STATEMENT OF THE PROBLEM

The scope of electrical products is so wide due to the dependence of

human activities on such products somehow. In the present scenario there is

number of brand of electronic goods of various companies with different

types of technologies are available in the market which make a confusion in

the mind of consumer and the consumer always remains in a confusion. The

statement for the problem for the proposed study are as: "Study of consumer

awareness and satisfaction level towards the products of Indo Asian Fuse

gear Ltd"
 INTRODUCTION TO THE TOPIC

The main theme of this project is to study the consumer awareness and

satisfaction level towards the products of Indo Asian Fuse gear Ltd. A

survey has done in Moradabad city. Questionnaire was the instrument of the

survey. The questionnaire has covered almost all the factors. A analysis have

done by the findings of questionnaire and the conclusion was made by this.

Attitude is a very wide concept it is necessary to understand the term attitude,

which is taken as a separate chapter and covered almost all concerned topic.

Almost 50 years back, on 8th August, 1958, a young group of

technocrats indigenously developed India`s first sheet steel enclosed

rewirable switch at Jalandhar in Punjab. This marked the birth of Indo Asian,

which today has grown into a multi-product, multi-location company

specializing in manufacturing and marketing a wide range of high-tech

electrical products used for distribution, protection, control and conservation

of electrical energy. Electricity has become an inseparable part of our daily

lifestyle. In homes, offices, industries and hospitals, there are myriad

systems, equipment and sophisticated appliances that depend on electrical

energy. Yet, uncontrolled electrical power can be extremely dangerous.

Overloads, crowded wiring, short-circuits and all kinds of interruptions in

supply can lead to devastating losses, least of them being financial.

Under these circumstances, we, at Indo Asian are proud to be known and

respected the world over for our range of superior quality, electrical control

and safety devices. Through them, we speak of our abiding concern for

safety, security and productivity of our customers.

 OBJECTIVES OF THE STUDY

 To study the consumer awareness and satisfaction level towards

the electrical products of Indo Asian Fuse gear Ltd.

 To find the image of brand of various electrical goods of Indo

Asian Fuse gear Ltd. in the mind of consumer.

 To know the preference of various electrical products of Indo

Asian Fuse gear Ltd. in comparison to its competitors.

 To study the effects of sale promotional strategies on sale of

electrical products.
 SCOPE & IMPORTANCE

The lifestyle of any individual has been changing due to the innovation

of latest technology and new products. A number of secondary needs have

been also generated. The consumer durable goods have been playing a

important role for fulfilling such needs. The scope of such products is so

wide due to the dependence of human activities on such products somehow.

An electronic component is basically an electronic element that usually

appears in a discrete form and has two or more connecting leads or metallic

pads. Electronic components are intended to be attached together to form an

electronic circuit with a certain function, usually by soldering them into a

printed circuit board. They may be packaged independently or in more or less

complex groups as integrated circuits. An electronic component may be

categorised into two types: active and passive. Active electronic components

are those elements that have directionality or gain, a measure of a system's

response to feedback. Electronic components that belong under the active

category involve semiconductor devices, such as diodes and transistors, and

valves (vacuum tubes). A semiconductor device primarily exploits the

electronic properties of semiconductor materials, while a valve is typically

used to amplify, switch, otherwise alter, or form an electrical signal. Passive

components, on the other hand, chiefly include capacitors and resistors. A

capacitor is commonly used for blocking the flow of direct current while
allowing alternating current to pass, filtering out interference and smoothing

the output of power supplies. A resistor mainly creates a voltage across its

terminals that are proportional to the electric current through it.

 COMPANY PROFILE

Quality-Centering Around the Customer

The name "Indo Asian" is today synonymous with high quality in the

field of electrical distribution and protection equipment in India,Asia as well

as other developed countries.

Quality of our products and processes is, in fact, checked by impartial

bodies which is now a variety of Indo Asian products are ASTA tested and

their manufacturingplants have won ISO 9001 certification from BVQ1, UK.

In fact, Indo Asian FusegearLtd.Was the first Indian manufacturer of

electrical safety equipment, to be awared ISO 9001 certification under the

upgraded 1994 guidelines.

At Indo Asian, we recognise that Quality holds the greatest insurance

to our Customer. Especially, when one manufacturer's product looks no

different from anothers! Which is why, inspite of certifications and

recognitions, we have put in place Quality Management Cycle that works

right around, from materials procurement to product application; with

everything revolving around the customer's needs, customer's preferences and

his objectives.

Ultimately, how well our products safeguard human lives and property,

is our primary concern.

Research & Development

Considerable importance is attached to research and development at

Indo Asian. Every process and product is supported by our well-equipped,

modern Research & Development Centre where a dedicated team of experts

apply themselves to developing the latest, innovative product designs and

process technology. Their endeavours have consistently improved product

performance and functionality, keeping in mind that customers' needs are

constantly changing.

This apart, Indo Asian's joint venture partners, who are themselves

world leaders in their respective fields, provide technology 'bridges' that

enable transfer of technology that is further adapted by Indo Asian to suit

indigenous or developing country's environmental conditions and needs.

The Indo Asian Range

Indo Asian Mcbs High breaking capacity and current limiting.

Produced in collaboration with Heinrich Kopp AG, Germany.

Stopshock Rccbs Current operated.

Indo Asian Industrial Plugs & Sockets

Indo Asian Switches

Contactors & Relays.

Indo Asian Hrc Fuses

Indo Asian Fuse Strips

Indo Asian Feeder Pillars

Indo Asian Cutouts

Indo Asian Distribution Boards

Indo Asian Lamps,Luminaires & Accessories

Modular Plate Switches -"Hausmann"

FR PVC Wires & Cables

Single Phase Energy Meter Indo Asian is now offering trendy as well

energy efficient lighting solutions for almost all applications, through

introduction of state-of-the-art energy saver CFL lamps, luminaires and

control gears. This new production line is being driven by all-round

innovation, ably supported by technology tie-ups from overseas.

Crossing Global Frontiers

Indo Asian's products are well accepted in countries around the world.

Our regular Overseas markets include: Russia, Australia, Newzealand,

Malaysia, Nepal, Sri Lanka, UAE, Syria, Iran, Jordan, Cyprus, Angola, Some

of our valued major foreign customers include: Public Utilities in South

Africa.
 Bovara Pty. Ltd., Australia. Persusashan Listrik Nagara (PLN), Jakarta,

Indonesia. Public Utilities Board, Singapore. Ceylon Electricity Board, Sri

Lanka. Rahad Corporation, Khartourn, Sudan. Ministry of Electricity &

Water, Dubai, UAE. Dubai Electricity Company, Dubai, UAE. Water &

Electricity Company, Abu Dhabi, UAE. Ministry of Electricity & Water,

Kuwait. Ministry of Electricity & Water, Doha, Qatar. Ministry of Electricity

& Water, Muscat, Oman. Jordanian Electric Power Supply Co., Amman,

Jordan. Bahrain State Electricity Board, Bahrain.

