BUSINESS PLAN

(rough draft)

MEMBERS:

Monda, Mayrell

Abundo, Kevin

Bulanhagui, Fred

Dael, Ryan

Rosales Cristina

Rosales, Kevin

Tandog, Pia

I. INTRODUCTORY PAGE
Name and Address of the Business
Business Name: Chrono Teknika Creative Studio

Address: #14 V. Angeles Street San Juan Metro Manila (Address not
final)

Tagline
“Chrono Teknika... Art is simply Timeless” (temporary UPS)

Mission and Vision

Mission:

To incorporate multimedia as a prime industry by supplying

quality products and services to clients with the highest
degree of standard present in every work.

Vision:

To create a new perspective towards development through

multimedia.

Name and addresses of Principal

Mayrell Anne Monda

#14 V. Angeles Street San Juan Metro Manila

Frederic Bulanhagui

#25 St. Therese Street Sto. Niño Meycauayan Bulacan

Nature of the Business

“Chrono Teknika” is a creative studio that specializes in multimedia

services with regards to Graphic Design and Video Editing/ Effetcs,
Photography and Printing services.
Products / Services offered

 Graphic Design
• creative design (catalogs, brochures, visual identity, etc.)

• layouting

 Photography Services
• photography taking (digital)

• photo retouching/enhancing

 Video

• opening billboards (OBB)

• closing billboards (CBB)

• video editing

• visual effects

• sound engineering

 Printing

Statement of Financing needed

• business registration fees

• business licensing and permits
• starting inventory
• rent deposits
• down payments on property
• payments on equipment
• salaries
• rent payments
• telecommunications
• utilities
• raw materials
• storage
• distribution
• promotion
 • loan payments
• office supplies
• maintenance

Statement of Confidentiality report

The information and data embodied in this business are strictly

confidential and are supplied on the understanding that they will be
held confidentially and not disclosed to third parties without the
prior written consent of the authors of this document.

Sources:

www.referenceforbusiness.com

www.scribd.com

www.usmt.com

sbinfocanada.about.com

www.yourbusinesspal.com

III. INDUSTRY ANALYSIS

Industry Situation

The Philippine Multimedia Industry is improving and doing well. In the

electronic industry it is recognized as one of the most active and
progressive industry in the country, with multimedia product one of the
country’s largest export earners. In the Entertainment Industry
specifically in the film sector Filipinos are trying to improve their film to
be able to reach the level in those other countries (HOLLYWOOD) and
as seen in television programs like Encantadia, Panday, Captain Barbell
and many more. We can see how Philippines improving (multimedia) it
may not like be the other countries films like Lord of the Ring and
Harry Potter but it is going there, it is no doubt soon Philippine films
will be recognize as one of the best in the world.

Analysis of Competitors

Here is the list of Competitors in the Philippines according to our

research:

• Interactive Business Solutions

DCG Web Services is a locally owned and operated multi-service
organization that prides itself on the quality of work that it produces.
Our rates are unmatched by anyone.

• GMCI Online Experts

Online Experts specializes in the outsourcing of programmers, web
designers, webmaster staff, writers and other staffing requirements of
clients worldwide.

• ProInfinity IT Solutions Inc.

Proinfinity it-solutions is an it company based in the philippines. We
specialize in website design, web development, logo design. Offers
offshore, freelance, and outsource website design services.

• Castlemelody Imagination Studio Co. Inc.

Castlemelody is a professional web design company that specializes in
branding your website through crisp, clean web 2.0 design hand-coded
with web standards xhtml/css. We design logo, mascot,& icon.

• FilWeb Systems Technology

Filweb is a premier Web Development, Logo Design, Writing Services,
Multimedia, BPO, Outsourcing and SEO Company in the Philippines.
• Kelkyron Creative + Web Design
We create compelling design solutions; exhibit or booth design,
product design, industrial design, identity design, graphics design, web
design and development.

• 7th-media Design Studio

Animation. Motion Graphics. Graphic Design. Logo, Branding & Identity.
Illustration. Multimedia. Print. Web Design. Information Architecture.

• VitalStrats Creative Solutions

Below the line advertising agency in Manila specializing in graphic
design and video production. See our portfolio at www.vitalstrats.net

• LBdesign
Affordable web and graphic design services! Visit www.leobohol.com
for more information.

