Professional Documents
Culture Documents
TOPIC
MATERIALS
"One Company's China Debacle (American Motors) (excerpt from the book, "Beijing Jeep" by
Jim Mann)
EC Weeks 1 & 2 Packet
ASSIGNMENT
DBIC first class on January 14, 2009
The entry of American Motors and Microsoft are two of the most often cited stories of American companies entering
China and their challenges.
Questions:
1.What are the common themes in the Beijing Jeep and Microsoft cases?
3.What specific lessons can a foreign firm operating in China take from these two cases?
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 1 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
MATERIALS
China Rising: An Economic Snapshot (308064)
EC Weeks 1 & 2 Packet
Political and Economic History of the People's Republic of China: An Annotated Timeline
(309073)
EC Weeks 1 & 2 Packet
ASSIGNMENT
1.Looking at Chinas pattern of economic development, what features are particularly notable to you?
2.What are the biggest challenges to successfully implementing the economic reforms?
3.How would you characterize Chinas political system and the relationship between government and business today?
TOPIC
MATERIALS
Esquel Group: Integrating Business Strategy and Corporate Social Responsibility (307076)
EC Weeks 1 & 2 Packet
TOPIC
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 2 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
End of Special Characteristics of the Chinese State & Party
TOPIC
MATERIALS
The Rong Family: A Chinese Business History (308066)
EC Weeks 3 on Packet
Political and Economic History of the People's Republic of China: An Annotated Timeline
(309073)
EC Weeks 1 & 2 Packet
TOPIC
MATERIALS
Qixun Express
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 3 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
MATERIALS
The Xiamen PX Project: The Rule of Contract or Citizens in China Today (808123)
EC Weeks 3 on Packet
TOPIC
MATERIALS
Enterprise Culture in Chinese History: Zhang Jian and the Dasheng Cotton Mills (308068)
EC Weeks 3 on Packet
TOPIC
MATERIALS
China Netcom: Corporate Governance in China (A) (308027)
EC Weeks 3 on Packet
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 4 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
MATERIALS
Sealed Air China (308051)
EC Weeks 3 on Packet
TOPIC
MATERIALS
China Merchants Bank (307081)
Spangler distribution
TOPIC
MATERIALS
China's Financial Markets: 2006 (307058)
EC Weeks 3 on Packet
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 5 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
MATERIALS
Prof. Alford's biography
"China sets 3 month ban on U.S. Films" by Patrick Frater, Variety Magazine
Spangler distribution
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 6 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
GUEST SPEAKER
President Huang Teng, Xi'an International University
MATERIALS
Xi'an International University: How to Grow Chinese Private Education (309000)
Spangler distribution
TOPIC
GUEST SPEAKER
Ms. Judy Leissner, President, Grace Vineyards
MATERIALS
Grace Vineyards: Appellation Shanxi (309001)
TOPIC
MATERIALS
JWT China: Advertising for the New Chinese Consumer (N9-809-079)
JWT ad reels
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 7 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
MATERIALS
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
(308057)
Spangler distribution
Road to Taiwan
TOPIC
MATERIALS
Codelco Minmetals (xxxxxxx)
Spangler distribution
ASSIGNMENT
Assignment Questions:
TOPIC
MATERIALS
Codelco Minmetals (xxxxxxx)
Spangler distribution
ASSIGNMENT
Assignment Questions:
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 8 of 9
COURSE PLATFORM HARVARD | BUSINESS | SCHOOL
Syllabus for Doing Business in China in the Early
21st Century
TOPIC
MATERIALS
Wanxiang Group: A Chinese Company's Global Strategy (308058)
EC Weeks 3 on Packet
TOPIC
*Papers Due*
Each student will be asked to articulate the China strategy that a company should put in place. The report should be
specific to the company and rely heavily on the teaching materials we have provided in the course. The company could
either be your future employer, a summer employer, your employer before HBS, a company of your interest, or a case
study.
Basically, you should take an existing corporate situation, plus all the concepts we have covered in the course, and add
a very specific China dimension to its future. The report would articulate strengths and weaknesses of their approach.
It would also identify barriers to their achievement as well as new competitive opportunities that a deeper Chinese
engagement might foster. The paper would deal with government issues, infrastructure opportunities, plus specific
issues of the particular industrial environment.
January 08, 2009 Copyright 2009 President and Fellows of Harvard College Page 9 of 9