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 PROJECT PROFILE
Project Profile: -
“ Marketing Strategies Of Indiabulls”
Objectives Of study: -
 To Understand and analyse the marketing strategies of
indiabulls.
 To understand and analyse online trading atin diab ulls.
 To improv the format of DSR (Daily Sales Report)
Methodology Adopted: -

The methodology adopted for the present study was focusdiscussion,

interview and close observation through in-house study. Since theproject is based on action

research it was necessary to build rapport to collectmaximum information from the Client.
Hence the research spent considerabletime with the people who reside in nearby

encompassing city. The main focuswas to do with the assessing the satisfaction level of

investors and explore thepossibility of more sound arrangement of disseminating outlook

informationsystem.
Indiabulls
FMS-IRM
7
 Marketing Research: -
WHAT IS MARKETING RESEARCH ?

Marketing research is the function which likes the consumers,customers &

public t the marketer through information which is used to identify& define marketing

opportunities & problems, generate, refine & evaluatemarketing action; monitor marketing

performances & improve understanding ofmarketing as a process.

TYPES OF MARKETING RESEARCH
On the basis of fundamental objectives of the research, marketing
research projects are classified into two branches:
 Exploratory Research
 Conclusive Research
EXPLORATORY RESEARCH:
 It seeks to discover new relationships. Allmarketing

research projects start with it. This is a preliminary phase & isabsolutely essential in order to

obtain a proper definition of problems at hand.The major emphasis is on the discovery of

ideas & insight.

Exploratory research looks for hypothesis in well-established fields of study.Hypothesis

usually comes from ideas developed in previous researches or aredelivered from theory.

Hypothesis is tentative answer to the question that servesas guide for most of the research

projects.
CONCLUSIVE RESEARCH:

Conclusive research provides information that helps the executive so that he canmake a

rational decision. This study has done well while attempting to arrive at amore clear

description of an apparent problem.

Indiabulls
FMS-IRM
8
 Data Collection
Primary data: -
which is collected by new research called primary data.

 Personal Interview

 Close observation
 Survey conduction

 Group Discussion
Secondary data: -already existing data is called secondary data. I collected
them by following method –
 Internet
 Books
Indiabulls
FMS-IRM
9
 Indiabulls
FMS-IRM
10

INTRODUCTION: -

Indiabulls Financial Services Limited was incorporated on January 10,2000 as M/s Orbis

InfotechPrivate Limited at New Delhi under theCompanies Act, 1956 with Registration No. 55

- 103183. The name ofCompany was changed to M/s. Indiabulls Financial Services

PrivateLimited on March 16, 2001 due to change in the main objects of theCompany from

Infotech business to Investment & Financial Servicesbusiness. It became a Public Limited

Company on February 27, 2004 andthe name of Company was changed to M/s. Indiabulls

Financial ServicesLimited.
And Now this company has achieved milestone by voted as
The Youngest Company of the year in ET500
Indiabulls Financial Services Ltd is a public company and listed on the

National Stock Exchange, Bombay Stock Exchange, Luxembourg StockExchange and London

Stock Exchange. The market capitalization ofIndiabulls is approx US $ 800 million, and

the consolidated net worth ofthe company is approx US $ 400 million. Indiabulls and its

groupcompanies have attracted US $ 300 million of equity capital in ForeignDirect

Investment (FDI) since March 2000.

Indiabulls ranks at82nd position in the list of most valuable companies
in India. Indiabulls is promoted by three engineers from the Indian Institute

of Technology (IIT) Delhi. Foreign Institutional Investors (FIIs) and foreignfunds hold over 60

percent shareholding of Indiabulls. Some of the largeshareholders of Indiabulls are the

largest financial institutions of the worldsuch as Fidelity Funds, Capital International,

Goldman Sachs, MerrillLynch, Lloyd George and Farallon Capital. There are approximately

over
40,000
shareholders
of
the
company.
Indiabulls
FMS-IRM
11
Indiabulls Financial Services is a retail financial services companyproviding a diverse array of

financial products and services, through itsnationwide network of over 300 Indiabulls

offices, and services over

2,50,000 clients spread across 110 cities in India. Indiabulls, along with

its subsidiary companies, offer consumer loans, brokerage and depositoryservices, personal

loans, home loans and other financial products andservices to the retail markets.

Indiabulls, which has a workforce of over 10,000 full time employees, reportedUS $ 60

million in Profit Before Tax and US $ 45 million in Net Profit for the firstnine months of the

current financial year.

 Philosophy: -
Indiabulls has created a unique organization that is designed for you – theSmart
Investor –. it passionately believe in the Smart Investor who wants to make his

own educated investment choices and demands world class access to a fullrange of services

and products ranging from Equities to Insurance, combinedwith the highest level of integrity,

service and professionalism.

Indiabulls is a full service investment firm offering clients access to a tremendous

range of financial services from 135 locations across 95 cities. We have a strong

team of over 1000 Client Relationship Managers focussed on serving customers

unique needs. Our world class infrastructure, built with tens of crores of

investment, provides our clients with real-time service, multi-channel & 24/7

access to all information and products. As we've expanded and developed to

serve the needs of all kinds of investors, we've been guided by one underlying

philosophy: You come first.

Indiabulls
FMS-IRM
12

SUMMER TRAINING PROJECT REPORT ON INDIA BULLS TARUN

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Payal Mahajan left a comment

payal
08 / 12 / 2010

chinni_nani left a comment

frs
02 / 01 / 2010

mehra111 left a comment

THANX YAAR
10 / 29 / 2009

faheem69 left a comment

SUMMER TRAINING PROJECT REPORT ON India Bulls
09 / 12 / 2009

jain vinnu left a comment

 hi tarun hows u........?plz mail me the report atdashingvins87@yahoo.co.in
08 / 08 / 2009

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