SALES BROCHURE 2010

BRINGING WORLDWIDE FLAVOURS TOGETHER

2 – 4 December 2010
Pragati Maidan Exhibition Grounds, New Delhi
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2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS, NEW DELHI
THE PLATFORM
FOR YOUR BUSINESS GROWTH
Following a hugely successful launch in 2009, the second edition of the
International Food & Drink Expo India will return to the Pragati Maidan
Exhibition Grounds in New Delhi, 2 – 4 December 2010.
The International Food & Drink Expo India is the proven platform for global food
and beverage suppliers to make contact with and do business with India’s most
influential industry professionals and buyers.
Whether you are an International company who is interested in approaching the
Indian market for the first time, or a local supplier who wants to make sure your
portfolio is visible to the industry, exhibiting at the International Food & Drink
Expo India 2010 is the best route to market for your business.
Over three days you will be able to meet with importers, wholesalers, distributors,
hotels, restaurants, retailers and more, all of whom will be keen to source new
products and innovations to keep their businesses at the forefront of the industry.

INDIA: EMERGING OPPORTUNITIES

Rising disposable incomes in the affluent middle class sector (estimated
BUYERS WHO ATTENDED IN 2009:
to be 30% of the population), increased urbanisation and an aspiring
Importers, Aspri Spirits Unifrutti Capital Overseas Five Star Hotels
younger generation are just a few of the factors driving consumer
Wholesalers American Vardani Marketing Munjral Brothers Jaypee Group demand for food and beverages. This sector dominates the retail
& Distributors Agencies RP Gourmet Foods BMS Enterprises IHHR Hospitality
General Mills Euro Brands
industry, with both international and local cuisine now on the menu
Sunbeam Pegasus Imports Oberoi Hotels &
Quattro UB Group Ventures DP Garg Impex Resorts for many people.
Beverages Natures Bounty Bajoria Foods Trident Hotels
Cerena Imports
Max Foods Hema L-Comps & Impex Radisson Hotels The International Food & Drink Expo 2010 will provide your business with
Suresh Kumar &
Park Exim Connoisseurs Dhall Food & Co The Claridges
Venus Enterprises FineWinesnMore Beverages Future Group The Imperial
the best possible platform to promote your products to India’s buyers, who
Epicure Frozen Sri Roda Foods SV Distributors ANWPL Group The Leela are ultimately responsible for meeting the ever changing demands of the
Foods Edans Global Tax Free Mass Impex Crowne Plaza
Bharat Marketing Traders
country’s consumer base.
Eppur Impex Fresh ‘n Frozen
Dugar Overseas Mohan Brothers Kapoor Agencies Pernod Ricard

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 INTERNATIONAL FOOD & DRINK EXPO INDIA 2010
DESTINATION INDIA EXHIBITION FACTS 2009 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS, NEW DELHI

G India is the 4th largest economy G 2145 unique trade visitors

(PPP GDP) in the world

G India’s population of 1.2 billion is the

G 61% of visitors had direct
second largest consumer market in the purchasing authority
world, behind China
G 22% of visitors could
G The World Bank has projected 8% growth influence purchasing decisions
for India in 2010, making it the fastest
growing economy for the first time G Buyers attended from India
and 24 other countries
G The food and grocery market in India is
the 6th largest in the world G 107 exhibitors and 24 media
G
partners from 15 countries
The Indian consumer market is likely
to grow four times by 2025
G 75% international exhibitors
G The food market in India is worth more
than US$182 billion and accounts for two G 25% local Indian exhibitors
thirds of the total Indian retail market
G International support from
G Consumer spend on food in 2010 will leading trade associations /
reach US$240 million group organisers including
Austrade, International Olive
G Foodservice sector in India is valued at Council, Italian Trade
US$11 billion and will have 48% growth Commission, Òpera
over the next two years Consortium, Promos, Sopexa,
BUYERS WHO ATTENDED IN 2009 (CONT):
G Franchising sector in India is growing at SUSTA, Trade & Investment
Five Star Hotels Retailers Retail Stores Café Coffee Day Cleassens
38% per annum and will be worth US$20 South Africa and the USDA (cont) DLF Emporio Daily Life Cobra International
billion by 2013 Shangri-La Marks & Spencers Spar/ Max Dominos Haldiram’s
G National support from the Aman Reliance Industries Hypermarket Premier Foods SAB Miller
G Ministry of Food Processing The Lalit Carrefour Group Hyper City Retail United Biscuits Lufthansa
Food has the largest consumption in the
The Park Reliance Dairy Other Key Names Air India FieldFresh Foods
Indian economy and will remain the Industries, Indian Grape The Metropolitan Amalgam Foods
TATA Group JF Hillebrand Capitol
single largest category Processing Board, National Hyatt Regency Foodworld AB Inbev India U-Turn Distilleries Ibis Hotels
Meat & Poultry Board and Le Meridien Supermarkets Ramada Plaza Focus Brands Lodhi
Pullman Hotels & Spencers Globus Spirits Godrej Group
Coffee Board of India Resorts
Lite Bite Foods
Modi Goods & Dish Hospitality Parle Agro Newport Coffee Co
ITC Maurya Retails Services Amul Oberoi Flight
Good Health High
Twenty Four Seven Spirits Olive Bar & Kitchen Services

