Professional Documents
Culture Documents
Aloysius College
• GENERAL FACTS
• MISSION STATEMENT
• PAPER MANUFACTURING
(Process)
• FINANCIAL STATEMENTS
• MARKETING STRATEGY
• MANAGEMENT (Organization
Chart)
• PLANT LAYOUT
• FUTURE PLANS
In a constantly changing business scenario,
maintaining a niche becomes even more challenging.
In such a situation only with innovative leadership,
state-of-the-art technology and committed people
can a company steal the lead over competition
A company can lead by making quality a continuing
reality, lead by being a profit-making concern, lead
by being a committed corporate citizen, lead by
moving ahead into the future-confidently.
The word ‘paper’ derives from the word ‘papyrus’ and is a substance
composed of fibres interlaced into a compact web, which can then be
macerated into pulp, dried and pressed. Today, paper includes a wide
range of products with very different applications: communication,
cultural, educational, artistic, hygienic, sanitary, as well as for storage
and transportation of all kinds of goods. It's almost impossible to
imagine a life without paper.
All around us paper has been used as part of our everyday life. The
range of possible uses for paper is almost limitless and new ways of
using it are being devised daily
Building
Wallpaper, damp-proof courses, roofing, flooring, flame resistant
papers, plasterboard, and decorative laminates for furniture.
Business
Computer tapes, print-out sheets, advertisements, circulars,
catalogues, filing systems, sales and service manuals, brochures, shop-
till paper.
Office paper
Cars
Fascia boards, door and roof liners, filters, the Highway Code.
Communication
Domestic Products
Education
Food Packaging
Wrapping for bread, flour, tea, sugar, butter, margarine, sweets, deep
frozen food etc., milk cartons, egg boxes, foil wrappings, tea bags,
sausage skins.
Identification
Industry
Electrical
Filtration
Filters for water air, coffee, medicine, beer, oil and for mechanical
uses.
Impregnated Papers
Protective Papers
Medical
Personal
Facial and toilet tissue, towels, sanitary products, tableware, sheets,
disposable nappies, confetti, carrier bags, gift wrapping.
Photographic
Films, photographs, enlargements, mounts, lens cleaners.
Travel
THE ECOCYCLE
The sun drives the pulp and paper eco-cycle: with water, nutrients and
carbon dioxide, photosynthesis transforms solar energy into wood
fibres in growing trees. This endless process means that the forest is a
renewable source of raw material that provides wood fibres to produce
timber products, pulp and paper, and energy as a biofuel. The carbon
dioxide released by burning the biofuel is essential for the growth of
wood and in this way the eco-cycle is closed and balanced.
Commitments have been made for the next decade to provide for a
more sustainable use of natural resources. A key element is ‘de-
coupling’ the environmental impact caused by the consumption of
natural resources (space, soil, forests, water etc.) from economic
growth, which will place European forests at the forefront of new
environmental challenges. More generally, sustainability has moved
from being an issue purely concerned with resource management
(sustainable forest management, certification, nature-orientated
management etc.) to embracing forest utilization, as well as taking into
consideration new developments in energy production and climate
change mitigation.
ENERGY USAGE
The pulp and paper industry is the single largest producer and user of
biomass fuels. These include wood residues, residues from forestry
operations, bark, black liquor and production residues. Pulp and paper
mills also recover energy from their waste stream by using biomass as
a primary energy source in the manufacturing process. Today about
50% of the total energy consumption of the European pulp and paper
industry comes from biomass fuels which are carbon dioxide neutral.
Waste water effluents from pulp and paper mills contain mainly solids,
nutrients (nitrogen and phosphorus) and organic substances. The
concentration of organic substances in effluent water is expressed as
the amount of oxygen it takes to degrade these substances through
either biological processes (biological oxygen demand - BOD) or
chemical reactions (chemical oxygen demand). Since the mid-1990s
there has been a major decrease of over 70% in the discharge of BOD
per tonne and this helps to combat the problem of oxygen depletion of
surface waters.
The new plant will help to increase the standard of living for locals of
the area. While providing direct employment to over 4000 families, the
company provides ways and means to over 10,000 families to earn
their bread and butter through indirect job opportunities.
PAPER
The challenge for the Indian paper industry to meet the ever increasing
demand of paper, board and newsprint is getting crippled due to
shortage of fibres in the country. The future demand of paper is
expected to grow from 5.6 MT at present TO 9.5 MT in 2010 and 13 MT
in 2015. Demand for cream woven paper is expected to increase by 7-
8%. Demand for different kinds of coated paper has increased by 8% in
2002, duplex board has recorded increase by 6.5%, kraft paper has
registered a 6% rise in demand and newsprint an impressive 10%.
Values
Employee Empowerment for commitment to total quality: team efforts
and increased productivity; Ethical Management Practices for esteem ,
credibility,
life and public Image
Guiding Principles
Integrity of management, union, staff, workers and all people
associated with us.
Ecofriendly Process, Innovative Value Engineering, Human Engineering,
Technology for better Quality and cost effectiveness,
Customer satisfaction for untainted growth and business.
Consistently increased Profitability for prosperity and growth of the
individual
and industry. Corporate citizenship for meeting societal objectives.
