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Already the medium of choice for the wireline Internet, Mobile Video Services
video is now making its move into the wireless world. Challenges
The widespread availability of large-screen, advanced Delivering Quality of Experience
handsets like the iPhone, G1 and other smartphones, and Even over high-speed networks, video QoE is not yet
the rollout of high-speed 3-3.5G networks, have brought meeting user expectations. Extreme variations in bandwidth
high-resolution mobile video into the mainstream. availability lead to an often inconsistent user experience,
resulting in excessive buffering, artifacts, and corruption.
Seeking to leverage user demand for video services, mobile This suboptimal video QoE not only negatively impacts user
operators are broadening video offerings to include both satisfaction with video services – lowering uptake and ARPU
“walled garden” video (like VoD, live traffic cameras, and – but also directly affects overall customer loyalty.
Mobile TV) and video from the open Internet (like YouTube Streamlining Operator Costs
and news sites). At the same time, providers are struggling While deployment of high-speed networks better supports
to overcome key technical and business challenges – the intensive bandwidth demands of video services, today’s
lowering costs, raising user satisfaction, and more effectively dramatically increased usage – together with flat-rate
monetizing mobile video services. data pricing plans – has led to ongoing OpEx challenges
for mobile operators. Operator network overhead from
distribution of video is not yet being offset by increased conditions, while keeping encoding and overall network
revenues from video services. CapEx and OpEx in check.
Delivering Open Internet Video on Any Device Adapting video streams to meet the unique specifications
Current mobile video content offerings fail to provide access of any mobile device over any bearer, Flash Networks
to the vast and growing “long tail” of commercial and user- empowers subscribers to access the “long tail” of web-
generated video (UGV) content. based video content. And, by optimizing video streams,
Flash Networks’ solution enables subscribers to enjoy high-
Developing Additional Revenue Streams QoE access to both open Internet and operator-provided
Operators are seeking tools that generate revenues from video. Moreover, operators can leverage Flash Networks’
video services and facilitate smarter charging models without optimization to differentiate “walled garden” video quality
directly impacting subscriber bills. Furthermore, operators from open Internet video quality – providing subscribers with
are eager to market higher-quality “walled garden” content an incentive to favor revenue-generating operator content.
as a premium alternative to open internet video, and are
looking for solutions to increase loyalty and strengthen their Flash Networks facilitates new revenue opportunities by
brand through positive user video experience. enabling insertion of operator logos and targeted ads into
. Cost savings – delivers high QoE while lowering OpEx and CapEx
Flash Networks
. User satisfaction – meets growing user demand for sharp and fast video
Mobile Video Services . Revenue generation – monetizes the video experience, creating new revenue streams
Advantages . Field-proven – already deployed in top-tier networks worldwide
Mobile Video Services Solution video content – offering an attractive, branded, portal-like
experience for the open Internet, as well as reduced video
By dynamically shaping the video-streaming bitrate in service tariffs.
real time, Flash Networks’ Mobile Video Services Solution
enables operators to deliver the sharpest and smoothest Mobile Internet Services
video viewing experience under all network and handset Gateway
Off Portal
Open Internet & Mobile Aware Web Sites Flash Networks’ Mobile Video Services Solution is rapidly
and seamlessly integrated into the operator’s network
separately or as part of the Harmony™ Mobile Internet
Services Gateway. Harmony is a Telco-grade solution that
empowers enhanced subscriber quality of experience,
reduces operational expenses, and helps operators
manage and monetize access to the open Internet by
applying best-in-class services on mobile data traffic.
Harmony enables operators to consolidate several
detached network services into a single gateway with
unified business logic, making the network more uniform
and simpler. Strategically positioned in the network,
Harmony efficiently manages all types of network traffic,
applying a diverse range of services based on user profile,
current activity, and network conditions.
On Portal
Off Portal - Mobile Off Portal - Open Internet On Portal
encoding, and poor cross-bearer handovers. In addition Radio Allocation Streamer Output Video-Streaming Shaping
to poor customer video services satisfaction and low video
Flash Networks’ Video-Streaming Shaping
completion rates, the operator was maintaining 60 encoding
servers, due to the need to stream at 44 kbps and 80 kbps
Open Internet video data savings
for GPRS-EDGE and UMTS subscribers, respectively.
Reduces video data volume - optimizing video streams from
Bit rate (kbps) the open Internet, and delivering data savings in the RAN,
160 the backhaul and for Internet transit.
Web-to-mobile adaptation
40
Adapts video streams to enable viewing of streaming video
on mobile handsets.
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5000 660i K800i N70 6680 6280.au KU990
Optimized Unoptimized Most popular web video and audio formats adapted on
Video Quality Comparison demand, enabling subscribers to view the rapidly-growing
variety of video content.
Monetization
• Targeted advertising within video content delivers
About Flash Networks
relevant, personalized ads while subsidizing subscriber
Flash Networks is a global provider of intelligent mobile
usage of video services.
Internet solutions that enable operators to improve quality
• Insertion of operator logo, title text, scrolling text and
of experience, reduce network operational expenses and
sponsor icons for branding, revenue generation and
manage and monetize the mobile Internet. Providing a
service differentiation
faster, safer, richer and more personalized user experience,
• Differentiated charging plans
Flash Networks’ Internet services gateway helps operators
achieve significant cost savings through intelligent data
traffic optimization, and applies intelligent policies for
targeted marketing and charging.
www.flashnetworks.com