The CMI Team

“Our Company’s strength is its people,

and the pride we take in all we do . . .”

CMI offers its valued customers and manufacturers almost 50 years of service, with a history of mutually
profitable business that has positioned us as the number one “rep” in our marketplace. Our success is obvi-
ous by the long tenure we’ve enjoyed with the leading manufacturers we represent and by the close working
relationships we’ve maintained with all of our accounts. The CMI team stands ready to help your company
meet the challenges of today’s marketplace.

When you work with CMI, you join forces with a team of dedicated professionals, with the training and hands-
on experience to do more than just get the job done. CMI salespeople, support and administrative specialists,
EDI and information system managers – every member of the CMI team – know that the sale is only the first
step – that our success (and yours) is a direct result of each individual’s efforts and total commitment to the
mission. Our company’s strength is its people, and the pride we take in all we do.
 How We Work
We know that a truly successful business relationship must be mutually rewarding for all parties concerned
and in today’s fast paced environment, that means making the entire working experience as efficient and pro-
fessional as possible.

For Our Accounts

CMI sales professionals’ extensive knowledge of each account’s
business and marketing style provides a solid foundation for their
sales and sales support mission. They work with the buyers and
advertising personnel to manage advertising programs and ensure
a maximum return on corporate advertising expenditures. They
provide inventory management assistance as well as order and
shipping coordination. Each salesman and administrative specialist
maintains a close relationship with their buyers and assistants, as
well as vital support contacts in warehousing, traffic, operations,
advertising, merchandising, accounts payable, all areas of the com-
pany, to reduce the workload for the buyer and insure a smoothly
running program.

Also, CMI conducts product training seminars and demonstrations,

provides store detailing services, in-store demos and sponsors an-
nual customer appreciation events. We maintain and operate an IBM computer network for total EDI support
and provide numerous computer reports to track each account’s sales, inventory, sell-through and advertising
history on a monthly basis. This total involvement in sales, marketing, shipping, advertising, operations and
accounting is the CMI Team Mission Statement, and our commitment to a successful relationship.

For Our Manufacturers

The same dedication and effort we put forth for our accounts, we demand for our manufacturers. You are
assured of the same level of efficiency and professionalism in every facet of the selling experience, from the
sale to the shipment, through the marketing and advertising, to the payment for goods received. Our entire
organization is committed to making everything work so that the pri-
mary goal – selling – is given the most attention possible. Our adminis-
trative specialists assist in product forecasting, tracking inventory levels
and sell-through, processing advertising claims, scheduling warehouse
delivery appointments, expediting priority shipments, clearing accounts
payable/receivable discrepancies, coordinating samples, literature and
product information, and processing orders, invoices, return authoriz-
ations, ad claims and other related documents. This invaluable service
frees our sales force to ensure that your company’s products receive the
most complete, comprehensive, and enthusiastic sales effort that can be
made, because without the sale, the support, no matter how impressive,
isn’t even a factor.
 CMI and Today’s Technology
Today’s marketplace is a dynamic and ever-changing world, driven by new technologies and the intense com-
petition of the retail environment. CMI continuously upgrades its computer systems to keep pace with this
technology and the diverse needs of our customers and manufacturers.

Electronic Data Interchange (EDI), an elec-

tronic exchange of business documents, is
becoming a fact of life, and CMI has estab-
lished a sophisticated EDI program which al-
lows us to receive purchase orders, shipping
information and point-of-sale information
electronically. Target’s Partners On Line
Program and Best Buy’s EDI Program are
up and running and have become a manda-
tory condition of doing business with them.
CMI’s computer network will allow vendors
who are not yet EDI-ready to be a part of
this important project.

With the integration of the latest in EDI

DataBase technology, our system can generate reports on sales by week, month, year, and year-to-date, current
assortment listings, competitive shopping reports and analysis, advertising recaps…virtually any information
needed to get the job done. These sytems allow CMI to provide instantaneous response and transmission of
this critical data directly to our retailers and our manufacturers.

