Professional Documents
Culture Documents
• Gl b l trends
Global t d and
d themes
th
• Technology roadmapping
• Conclusions
Co
Situation:
• Global automotive industry is undergoing rapid change
• “Mega Trends” are impacting OEMs, suppliers and consumers
• Fuel economy standards, emissions legislation, globalisation, and the rise of
emerging
i markets
k are creating
i new opportunities
i i & pressures
Complication:
• Economic downturn is accelerating the changes:
• After the highs of 2000-2007, slow recovery from 2009-2010
• Financial distress among suppliers and OEMs is leading to consolidation and
constraints on R&D budgets
• Tailpipe emissions remain important but fuel economy standards and CO2
dominate R&D budgets and are the major powertrain technology drivers
Co
Macro Economic
• Major markets suffered most in downturn – NA, EU, Japan
Environment • Western sales growth “catch-up” until 2014, “real” growth in China, India
p
& Central / Eastern Europe
Legislation • Fuel economy, CO2, safety & end of use legislation increase product cost
Model Mix
• More focus on small cars and smaller engines
Problem for OEMs who rely on large, premium vehicle profitability
Co
Business • Growth of low cost vehicles and entry of new OEMs into mature markets
Performance • R&D spend level or rising, despite lower levels of industry profitability
INNOVATE AND
ADD VALUE
OR DIE…
Co
• Gl b l ttrends
Global d and
d th
themes
• Technology roadmapping
• Conclusions
Co
Legislation Competition
• Taxation: Emissions & efficiency • Increasing OEM activities
related taxes (CO2/NOx) • Alternative powertrains as a
competitive measure
• Zero Emissions Vehicle
(C lif i ) b
(California) benefits
fit • HEV/PHEV “technology
technology bridge
bridge”
for future full battery EVs
• Incentives: e.g. “Congestion
Charge” toll exemption (London)
Conventional
powertrain
Energy resources Commercial / Society
• Limited resources/supply • Cost / value proposition
• Oil security fears • Increasing price sensitivity
• Continued increase in • Public awareness of climate
consumption change and global warming
• Increased use of biofuel • Increasing environmental
concerns
Co
• Lobbying
NHTSA = National Highway Traffic Safety Administration CAFE = Corporate Average Fuel Economy, FE = Fuel economy
Source: Ricardo EMLEG database
© Ricardo PLC 2010 9 © Copyright INFINEUM INTERNATIONAL
RD.09/47503.2 LIMITED
© Ricardo plc 2009 2010
9
Technology roadmapping
400
g/km)
350
mbined Cy cle CO2 (g
300
250
200
NEDC Com
150
Permitted specific
100 emissions of CO2
by vehicle weight
50 Gasoline Vehicles Diesel Vehicles
0
700 900 1100 1300 1500 1700 1900 2100 2300
Co
Vehicle Test Inertia (kg)
Environmental Legislation
Political & • Diverse market drivers
Market Maturity
Legislative
• Market
M k t drivers
di nott necessarily
il
Energy Security
align with legislator views
Drivers of Change
• Surveys
y & market research do
Oil Price/Pump
P i /P Price
Pi
not always reflect what
Economics/ customers do !
Cost/Value Proposition
Commercial
TCO*: Affordability/Incentive • Economic shifts e e.g.