• Graphic Republic Inc.

Graphic Republic Multimedia Solutions Inc. is a Philippine based
company that offers top-notch advertising / multimedia related
services to both large and small scale clients here and abroad.

• Skylite Advertising
Skylite advertising is a provider of the following services like print, web
design, 3d design, motion graphics and visual effects.

• robsoliman | Multimedia Design

Multimedia designer in manila, Philippines specializing in web design,
graphic / print design and photography.

• Southside Pimpin Studios

Philippine Based Design Studios that caters to all your design needs.
From Web Designs, Banners, Ads, Multimedia Presentations, CSS,
Galleries, Flash Designs, and more..

• TopMarketing Solutions
A trade name of TopNetworx Solutions, Inc., TopMarketing Solutions
offers marketing solutions including fresh and creative multimedia arts
tapped by top companies in the Philippines.

• My Left Hand Creative Solution

We are a full-service creatives agency committed to supporting clients’
marketing efforts through graphic design, advertising, print production
and publication, copywriting, and web design. www.my-left-hand.com
 • 7th Media Design Studio
7th Media is a young, technologically innovative studio with a
reputation for delivering fresh ideas and sleek designs to
discriminating and demanding clients.

• Orange Box Design Studio, Inc.

http://www.orangeboxdesignstudio.com

• CROMWORX Designs
The best professional logo & graphic design artist. Visit my website @
www.cromworx.net

• Rasterize Design
Hi there!, RAD is a company based in the Philippines, we love creating
works for web, print and even photography.

• Lightweight Solutions
A revolutionary design studio that caters to brands\ marketing
communication and advertising needs. Visit our website at
www.lightweightworks.com

• Bluethumb Graphics
We listen and advise. We cultivate creative solutions that nurtures your
brand and grows your revenue.

• Cinco Arte
We create compelling graphic designs. Services: Conceptualization,
Copywriting, Design & Layout, Final artwork, Photography, Web Design
& other below the line collaterals

• Look fwd studio

Multimedia studio that create compelling visual>
http://lookfwd.blogspot.com/

• Artpaper Design Studio

We are a multidisciplinary design studio focused on our client's needs.
Every client is assured with great quality concepts and designs, to give
them a leading edge.

Target market

The initial target of our business is:

 1) Lower/Middle income individuals who are willing to pay a bit more
for a great quality concept and designs in their work.
2.) College Students

3.) Professionals in media and design.

Industry Forecast

In the future, we expect that our business will widen up because of the
rapid growth of technology. We may expand our services and improve
our facilities to improve the quality of our product & services. We may
hire people with creative minds.

Sources:

http://www.topdesignfirms.com/directory/international/philippines/
IV. DESCRIPTION OF VENTURE

A. Products

The studio is limited to selected printed output sizes for the

graphics and photography services. The sizes may vary from
small-sized photos and prints to medium sized outdoor tarpaulins
only. The specialists however can create wide variety of designs
but the studio will only be limited to the said printing size. For
the clients’ benefit, we can provide soft copies of the designs
we’ve created and they will be responsible for its large
productions.

For the video services, the studio is limited to visual effects and
video editing only. We can apply graphic elements to the raw
videos along with the sequential editing but we will not be
handling its production (video shots). We do not do video
coverage or any outdoor video shoots. The studio will only work
on the design and creative aspects but not the whole video
production in the studio. The specialists can provide the soft
copies of the final edited outputs for the clients’ benefit or we
will provide DVD authored outputs when the whole video is
already finished.

B. Services

The studio services are limited to graphics design, video

editing/effects, digital studio photography and output printing
only. We do not handle web development, animation and non-
related multimedia.

The specialists however are not required to work outside the

studio. They will only render the products on their own or with
the other co-specialists. For personal client services, meetings
must be held with the specialists in order to discuss the
concepts. The outputs and prices will be provided depending on
the negotiations made.
C. Size of Business

The studio will only be a small-scaled type of business, since it is

privately owned and operated, with a small number of
employees and relatively low volume of sales. This business will
start with the raised capital money from the contributors. It will
be open for work on the give time schedule per week.

The small scale business would be an advantage to the

members, since it will be easier to handle because of the small
number of employees. The studio can be easily promoted online
(internet marketing) because it can serve specialized niche. Also
the small business can easily adapt to changes because it can
respond to the clients easily. The studio can create strong
intimate relationships with their clients and customers will result
to grater accountability.

