The history of coca cola

It all started in the year 1780. A man called Jacob Schweppe's invented the semi-
continuous "Geneva System." This system consisted of a carbon dioxid generator, a
gasometer, and a pump that forced the carbon gas into a carbonating chamber,
where it mixed with liquid. When the liquid was thoroughly carbonated, it was drawn
off, and the operation was repeated again and again. This was the first step in
making soda.In 1886 John Pemberton invented the legendary soft drink, he had a
project in his backyard, he was tried to find a cure to heal a headache. Instead of a
cure he invented a treacle, and with a combination of this treacle and sparkling
water, he made the famous Coca-Cola. The exact recipe was the treacle, carbonate
acid and water. John Pembertons bookkeeper was the one, who made the logo and
the name Coca-Cola. The bookkeepers name was Frank Robinson.In 1893 the soft
drink is registered and served at soda-bars to the price of 5 cent a glass. In the early
years of the soft drinks life, John Pemberton sold the rights to the businessman Ase
G. Chandler. John Pembertondied in 1988, and he is barried in Columbus,
Georgia.Ase G. Chandler had a dream for the soft drink, he wanted the American'

We will develop new alliances with uniquely qualified partners, to tap into emerging
growth opportunities and new routes to market. We will actively cultivate a diverse,
rewarding culture that encourages our people to develop to their fullest potential,
assuring enjoyment and satisfaction in the Coca-Cola work environment. Today
Coca-Cola is placed in over 200 countries, and promotes over 230 products world-
wide. Coca-Cola is today a stock-company. We will intensely promote innovation as
an explicit priority in every aspect of our business, including the structures of our
business. s to love Coca-Cola, he wanted them to see the soda as a product they
could not live without. The Coca-Cola quality system is a world-wide progress. We
will continually operate as model business citizens, consistently shaping our
business decisions to improve the quality of life in the communities where we do
business. It is the best way to celebrate the company's 100 birthday. There are only
three men, who now the real recipe, and they can not travel with the same play or be
at the place at once. Coca-Cola is the best, if the company has to decide, and the
company is using millions a dollars developing the products.
 organisational structure
The Coca-Cola Company has made a lot of changes in the last year with the
structure of their company from top management to the employees at the bottom of
line in terms of power in the company. In years past the Coke Company has had
more of a centralized organizational structure. After Doug Ivester was pushed to
resign as chairman and CEO of Coke the organization really changed the way that
they ran things. Many of the most powerful people the company was tired of Ivester’s
cramped management style of leadership and became concerned about his future at
the company. When Doug Daft took over as chairman and CEO of the Coca-Cola
Company theorganizational structure really changed from the centralized type of
structure to the decentralized type of structure within the Coke Company. Doug
Ivester was running the show by himself and was unwilling to take advice from
others and this was apparent when Doug Daft came in to replace him as CEO. The
centralized style of management in the past had been everyone in the main branch
in Atlanta. All areas of the business from foreign affairs in different countries and
matters in the states were all centralized out of the Atlanta building. After daft took
over

Financial Requirements When the Coca Cola company wants to put a new product
on the market, buy out another company, implement new technology, or spend
money in any other area there are four ways that the company can go about doing
so. This investment is going to last over the fifteen years and is going to cost
the Coca-Cola Company millions of dollars over that time. All three of these new
drinks have been put in place to help Coca-Cola expand the company's dominance
in the beverage market. Coca-Cola can use profits from sales, sell stock, borrow
money or issue bonds. as CEO He decided that the company would be better run if
there were more of a decentralized form of management put into place. 90% of
Coke"tms business was in the hands of powerful bottling companies and this
balance of power as well as personal relations must be maintained to run a
successful corporation. The company also needs to make sure in the meantime that
they advertise to their consumers the importance of recycling in today's society. As
the company changed their managing structure they have put people in high
management positions in all parts of the world where the Coca-Cola Company has
put in their products. Culture and leadership Feasibility The cultural and leadership
aspects of the Coca-Cola Company have changed along with the major changes in
the organization structure. One good idea would be for the company to try and invent
and produce a biodegradable bottle that would be better for the environment. In the
last six months Coke has gone out and put a lot of money in the furthering of the
company in many different ways. A good CEO or any top executive to be successful
has to be able to handle crises and let the people who are working for you know that
they are important at all levels of the company and allow everyone to see a purpose
and importance in their jobs. Any large corporation like Coke has a social
responsibility to give back some of what the consumers have given to them. By
enacting a decentralized organizational structure Coca Cola has been able to put
people in the most suitable leadership positions around the world and here in the
United states that will help the Coca Cola Company grow and become even more
dominate in the future. They announced a sponsorship deal in both the men and
women's soccer league.

coca-cola and marketing

The term mass marketing refers to production-oriented approach that vaguely aims
at everyone with the same marketing mix (Definition in Marketing, 2004), in mass
marketing, the seller mass produce, mass distributes and mass promotes one
product to all buyers (Kotler, Adam, Brown and Arstrong 2003). Refer this to the
Coca-cola in the early time when the company just started it’s beverage business,
the company didn’t have many different kinds of beverage products available on the
market compare to today, the only thing on the market at that time was the