g
$140/barrel of oil can change
both legislative and consumer
drivers
Preferences / Product Utility
Customer Social desirability & • Significant regional variations
Demand responsibility are always present
Co Product Supply
CO2 Reduction
vs. Current Gasoline Unit
• Continuous improvement of
conventional ICEs
Fuel Cell
50% • Gasoline closes efficiency gap to
PHEV/EV
diesel
40% • Hybrids will deliver efficiency
Hybrid
benefits but at significant on-cost
benefits,
30% • CO2 benefits of PHEV/EV depend
Diesel on renewables content of electricity
generation
20%
Improved • Automated transmissions can
Gasoline further improve economy by up to
10%
5% over benchmark manuals
0%
• All technologies must address
consumer utility and cost
0% 50% 100% 150% 200% 250% 300%
Co requirements
i t
Powertrain Cost Increase
vs. Current Gasoline Unit
Source: Ricardo Analysis
© Ricardo PLC 2010 12 © Copyright INFINEUM INTERNATIONAL
RD.09/47503.2 LIMITED
© Ricardo plc 2009 2010
12
Technology roadmapping
Japan
• CVT ddevelopment
l tddriven
i b
by JJapanese OEM d
demand
d and
d power-split
lit h
hybrid
b id
requirements
China
• China will remain mainly manual, with automation split between CVT, DCT
and conventional automatic
Co
India • India will grow demand for lowest cost manual transmissions
83%
88% 63% 45%
Manual
N America & Japan prefer automated transmissions,
AMT
A t
Automatic
ti
p & Asia prefer
while Europe p cost-effective manual
Co
CVT/IVT CVT/IVT are set to grow in America and Japan, while EU prefers DCTs
DCT
Source: CSM Worldwide, Ricardo Analysis
© Ricardo PLC 2010 15 © Copyright INFINEUM INTERNATIONAL
RD.09/47503.2 LIMITED
© Ricardo plc 2009 2010
15
Technology roadmapping
• Portfolio of advanced ICE • Need for major powertrain • Even greater demand for
- based powertrain technology shift in the personal mobility
• developed
p world
Alternative Fuels • Replacement
R l t off ffossil
il fuel
f l
• 2nd gen turbocharging • CO2/ fuel economy measures for transport by electricity,
for 2015-20 in effect
• Direct injection, exhaust gas hydrogen or sustainable
recirculation, lean-boost • Most cost effective solutions liquids
win
• 2/4 stroke ultimate • Almost certainly as a mix
downsizing • Electrification will become
common place mostly • Parallel change in the
• E-auto manual transmission whole energy sector
(AMT) & e
e-dual
dual clutch PHEV or full EVs
transmission • Lower tech hurdle than H2
• Coal, nuclear, renewable
growing, oil diminishing
• Portfolio of Hybrid (HEVs) • Existing infrastructure
• Strong energy efficiency
& Electric Vehicles (EVs) • Tax free / home-made measures in domestic &
• Micro, mild & full hybrid electricity
l t i it i d t i l applications
industrial li ti
systems, EV/PHEVs
• BUT advanced
• Watching brief on conventional technologies
Hydrogen
y g & fuel cell cars still have important
p role
Co
• Gl b l ttrends
Global d and
d th
themes
• Technology roadmapping
• Conclusions
Co
®
EBDI “Extreme Downsizing” NZED “Diesel for Tier 2 Bin 2” eDCTTM “Efficient Automation”
Co
Emissions System • Delivery of long term engine durability despite pressure to reduce
Compatibility Sulphur, Phosphorus and Ash in the lubricant
NCo M
New Materials
t i l
• Co e t o a add
Conventional additives
t es might
g t not
ot be opt
optimised
sed for
o new
e materials
ate a s
(e.g. DLC)
Stepped • M
More gears, higher
hi h power d
density
it
Automatic • Fluid solutions to reduce torque convertor and actuation losses,
Transmissions
and to prevent fatigue
Fuel Economy/ • Fuel borne catalysts for diesel particulate filter regeneration may
Emissions
offer better compromise on fuel economy/DPF performance
Systems
y
Co
Emission
E i i System
S t Co-development
C d l t&
Fuel Economy
Compatibility value generation
• Gl b l ttrends
Global d and
d th
themes
• Technology roadmapping
• Conclusions
Co
• The predominant powerplant for the foreseeable future will be the ICE
supported by increasingly sophisticated transmissions
• Performance challenges
g offered by y the introduction of advanced hardware will
provide opportunities to create value for fluid developers, marketers and OEMs
• Early
y collaboration and hardware/fluid co-development will be essential to
ensure maximum value and benefit to all stakeholders
Co