Some of our major customers in India include:

Railways Integral Coach Factory, Electricity Boards, CPWD , PWD,

NTPC, Indian Oil Corporation Limited, Oil & Natural Gas Commission

Limited, Reliance Industries Limited, Blue Star Limited , MRF Limited,

Ashok Leyland Limited, Bajaj Auto Limited, Tata Honeywell Limited,

Hindustan Lever Limited.

Our Vision "enriching quality of life by ensuring safe, efficient and

convenient use of electricity" has been our guiding force for development of

new and better products. The culture of innovation and constant change has

played a key role in our success.

Indo Asian History

Almost 50 years back, on 8th August, 1958, a young group of

technocrats indigenously developed India`s first sheet steel enclosed

rewirable switch at Jalandhar in Punjab. This marked the birth of Indo Asian,

which today has grown into a multi-product, multi-location company

specializing in manufacturing and marketing a wide range of high-tech

electrical products used for distribution, protection, control and conservation

of electrical energy.

Our Vision

Our Vision "enriching quality of life by ensuring safe, efficient and

convenient use of electricity" has been our guiding force for development of

new and better products. The culture of innovation and constant change has

played a key role in our success.

Our Commitment

Our focus on "energy management" i.e. designing and building

products that not only protect and control but conserve and comprehensively

manage mankind`s greatest asset i.e. electrical energy has enabled us to serve

millions of our customers both in India and abroad with world class products.
Today Indo Asian has emerged as a strong brand name and has a proven

track record both in domestic and international markets. Our deep

commitment to social responsibility gives us much satisfaction as the fact that

millions of customers in every corner of the world respect us, trust us and use

our products for protection of people, property and possessions.

Our Reach

We reach our customers comprising of electricians, contractors, builders,

OEMs, industry & panel builders through a 200 strong sales team operating

from 5 regional and 14 branch offices. Our products reach our customers

through 10 company depot, 500 channel partners &over 15000 retail outlets.

Our Milestones

• 1st BIS and DIN HRC Fuses in India.

• 1st Rewirable Switches in deep drawn enclosures in India

• 1st MCB with 9kA breaking capacity

• 1st to produce RCCM’s in India

• 1st Switchgears Company to receive ISO 9001

• 1st to manufacture CFL’s in India

• 1st to offer B certified MCB’s

• 1st to get ISO 9001 for all plants under one certificate

• 1st to get ASTA European Certification in India

Our High Tech Manufacturing Facilities

• Switchgear 4 plants- Jalandhar, Noida, Parwanoo & Haridwar*

• CFL3 plants- Noida, Parwanoo & Haridwar*

• Modular plate Switches- Parwanoo

• Wires & Cables- Haridwar*

The world is at a turning point. There is a virtual explosion in terms of human

population, industrial production technology changes and-communication

pathways. Geographical barriers are breaking down, giving way to the

creation of a gigantic global village...

In this scenario, one will have to learn to work along with others in the larger

interest of mankind rather than individual or limited, national interests. This

is a commitment that is imperative."

"At Indo Asian, our single-minded dedication towards building better

electrical control and protection equipment, is a vindication of this

commitment. By providing technologically better and environment-friendlier

products we contribute our mite to build a prosperous and productive human

society; safe and secure in its highly protective use of electrical power for

betterment of lives."

"Power, whether nuclear, petroleum-based or electrical, is means to

prosperity. Its per capita consumption in any human society being a direct

indicator of the standard of living. In such a situation, providing the means to

safely and securely utilise electrical power is undoubtedly an endeavour to

improve standards of living."

And, Indo Asian is proud to be one of it's global contributors."

Electricity has become an inseparable part of our daily lifestyle. In homes,

offices, industries and hospitals, there are myriad systems, equipment and

sophisticated appliances that depend on electrical energy. Yet, uncontrolled

electrical power can be extremely dangerous. Overloads, crowded wiring,

short-circuits and all kinds of interruptions in supply can lead to devastating

losses, least of them being financial.

Under these circumstances, we, at Indo Asian are proud to be known and

respected the world over for our range of superior quality, electrical control

and safety devices. Through them, we speak of our abiding concern for

safety, security and productivity of our customers.

Protection of the environment and conservation of plant life have acquired a

vital place in today's industrialized society. Continuous efforts have been

made by Indo Asian to plant trees and shrubs for harmonious co-existence.

The process of maintaining the balance of nature together with industrial

growth is ongoing at Indo Asian, which looks forward to the future with an

indomitable spirit...

The Indo Asian Story

From an enterprise formed in 1958 by a young group of technocrats,

Indo Asian has grown into a multi-product, group of companies,

manufacturing and marketing a wide range of electrical control and

protection equipment. The superior quality of these products has earned them

the respect of the Indian market and the world over where they are popular

under the brand names : Indo Kopp MCBs, Stopshock RCCBs, Indo Asian

HRC Fuselinks, Indo Asian Industrial Plugs & Sockets and Contactors &

Relays.

The group's annual turnover, which grew from Rs. 10 million in 1986,

to Rs. 600 million last year, is slated to reach Rs. 2500 million by the year

2006. Its modern manufacturing units at Sonepat, Noida, Parwanoo and

Jalandhar, are being further augmented. Once achieved, this would be largest

production base in India of the next generation of MCBs, RCCBs, Compact

Fluorescent lamps and other high technology, high quality electrical control

and safety equipment.

The group's pursuit of excellence is backed by extensive in-house R &

D, technical and commercial collaborations with world leaders, Heinrich

Kopp AG, with over 150 highly qualified, technical Managers and a 1050-

strong workforce of quality conscious, superbly trained personnel, Indo Asian

is all set to scale new heights of growth, excellence and worldwide

acceptance.

The companies presently comprising the group, are: Indo Asian Fusegear

Ltd. Indo Kopp Pvt. Ltd. Indo Asian Marketing Ltd.

Almost 50 years back, on 8th August, 1958, a young group of technocrats

indigenously developed India`s first sheet steel enclosed rewirable switch at

Jalandhar in Punjab. This marked the birth of Indo Asian, which today has

grown into a multi-product, multi-location company specializing in

manufacturing and marketing a wide range of high-tech electrical products

used for distribution, protection, control and conservation of electrical

energy.