D. Office equipment and personnel

The office equipment will be mostly owned by the members,

mainly the computers for editing. The other equipments such as
printers (small and large), photography facilities (lights,
reflectors, etc.), will be bought from the studio budget. New
computers may also depend on the flow of customers and
clients.

The personnel of the studio will be the contributors themselves.

Since the business is jus starting, the members will only focus on
their own skills and abilities in completing the tasks. The studio
will be open for selected freelancers to work with the specialists.
The director may or may not hire other workers depending on
the current business status.

Sources:

http://en.wikipedia.org/wiki/Small_business
V. FACILITIES LAYOUT (to be followed)

VI. MARKETING PLAN

Product Strategy

Instead of products, the group, as a studio will be offering Services as a

product. The studios offered services are the:

• Video
• Graphics
• Photography
• Printing Services

Video

The studio will accept Video Comissions that are only Motion Graphics and
Special Effects and Editing related. The studio itself is not to be confused for
a production house which also handles video coverage of events. Although
we can perform these kinds of services, we would only accept such services
given the proper high-end equipment.

Graphics
There are a wide range of graphical services that the studio can offer. Be it
for an occasion, promotion, event, etc.

For graphics, the studio can offer:

• Brochures
• Catalogues
• Posters
• Flyers
• DVD packaging Prints
• CD Sticker Design
• Streamers
• Photo Retouching/Enhancing
• Layouting
• Business Cards

Photography

For photography services, the studio would be catering to both indoor and
outdoor shoots. The outdoor shoot will be for set locations preferred by the
clients so the members can scout and prepare the area. As for indoor shoots,
the studio will be utilizing its own studio set-up for producing photographs.

Photosizes would be:

• 4R
• 8R
• 10R
• ID pictures
•

Printing Services

For printing service, the studio would have a medium sized printer capable of
printing upto 10R sized Images. Printing services would be dependent upon
the size and the color spectrum of the clients’ files.

Price Strategy

For pricing, the whole project must be overseen and partially completed
before making any decisions for pricing. But for discounts the first few weeks
of the project opening would have the services at 20% off for an easy and
quick feel of how our studio Chrono Teknika works.
 Product/Service Price Promotion Placing

Video N/A Print Ads Single studio

that will
• opening billboards Advertiseme branch out
(OBB) nts as the group
(to be
grows.
• closing billboards further Word of
(CBB) researched Mouth
and
• video editing discussed) Promos

• visual effects

• sound engineering

Graphics

• Brochures
• Catalogues
• Posters
• Flyers
• DVD packaging
Prints
• CD Sticker
Design
• Streamers
• Photo
Retouching/Enha
ncing
• Layouting

Photography

Printing Services

Promotion Strategy
 The key promotion of the Chrono Teknika Studios will mainly be on the
studio website, internet, print ads and in-store-advertising. Also, through
quality work, the studio may also be referred by satisfied customers to other
people by recommending it to those who are in need of the multimedia
services the studio has to offer. Another is by making business cards
available to every employee so that they may give a means of contacting
interested people in need of the services of the studio.

Internet promotion

A lot of people are using the internet which makes a website very advisable
in promoting the studio. The website will be providing the visitors
information about what the studio has to offer them and the price that would
take them to avail the services. It also contains some contact information so
that potential clients will be able to reach the studio. It will also display the
studio demo reel giving the viewers an overview on what services the studio
is capable of.

In-store Advertising

These commercials will be present inside the studio premises showing and
providing information, explaining each of the services Chrono Teknika offers.
It is composed of posters, album of sample works and video presentation
displaying the power of the studio.

Print Ads

The studio will also be promoting through printed media such as posters,
calling cards and other small scale tarpaulins. These printed ads are sure to
capture the attention of anyone passing through and is placed in a strategic
place making sure that every passing people will take a glance.

Word of mouth

Through quality works, satisfied patrons will be recommending the studio to

their friends and companions creating and making the network of the studio
bigger and broader. The more customers the studio satisfies, the bigger the
network becomes.

Personal Selling

Personal meetings with the client will be important in building relationships

and gathering information. Giving impressive concepts and giving out good
examples of the output that the client desires will be a good way of
establishing relationships with the client.
The strategies mentioned above are the best course of tactics for the type of
business Chrono Teknika is.

