Professional Documents
Culture Documents
Responsible habitation
Table of Contents
1 Editorial
12 Corporate Management
14 Staff Management
Published by:
GWG München
Heimeranstraße 31
80339 München
Tel.: +49(0)89 55114-0
Fax: +49(0)89 55114-209
info@gwg-muenchen.de
www.gwg-muenchen.de
Editor (responsible):
Reinhard Güthlein
Photos:
Andreas Heddergott, Roman Lorenz,
Ingrid Scheffler
Design:
Büro Roman Lorenz
Design of
visual communication
design alliance
Munich
Printed by:
Bavaria Druck GmbH, Munich
© GWG 2010
Editorial
We are aware that there are gaps in this first report and GWG München is ever conscious of its social responsi-
that only in an ongoing learning process incorporating bility and its mission to provide the citizens of Munich
all parties involved in the corporate activities can we with housing, and faces this great challenge.
hone and improve our mechanisms. Our goal is to aim
for a standard that ensures the day-to-day practice in
The European Housing Network, Eurhonet, is a network The EURopean HOusing NETwork
comprising 26 housing associations based in England,
2 France, Germany, Italy and Sweden. What these Key figures 2009:
companies have in common is that they are owned by 26 members
“the public sector”, their owners help implement 5 countries
town-planning measures and they assist disadvantaged 4 topical working groups
households by making high-quality, affordable housing 450,000 flats
available. Although the companies involved have to
observe the most diverse provisions of law with regard
to their activities in the housing market, they all share France
the necessity of creating a sustainable society in which Emmaüs Habitat
the impact on the environment is minimised through FSM
deliberate, targeted action. Habitat 62/59 Picardie
Le Foyer Rémois
The Eurhonet organisation runs a series of projects. One Le Toit Angevin
of these projects is the development of a model with LogiPays
which companies can report on their activities based on DELPHIS
Corporate Social Responsibility (CSR) criteria. It is the
model upon which this report is based. Italy
ALER Brescia
The CSR concept can be interpreted in a variety of ways. ALER Milano
It is Eurhonet’s view that CSR is a project under which ATC Torino
the member companies are to voluntarily integrate IPES Bolzano
social and ecological aspects, along with all parties ITEA Trento
concerned, into their own corporate activities. These IACP Bari
aspects are based on a perspective of social, ecological
and economic responsibility and sustainability, and at Germany
the same time include a correct ethical attitude towards bauverein AG Darmstadt
all employees. GBG Mannheim
GWG München
DOGEWO 21 Dortmund
LWB Leipzig
Sweden
Familijebostäder
Gavlegårdarna
Mimer
Hyrebostäder
Stångåstaden
Vatter Hem
Örebro Bostäder
England
Canterbury City Council
Corporate Social Responsibility Report 2009
GWG München
Gavlegårdarna Gävle
Mimer Västerås
Familijebostäder Stockholm
Hyrebostäder Norrköpping
3
Stångåstaden Linköping
Örebro Bostäder
Vatter Hem Jönköping
LWB Leipzig
DOGEWO 21 Dortmund
bauverein AG Darmstadt
GBG Mannheim
GWG München
ITEA Trento
IPES Bolzano
ALER Brescia
ALER Milano
ATC Torino
IACP Bari
Die GWG München –
a Modern Service Company
The GWG Gemeinnützige Wohnstätten- und Siedlungs- Key corporate statistics 2009:
gesellschaft mbH [Public Benefit Housing Association]
4 was set up in 1918, making it the oldest of the four 27,004 flats,
housing associations in which the federal state capital of which 9,314 assisted by public funds
Munich has a stake and one of the first local authority 389 employees,
housing associations in Germany. The association has of whom 90 as a secondary occupation
been 143 million Euros turnover
inextricably associated with housing in Munich since 264 million Euros shareholders’ equity
1918. With residential complexes and housing estates, 1,106 million Euros balance-sheet total
redevelopment and modernisation schemes, GWG 3 subsidiaries
München has made a substantial contribution to the
history of the Bavarian state capital’s architecture and
buildings.
To this day, GWG München has regarded its primary GWG München is not only a major pillar of publicly
mission as providing the broad social strata of the funded new rental accommodation, it also bears
population with secure and socially responsible housing, responsibility for the social order in the residential
with its spatial scope of operations encompassing the housing and is very familiar with the local and regional
Munich region, focusing its activities on the area of the markets. With its socially oriented operating areas, it
federal state capital. makes a considerable contribution to stabilising the
residential complexes and as an instrument of control
Together with its subsidiaries, GWG München currently for urban development.
not only controls some 27,000 flats (its own and
managed for third parties), looking after almost 50,000
tenants under socially oriented property management,
it also covers the entire spectrum of local authority
housing supply by building flats and innovative forms of
housing.
