QUESTIONNAIRE

Name of the retailer ______________________________

Gender and age ______________________________

Name of the shop ______________________________

Address of the shop ______________________________

Contact No. of the shop ______________________________

(1) Type of the store?

Hotel [ ] general store [ ] pan shop [ ] others [ ]

(2) Occupation of the retailer

Service [ ] business [ ] student [ ] housewife [ ] others [ ]

(3) Type of outlet

Printed [ ] front doom light [ ] inner doom light [ ] poll outlet [ ]

(4) How you know about the product of this company?

Printed media [ ] broadcasting media [ ] internet [ ] any other [ ]

(5) How frequently do you buy PEPSI?

Daily [ ] Alternate day [ ] 2-3 times a week [ ] Once a week [ ]

(6) What kind of promotional activities affect sale mostly?

Free bottle scheme [ ] Discount Crates [ ] Prize [ ] Other [ ]

(7) Criteria of selecting soft drinks?

Availability [ ]quality [ ] brand [ ] taste [ ] promotion [ ] other [ ]

(8) Sales volume of product which is more?

Pepsi [ ] 7up [ ] mirinda [ ] slice [ ] mountain dew [ ]

(9) Which advertising media do you think affects the sales most?
 Television [ ] Display [ ] Magazines/Newspapers [ ] Wall paintings/Hoardings [ ]

(10) Are the promotional activities increases the sales in Pepsi products?

Strongly Agree [ ] agree [ ] disagree [ ] strongly disagree [ ]

(11) Satisfaction level towards the company promotional activities?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(12) Satisfaction level of retailer regarding the dispatching system?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(13) How satisfied are you with the VISI COOLER of PEPSI?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(14) How satisfied are you with the DASH BOARD of PEPSI?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(15) How satisfied is you with the GLOW SIGN BOARD of PEPSI?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(16) Do you think that aggressive advertising further increase the sales volume of
Pepsi?
Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(17) How satisfied are you with the CREDIT FACILITIES of PEPSI?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(18)How satisfied are you with the SCHEMES of PEPSI?

Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied [ ]

(19) Promotional activities are motive retailer?

Strongly Agree [ ] agree [ ] disagree [ ] strongly disagree [ ]

(20) Any Recommendation for the Pepsi Company?

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