VISION

Our Vision "enriching quality of life by ensuring safe, efficient and

convenient use of electricity" has been our guiding force for development of

new and better products. The culture of innovation and constant change has

played a key role in our success.

MISSION

The mission has now expanded and evolved further to include exciting

new products, new markets. It also involves a far greater responsibility to

mankind and to our increasingly vulnerable planet.

QUALITY POLICY

 Indo Asian Fusegear Limited is committed to provide quality solutions

for Protection, Distribution, Control & Conservation of Electrical Energy

By

 Attending To our customers needs by understanding. Meeting and

exceeding their expectations.

 Fostering Continual Improvement through effective Quality

Management System in our work processes.

 Looking after the development of human resources for superior

performance throughout the organization

PRODUCT PROFILE

Miniature Circuit Breakers

• Conforms to IS : 8828/13947-2

• Ratings - 0.5A to 63A.

• Poles - 1P, 1P+N, 2P 3P 3P+N, 4P.

• Tripping Characteristics Curve - B, C & D type

• Mid Trip feature.

• Rated Short Circuit Capacity - 10000A.

• Line-Load reversibility.

• Complete Isolation.

Construction and Features

State of the art design.

Elegant appearance; Cover and handle in arc shape for comfortable

operations.

Contact Positions indicating window

Mid-Trip function for circuit fault indicating

In case of overload and short-circuit to protect circuit, MCB Knob trips and

stays at mid position. Which enables a quick solution to the faulty line. The

knob cannot stay in such positions when operated manually.

Higher Rating Miniatures Circuit Breakers

• Conforms to IS : 8828/13947-2.

• Ratings - 80,100 & 125A.

• Poles - 1P, 2P 3P & 4P.

• Protection: IP-20.

• Thermo magnetic release-8-12 In.

• Complete isolation.

• Connection Terminal -Cable /Pin Type Bus bar.

Construction And Features

Elegant Appearance.

Contact position indicating window.

Positive Isolation.

High Short Circuit Capacity.

Long Electrical And Mechanical Endurances.

MCB can be locked either in ON or OFF position to prevent unwanted

operation of the products.

Technical Data

Number of poles: 1 P,2P,3P,4P

Rated Voltage : AC 240/415V

Rated Current (A): 80,100,125

Rated Short Circuit Capacityllcnl:

10000A for 80,100A

6000A for 125A

Rated frequency :50/60Hz

Contact position indicator

Connection terminal

Cable/pin type Bus bar

Connection capacity :conductors upto 50sq mm

Fastening Torque : 3.5Nm

Installation : On symmetrical DIN rail 35mm

Ambient Temp: -5 to 50 deg c as per IEC 60947-2

Mechanical lifetime : > / 8000 cycles

Electrical lifetime : > / 1500 cycles

Di-electric test voltage (upto 1 min) : 2.5kV

Protection degree: IP-20

Pollution degree:3

Thermo magnetic release : 8-1 21n

Insulation voltage Ui : 500V

Accessories : Auxiliary Contact

Residual Current Circuit Breakers

• Conforms to IS : 12640

• Protection : IP-20

• Module Double Pole & Four Pole

• Current rating 25, 40 & 63A

• Sensitivity rating 30, 100 & 300A

• Breaking Capacity 10kA with short circuit protection device

• On-off indication.

• Test button 'T' is provided for periodic checkup.

Distribution Boards

• Conforms to IS : 8623-3.

• Standard DB : Single Phase Neutral, Three Phase Neutral, TPN &

Vertical Three Phase Neutral.

• Customized DB : Per Phase Isolation, Phase Segregator, Phase

Selector, Flexy Tier, Plug & Socket and AC Box.

• Protection : IP-43.

• Cement spill protector.

• Shrouded Neutral & Insulated Bus-Bar.

• Suitable for surface & flush mounting.

• Supplied with wire kits fitted with lugs, earth bar, blanking plates,

cable ties and identification stickers.

Construction & Features

Internal Sliding Knob/Latch

Aesthetically pleasing curved two pieces gray colour auto locking latch.
Removable Front Door

Front doors are provided with spring load hinges for easy removal.

Detachable Gland Plates With Bigger Knouckouts

Gland Plates at top and bottom are removale for ease of use in entry and

termination of cables.

Ip-43 Protection

Special due care is provided in distribution boards for safety of installation

without touching live connection.

Identifications

Identification labels are provided for circuits.

Goldline MCBs

• Number of Poles: 1, 1 + N, 2, 3, 3 + N & 4

• Tripping Characteristic & Rated Currents (In) :

• B characteristics - 6A to 63A
• C characteristics - 0.5A to 63A

• Rated breaking capacity (Icn):10,000 A

• Energy Limiting Class:Class 3 as per BS EN 60898

• Rated Voltages (Ue ):

• Single Pole:240 / 415 VAC / 60 VDC

• Multi Pole:415 VAC / 110 VDC (When 2 poles connected in Series)

• Insulation Voltage (Ui):500V

• Rated Frequency:50/60 Hz

• Impulse power frequency voltage:2KV (50 Hz)

• Degree of Protection:IP 20 as per IS: 13947 / IEC 60529

• Mounting:Quick-snap on DIN rails, 35mm

• Connecting Terminals:

• Combination box terminals on incoming and outgoing sides and

ermination upto 25 Sq mm.

• Ambient Temperature: -25° C > + 55° C

• Auxiliaries: 1 NO + 1 NC

• Shunt trip factory fitted

Goldline RCCBs

• Fault current sensitivity: AC type

• Number of modules: DP, FP

• Rated current (I,): 25A, 40A, 63 A

• Sensitivity (I,fl): 30 mA, 100mA, 300mA

• Rated voltage 240V/450V (U,):

• Max. operating voltage: 440V AC

• Rated Frequency : 50Hz - 60Hz

• Max. ambient temperature:-25°C to +55°C

• Service life: > 5000 switching = 0.9 PF

• Terminal capacity: 25 sq. mm

• Din rail mounting at 35 sq. mm

Goldline Dbs

• Supplied with wire kits, Bus Bars, Neutral Bars & Earth links &

Identification label. M

• Door Earthing.

• Suitable for surface & flush mounting.

• Removable gland plates.

Silverline MCBs

• Trip free mechanism

• Energy Saver - Low watt loss

 • Two step DIN clip- Ease of use of mounting clip

• Safety - Finger touch proof terminals

• Knob padlock device

• Serrated box type terminals

• Non- Flammable thermoplastic body

• Protection:IP-20

Compact Fluorescent Lamps

• CFLs in both Retrofit & Non-Retrofit versions from 5 W to 85 W.

