Professional Documents
Culture Documents
Shahrah-e-Roomi
P.O. Amer Sidhu
Lahore - 54760, Pakistan
PABX: (042) 5811541-46, 5811191-94
1
Ahmad Arslan Butt
Packages Limited
Packages Limited started operating in May 1957 with a paid up capital of Rs.
4.94 million as a joint venture between the Ali group and Akerlund &
run the factory and to train the Pakistani staff. In 1958 production of
Pakistan. It is the sole largest industry in Pakistan serving about the 35%
Consumer Products:
Rose Petal is consumer product that was the first consumer product
introduced by Packages Ltd. They produce:
o Tissues
Rose Petal
Tulip
o Paper Plates
o Paper Cups
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o Feminex
On 18-11-2010 when I join the first day in CPD. It was nice to see all sales
and marketing force of Consumer products under one roof then I meet with
Mr.Farhan (Rsm) and then he send me to their distribution office in patyala
Ground near Hall road where I meet with Mr.Usman (Asm) on here my
internship Start.
I visited different Shops, Departmental Stores and many other Super stores
collect data on different brands of Consumer Product Packages like Rose
Petal and Tulip. I asked questions and also give close Question Air to
Customer and Consumers. The Questions are about their Satisfaction Levels
and need of the Product. Almost all of the consumers are satisfied with the
Quality of Rose petal they also like Tulip in Perfumed. Some of the
customers which are not using Tissue said that Rose petal Tissue is for upper
Class and they don’t have need for this product. But company adopted
different strategies to over come this Problem and that’s why they introduce
their Cheap Brand Tulip and also promoting its Brand Awareness and
Recognition in Customers.
3
CONCLUSION
RECOMMENDATIONS
4
• Packages Limited does not offer the credit base sales which effect
the sales and as well as losing the more other opportunities.