Additionally, CMI has invested in state-of-the-art printing and reproduction

equipment to assist you in your presentation needs, featuring high quality
color printers, scanners, photo imagery and extensive software programs that
give us the ability to custom-design account-specific product presentations
for your company.

Our EDI team attends seminars, conferences and workshops regularly to

ensure that our company continues to lead the way in information technology.
Because this technology is constantly evolving, CMI has made the commit-
ment to remain on the cutting edge, providing the best service available to
our customers and our manufacturers.

“Success is a journey, not a destination . . .”

 CMI Management
CMI’s aggressive and experienced management team has furthered the company’s reputation of service and
professional expertise by maintaining open lines of communication with customers and manufacturers. This
strong rapport has developed lasting relationships with our customers, buyers, merchandise managers and
corporate officers.

Persistence and integrity pay off at CMI. We do what we have to do to get the job done. CMI has traditionally
spent more time on our customers and manufacturers than anyone in the industry. Management sets the intense
pace for our sales team to provide positive results.

CMI’s business philosophy is based on reinvesting our profits to increase your business. We treat each business
transaction and sale independently. This individual attention is the basis of our success.

Michael M. Kronstedt – President

Michael began learning about the business at age fifteen while

working part-time in his father Monroe’s company. Through
the years of ambitious and aggressive leadership, Michael has
brought CMI from a hardware and houseware business into
national recognition in the sales of consumer electronic and
computer products. Michael’s dynamic style and goal-ori-
ented management has made CMI the progressive company
it is today.

Michael has a Bachelor of Science Degree from the University

of Minnesota and is active in numerous trade organizations.
He regularly attends national rep council meetings with our
major manufacturers.

“At CMI, pride is a personal commitment. It is an attitude which separates

excellence from mediocrity.”
“CMI is led by individuals of exceptional experience who consider the marketing of
quality products an art and science as well as a profession.”

Jon W. Kronstedt – Vice President

Jon joined CMI in 1975 after graduating from the University of Minnesota. He concentrates on selling Direct
Mail and Premium/Incentive accounts. Jon is an active member of the Incentive Manufacturer’s Representative
Association and a past president of the Minnesota Incentive Club.

Michael R. Pickard – Vice President of Sales

Mike brings more than twenty years of retail experience to the CMI management team, including positions as
Senior Buyer for both Target and Venture Stores, as well as operating his own retail electronics business. This
extensive background in retailing, merchandising, advertising and marketing enable him to provide sound di-
rection for CMI’s sales force. In addition, Mike coordinates the flow of information from our manufacturers
to the field, and from our customers back to the lines we represent. He conducts weekly sales meetings and
coordinates the numerous special events designed to bring CMI closer to our customers and manufacturers.
Mike has a Journalism degree from the University of Missouri, with a major in Advertising and Marketing.
 Sales and Marketing
Continental Merchandisers, Inc. is more than a “Rep” organization . . . we are a team of dedicated professionals
with the expertise to increase your market penetration and profits by offering a complete package of services.
Our unique profit sharing plan, involving all sales people, offers a lucrative commission on merchandise they
ship to their customers. The more they sell, the more they make for themselves.

David Anderson
David is a graduate of St. Cloud State University and has over twenty years of expe-
rience in consumer electronics, including positions as National Sales Manager for U.S.
Tron Telephones and as a Buyer of consumer electronics for Goldfine’s Discount Store.
David’s sole responsibility is Best Buy Company.

James Lenthe
Prior to joining the CMI sales force, James worked for CMI for three years as Retail Sup-
port Coordinator, responsible for product demonstrations, training and store detailing.
He has also held several management, sales and training positions for ARA Services.
James is responsible for sales to The Musicland Group, United Hardware, ShopNBC,
Heartland and National Camera. He is a graduate of St. Cloud State University.