• Available in Single U, Double U, Triple U, Four U & Spiral Tubes.

• Long life of about 6000 burning hours.

• High luminous efficacy.

• Available in different colour appearances - To create desired ambience.

Key Application

CFL Luminaires, Down lights,Pedestal Lamps, Post Tops,

Average life: 6000 Burning Hours.

Indo Asian EL LAMPS are designed for power factor greater than 0.5,

however high power factor EL lamps can be supplied on request.

EL Lamps are not suitable for dimming operations.

EL Lamps are not suitable for exposed outdoor use.

Fluorescent Tubular Lamps

• Complete range of Fluorescent Tubular Lamps (18/20/28/36/40 W) 14/28

W (T5).

• Superlux Fluorescent Tubular Lamps are available in both cool day light

(6500K) and warm which (2700).

These Tubular Fluorescent lamps (FTLs) are basically low pressure mercury

vapour lamps and have advantages of low wattage consumption and higher

efficacy.

These lamps are manufactured as per highest quality standards and confirm to

various relevant domestic and international standards.

Fluorescent tubular lamps are the efficient lighting option for commercial as

well as household application. Fluorescent lighting is economical, efficient

and pleasing.
Domestic Luminaries

• With Energy Efficient & Tough Electronic Ballasts, or Copper Chokes.

• Wide range for Domestic, Commercial & Energy Saving Devices for

CFL/FTL/T-5/PL-L.

• Decorative indoor use luminaire suitable for.

Energy Meter

• Liquid Crystal Display with backlight.

• Multifunction and multiparameters measurement, display and recording

(kWh, kVA, kVAr, voltage, current, PF, Frq. tampers)

• Communication to download meter data using CMRI, Infra Red RS

232/RS 485 port.

• Wireless Automatic meter reading through GSM

• Dual Tariff and TOD (Time of Day) functions.

• Rugged yet beautiful, conforming to IS-13779/IEC-61036

• Battery backup for meter reading.

• Tamper proof, covering all possible tampers reported in various utilities

upto Jan 2008.

Fexible Electrical Wires

• 0.75 to 70 sq. mm in Single Core & upto 4 x 6 and below in Multicore.

• Multistrand of 99.99% pure electrolytic grade annealed copper with over

100% conductivity.

• Flame Retardant / Flame Retardant Low Smoke & Halogen (FR /

FRLSH) / PVC insulation - to avoid propagation of Fire.

• Flexible cable ISI marked (BIS - 694-1990) & suitable for conduit wiring.

• Co-axial TV (RG-59 & RG-6) Cable & HDPE paired telephone cable

range added.

• Upgradation in manufacturing in fast progress for definite improvement in

quality, size, range and capacity

 Multiple strands of fine drawn copper wire provide greater flexibility,

which is ideal for conduit wiring. Multiple strands construction has

tremendous benefits as compared to conventional solid strand wires as

under:-

* Higher flexibility and longer life.

* Provide Line contact instead of point to contact in view of higher surface

area of multi strands of copper wire compared to solid strands.

Modular Wiring Accessories

• Double Rocker Mechanism.

• Shrouded Terminals.

• Flame Retardant Polycarbonate.

• Self retaining screws.

• Both Vertical and Horizontal installation.

• Pre-wired Pre-fixed Modular combination.

 COMPANY PROFILE
ABOUT COMPANY
“Kent” is a well known ISO 9001:2000 certified Brand from the “House

of “ASHOKA GROUP”.

In 1992 Kent Cables was launched by Ashoka Group to manufacture

Cables of world-class standards. Known as ‘the trusted choice’, the Kent

brand denotes Quality, Safety, Reliability and Value for money.

Kent has maintained its quality standards since the beginning and due

to this, Kent has become a huge success in a short Span of Time. Today,

some of the biggest constructions companies choose Kent over other cables

and Kent has approval in most of the Government Departments. Even outside

India, Kent Cables is a choice of millions.

Ashoka Group provides products under the brands of Kent, Arkaylite

Cables and Cento. The company is ISO 9001:2000 certified and perhaps is

the only company in India to provide more than 4000 quality electrical

goods under one company. The group is one of the largest cable

manufacturers in India and has more than 1,000 dealers and over 20,000

retailers.
Arkaylite Cables was established 4 decades ago by Ashoka Group to

provide ‘Right Quality at the Right Price’. Even today, we keep our roots

in mind and through consistent quality management system, we always strive

to achieve the goal for which the company was established.

Realizing the need of premium quality electrical accessories, in 2006 almost

1000 products were added to Kent product range. Today, Kent provides

HRFR and FRLS cables of exceptional quality, Building & Circuit Protection

devices, Switches & Wiring Devices, Lighting Solutions, Fans and Power

Distribution Equipments. Due to continuous demands, Kent will soon provide

you with Armoured Cables.

In 2008, Kent launched 8 attractive Ceiling Fan models available

in different colors. At Kent we realize that business is not just about

profitability. We are taking steps to combat the environmental challenges of

the 21st Century. Among these steps, Kent provides an Energy Saver Ceiling

Fan. Even in the Cables, electrolytic grade bright annealed copper is used

which helps save energy

At Kent we are aware that our customers face immense competition.

Our operation effectiveness affects our customer’s business performance

directly. We believe that the competitive edge can be obtained by providing

goods of exceptional quality and timely delivery. The company focuses

largely on these factors. To achieve consistent quality, each and every coil of

our cables is tested to ensure the amount of copper used is as per the
company standards. PVC Compound is a vital raw-material to manufacture

safe cables. To ensure premium quality, the group manufacture’s its own

PVC compound.

In the past 4 decades we have upgraded our organization as the time

changed. We follow Just-In-Time (J I T) technique religiously when it comes

to manufacturing. To ensure timely delivery of our products, Kent has set up

a state-of-art manufacturing facility in Uttaranchal. Kent has also setting up a

fully automated Ceiling Fan production plant.

Kent has a dedicated team to ensure excellent quality of our products.

Kent products are available all over the country at a wide network of

authorized dealers to cater the needs of all customer segments in India as well

as abroad.

QUALITY GENERATES TRUST….

Quality is at the heart of Kent’s brand promise.

The company is ISO 9001:2000 marked and perhaps is the only company in

India to provide more than 4000 quality Electrical Goods under one

company. Due to high quality products and competitive prices we enjoy an

excellent reputation among our customers. We view Quality Holistically and

as an integral part of our business management.

Our key quality targets are:

• To be number one in customer satisfaction and hence consumer loyalty.

• To be number one in product leadership.

• To be number one in operational excellence.

• To be number one in retaining our customers.

