Tiny Pay Me Digital Action

“Simplicity is the
ultimate Sophistication”
Leonardo DaVinci
Digital Action
As free agents we work on innovation in the public domain. We work on a smaller and better

Simplicity
public service, want to create awareness on the New World of Work and also improve digital
skills of the civil servants. The central ambition of Digital Action is that the entire public ser-
vice will start working in accordance with the principles of the New Way of Working.

A s free agents we work on innovation in the public domain. We

work on a smaller and better public service, want to create awareness on
Part of the change process is to pay specific attention to the (improve-
ment of) the ICT skills of officials. One advantage is that future employ-

W
e all love simple things. We love them because we loathe going
through a frustrating experience of discovering how something does
what it’s supposed to do.
Although we share affection for simple things we rarely realize how hard
it is to create something that is perceived as simple.
A while ago an Italian genius, called Leonardo, said: “Simplicity is the ulti-
mate sophistication.” He obviously understood that anyone can make
something look hard but only a few can get it to look simple.
Examples are found everywhere from tangible (science & technology)
to the intangible (spirituality & philosophy). In science one of the smal-
lest formulas out there provides us answers to the hardest questions
(E = mc 2 ). In technology a portable music player with one button ignited
w a new era. In spirituality Zen is just a perfect example. Simple things
lize ho
the New World of Work and also improve digital skills of the civil ser-
vants. The central ambition of Digital Action is that the entire public ser-
vice will start working in accordance with the principles of the New Way
of Working.
The New Way of Working is a vision of making work more effective and
efficient, but also more pleasant for the organisation as well as the em-
ployee. Social trends (such as the digital revolution) make a shift toward
the New Way of Working necessary and urgent. Not schemes and sys-
tems, but people and their possibilities should be at the centre of the go-
vernment’s thinking. The civil servants of the future should adapt their
method of working to face the rapid changes in society. But how to do it?
By placing the employee centre stage and giving him the leeway and
freedom, within certain limitations, in how he works, where he works,
when he works, what tools he works with and with whom he works.
We love what we do
Due to the rise of the interactive Internet (web 2.0) over the last few
years, distances are ever easier to bridge, information and knowledge is
spread more widely and faster, and new ways of (cooperative) working
ees will have been spoon-fed on these digital skills. Through our Digital
Academy the civil servants have every opportunity to develop their skills
and professionalism by global collaborative classrooms, webinars and
apps and learn how to work with and benefit from co-creation.
Keywords Digital Action: Open Innovation, Action, Social Media, Govern-
ment 2.0, New World Of Work, Academy, Sustainable Innovation, trends
and shifts.
You’re brilliant, we’re hiring
Our agents are always looking for new talent. Do you want to rock
the world? Become a free agent and become part of the movement.
Our company Digital Action supports Google’s Innovation principals:
* Ideas come from everywhere
* Share everything you can
* You are brilliant, we’re hiring
* A license to purchase dreams
* Innovation, not instant perfection

l y r e a make sense and attract. are possible, for example by using Wikis, forums, social networks, crowd * Don’t politic, use data
re te
“We ra d it is to crea sourcing, supply and demand facilities and other 2.0 tools. The digital * Creativity loves restraint
har t is
ing tha .”
I’m a webdeveloper and with my team we strive to create simple things. changes have a high impact on how people, groups and organisations * Worry about usage and users, not money

so m e t h
simple
This pursuit is definitely demanding. Most of the problems we solve are establish connections to one another. Boundaries between what are in-

v e d a s pretty sophisticated in terms of technology and programming. But no
percei matter how sophisticated the thing is you’re doing; you have to make
sure that your creation is simple enough for almost anyone to under-
stand. Once the majority of people don’t realize how much effort was
put into it: you’ve done a great job!
The academic world in specific seems to have more appreciation for so-
phistication than simplicity. ‘Simplicity’ here is too often mistaken for
‘simplemindedness’. Instead it is the opposite; simple things come from
willing, passionate and intelligent beings. I know you’re one of those. So
please… Do us all a favor and create simple things because that’s the
most challenging thing you can do!
side and outside, who belongs to a group and who doesn’t, what is work Our mission: “from eating your own dogfood towards drinking
and what is private. These developments lead to significant changes in our own champagne!”
society and politics. You’re creativity and expertise will add an extra dimension to our
projects and could lead to results once considered impossible.
The gulf between government and civilians can be closed through more Visit www.digitalaction.nl and work on kick ass projects.
transparency, more feedback, better information. If we start using all the
available expertise, ideas and creative talent, within and outside our or-
ganizations, we can accomplish the fundamental changes our society
needs. Cooperation over all kinds of borders becomes possible, creating
solutions from practice – with teachers, scientists, artists, local residents.
Use of human capital will be improved, making the civil service as a who-
le better able to anticipate future issues.

Peace,
i s t o create
Richard Straver
assion iety.
“Our p vate our soc ?”
Follow us @tinypayme

o u
and inn How about yo
Pomp
arloes
der (l) en M
Kim Spin

16 Erasmus Recruitment Days 2011 - Magazine - - Magazine - Erasmus Recruitment Days 2011 17