Dale Berg
Dale joined CMI after more than twelve years in retailing, including buying positions
at both Best Buy, where he managed the computer peripherals category, and Target,
where he was a buyer for electronics. He is a graduate of Gustavus Adolphus, where
he earned a degree in Finance. Dale is responsible for sales of computer hardware and
peripherals to Best Buy and bestbuy.com. He also handles computer products sales for
Fingerhut, as well as computer software sales to Navarre.
 Sales and Marketing
Brandon M. Kronstedt
A graduate of the Wharton School of the University of Pennsylvania, Brandon earned
his Bachelor of Science in Economics, majoring in Finance and Entrepreneurial Man-
agement. Prior to assuming computer sales responsibilities, he worked as a detailer and
product trainer for CMI and was also employed by the Dayton Hudson Corporation.
Brandon is responsible the sales of electronics, computer products and automotive
products to Target Stores.

Jim Carroll
Jim is primarily responsible for sales of electronics, computer products, housewares
and personal care electrics to premium and incentive accounts in the Twin City market,
including The Carlson Companies, BI Performance and Gage Marketing. He holds a
Bachelor of Science degree from Michigan Tech University, and prior to joining CMI
worked for Rollerblade, Inc. in sales and marketing. On weekends, Jim is the public
address announcer for the NFL’s Minnesota Vikings and the NHL’s Minnesota Wild.

Tim Swenson
Tim joins CMI with over twenty years’ experience in housewares, stationery and home
decor sales. He has held sales and sales management positions with companies such
as Wilton Industries, Copco, General Hosuewares, Chicago Cutlery and Garven, Inc.
Tim attended the University of Minnesota and holds a degree in communications. He
is responsible for developing and managing sales at Target, Best Buy, Redtag, Menards,
Fingerhut and numerous other retailers in our market.

Jesse Gaibor
Jesse manages sales to the Food and Drug channel for CMI, calling on Capitol Sales,
SuperValu, Cub Foods, Nash Finch, Lewis Drug, and Snyder Drug. Jesse also has re-
sponsibility for sales to 12-volt buyers, the music channel and electornics distributors.
He is a graduate of Concordia University, holding a degree in Business with a major
in marketing.
 Marketing Support
Continental Merchandisers, Inc. broadens your sales and marketing program through the strength of our cen-
tralized representative organization. We have the unique ability to sell and service large buying groups located
within our market that represent thousands of nationwide retail outlets.

The distribution to mass merchandisers, electronic dealers and distributors, computer stores, catalog show-
rooms, wholesale hardware distributors, drug retailers and distributors, department stores and specialty store
demonstrates our dedication to total market penetration for each and every manufacturer we represent. We
maintain unparalleled communication between the manufacturer and the customer.

Gina Duggan – Senior Account Coordinator

Gina provides support and administration for Target and works directly with Brandon Kronstedt. She has over
twelve years experience in sales, administrative support and management and is a graduate of the McConnell
School.

Kimberly Roden - Account Coordinator

Kimberly provides support and administration for Best Buy and works directly with David Anderson. She has
worked as a business analyst for Target in both E-Commerce with Target Direct and with the Target Stores
Division and is a graduate of the University of Wisconsin, where she earned a degree in Business Administra-
tion.

Allison Ziebarth – Account Coordinator

Allison also works with David Anderson in the support and administration of Best Buy. She has served in a
number of administrative positions prior to joining CMI and holds a degree in Business Administrative Systems
from Northern State University in South Dakota.

Charena DuCharme – Senior Account Coordinator

Charena has over twelve years experience in administrative support and assists James Lenthe with The Musi-
cland Group, Best Buy, United Hardware, ShopNBC, and Heartland.

Cheryl Koehnen - Senior Account Coordinator

Cheryl manages account support for CMI’s Housewares and Personal Care Division. Cheryl earned a degree in
Business Administration from Cardinal Stritch University and has over twelve years experience in management
and administration.
 Marketing Support
Jodi Greene – Account Coordinator
Jodi assists Dale Berg with Best Buy and bestbuy.com. Her work experience prior to joining our company
includes administrative support, in-store planogram set-up, inventory control, employee training and book-
keeping, as well as an interim period teaching at the grade school level. Jodi is a graduate of the University of
St. Thomas.

Tammi Carte – Vendor Compliance Coordinator

Tammi manages all aspects of vendor compliance to assist our manufacturers in meeting the various require-
ments of our accounts. She has received specialized training from Best Buy, Target and Fingerhut on each
account’s complex vendor compliance programs. Tammi has eighteen years of sales and marketing experience
and attended Liberty College.