Continuous innovations, application of latest technologies and regular

feed-back from our consumers, have led to Quality-Improvement at all

levels.By taking Quality personally, We are able to deliver to our consumers

a World-Class Quality admired by all. Innovation in product development

(Materials, Properties and Quality) is key in our efforts to offer the best

products available in the market and to maintain safety on the highest level.

Profile and History

The Ashoka journey began 45 years ago in 1963 when my father Shri

Ram Niwas Gupta established the Ashoka Electric Company.

Then a trading house, it did not take us time to realize that there is an

opportunity in the Electric Industry to produce cables with ‘Right Quality’

at the ‘Right Price’.

This motto was in mind. This dream soon became a reality when

‘Arkaylite Wires & Cables’ was launched a few years later.

 From a modest beginning with wires and cables, today Ashoka Group

has more than 4000 products under the brands of Kent, Arkaylite Cables

and Cento. All the three brands are ISI marked and cater to the needs of

different market segments. The product range includes Wires & Cables,

Building & Circuit Protection devices, Switches & Wiring Devices, Lighting

Solutions, Fans and Power Distribution Equipments. Due to continuous

demands, we will soon provide you with Armoured Cables.

To meet the ever increasing demands of Kent, Arkaylite and Cento Cables

& Accessories, the group is establishing a new state-of-art manufacturing

facility at Uttaranchal. We are also setting-up a fully automated Ceiling Fan

production plant at Uttaranchal. This is a new step to meet the challenges of

the 21st Century.

At Kent, we realize that our customers face intense competition. Our

operation effectiveness impacts our customers’ business performance

directly. This area has become of a prime focus of our management team. To

face this challenge, we are trying to provide our customers with a Rapid

Order Processing Systems. To even go a step further, we are planning to

install a system that will enable our customers to see which items are out-of–

stock, so that they can plan their orders accordingly.

I wish to add that at Kent we are trying to improve our service. We are

taking major steps to provide our customers with goods of excellent quality
and ready availability. I want to encourage closer association with our

customers.

I link the success of Kent, Arkaylite Cables & Cento to our valuable

customers. Many of our customers have been loyal to us for decades since the

beginning of the Ashoka journey. They have provided support to us

whenever the Company has faced immense challenges. They have formed the

foundation on which Ashoka Group stands tall.

PRODUCT PROFILE

MCB (MINIATURE CIRCUIT BREAKER)

Description Pkg.
MCB SMART LINE SERIES
SP (6 A. - 32 A.), (40 A.), (63A.) 12
SPN (6 A. - 32 A.), (40 A.), (63A.) 6
DP (6 A. - 32 A.), (40 A.), (63A.) 6

Description Pkg.
TP (6 A. - 32 A.), (40 A.), (63A.) 4
TPN (6 A. - 32 A.), (40 A.), (63A.) 3
FP (6 A. - 32 A.), (40 A.), (63A.) 3

Description Pkg.
MCB SMART LINE SERIES
SP (40 A.), (63A.), (100A.) 12
DP (40 A.), (63A.), (100A.) 6
 TP (40 A.), (63A.), (100A.) 4
FP (40 A.), (63A.), (100A.) 3

DISTRIBUTION BOARDS (SINGLE DOOR)

Description Pkg.
1 Way MCB Box (S.P.) Plastic-Deluxe 1
2 Way MCB Box (S.P.) Iron-Deluxe 1

Description Pkg.
4 Way MCB Box (S.P.) Iron-Deluxe 1
6 Way MCB Box (S.P.) Iron-Deluxe 1

Description Pkg.
8 Way MCB Box (S.P.) Iron-Deluxe 1
10 Way MCB Box (S.P.) Iron-Deluxe 1
 Description Pkg.
12 Way MCB Box (S.P.) Iron-Deluxe 1
16 Way MCB Box (S.P.) Iron-Deluxe 1
4 Way MCB Box (TPN) Iron-Deluxe 1

Description Pkg.
6 Way MCB Box (TPN) Iron-Deluxe 1
8 Way MCB Box (TPN) Iron-Deluxe 1
12 Way MCB Box (TPN) Iron-Deluxe 1
16 Way MCB Box (TPN) Iron-Deluxe 1

TUBE LIGHT & BULBS, DECORATIVE BULBS

Description Pkg.
Tube Light (20Watts / 40 Watts) 25
Bulbs (All Watts) 100
Decorative Bulbs 20
TUBE FITTINGS

Description Pkg.
2 Ft. Fitting With Alum. Choke Flourescent 20

(Powder Coating)
4 Ft. Fitting With Alum. Choke Flourescent 20

(Powder Coating) F-10

4 Ft. Fitting With Copper Sleek Choke (Powder 20

Coating) F-20

WIRES & CABLES

KENT expertise in the field of wires & Cables and have been the first

choice of millions of people whom it comes to Safety. The Source within a

short span of launch is attributed to the unique design & Consistent Quality

developed and achieved after a thorough. Extensive and deep study.

Conductor

Electrolytic grade bright-annealed copper is the primary source of

creating the excellent electricity. The Conductor stands are uniformly lined

up by the ultra modern Conductor drawing, standing bunching facilities

which makes it easy to strip and crisp at the time of installation.

Insulation

High insulation strength and dietetic strength is necessary to prevent

leakage of electric current in use formulated Heat Resistance.

Heat Resistance Flame Retardant (HRFR) grade PVC Compound to

insulate conductors, which ensures complete safety from shocks and short

circuits.

Short Circuits

Automatic self-Centering is ensured with the intelligent

microprocessor Controlled equipment enability to maintain the conductors

perfectly in the center of PVC insulation providing the exact and equal

perfected from all side of conductor.

Double Insulation

The non - Contaminated PVC is used as insulation in two layers as

primary wall with one color and secondary wall as second color which

further ensures double perfection and clean colour identification.

Double Insulation

The non - Contaminated PVC is used as insulation in two layers as

primary wall with one color and secondary wall as second color which

further ensures double perfection and clean colour identification.

Consistence Quality
 Supporting the unique design, our wires & cables in manufacturing

from the fines of copper and PVC compound with uniform testing at every

stage of manufacturing.

GOLF MODULAR SERIES

Since 1963, Arkaylite wires & cables and, KENT wires, cables &

accessories have been an established name in our Electrical field. In the

process of continuous research and development we now introduce Golf

range of modular switches. This product is made of high quality.

Polycarbonate with Electrostatic Copper contacts duly Silverised.

The low resistant contacts with smooth and firm rocker drive, makes it

safe and long lasting. It is also available in many attractive colours to suit one

and all.

