PAPER INDUSTRY IN INDIA

The Indian Paper Industry is among the top 15 global players today, with an output of more
than 6 millions tones annually with an estimated turnover of Rs. 150,000 millions. (approx. USD 3400
million).

Paper Industry in India is riding on a strong demand and on an expanding mood to meet the
projected demand of 8 million tones by 2010 & 13 million tones by 2020.

A large number of expansion programme & expansion of capacities with an outlay of Rs.
10,000 crores have been announced covering the various sectors like paper, paperboard, newsprint etc.

The Indian Economy is progressing well and targeting 8%+ growth. The economic reforms
coupled with the liberalized Government Policies, India today offers excellent business opportunity for
investments.

One of the first FDI Projects may come through the proposed Finnish proposal to
set up a 400000 tpa capacity plant with an investment of US$240 million.

The expanding Industrial Scenario calls for efforts to tackle related problems:

 Industry needs capital and technology.

 Since energy cost accounts nearly 25 per cent of cost of production there is an urgency to
improve energy management and energy consumption.
 Quantum jump in production, called for by the demand projection is possible only by
expansion of existing capacity and creation of additional capability. Upgradation of technology
and new capacities also involve massive investment.
 Use of agro residues for preparation of pulp also throws up challenges like pollution control,
recycling, use of cost effective technology for utilization of agro residues, etc.
 IMPORTANCE OF TRAINING

One early step in marketing is focus. You have to decide what you excel at, based on a deep
understanding of the structure of the market and how your own strengths match market needs.

 Strategies to build marketing success

 Strategies to develop action plans
 Strategies to implement marketing programs and advertising
 Strategies for pricing and adding value
 Strategies for selling and marketing that create record sales

Marketing is a very important aspect in business since it contributes greatly to the success of the
organization. Production and distribution depend largely on marketing. Many people think that sales
and marketing are basically the same. These two concepts are different in many aspects. Marketing
covers advertising, promotions, public relations, and sales. It is the process of introducing and
promoting the product or service into the market and encourages sales from the buying public. Sales
refer to the act of buying or the actual transaction of customers purchasing the product or service.

Marketing Promotes Product Awareness to the Public

It has already been mentioned in the previous paragraph that getting the product or service recognized
by the market is the primary goal of marketing. No business possibly ever thought of just letting the
people find out about the business themselves, unless you have already established a reputation in the
industry. A business may be spending on the advertising and promotional programs but the important
thing is that product and company information is disseminated to the buying public.

Various types of marketing approaches can be utilized by an organization. All forms of marketing
promote product awareness to the market at large. Offline and online marketing make it possible for
the people to be educated with the various products and services that they can take advantage of.

Marketing Helps Boost Product Sales

Apart from public awareness about a company’s products and services, marketing helps boost sales
and revenue growth. Whatever your business is selling, it will generate sales once the public learns
about your product through TV advertisements, radio commercials, newspaper ads, online ads, and
other forms of marketing. The more people hear and see more of your advertisements, the more they
will be interested to buy.
 OBJECTIVES OF TRAINING

Training objectives are one of the most important parts of training program. While some people think
of training objective as a waste of valuable time. The counterargument here is that resources are
always limited and the training objectives actually lead the design of training. It provides the clear
guidelines and develops the training program in less time because objectives focus specifically on
needs. It helps in adhering to a plan.

Training objective tell the trainee that what is expected out of him at the end of the training program.
Training objectives are of great significance from a number of stakeholder perspectives

1. Trainer
2. Trainee
3. Designer
4. Evaluator

Trainer – The training objective is also beneficial to trainer because it helps the trainer to measure the
progress of trainees and make the required adjustments. Also, trainer comes in a position to establish a
relationship between objectives and particular segments of training.

Trainee – The training objective is beneficial to the trainee because it helps in reducing the anxiety of
the trainee up to some extent. Not knowing anything or going to a place which is unknown creates
anxiety that can negatively affect learning. Therefore, it is important to keep the participants aware of
the happenings, rather than keeping it surprise.

Secondly, it helps in increase in concentration, which is the crucial factor to make the training
successful. The objectives create an image of the training program in trainee’s mind that actually
helps in gaining attention.

Thirdly, if the goal is set to be challenging and motivating, then the likelihood of achieving those goals
is much higher than the situation in which no goal is set. Therefore, training objectives helps in
increasing the probability that the participants will be successful in training.

Designer – The training objective is beneficial to the training designer because if the designer is aware
what is to be achieved in the end then he’ll buy the training package according to that only. The
training designer would then look for the training methods, training equipments, and training content
accordingly to achieve those objectives. Furthermore, planning always helps in dealing effectively in
an unexpected situation. Consider an example; the objective of one training program is to deal
effectively with customers to increase the sales. Since the objective is known, the designer will design
a training program that will include ways to improve the interpersonal skills, such as verbal and non
verbal language, dealing in unexpected situation i.e. when there is a defect in a product or when a
customer is angry.

Evaluator – It becomes easy for the training evaluator to measure the progress of the trainees because
the objectives define the expected performance of trainees. Training objective is an important to tool
to judge the performance of participants.