Integrative case 1(= 2 credits of Part A Integrative Exam Block 1.

3)

Examine the websites of 2 large and comparable companies, that operate in the same
business area and have to deal with logistics and quality management f.e. UPS and TNT or
Philips and Sony or Ford and Toyota ; groups of four, assessment on the basis of a report (+
10 pages) and a (powerpoint) presentation (max.10 minutes, one/ two spokesmen)

1.1 Give a short description of the 2 companies

Goods and services, size, markets, structure, position in supply chain.

1.2 Articulate the vision of these 2 companies, including logistics/quality using the 4 steps of
Collins and Porras. Make a comparison of both mission statements.
If the company in question doesn’t have an explicit mission statement, formulate it yourself,
making use of the available information and the 4 steps

1.3 Which of these companies has formulated the most challenging

BHAG ? What type of BHAG is it?
If the company in question doesn’t have an explicit BHAG, formulate a BHAG using your
imagination and creativity

1.4 Describe/formulate the goals (strategy level) and objectives

(operational level) of each company. Comment the goals and
objectives in relation to the mission statement (values, purpose
and BHAG).

1.5 What logistics and quality concepts are used in each company?
Logistics and quality management concepts are all management- and organisation methods,
concepts or ways of working that will enhance the quality and the flow of goods. F.e. the Just-
in -time (JIT) concept, lean production, Kanban, Keiretsu, tiering and layering, Supply Chain
Management (SCM), Push and Pull Scheduling, Vendor-managed inventory, Performance
measurement, MRP I and II and Enterprise Resource Planning (ERP) like SAP. Also
Statistical Quality Control (SQC), Total Quality Management (TQM), Six Sigma, Kaizen, ISO,
SERVQUAL, Business Process Redesign (BPR) etc. In fact anything or any measure that a
company takes to improve logistics and quality.

1.6 How can the ‘Strategy as stretch’-concept of Hamel en Prahalad be of benefit to each of
the companies? Explain the leverage effect on the resources.

1.7 What does it mean to build success on success (Hamel)? Give an

example for one of the companies.
The real management art and challenge is not ‘getting companies out of a crisis through a
turnaround or reorganisation’ but is preventing companies from going down the hill, so the
question is how can you create real sustainability and even improve over time without going
through a crisis.

Project management Case 1

 Groups of 4
 Hand in short project description together with report (see powerpoint Kick off)
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