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MGT301 Mid Term Current Paper (Dec 2010)
Time: 60 min
Marks: 47
Question No: 1 ( Marks: 1 ) - Please choose one
A marketing manager of a large consumer foods company is studying
distribution, promotion, and price of the company's product. Marketing
manager is studying which one of the following concepts?
► Marketing plan
► Marketing strategy
► Marketing mix
► Market offering
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► Market development
► Market penetration
► Product development
► Market saturation
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Question No: 10 ( Marks: 1 ) - Please choose one
After concept testing, a firm would engage in which stage for developing and
marketing a new product?
► Marketing strategy development
► Business analysis
► Product development
► Test marketing
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► The respondents can give inaccurate answers
► It is difficult to collecting primary data with survey research
► All of the given options
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Question No: 31 ( Marks: 1 ) - Please choose one
Ahmed bought a used car from a used car retailer. A used car is an example
of:
► Convenience Products
► Shopping Products
► Specialty Products
► Unsought Products
ANSWER:
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There are several reasons of failure of new products in the market. Some of
them are listed below:
1- Over Estimated Market Size:
The market size may have been overestimated.
3- Incorrectly Positioned:
One of the reason for failure could be that maybe it was incorrectly
positioned in the market.
4- Highly- Priced:
One of the main reason of the failure could be that the product is priced too
high. So, that not all the customer can afford the price.
5- Poorly Advertised:
No doubt if the product is of really value for money, but because of the
reason that poor or no attention was paid to its
advertisement, because of this , the product failed in the marketing.
8- Competitors:
One of the reason of failure is because of vast and strong
market Competition. Sometimes competitors fight back harder than
expected.
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ANSWER:
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6. Do not ask questions that may offend (e.g. 'Do you work or are you a
housewife?').
7. Avoid using catch phrases or colloquialisms.
8. Avoid words that are not precise in their meanings (e.g. 'Does this product
last a reasonable length of time?').
9. Remember that direct questions will not always elicit the expected response -
perhaps not all possible answers have been foreseen (e.g. the question 'Are you
married?' does not cover the possibilities of divorce, separation, etc.)
10. Questions concerning prestige goods may not be answered truthfully. Careful
rewording can avoid this (e.g. 'Have you a television capable of receiving teletext
transmissions?' might be better asked by 'How many hours per week do you watch
television?', followed by: 'Do you watch teletext transmissions?').
11. Only questions that the respondent can answer from knowledge or
experience should be asked.
12. Questions should not depend on the respondent's memory.
13. Questions should only allow one thought to be created in the respondent's
mind to avoid confusion and inappropriate answers. This particularly applies to
questions beginning with 'Why....?'
14. Avoid questions or words with an emotional bias.
The first questions asked should gain the interest of the informant, and
should be easy to answer in a factual way. More difficult questions should
come later, with those of greatest importance being about a third of the way
through. Transition from question to question should be smooth and logical.
Details of the respondent, if they are needed (age, address, name,
occupation etc.) should appear at the end. The questionnaire must have a
title and contain cross-references to others if needed, along with the
interviewing district identification, the place and date of the interview and
the interviewer's name.
Answer:
Industrial products are those purchased for further processing or for
use in conducting a business. Thus, the distinction between a consumer
product and an industrial product is based on the purpose for which the
product is bought. If a consumer buys a lawn mower for use around home,
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the lawn mower is a consumer product. If the same consumer buys the
same lawn mower for use in a landscaping business, the lawn mower is an
industrial product.
2- Capital items:
These are the are industrial products that aid in the buyer's
production or operations, including installations and accessory equipment.
Installations consist of major purchases such as buildings (factories, offices)
and fixed equipment (generators, drill presses,
large computer systems, elevators). Accessory equipment includes portable
factory equipment and tools (hand tools, lift trucks) and office equipment
(fax machines, desks). They have a shorter life than installations and simply
aid in the production process.
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computer repair) and business advisory services (legal, management consulting,
advertising). Such services are usually supplied under contract.
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