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Proponents of the neoclassical theory of the firm suggest that the goal of
the firm is to maximize profit, and therefore, shareholders' wealth. From this
perspective, all illlegal business behaviors which are aimed at maximizing
profit are in a fundamental sense, ethical. For example, Stieber (1987)
suggests that the profit maximization model of the firm can serve as a
standard of efficiency against which all other organizational behavior can be
judged. In a competitive market environment, profit maximization is
possible only if one can produce goods at the lowest possible cost (cost
minimization). This process, in turn, enables the consumer, given their
income, to obtain the highest possible level of welfare (in the language of
utilitarians, "pleasure)!
According to the social inequity theory, whenever one perceives the ratio
of his output to his input to be unequal to another person's ratio of output
to input, inequity exists.
Social comparison theory (O'Reilly et al., 1988; Weiss and Shaw, 1979;
Salancik and Pfeffer, 1980) is a variant of Adams's inequity theory, and
provides a socio-psychological explanation of compensation. This theory is
based on the premise that individuals have a need to evaluate their
opinions and abilities. They choose others who have similar abilities and
opinions as standards for comparison. In the case of the CEO, the
implication is that the compensation committee of the board of directors will
anchor the CEO's renumeration based on the constituent member's pay, or
based on the pay of a CEO who is perceived to be similar or slightly better.In
this case shareholders' rights are violated when a CEO consciously attempts
to select highly paid individuals to be directors, and thus engineers his own
pay package.