Marketing MGT301 Quiz

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Marketing MGT301(Quizz 01 Unsolved)
Name 88
Time
Left sec(
s)
Quiz Start Time: 12:33 PM
Question # 1 of 15 ( Start time: 12:33:48
Total Marks: 1
PM )
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:
EBay
s mission is to connect individual buyers and sel
Singapore Airlines is the world

s largest airline
Girl Scouts of America, where girls grow strong”
Wal-Mart,
we deliver low prices everyday”
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Name 77
Time
Left sec(
s)
Total Marks: 1
PM )
ABC Company launched new mobile phone and tested it in current market. XYZ Company is
considering which of the following strategies?
Product development
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Market development
Diversification
Market penetration
Name 75
Time
Left sec(
s)
Total Marks: 1
PM )
Choose the best description regarding marketing view point.
Matching a product with its market
Promoting and selling products
Facilitating and satisfying exchange relationships
Distributing products at the right price to stores
Name 72
Time
Left sec(
s)
Total Marks: 1
PM )
Measure and evaluate performance is the part of which marketing function
Marketing Analysis
Marketing Implementation
Marketing Planning
Marketing Control
Name 77
Time
Left sec(
s)
Total Marks: 1
PM )
A company division, a product line within a division, or sometimes a single product or brand
refers to which one of the following concepts?
A market
The BCG
An SBU
An initiator
Name 80
Time
Left sec(
s)
Total Marks: 1
PM )
The marketing information system is not limited to use by the company it serves. It may also
provide information to which of the following?
The government
External partners
Various publics
Competitors
Name 73
Time
Left sec(
s)
Total Marks: 1
PM )
The information collected for the specific purpose at hand refers to which of the following
data?
Primary data
Secondary data
Encrypted data
Bulk data
Name 85
Time
Left sec(
s)
Total Marks: 1
PM )
There are three decision involved in designing a sample. Which of the following is NOT a part
of sample designing?
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Name 87
Time
Left sec(
s)
Total Marks: 1
PM )
Which one of the following is a key building block for developing and managing customer
relationships?
Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction
Name 76
Time
Left sec(
s)
Question # 10 of 15 ( Start time:
Total Marks: 1
12:38:26 PM )
What is our business? Who’s our customer? What do our customers value? What should our
business be? All these simple-sounding questions define which of the following concepts?
Objectives and goals
Mission statement
Business portfolio
Operational strategies
Name 78
Time
Left sec(
s)
Total Marks: 1
12:38:49 PM )
Sampling requires the answer to three questions. Which of the following is an inappropriate
one?
Who is to be sampled (what sampling unit)?
How many people should be surveyed (what sample
Why should they be sampled (justification)?
How should the people be chosen (what sampling me
Name 78
Time
Left sec(
s)
Total Marks: 1
12:39:13 PM )
Which one of the following model can be used to analyze the environment both for new and
existing business?
Chain model
The BCG model
Five forces model
Value chain model
Name 87
Time
Left sec(
s)
Total Marks: 1
12:39:36 PM )
Which method of research can be used to obtain information if people are unwilling or unable
to provide?
Observation
Focus groups
Personal interviews
Questionnaires
Name 87
Time
Left sec(
s)
Total Marks: 1
12:40:06 PM )
If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter
of the year but does not know what might have contributed to this decline, it is in which stage
of the marketing research process?
Hypothesis development
Symptomidentification
Problemidentification
Data interpretation
Name 75
Time
Left sec(
s)
Total Marks: 1
12:40:50 PM )
Person’s pattern of living as expressed in his or her psychographics represents which one of
the following concepts?
Personality
Culture
Lifestyle
Motive

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Marketing MGT301(Quizz 01 Unsolved)

Singapore Airlines is the world

Girl Scouts of America, where girls grow strong”

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Matching a product with its market

Promoting and selling products

Facilitating and satisfying exchange relationships

Distributing products at the right price to stores

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Consumer expectations and customer satisfaction

Customer choices and product offers

Product performance and customer value

Customer value and customer satisfaction

Click here to Save Answer & Move to Next Question

Objectives and goals

Click here to Save Answer & Move to Next Question

Who is to be sampled (what sampling unit)?

Why should they be sampled (justification)?

How should the people be chosen (what sampling me

Click here to Save Answer & Move to Next Question

The BCG model

Five forces model

Value chain model

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

Click here to Save Answer & Move to Next Question

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Singapore Airlines is the world

Girl Scouts of America, where girls grow strong”