Kim Moynagh - Controller

Kim brings over eighteen years of financial and business experience to CMI. She is responsible for all finance
and accounting functions. Kim works closely with Cindy Christianson on data processing and reporting, as
well as administration of benefit programs. Before joining CMI, Kim was employed by Carlson Marketing
Group as a Manager of Financial Analysis. She graduated from the University of St. Thomas with a major in
Entrepreneurship.

Sonna Olson - Administrative Specialist

Sonna maintains all schedules and assists our manufacturers’ personnel with travel arrangements. She also is
responsible for all sample orders and literature maintenance. Sonna was formerly the receptionist for the Office
of Governor Jesse Ventura and also worked for a number of years in sales and training for Deluxe Corpora-

Kim Rugg
Kim works with Jim Carroll as an administrative
specialist primarily supporting premium and in-
centive accounts. Kim has over fifteen years
administrative and management experience.

Diane Hoveland
Diane works with Jon Kronstedt and Jim Car-
roll in the company’s premium and incentive
division. She has over ten years experience in
customer support.
 Technical Support, Training and
Competitive Analysis

Continental Merchandisers is a full-service rep organization, our efforts extending well beyond the boundaries
of sales. Today’s marketplace demands service and hands-on support, and tomorrow’s marketplace will be
dominated by those companies that successfully meet those demands.

We offer professional merchandising, training at the store and corporate level, in-store demos, trade fair booths,
dealer show support and more. Our technical support team, under the direction of Brandon Kronstedt, is
prepared to assist you in every way to make the products we represent sell successfully. Our specialists are ex-
perienced not only with traditional retail accounts, but with food and drug chains, educational distributors and
school systems, real estate and insurance companies, auto dealers and expediters and a host of Fortune 2000
companies, many of whom utilize our goods in commercial/industrial and other end-user applications.

Jesse Gaibor is responsible for gathering competitive information, completing competitive shopping reports
and keeping the CMI sales team updated on assortment changes, retail price changes and promotional activities
at the store level. This information is thoroughly analyzed and reported to our manufacturers, allowing us to
capitalize on opportunities and recognize and resolve potential merchandising issues as soon as possible.
 Staff Support

Clifford Nimis – Accountant, Financial Administrator

Clifford provides financial direction and accounting services for the company. His many years of fiscal man-
agement experience in a wide variety of service, sales and entertainment businesses enable him to offer astute
counsel and guidance to CMI management.

Cindy Christianson – Office Administrator

Cindy has over twenty years administrative and sales experience. In addition to her responsibility as adminis-
trative assistant to Michael Kronstedt, Cindy handles all personnel matters and office management functions.
She is a graduate of the American Institute of Banking, where she earned three separate degrees.

EDI and Management Information Services

Andy Picton is responsible for CMI’s EDI and MIS systems, as well as all our internal computer systems. The
company utilizes several independent systems, for internal management, reporting, direct links with several
of our manufacturers, and of course, the ever-growing EDI networks being developed with our accounts and
factories. Our EDI specialists are directly involved with project leaders at Best Buy, Target, The Musicland
Group, Marshall Field’s and other retailers who are in the process of launching or expanding their EDI partner-
ships. CMI provides EDI linkage for manufacturers who are not yet ready to receive and transmit documents
directly with the accounts. Andy received a diploma from the Minnesota School of Business and has over 20
years of practical experience in computer information systems and advanced electronics.
 Major Accounts
CMI thoroughly services our accounts, providing a wide variety of sales opportunities within our territory. We
handle accounts ranging in size from a $10,000 computer store to a $39 billion discount chain with the same
expertise, enthusiasm and comprehensive coverage.

We continue the sale after the order is placed. Our complete staff of product merchandisers and in-store
demonstrators assure a total sell-through at retail. We recognize that the last two feet are the most important
part of the sale.