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JOIN THE GLOBAL MENU
More than 100 companies chose to participate at the International Food & Drink
Expo India 2009. The 2010 edition of the show expects to attract 200 + exhibitors
from all over the world. Here are just a few of the key sectors that will be showcased:

GENERAL FOOD & DRINK ALCOHOLIC BEVERAGES

G Processed food sales account G India is the fourth largest wine

for 32% of the market
G Packaged food sales will
increase by 67.5% in 2010 to
reach US$21.7 billion
G Ready to eat food industry is
“We have taken some really serious enquiries from growing at 20% per annum
local manufacturers. We have also furthered our
G High quality, convenience and
knowledge of the Indian Food & Beverage Industry”
long life products are popular
with consumers
Yuvraj Singh Ahuja, Executive Director,
Modular Tanks Pvt Ltd
market in the world, with
International brands dominating
the premium segment
G Wine consumption is expected to
grow 25 – 30% annually between
2009 and 2012
G India has the largest population
of whisky drinkers in the world
G 300 million cases of beer,
820,000 cases of wine and 90
million cases of spirits consumed
2007 to 2008

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 INTERNATIONAL FOOD & DRINK EXPO INDIA 2010
2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS, NEW DELHI
EXHIBIT TODAY AND YOU WILL PUT YOUR BUSINESS DIRECTLY IN FRONT OF INDIA’S MOST ACTIVE FOOD, BEVERAGE AND HOSPITALITY BUYERS!

HEALTH & WELLNESS HOSPITALITY & CATERING NON ALCOHOLIC BEVERAGES SNACKS & CONFECTIONARY

G Health and wellness food sector
was worth US$610 million in
2008 and has an annual growth
rate of over 25%
G Fruit consumption will grow at
CAGR of 4.33% 2007 – 2011
G Health considerations
significantly influence 80% of
Indian consumers in their choice
of food and beverages
G Almost every organised retail
outlet has an organic section
G 90,000 hotel rooms will be added
across the country in the next five
years to meet demand
G Travel and tourism demand is
expected to grow 8.2% 2010 – 2019,
placing India third in the world
G India remains a popular destination
for multinational food service
brands
G Increasing numbers of
establishments are requiring
equipment and supplies which will
enhance the performance of their
businesses
G Non-alcoholic beverage market was
worth US$4.7 billion in 2008 and is
expected to grow at a CAGR of 15%
2009 – 2012
G Fruit/ vegetable juice market is
forecasted to growth at a CAGR of
around 30% in value terms during
2009-2012
G US$1 billion energy and sports drink
market will double in the next two
years
G Coffee sales forecast to rise an
impressive 52% to reach US$2.1
billion in 2014
G Branded snack market is estimated
to be worth around US$ 1.34 billion,
growing at 15 - 20 % a year
G People living in urban areas
consume 10 times more snack
products than their rural
counterparts
G India is the largest sugar consumer
in the world
G Confectionery market is valued at
US$664 million and will increase
22% in value by 2011

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INTERACT. INNOVATE. EDUCATE.
The International Food & Drink Expo India 2010 will not only deliver a world class
exhibiting community to India’s eager food, drink and hospitality professionals, but it will
also showcase a number of features and attractions, designed to facilitate interactive
education and networking opportunities.

CHEF ESSENTIALS INDIAN SOMMELIER CHAMPIONSHIP

This new and exciting edition to the show
programme is designed with India’s professional
chef community in mind. A dedicated area at the
exhibition will display kitchen equipment and
other product options from leading suppliers to
this important sector.
Now in its third year, the Indian Sommelier
Championship is the only event of its kind in
the country. The best sommeliers India has to
offer will be tested on their knowledge at both
theory and practical levels, by a panel of wine
experts, in front of a live audience.

COOKING DEMONSTRATIONS MEET THE BUYER

The International Food & Drink Expo India 2009
hosted exciting food workshops Including
sessions from the USA and Italy. Many of the
exhibitors chose to hold demonstrations on their
stands throughout the show, giving buyers the
opportunity to taste a range of their culinary
creations.
FOOD INDUSTRY FORUM
Leading food industry professionals will convene
to present and discuss the topics and issues that
are at the forefront of the food industry today,
and those which will impact and shape the future
of this rapidly evolving sector.
International exhibitors will have the
opportunity to take part in one-on-one
meetings with a variety of importers,
distributors and retailers, who will be keen to
find out more about the products that are
available to them.
WINE WONDERS OF THE WORLD
India’s leading Sommelier, Magandeep Singh
and his team, will conduct a creative schedule
of tastings which will allow show attendees to
experience the variety of wines on display at
the exhibition, from across the globe.