GWG München
Contributing to urban development Planning and building
– Building nursery schools and crèches – Energy-efficient construction 5
– Supporting “Social City” measures – Promoting new forms of housing,
– Improving the living environment e.g. by building houses with senior
citizens’ housing communities
– Using ecologically-friendly material
The total floor space of all GWG München flats (not Socially oriented property management has always
including subsidiaries) is about 1,160,000 m², distrib- been a key focus of GWG München’s mission. At six
uted among roughly 20,600 housing units. Almost half local property management offices, tenants can talk to
the floor space is accounted for by assisted, i.e. social personal contacts about anything to do with housing.
housing. The largest proportion of the housing provided Our permanently employed caretakers, who look after
comprises 2-room and 3-room flats but there is also the residential complexes on site, can also be contacted
affordable housing available for large families in the directly by tenants and, when necessary, assist them in
form of flats with four, five or more rooms. achieving a peaceful co-existence within the housing
community.
Senior citizens’ and disabled access flats On top of that, GWG München operates community
homes for residential groups of senior citizens
GWG München regards it as a pressing duty in this day distributed throughout the urban area. In 2009 it
and age to develop and put new methods of providing handed over a special community home for dementia
GWG München
housing and caring for the elderly into practice. GWG sufferers in which they can lead a normal, self-deter-
München’s “WGplus – Communal Living plus Service” mined life.
scheme provides extra-care housing in old age.
With new buildings, and when buildings are upgraded,
In 2008, GWG München concluded co-operation only barrier-free flats accessible by lifts are constructed
contracts with social institutions for its entire stock of wherever possible. The basic aim strives towards
rented accommodation. This enables tenants to access a barrier-free floor-plan solutions. The housing stock
large number of very different services in the vicinity of also includes flats specially equipped for wheelchair
their home at any time. The aim is to organise assistance residents. 7
GWG München
Energy consumption and greenhouse gas emissions
between 151 and 230 kWh/m2/year 52.80% between 21 and 35 CO2/m2/year 55.40%
between 231 and 330 kWh/m2/year 17.60% between 36 and 55 CO2/m2/year 18.20%
between 331 and 450 kWh/m2/year 4.50% between 56 and 80 CO2/m2/year 1.30%
GWG München
projects are being planned in the KfW Efficiency House
One special building project is currently a new building 55 Standard (formerly: KfW 40 Standard) or the
in passive house construction type in Harthof, in which above-mentioned project in the Passive House Standard.
13 privately financed rented flats are being built. A
quality-insulated, impermeable building envelope, an
optimum ratio of outside wall to building volume, and
use of gained solar heat enable the annual heating
11
GWG München’s commitment does not stop at giving Transparency is an important feature of the corporate
the tenant the key to the flat. Far from it: in terms of policy for GWG München management.
social management, GWG München’s expertise is
multifaceted. In close collaboration with the appropriate For example, the Intranet – as an in-house information
offices of Munich City Hall, GWG München strives to and communication network – represents the official
lend intensive assistance to its tenants, and over the information medium for employees. Each employee
years has continually increased assistance to tenants in has the opportunity to find out about the latest
the housing complexes. In 2009, for instance, it set announcements as well as company rules and regula-
up an organised and anonymous debtor advice service tions published on the Intranet.
for every tenant through a joint-venture partner that
renders its services promptly and free of charge. GWG Besides access to all company rules, regulations and
München assists its joint-venture partner with low flat- corporate information, staff members are kept
rate costs. up-to-date on organisational and staff changes that
have been decided on.
Since November 2008, four GWG München employees
have been given “sandwich course” training to In every division of the company, particular attention is
become mediators. Having successfully completed this paid to the configuration of business processes and
professional training in April 2010 they are now able to work procedures. The aim is to constantly question
help tenants in conflict situations and lend assistance. processes and procedures, to redesign them where
necessary, to document them accordingly and convey
At present, although there is no reliable data with them in a transparent way. GWG München is equipped
which we can show our tenants’ satisfaction with our for the tasks the corporate housing industry will be set
housing industry services, the signals we are receiving in the next few years.
are thoroughly positive.