Electronic Retailers Mass Merchants

Best Buy Company Target Stores
Future Shop Holiday World-Wide, Inc.
Magnolia HiFi Home of Economy
Sound Center

Electronic Wholesalers Music Stores

Capitol Sales Musicland / Sam Goody / Media Play /
S&S Electronics Suncoast Motion Picture Co. / On Cue
Dart Distributors Applause Records
Radio & TV Equipment Cheapo
S&S Electonics Down in the Valley

Specialty Accounts E-Tailers

Fingerhut Bestbuy.com
Heartland Heartland.com
National Camera Shopnbc.com
Navarre Sportsmansguide.com
Petters Target.com
Redtag
ShopNBC
Sportsman’s Guide
 Major Accounts

Department Stores Computer - Retailers

Marshall Field’s Best Buy Company
Media Play / OnCue
Target Stores
Hardware
Menards
United Hardware

Drug Retailers & Wholesalers Supermarket Chains & Wholesalers

Jewett Drug Byerly’s
Lewis Drug Cub Foods
Scholl’s, Inc. Ericksons
Snyder Drug Fairway Foods
Twin City Wholesale Drug Lunds
Nash Finch
Rainbow Foods
Redtag
Super Valu
 Trade Shows and Promotions
In order to keep abreast of the industry, CMI sends a large contingent to several national trade shows. CMI
also sends representatives to many dealer shows to keep our customers and dealers informed of changes in
the industry.

National Shows
Comdex Mobile Electronics Show
Consumer Electronics Show National Office Products Show
International Housewares Show National Premium Show
APAA and SEMA Auto Shows National Association of Music Merchandisers
NARM PMA
E3 Toy Fair
Retail Vision VSDA
PCIA Computex
CTIA Gourmet Products Show
Spring and Fall International Home
Furnishings Market, High Point, NC

Dealer Shows
United Hardware John Iverson Company
Capitol Sales Midstates Distributing
Heartland Super Valu
Jewett Drug Musicland Group National Conferences

CMI Promotional Events

Annual Customer Appreciation Event

Mini Consumer Electronics and Computer Products Show
Customer Yacht Cruises
New Product Presentations
 Awards and Recognition

Consistency over four decades is evidenced by the many awards CMI has earned, proudly displayed in our
company showroom. Pictured are just a few, including:

· Casio, Inc. President’s Award for Top Manufacturer’s Rep Organization (4 Times)
· Samsung Million-Dollar Club
· Laserline President’s Award
· Maxell Twenty-Year Award for Excellence
· Laserline Three Million Dollar Club
· Philips MVP Outstanding Sales Performance Award
· Sharp Fifteen-Year Outstanding Service Award
· Casio Outstanding Rep of the Year Awards:
· Timepiece – 1983-1986, 1988-1990, 1993
· Audio/Video – 1983-1992, 1996
· Calculators – 1983-1987, 1990-1996
· Electronic Musical Instruments – 1983-1996
· Electronic Cash Registers – 1983-1992
· Youth Electronics – 1993-1996
· Casio Twenty-Year Award for Outstanding Service
· Maxell Outstanding Representative Group of the Year
· Samsung Sales Representative of the Year
· Nyko Sales Representative of the Year
Satellite Radio, Mobile Video & GPS

Audio & Video Tape, CD-R, Accessories

Audio, Video and Computer Storage

35mm and Digital Cameras

Telescopes & Binoculars

Audio & Video Electronics

Guitars, Drums & Band Instruments

Paper and CD Labeling Kits, Photo Paper

Products
Ruggedized Notebook Computers

Compact Flash, Smart Media, MMC and SD

Flash Memory Cards

Connectivity Solutions

Tivo Recorders

Game Boy and Console Accessories and

Controllers

International & Long Distance Calling Cards

Handheld & Mobile GPS

Cordless & Cellular Headsets

European Design Kitchen & Household
Products

Bath & Kitchen Scales

Tiffany Lamps and Precious Gem Globes

Gourmet Cooking Products

Sewing Machines and Related Products

Vacuum Bottles and Travel Mugs

Gourmet Cooking / Food Preparation

Fans & Heaters

Innovative Tools & Household Products