Place

As a starting business, the Chrono Teknika will only have one branch at
the moment. To ensure the business is noticed since it is still in the infancy
stage of the PLC, its first branch will be placed in an efficient and effective
location. A strategic location to put up the branch would be in commercial
areas where a lot of people and business men pass. Getting the attention of
business men will be really advantageous for the business. As the business
grows and is continuing to get stronger, several branches of Chrono Teknika
studio will be opened in other parts of the country which will also be located
in strategic areas. Places with high concentration of students will also be a
choice since students are also potentials clients in the services the studio is
offering.

VII. Organizational Plan

A. Form of ownership

Chrono Teknika is a corporation which is build under the supervision of

the law, shareholders who owns the company elect a board director to
oversee the major policies and decision.

We chose to have a corporation as a form of ownership because a

corporation has a life of its own and when some unexpected
circumstances come, it will not affect the corporation.

B. Table of organization.

STUDIO DIRECTOR

Mayrell Monda
 STUDIO MANAGER

Ryan Dael

TECHNICAL FINANCE DEPARTMENT

DEARTMENT

GRAPHICS VIDEO
SPECIALIST SPECIALIST

Pia Tandog Fred Bulanhagui

Cristina Rosales Kevin Abundo

Kevin Rosales
FREELANCER
SLOT

FREELANCER
SLOT

C. Roles and responibilities of members of organization

Studio director - Mayrell Anne Monda

The leader of the company the one who make

decision and policies

Studio manager - Ryan Dael

The one who manages the company the one who is

in charge for organizing works, responsibilities will
typically include traffic management, by ensuring all
briefs are dispatched in the studio according to a
 designer’s skills and strengths and ensure all work is
delivered promptly and to deadline to the relevant
people. A design studio manager should have
excellent organizational and communication skills,
and motivate their team by showing good leadership.

Finance Department – Mayrell Monda

Since the corporation has limited members, the

studio director will temporarily be handling the
company finances.

Graphic Specialist

The people who are involved in making graphic arts which

high-quality design are assigned enhancing the clients
credibility and increasing opportunities for exposure and,
ultimately, success.

• Pia Marie Tandog

• Maria Cristina Rosales

Video Specialist

The people involved in creating, editing, enhancing videos for the

clients’ satisfaction and demand.

• Kevin Rosales

• Fred Bulanhagui
 • Kevin Abundo

Freelancing Slots

These slots are open for aspiring multimedia designers who

wants to gain experience in this industry. These slots are
however limited and the members will be keen in selecting them.

Sources:

http://www.allbusiness.com/business-planning-structures/starting-a-
business/674-1.html

http://www.cogmap.com/chart/live-art-studio
VIII. ASSESSMENT OF RISK

(under development)

Strengths

• Creative skills
• Reliable equipments
• Quality products
• Online marketing
• Affordable costs
• Reliable services

Weaknesses

• Starting business
• Weak reputation
• Less capital
• Limited services offered

Opportunities

• Arrival of new technologies

• New clients
• Recommendations or special offerings
• Promotions from clients
• Market growth
Threats

• Existing competitors
• Recession of multimedia industry in the country
• Natural threats
• Shift in customer choices
• Economic recession

IX. FINANCIAL PLAN

(temporary Finances)

Assets

Personal resources:

• Computers

• DSLR cameras

• Graphic tablets

• Tripods

• Small printers

Liabilities

Current Liabilities

When the business started the only liabilities it had were the monthly basic
salary, maintenance and the occasional restocking of supplies.

Equipments Price

New office Approx. 100,000

equipments (at
start-up)

Total P100,000

Maintenance Price/month
 Water approx. 1,000
Electricity 30,000 up (may
vary)
Rent 10,000(may vary)

Internet approx. 1500

Connection

Office supplies approx. 20,000 or

up per
month(may vary
depending on
orders)

Total approx.
P71,500

Equity

Contributors Amount in Pesos

Frederic 500,000
Bulanhagui
Pia Marie 500,000
Tandog
Maria Rosales 500,000
Kevin Rosales 500,000
Ryan Dael 500,000
Jan Kevin 500,000
Abundo
Mayrell Monda 500,000
Total: 3,500,000
All members will contribute a capital of P500, 000 each.