One of best examples of companies whose marketing approaches have evolved

over time is Pepsi. Later on, after a fast pace of company development, Coca-cola
realised that different customers have different needs, one single product can only
satisfy one or two group of customers, With mass marketing, the company face the
risk of losing other group of customers. Relatively target marketing is more efficiency
in this situation, to selecting and developing a number of offerings to meet the needs
of a number of specific market segments (e-tadreeb. Today"tms Coca-cola produces
soft drinks for the sugared-cola segment - Coca cola), the diet segment - Diet
Coke and Coke Light), the no-caffeine segment - Caffeine Free Diet Coke and the
non-cola, fruit based segment - Sprite, Fanta and Lift. Similarly, Pepsi has also
developed from sole product to multi range products try to meet the needs of all the
segments in a market. Rebecca, 2004), the major benefit for company like Coca-cola
to use targeting marketing is to cover the entire market in order to gaining market
share by satisfy each segment in the market. Recently, Coca Cola has launched
low-carb colas to meet the need of extreme healthy pursuer, such product is claimed
to has half the calories, sugar and carbohydrates of regular cola (Harris. Other
examples, typically in vehicle manufacturer industry, car manufacturer like Ford,
Toyota and Holden etc, they don"tmt just make one type of car, they making two
doors small car for girls, eight seats SUV for big family with more than two children,
luxury and expensive cars for those rich people who want to show their status to
public. This single product was made for the entire market.

financial ratio analysis of coco cola company

for past five years
Dupont model, a common method of analyzing the financial ratios has been used to
measure the performance and financial condition of the company over the past four
years and the information is given in the following tableThe return on equity (ROE)
has decreased considerably over the four-year period, which indicates that
management has failed to bring more wealth to shareholders. ROA, return on assets
has decreased by in last four years the four year period, which is probably because
the profit margin (PM) has decreased by 34.7% over four year periodFigures
indicated below also suggest that percentage of sales over assets has not increased
significantly over these years. Return On Assets (ROA) 24.22 26.51 21.12
13.58Return On Invest. (ROI) 42.4 39.25 37.51 27.17Return On Equity (ROE) 56.73
56.48 42.05 25.56Net Income Margin (PM) 18.83 21.88 18.78 12.28Fixed
Assets Turnover Ratio(AT) 4.7 5.17 5.08 4.99

- The quick ratio, which is a more stringent test for solvency and is good measure of
liquidity of company, has also decreased over the years. - The inventory
turnover has increased slightly in year 1998 compared to last year. 66Working
Capital -1496 -1410 -2260 -3376Receivables Turnover 10. This is a potential
concern of the company as it has to now depending on other financial instruments
like long term debts and short term debts and cash from investment and
other financing activities for its day to day operations, which could create problems
of debt trap for them in future
------------------------------------------------------------------------**Bibliography**www. This is
possibly due to increase in current liabilities. But has decreased when compared to
years 1996 and 1997.

coca-cola in india
Coca-Cola, the corporation nourishing the global community with the world’s largest selling soft drink concentrates since
1886, returned to India in 1993 after a 16 year hiatus, giving a new thumbs up to the Indian soft drink market. In the
same year, the Company took over ownership of the nation’s top soft-drink brand and bottling network. It’s no wonder

our brands have assumed an iconic status in the minds of the world’s consumers.

A Healthy Growth to The Indian Economy

Ever since, Coca-Cola India has made significant investments to build and continually consolidate its business in the
country, including new production facilities, waste water treatment plants, distribution systems, and marketing
channels.

Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India in
the first decade, and further pledged another US$100 million in 2003 for its operations.

A Pure Commitment to The Indian Economy

The Company has shaken up the Indian carbonated drinks market greatly, giving consumers the pleasure of world-class
drinks to fill up their hydration, refreshment, and nutrition needs. It has also been instrumental in giving an exponential

growth to the country’s job listings.

Creating Enormous Job Opportunities

With virtually all the goods and services required to produce and market Coca-Cola being made in India, the business
system of the Company directly employs approximately 6,000 people, and indirectly creates employment for more than
125,000 people in related industries through its vast procurement, supply, and distribution system.

The Indian operations comprises of 50 bottling operations, 25 owned by the Company, with another 25 being owned by
franchisees. That apart, a network of 21 contract packers manufacture a range of products for the Company.

On the distribution front, 10-tonne trucks – open bay three-wheelers that can navigate the narrow alleyways of Indian
cities – constantly keep our brands available in every nook and corner of the country’s remotest areas.
These are only some of the facts that speak about our commitment to the growth of the Indian Economy.

Our Vision, Goals, Aims and Objectives are set out below.
 Vision
 Goals
 Aims
 Objectives
 Activities
VISION
Our vision is a world where people collaborate from business, public and NGO sectors so children no longer
die from preventable causes through lack of access to simple medicines and the knowledge of how to use
them.
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GOALS (= the thing we want to contribute to)
1. Reduce child mortality in developing countries (= UN Millennium Development Goal #4)
2. Promote global partnerships for development especially to provide access to affordable, essential
drugs in developing countries (part of UN Millennium Development Goal #8)
3. Improve maternal health (= UN Millennium Development Goal #5)
4. Combat HIV/AIDS, Malaria and other diseases (= UN Millennium Development Goal #6)
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AIMS
1. To reduce the mortality in children under the age of five from simple causes such as dehydration
from diarrhoea
2. To improve mothers’ health and their knowledge of health issues
3. To reduce the prevalence of HIV/AIDS, Malaria and other diseases
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CURRENT OBJECTIVES
We work to a set of SMART (measurable) objectives. Our objectives are reviewed regularly. Our current
objectives are available on request. Please email act [at] colalife [dot] org.
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