WHERE INDIA’S PROFESSIONALS MEET

“The International Food & Drink Expo India 2009 was The International Visitors by Business Activity (total unique visitors: 2145)
an excellent show. Our importers had a good exposure Food & Drink Expo Café/ Sandwich Bar 5% Manufacturer 10%
to quality products from so many different countries.” India 2009 attracted Distributor 11% Pub/ Club/ Bar 4%
buyers from across Exporter 6% Retailer 7%
Atul Kumar, President the food, drink and Government Body/ Trade 6% Restaurant 10%
Indian Importers Association hospitality sectors. Association Wholesaler 7%
Hotel 11% Other 8%
Importer 15%

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 INTERNATIONAL FOOD & DRINK EXPO INDIA 2010
JOIN THE GLOBAL GATHERING 2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS, NEW DELHI

Over three days, the International Food & Drink Expo India 2010 will provide you with
an unrivalled opportunity to:
G Position your business at the forefront G Get immediate feedback on your
of the market products and their performance
G Develop personal and direct relationships G Generate sales leads and interest in
with new and existing contacts your products
G Let buyers use all five senses to fully G Raise your profile in the industry and
appreciate your products add value to your brands

The International Food & Drink Expo India 2010 will showcase a diverse mix of both
national and international exhibitors. The event has already received support from a
number of leading international government bodies and trade promotion organisations.
They have expressed keen interest in organising group participations which will
demonstrate the variety of products their countries have to offer.
If you are interested in joining your national group, or exhibiting independently, contact:
Lauren Morrey, Project Manager, Tel: +44 20 8846 2772 or Email: lmorrey@tarsus.co.uk

STAND OUT FROM THE CROWD

As an increased number of suppliers from across the globe look towards India for
business opportunities, it is more important than ever before to make sure your
products are seen first! Take advantage of one of the following sponsorship
opportunities and you will ensure your business is one step ahead of your competitors:

G Registration Area G Visitor Badges / Lanyards

G Official Evening Reception G Catalogue
G Visitor Attractions / Show Features G Directional Signage
Alternatively, we would be happy to discuss alternative sponsorship options you may
have in mind, in order to create a tailor made package to meet the needs of your business.
If you are interested in a sponsorship opportunity, please contact:
Lauren Morrey, Project Manager, Tel: +44 20 8846 2772 or Email: lmorrey@tarsus.co.uk
“The International Food & Drink Expo India 2009 was
a wonderful show. It was very well managed and the
team was very helpful throughout the event. We made
good contacts and overall it was a great experience”
Anadi Seth, Assistant Manager
Promotions, The SCS-Group

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INTERNATIONAL FOOD & DRINK EXPO INDIA 2010
2-4 DECEMBER | PRAGATI MAIDAN EXHIBITION GROUNDS, NEW DELHI

ABOUT US
Tarsus Group Limited is an international b2b media company with a
portfolio of exhibitions, conferences, publications and online media
that span across the Americas, Europe, Asia and the Middle East. With
its head office in London, UK, Tarsus also has offices in Paris (France),
Milwaukee and Boca Raton (USA), Shanghai (China) and Dubai (UAE).

The principal strategy of Tarsus Group is to build a business that

facilitates the development of relationships between buyers and
sellers, helping them to do business in their respective markets
efficiently and profitably. Tarsus seeks to achieve this by owning and
managing the key exhibitions, conferences, print and online media in
each sector in which it operates.

For further information please go to www.tarsus-group.com

CONTACT DETAILS
Lauren Morrey The International Food & Drink
Project Manager Expo India 2010 Team also
Tel: +44 20 8846 2772 works with a worldwide
e: lmorrey@tarsus.co.uk network of promotion
representatives. To find out
Kavneet Sahni who the local contact is in your
“The International Food & Drink Expo India 2009 has been a Sales Manager – India country, please email
great success for our business. After exhibiting at a number Tel: +91 9910 421 104 lmorrey@tarsus.co.uk
of exhibitions we have come to appreciate how hard people e: ksahni@tarsus.com
work behind the scenes. The efforts of the organisers and the www.indiafooddrinkexpo.com
Australian Trade Commission are very much appreciated.” Vicky Aitken
Marketing Coordinator Sources: rncos.com, marketresearch.com,
Andrew Ashton, Chief Financial Officer, Tel: +44 20 8846 2903 ibef.org, just-drinks.com, fnbnews.com,
qtefoodconsultants.com, euromonitor.com,
Beverage Holdings Pty Ltd e: vaitken@tarsus.co.uk economywatch.com, chillibreeze.com

Disclaimer: All contents in this brochure was correct and verified at the time of going to print