With the reporting system, which has been refined over
Signs of satisfied tenants include a low fluctuation rate, the years, Munich City Hall, as the shareholder, is
a high number of applicants and a very low number informed promptly and exhaustively of all major and
of complaints from tenants, which are systematically significant occurrences at GWG München. The main
recorded and evaluated using a complaint management mechanisms include the Annual Report, the Quarterly
system. For the first time, GWG München has planned Reports, the Risk Management Reports and the
a tenant survey for 2010, intended to provide more Economic and Financial Plan.
detailed assessments of tenant satisfaction and thus
create the basis for increasing tenant satisfaction even GWG München is also concerned with having close
further. contact with the general public and tenants at all times.
For instance, in 2009 GWG München presented itself
in a total of 10 reports on the private TV channel
“München TV”, giving information about key events in
the company’s activities.
Corporate Social Responsibility Report 2009
In addition, the “GWG-Journal” is published four times
a year: it is our tenant newsletter that has been going
for over 40 years, also serving as a lively forum for the
exchange of information and opinions with the tenants,
associated companies, the municipal administration and
all other interested parties.
“The GWG model
These basic principles help us, the staff of
GWG, be guided in our work and overcome
future challenges …“
GWG München
Das Leitbild der GWG Wir arbeiten vertrauensvoll, offen,
fair und mit Respekt voreinander.
Diese Leitsätze dienen uns, den Das Gleiche gilt auch für den Umgang
Mitarbeiterinnen und Mitarbeitern mit unseren Kunden und Geschäfts-
der GWG, zur Orientierung partnern.
bei unserer Arbeit und zur Bewälti-
gung künftiger Herausforderungen. Wir lösen unsere Aufgaben engagiert,
qualifiziert und verantwortungsbewusst.
Die GWG baut für München Die GWG sorgt für ihre Mieterinnen
und Mieter
On a voluntary basis, the GWG München trainees are Management with appraisals and agreed targets
given the opportunity, as part of a nationwide exchange
of trainees between major housing companies, to gain “The aim of motivating staff and management geared
an insight between a period of two and three weeks towards strategic goals is to improve performance and
into the ways other companies work. make the company more successful.” These are the
aims of § 18 of the TVöD (Public Service Collective
Agreement). With a system of performance-related pay,
yet to be developed, employees are paid a performance-
related extra in addition to their normal pay, currently
totalling 1.25% of the previous year’s regular monthly
pay of all employees paid in line with the collective
agreement.
Corporate Social Responsibility Report 2009
The enthusiasm for this collective agreement innovation represented as a points system and recorded in various
was not without reservations. As we understand it, documents. This model forms the basis for the extra
many companies took the easy way out and distributed performance-related distribution of bonuses to GWG
the bonus pot – to be distributed in accordance with the München staff.
collective agreement – on the “a little bit for everyone”
principle. In these cases, there was no performance- The provisions of the Collective Agreement are not
related differentiation. easy to deal with, but do offer the opportunity, with
manageable effort, to further develop the corporate
However, the GWG München management decided to management mechanisms further and achieve a new
do a proper job from the outset. It drew up a detailed quality of management.
working paper as the mission basis for a project group
GWG München
headed by the Head of the “Personnel Management” This mechanism has been applied by the GWG
department. The project group was assisted by an München managers since 2008. It remains to be
external consultant with regard to content and method. seen whether the expectations of this management
mechanism will be met. GWG München will consider
The result was a model combining annual agreed the results after an introductory period of about three
targets (as a rule, three targets for each employee) and years.
a systematic performance rating with 13 criteria,
15
Breakdown of staff by type of employment
Number of flats 0 1 3
% flats in proportion
to the total housing stock 0.00% 0.00% 0.01%
Area 0.00 m² 89.81m² 234.52 m²
% area in proportion to the total area 0.00% 0.01% 0.02%
GWG München
Breakdown of the types of flat by rent levels SOC 2.1
Percentage of internal moves within the rented space provided SOC 3.1
18
Anti-discrimination policy in flat occupancy SOC 3.2
GWG München ensures the secure and socially responsible provision of housing for a broad range
of the population. Occupancy is always discrimination-free and is guided by the principles of the
“Munich mix”, i.e. maintaining a broad spread of income groups with corresponding housing available,
including in new building areas.
GWG München – – –
City of Munich – – –
Bavaria – – –
In the last three years, tenant satisfaction and customer loyalty has increased, particularly due to:
the tenant newsletter, regular TV reports, involvement in public events, tenants’ parties, refurbishing
children’s playgrounds, introducing “Child-friendly Rules for Residents”, active conflict management
by employing social education workers and training mediators, debt advice, new models of housing
for all forms of living, multi-generational housing to promote stable neighbourhoods and “Social City”
projects.