NANO SERIES

KENT Cables, Switches & Accessories have been an established name

in our Electrical field. In the process of continuous research and development

we now introduce NANO Range Series, Switch Modules, Socket Modules,

Regulator Modules and Support Modules. This product is made of high

quality.

EURO RANGE SERIES

KENT Cables, Switches & Accessories have been an established name

in our Electrical field. In the process of continuous research and development

we now introduce EURO Range Series, Switch Modules, Socket Modules,

Regulator Modules, Support Modules. This product is made of high quality.

RESEARCH METHODOLOGY

DEFINITION OF RESEARCH
Research is defined as human activity based on intellectual application

in the investigation of matter. The primary purpose for applied research is

discovering, interpreting, and the development of methods and systems for

the advancement of human knowledge on a wide variety of scientific matters

of our world and the universe. Research can use the scientific method, but

need not do so.

Scientific research relies on the application of the scientific method, a

harnessing of curiosity. This research provides scientific information and

theories for the explanation of the nature and the properties of the world

around us. It makes practical applications possible. Scientific research is

funded by public authorities, by charitable organisations and by private

groups, including many companies. Scientific research can be subdivided into

different classifications according to their academic and application

disciplines.

TYPES OF RESEARCH

Qualitative research:- Qualitative research allows you to explore

perceptions, attitudes and motivations and to understand how they are

formed. It provides depth of information which can be used in its own right

or to determine what attributes will subsequently be measured in quantitative

studies. Verbatim quotes are used in reports to illustrate points and this brings

the subject to life for the reader. However, it relies heavily on the skills of the

moderator, is inevitably subjective and samples are small.

Quantitative research:- Quantitative research is descriptive and provides

hard data on the numbers of people exhibiting certain behaviours, attitudes,

etc. It provides information in breadth and allows you to sample large

numbers of the population.

RESEARCH DESIGN

Plan outlining how information is to be gathered for an assessment or

evaluation that includes identifying the data gathering method(s) , the

instruments to be used/created, how the instruments will be administered, and

how the information will be organized and analyzed.

TYPES OF RESEARCH DESIGN

1. Philosophical/discursive

This may cover a variety of approaches, but will draw primarily on existing

literature, rather than new empirical data. A discursive study could examine

a particular issue, perhaps from an alternative perspective (eg feminist).

Alternatively, it might put forward a particular argument or examine a

methodological issue.

2. Literature review

This may be an attempt to summarise or comment on what is already known

about a particular topic. By collecting different sources together, synthesising

and analysing critically, it essentially creates new knowledge or perspectives.

There are a number of different forms a literature review might take.

3. Case study

This will involve collecting empirical data, generally from only one or a

small number of cases. It usually provides rich detail about those cases, of a

predominantly qualitative nature. There are a number of different approaches

to case study work (eg ethnographic, hermeneutic, ethogenic, etc) and the

principles and methods followed should be made clear.

4. Survey

Where an empirical study involves collecting information from a larger

number of cases, perhaps using questionnaires, it is usually described as a

survey. Alternatively, a survey might make use of already available data,

collected for another purpose. A survey may be cross-sectional (data

collected at one time) or longitudinal (collected over a period). Because of

the larger number of cases, a survey will generally involve some quantitative

analysis.

5. Evaluation

This might be an evaluation of a curriculum innovation or organisational

change. An evaluation can be formative (designed to inform the process of

development) or summative (to judge the effects). Often an evaluation will

have elements of both. If an evaluation relates to a situation in which the

researcher is also a participant it may be described as ‘action research’.

Evaluations will often make use of case study and survey methods and a

summative evaluation will ideally also use experimental methods.

6. Experiment

This involves the deliberate manipulation of an intervention in order to

determine its effects. The intervention might involve individual pupils,

teachers, schools or some other unit. Again, if the researcher is also a

participant (e.g. a teacher) this could be described as ‘action research’.

DATA COLLECTION

Data collection is a term used to describe a process of preparing and

collecting data - for example as part of a process improvement or similar

project. A method of data collection in which the situation of interest is

watched and the relevant facts, actions and behaviors are recorded.

PRIMARY DATA COLLECTION METHODS

In primary data collection, you collect the data yourself using methods

such as interviews and questionnaires. The key point here is that the data you

collect is unique to you and your research and, until you publish, no one else

has access to it.

SECONDARY DATA COLLECTION METHODS

All methods of data collection can supply quantitative data (numbers,

statistics or financial) or qualitative data (usually words or text). Quantitative

data may often be presented in tabular or graphical form. Secondary data is

data that has already been collected by someone else for a different purpose

to yours.

SAMPLE SIZE : 60

SAMPLING UNIT : Customers

DATA SOURCES : Primary & Secondary data.

DATA COLLECTION METHOD : “Survey”

RESEARCH INSTRUMENT :“Questionnaire”

ANALYSIS AND INTERPRETATION

Q.1. Do you aware the entire range of electrical products of Indo Asian Fuse

gear Ltd. available in the market place?

 Table No. – 1

S. No. Options Percentage

a. Yes 60%
b. No 20%
c. Don’t know 20%

Graph No. – 1

INTERPRETATION:-

60% respondents say yes that they aware the entire range of electrical

products of Indo Asian Fuse gear Ltd. available in the market place, 20%

respondents say no and remaining 20% respondents are unable to say

anything.
Q.2. Which companies electrical products, do you prefer most?

Table No. – 2

S. No. Options Percentage

a. Indo Asian Fuse gear Ltd. 30%
b. Arkaylite 30%
 c. Philips 30%
d. Others 10%

Graph No. – 2

INTERPRETATION:-

30% respondents say that they prefer Indo Asian Fuse gear Ltd., 30%

respondents say Arkaylite, 30% respondents say Philips and remaining 10%

respondents say others.

Q.3. By which source, do you come to know about these companies?

Table No. – 3

S. No. Options Percentage

a. By newspaper 20%
b. By TV advertisement 30%
c. By shopkeeper 30%
d. By magazines 20%

Graph No. – 3
INTERPRETATION:-

20% respondents say that they come to know about these companies

by newspaper, 30% respondents say by TV advertisement, 30% respondents

say by shopkeeper and remaining 20% respondents say by magazines.

Q.4. Which type of products of Indo Asian Fuse gear Ltd., do you prefer

most?

Table No. – 4

S. No. Options Percentage

a. Domestic Product 40%
b. Lighting products 20%
c. Energy Meter 20%
d. Wire and Cables 20%

Graph No. – 4
INTERPRETATION:-

40% respondents say that they prefer domestic products of Indo Asian

Fuse gear Ltd., 20% respondents say lighting products, 20% respondents say

energy meter and remaining 20% respondents say wire and cables.
Q.5. Do you think that best brand convey a warranty of quality?

