.T.O.
 FOR OFFICE USE ONLY
Marks Obtained

Obtained

Obtained

Obtained

Obtained
Question

Question

Question

Question
Number

Number

Number

Number
Marks

Marks

Marks

Marks
1 26 51 76
2 27 52 77
3 28 53 78
4 29 54 79
5 30 55 80
6 31 56 81
7 32 57 82
8 33 58 83
9 34 59 84
10 35 60 85
11 36 61 86
12 37 62 87
13 38 63 88
14 39 64 89
15 40 65 90
16 41 66 91
17 42 67 92
18 43 68 93
19 44 69 94
20 45 70 95
21 46 71 96
22 47 72 97
23 48 73 98
24 49 74 99
25 50 75 100

Total Marks Obtained (in words) .....................................

(in figures) ....................................

Signature & Name of the Coordinator ...............................

(Evaluation) Date .............................

D—1705 40