Percentage of flats adapted to the needs of senior citizens and the disabled
in the total housing stock SOC 6.1
GWG München
Security in the complex
Energy
Water
GWG München
Taxes 2,911,769 1.95 2,923,458 2.14 2,877,527 1.96
Interest and costs of
transactions 16,623,162 11.13 15,691,871 11.47 15,920,669 10.83
Distribution 0.00 0.00 0.00 0.0 1,109,000 0.75
Total 149,342,841 100 136,717,902 100 147,041,830 100
Tenants’ meetings 4 4 3
Tenant satisfaction – – –
Tenant survey in 2010, further development of the housing stock, new models of housing for all forms
of living (WGplus – community flats for senior citizen groups, residential groups for dementia sufferers),
multi-generational housing to create stable neighbourhoods and resident structures, extensive staff
training on “Social Integration, Individual Assistance and Conflict Management through Social
Education Workers”, holding tenants’ parties, making living environment improvements, conducting
model projects and pilot projects.
Organisations, associations, ...
22 Promoting transparency
Topics dealt with (Yes/No) Preparation planned Standard Operating Standard Operating
for the introduction Procedure to prevent Procedure to prevent
of a comprehensive corruption now in corruption drawn up.
Compliance Guideline. place.
Rules for supervisory board Yes Yes Yes
Rules for staff Yes Yes Yes
Is there a Strategy Paper (the company’s purpose and aims) and Assessment? GOV 3.2
Staff
GWG München
Permanent 91.02 89.76 91.44
Time-limited 4.17 3.75 2.4
Temporary work 0.0 0.0 0.0
Trainees 3.85 3.75 3.42
Mini-job / secondary job 0.96 2.74 2.74
Management – – –
– – –
Staff 5,370 h 4,600 h 3,320 h
c 242,223 c 182,533 c 168,164
Total 5,370 h 4,600 h 3,320 h
g 242,223 g 182,533 g 168,164
Strategy for promoting health and the compatibility of family and job HR 2.1
Job satisfaction
24 Anteil 2009
%
2008
%
2007
%
GWG München
text in this report. Part of the data could only be The energy consumption of the housing stock of the
collected using restrictive assumptions that are not individual company GWG München was recorded
documented in the table part. separately from the housing stock of the Group in
2009 for the first time, there are no comparable results
available for 2007 and 2008.
Explanatory Notes on the Indicators
ECO 2.1:
SOC 1.1: Income from activities distributed to stakeholders
Average area per type of flat Salaries are stated including “social insurance
GWG München has a sizeable number of flats with contributions” and expenditure on old-age pensions.
what are called “half-rooms” (less than 10 m² floor “Suppliers and service providers” include expenditure
space). In each case, these have been considered as one on maintenance and upkeep, running costs and
room flats in the table. expenditure on buildings costs, and other operating
expenditure.
SOC 2.2:
Development of utilities and other charges GOV 2.1:
The data was gathered on the basis of all the heating Number of ongoing organisations and tenant
and running costs (including caretaker costs) reported in associations.
the Profit & Loss Account. Data was not collected on staff hours for organisations
and associations as well as in-house expenses. The
SOC 2.3: table shows only the third-party costs (members’
Rental increase development contributions) for the individual organisations.
The rental increase rate relates to the entire housing
stock; for technical reasons it is not possible to break it HR 1.1:
down into privately financed or assisted housing stock. Breakdown of staff by type of employment
The data relates to the situation as per 31.12 of the
SOC 2.4: year, not to average figures.
Utilities and other charges/Rent
For technical reasons it is not possible to break this HR 1.2
down into privately financed or assisted housing stock. Breakdown of professional training hours per year
No separate records are kept for “staff” and for
SOC 3.3: “management”.
Proportion of tenants that receive supplementary
benefits/support to pay their rent, utilities and HR 2.3:
other charges. Time lost through absenteeism caused by accidents
GWG München deliberately does not gather data on at work, sickness and stress due to work
the proportion of tenants that receive supplementary All time lost through sickness is indicated; a further
benefits. subdivision by different causes of absence is not
possible.
SOC 6.1:
Proportion of flats adapted to the needs of senior
citizens and the disabled in the total housing stock.
Due to the lack of an exact definition of the term, under
“flats adapted to the needs of senior citizens and the
disabled” we have included every flat that is low-barrier
and accessible by lift systems.
Explanation of symbol:
– No data available
GWG München
Heimeranstraße 31
80339 München Verantwortungsbewusstes Wohnen