Table No. – 5

S. No. Options Percentage

a. Yes 70%
b. No 20%
c. Can’t say 10%

Graph No. – 5
INTERPRETATION:-

40% respondents say yes that they think that best brand convey a

warranty of quality, 20% respondents say no and remaining 10% respondents

are unable to say anything.

Q.6. Does celebrity affects your purchase decision of electrical products?

Table No. – 6

S. No. Options Percentage

a. Yes 60%
b. No 30%
c. Can’t say 10%

Graph No. – 6
INTERPRETATION:-

60% respondents say yes that celebrity affects your purchase decision

of electrical products, 30% respondents say no and remaining 10%

respondents are unable to say anything.

Q.7. Do you think that advertising always presents the real facts and

information about the products?

Table No. – 7

S. No. Options Percentage

a. Yes 50%
b. No 30%
c. Can’t say 20%

Graph No. – 7
INTERPRETATION:-

50% respondents say yes that they think that advertising always

presents the real facts and information about the products, 30% respondents

say no and remaining 20% respondents are unable to say anything.

Q.8. Are you satisfied by the prices of products of this company?

Table No. – 8

S. No. Options Percentage

a. Yes 60%
b. No 20%
c. Can’t say 20%

Graph No. – 8
INTERPRETATION:-

60% respondents say yes that they are satisfied by the prices of

products of these companies, 20% respondents say no and remaining 20%

respondents are unable to say anything.

Q.9. Are you satisfied by the quality of products of this company?

Table No. – 9

S. No. Options Percentage

a. Yes 80%
b. No 10%
c. Can’t say 10%

Graph No. – 9
INTERPRETATION:-

80% respondents say yes that they are satisfied by the quality of

products of this company, 10% respondents say no and remaining 10%

respondents are unable to say anything.

Q.10. Do you think that you pay at par quality and performance of the

products?

Table No. – 10

S. No. Options Percentage

a. Yes 75%
b. No 10%
c. Can’t say 15%

Graph No. – 10
INTERPRETATION:-

75% respondents say yes that they think that you pay at par quality and

performance of the products, 10% respondents say no and remaining 15%

respondents are unable to say anything.

Q.11. Do you aware about all the promotional strategies offered by this

company?

Table No. – 11

S. No. Options Percentage

a. Yes 70%
b. No 10%
c. Don’t know 20%

Graph No. – 11
INTERPRETATION:-

70% respondents say yes that they are aware about all the promotional

strategies offered by this company, 10% respondents say no and remaining

20% respondents are unable to say anything.

Q.12. Are you satisfied by the after sale performance of electrical products of

Indo Asian Fuse gear Ltd.?

Table No. – 12

S. No. Options Percentage

a. Yes 60%
b. No 20%
c. Don’t know 20%

Graph No. – 12
INTERPRETATION:-

60% respondents say yes that they are satisfied by the after sale

performance of electrical products of Indo Asian Fuse gear Ltd., 20%

respondents say no and remaining 20% respondents are unable to say

anything.
Q.13. Which type of sale promotion strategies, do you prefer more?

Table No. – 13

S. No. Options Percentage

a. Quantity deals 30%
b. Price deals 25%
c. Discounts 25%
d. Sampling 20%

Graph No. – 13
INTERPRETATION:-

30% respondents say yes that they prefer quantity deal, 25%

respondents say price deal, 25% respondents say discounts and remaining

20% respondents say sampling.

Q.14. What is the main advantages of sale promotion strategies of electrical

products?

Table No. – 14

S. No. Options Percentage

a. Price discrimination 40%
b. Effect on consumer behavior 30%
c. Effect on trade behavior 30%

Graph No. – 14
INTERPRETATION:-

40% respondents say yes that the main advantages of sale promotion

strategies of electrical products is Price discrimination, 30% respondents say

Effect on consumer behavior and remaining 30% respondents say Effect on

trade behavior.
Q.15. Which factors, do you prefer most in these companies?

Table No. – 15

S. No. Options Percentage

a. Quality of the products 25%
b. Prices of the products 20%
c. Promotional strategies of the products 40%
d. Availability of the product in the market place 15%

Graph No. – 15
INTERPRETATION:-

25% respondents say yes that they prefer Quality of the products, 20%

respondents say Prices of the products, 40% respondents say Promotional

strategies of the products and remaining 15% respondents say Availability of

the product in the market place.

Q.16. Does assurance of quality depends upon the ability to convey trust and

confidence?

Table No. – 16

S. No. Options Percentage

a. Yes 60%
b. No 25%
c. Can’t say 15%

Graph No. – 16
INTERPRETATION:-

60% respondents say yes that assurance of quality depends upon the

ability to convey trust and confidence, 25% respondents say no and

remaining 15% respondents are unable to say anything.

Q.17. Do you believe that the brand positioning increases the brand Loyalty?

Table No. – 17

S. No. Options Percentage

a. Yes 65%
b. No 20%
c. Can’t say 15%

Graph No. – 17
INTERPRETATION:-

65% respondents say yes that they believe that the brand positioning

increases the brand Loyalty, 20% respondents say no and remaining 15%

respondents are unable to say anything.

Q.18. According to your opinion, which is the major objective of Brand

positioning?

Table No. – 18

S. No. Options Percentage

a. Increasing Sales Volume 30%
b. Attract new Customer 30%
c. Encourage repeat purchase 20%
d. Others 20%

Graph No. – 18
INTERPRETATION:-

30% respondents say yes that the major objective of Brand positioning

is Increasing Sales Volume, 30% respondents say Attract new Customer,

20% respondents say Encourage repeat purchase and remaining 20%

respondents say others.

Q.19. Do the electrical products of Indo Asian Fuse gear Ltd. always

available in the market?

Table No. – 19

S. No. Options Percentage

a. Yes 70%
b. No 20%
c. Don’t know 10%

Graph No. – 19
INTERPRETATION:-

70% respondents say yes that the electrical products of Indo Asian

Fuse gear Ltd. always available in the market, 20% respondents say no and

remaining 10% respondents are unable to say anything.

Q.20. Do you think that the electrical products of Indo Asian Fuse gear Ltd.

is better than other companies?

Table No. – 20

S. No. Options Percentage

a. Yes 60%
b. No 30%
c. Can’t say 10%

Graph No. – 20
INTERPRETATION:-

60% respondents say yes that they you think that the electrical

products of Indo Asian Fuse gear Ltd. is better than other companies, 30%

respondents say no and remaining 10% respondents are unable to say

anything.
 FINDINGS

 Maximum numbers of respondents are aware the entire range of

electrical products of Indo Asian Fuse gear Ltd. available in the market

place.

 Maximum number of respondents prefer the electrical products of Indo

Asian Fuse gear Ltd. and Arkaylite.

 Domestic products are the most preferable products Indo Asian Fuse

gear Ltd.

 Maximum numbers of respondents think that best brand convey a

warranty of quality.

 Celebrity affects your purchase decision of electrical products.

 Maximum numbers of respondents think that advertising always

presents the real facts and information about the products.

 Maximum numbers of respondents are satisfied by the prices of

products of this company.

 Almost all the respondents are satisfied by the quality of products of

this company.

 Almost all the respondents think that you pay at par quality and

performance of the products.

 Maximum numbers of respondents are aware about all the promotional

strategies offered by this company.

 Maximum numbers of respondents are satisfied by the after sale

performance of electrical products of Indo Asian Fuse gear Ltd.

 The main advantages of sale promotion strategies of electrical products

are Price discrimination.

 Assurance of quality depends upon the ability to convey trust and

confidence.

 Maximum numbers of respondents believe that the brand positioning

increases the brand Loyalty.

 CONCLUSION

The main theme of this project is to study the consumer awareness and

satisfaction level towards the products of Indo Asian Fuse gear Ltd. A

survey has done in Moradabad city. Electricity has become an inseparable

part of our daily lifestyle. In homes, offices, industries and hospitals, there

are myriad systems, equipment and sophisticated appliances that depend on

electrical energy. Yet, uncontrolled electrical power can be extremely

dangerous. Overloads, crowded wiring, short-circuits and all kinds of

interruptions in supply can lead to devastating losses, least of them being

financial. Under these circumstances, we, at Indo Asian are proud to be

known and respected the world over for our range of superior quality,

electrical control and safety devices. Through them, we speak of our abiding

concern for safety, security and productivity of our customers. The

concluding points of this project reports are as follows:

 The awareness level of Indo Asian Fuse gear Ltd. and its products are

high.

 The preference of products of Indo Asian Fuse gear Ltd. is high in

respect to its competitors.

 Domestic products are the most preferable products Indo Asian Fuse

gear Ltd.

 Celebrity affects your purchase decision of electrical products.

 Satisfaction level of customers in respect to prices, quality and after

sale performance are high.

 The main advantages of sale promotion strategies of electrical products

are Price discrimination.

 Assurance of quality depends upon the ability to convey trust and

confidence.

 Brand positioning increases the brand Loyalty.

 SUGGESTIONS

 The company should give more emphasis on after sales performance of

products.

 The sales person of the company visit regularly to the dealer show room

to check out customer is benefited through the scheme offered by the

company or not.

 Most of the dealers do not have the full range of Product. So the company

should give more emphasis on it.

 The customer should be well known about the scheme and promotional

strategy offered by the company.

LIMITATIONS OF PROJECT WORK

• The data may not fit into the needs of investigation. There may be

difference in the units of measurement, there may be surrogated data,

discrepancy of class & data may pertain to some other period of time.

• The facilities or capabilities of the agency that originally collected the

data might be questionable.

• It is observed that it is rather difficult to measure the degree of

approximation used in the collection of information as well as the

competence of the investigator in motivating the persons to supply the

desired information.

• Difficulty to find secondary data that exactly the needs of some

specific research investigation.

BIBLIOGRAPHY

 Kotler Philip, Marketing Management, Analysis, Planning,

Implementation and Control, 8th Edition, Prentice-Hall of India Pvt. Ltd.,

New Delhi.

 Rathore B.S., Advertisement Management Himalaya Publishing

House, New Delhi.

  Yadav, P.K., Marketing Strategies, Anamika Publishers &

Distributors, New Delhi.

 Ramaswamy, V.S. & Namakumari, S., Marketing Management, The

Indian Context, Second Edition, Macmillan India Limited, Delhi.

WEBLIOGRAPHY

www.indiasian.com

www.arkaylite.com

QUESTIONNAIRE

Q.1. Do you aware the entire range of electrical products of Indo Asian Fuse

gear Ltd. available in the market place?

a. Yes b. No c. Don’t know

Q.2. Which companies electrical products, do you prefer most?

a. Indo Asian Fuse gear Ltd. b. Arkaylite

 c. Philips d. Others

Q.3. By which source, do you come to know about these companies?

a. By newspaper b. By TV advertisement
c. By shopkeeper d. By magazines
Q.4. Which type of products of Indo Asian Fuse gear Ltd., do you prefer

most?

a. Domestic Product b. Lighting products

c. Energy Meter d. Wire and Cables

Q.5. Do you think that best brand convey a warranty of quality?

a. Yes b. No c. Can’t say

Q.6. Does celebrity affects your purchase decision of electrical products?

a. Yes b. No c. Can’t say

Q.7. Do you think that advertising always presents the real facts and

information about the products?

a. Yes b. No c. Can’t say

Q.8. Are you satisfied by the prices of products of these company?

a. Yes b. No c. Can’t say

Q.9. Are you satisfied by the quality of products of these company?

a. Yes b. No c. Can’t say

Q.10. Do you think that you pay at par quality and performance of the

products?
 a. Yes b. No c. Can’t say

Q.11. Do you aware about all the promotional strategies offered by these

company?

a. Yes b. No c. Don’t know

Q.12. Are you satisfied by the after sale performance of electrical products of

Indo Asian Fuse gear Ltd.?

a. Yes b. No c. Don’t know

Q.13. Which type of sale promotion strategies, do you prefer more?

a. Quantity deals b. Price deals

c. Discounts d. Sampling

Q.14. What is the main advantages of sale promotion strategies of electrical

products?

a. Price discrimination b. Effect on consumer behavior

c. Effect on trade behavior

Q.15. Which factors, do you prefer most in these companies?

a. Quality of the products b. Prices of the products

c. Promotional strategies of the products
d. Availability of the product in the market place
Q.16. Does assurance of quality depends upon the ability to convey trust and

confidence?

a. Yes b. No c. Can’t say

Q.17. Do you believe that the brand positioning increases the brand Loyalty?
 a. Yes b. No c. Can’t Say

Q.18. According to your opinion, which is the major objective of Brand

positioning?

a. Increasing Sales Volume b. Attract new Customer

c. Encourage repeat purchase d. Others

Q.19. Do the electrical products of Indo Asian Fuse gear Ltd. always

available in the market?

a. Yes b. No c. Don’t know

Q.20. Do you think that the electrical products of Indo Asian Fuse gear Ltd.

is better than other companies?

a. Yes b. No c. Don’t know

Personnel Profile

Name

Age

Address