We have introduced a simple set off values, coined into one phrase –
‘Quest for change’. Quest is defined as:
Q - Quality – “We will succeed in our role only by being so passionate
about our service that it becomes a differentiating factor in every
industry we operate. We will establish consistently high standards
across the whole group and constantly seek new opportunities to
enhance our customer service”
U - Urgency – “We will approach our work with a great sense of
urgency, ensuring that we respond quickly to the market place, in a
well thought manner.”
E - Excellence – “We will stretch ourselves to be truly excellent in
whatever we do. This excellence will permeate every aspect of our
working life, whether it is the letters we write, the strategy we
formulate or the manner in which we deliver supplies to our
customers.”
S - Strength Of Character – “Honesty, integrity and respect will be
underlining personal qualities in all our transactions.”
T- Teamwork – “We will have a culture that shares knowledge and
experience: that communicates face to face, regularly discusses
strategy and key issues within the group and solicits contribution and
buy-in at all levels.
The finest papers were made with cotton. Cotton rags were
chopped up, typically by women, and sent to the pulper where
the cotton fibers would be further broken down.
Pulp is purchased in dried sheets, otherwise is would be too
costly and heavy to ship. Dry sheets are 10% moisture. The
Beater men put the sheets in the beater to create slurry. Slurry
is lumpy; the pulp beater can only smooth out the slurry to a
certain point. Then slurry is sent through a "Jordan" refinery
machine to "de-lump" or "Jordan" the mixture, dispersing fibers
evenly and breaking up longer fibers
The dry end of the paper machine is the end where the finished
sheet comes off. The man is checking the feel and
transparency of the sheet for its thickness and formation. The
paper has moved from right to left in this painting, passing
through the dryers, calendar stack and reel.
The rewinder shaft (with the lighter colored paper core) rides
between two rolls to even out the sheet using tension, pressure
and speed. Edges of the paper are trimmed and then recycled.
This illustration shows the wind-up at the dry end of the sheet
coming off the paper machine. The foreman and machine
tender are shown.
In the ground wood process, blocks of wood are held against a rapidly
revolving grindstone that shreds off short wood fibers from the block.
The fibers produced by this process are used only in the production of
cheap newsprint and for admixture with other types of wood fiber in
the making of high-quality paper. To produce white paper from this
pulp, paper mills have historically bleached the pulp with chemicals
such as chlorine. Chlorine removes lignin, which gives paper an often
undesired brown color. However, because bleaching paper with
chlorine produces a carcinogen (cancer-causing compound) called
dioxin; in 1998 the United States Environmental Protection Agency
(EPA) published the pulp and paper industry Cluster Rule which will
require U.S. paper companies to eliminate chlorine from the bleaching
process by 2001. Instead, the mandate will require the companies to
switch to safer compounds such as chlorine dioxide or sodium
hydroxide.
Paper Machine – II
Paper Machine – IV
Paper Machine – V
News Print
Furniture
Secured Loan 25000000
Less Depreciation
Term Loan 4,00,00,000 2500000 2,25,00,000
Investments
Short Term Loan 4,00,00,000 2,00,00,000
Less Fall in market value
1,20,00,000 80,000
Debentures 1,50,00,000 Current Assets
Finished Goods 1,73,00,000
Unsecured Loan 1,00,00,000 Raw Materials 89,00,000
Work In Progress 2,08,00,000
Current Liablilities &
Provisions Sundry Debtors 45,00,000
Current Liabilities 50,00,000 Cash In Hand & At Bank 50,00,000
Provision for Tax 1,47,25,375
Proposed Dividend 50,00,000 Loans & Advances 2,70,00,000
Outstanding Liabilities
Taxes 2,18,38,500
Salaries 1,92,25,500
25,15,00,0 25,15,00,0
00 00
Particulars Amount
Profit To Manufacture 1,39,67,500 x 2 2,79,35,000
Less: Interest On Term Loan,
1,20,00,000
Add: Interest on short term loan
Interest On Debentures 21,37,500
4,20,72,500
[B] FINANCIAL
INFORMATION
OPERATING RESULTS
Turnover 67,95,00,000
Profit before Depreciation and Tax 4,20,72,500
Depreciation 3,75,00,000
Provision for Tax @35% 1,47,25,375
Profit after Tax (-)
1,01,52,875
SOURCE OF FUNDS
Share Capital - Equity 5,00,00,000
Reserves & Surplus 3,07,10,625
Shareholders Funds Nil
Borrowings 9,50,00,000
Deferred Credits (Unsecured) 1,00,00,000
Total 18,57,10,625
APPLICATION OF FUNDS
Net Fixed Assets 19,00,00,000
Investments 2,00,00,000
Working Capital 19,00,00,000
Loans & Advances 2,70,00,000
Total 28,40,00,000
1. Sales 67,95,00,000
2. Other Income
5,86,500
INVESTOR INFORMATION
Category No. of shares held Percentage
of
Shareholding
A) Promoter’s holding
1. Promoters
- Foreign Promoters
3,43,100 68.62%
-Petal Paper Co Ltd
2. Persons acting in Concert Nil 0.00%
Sub- 3,43,100 68.62
Total
B) Non-Promoters Holding Nil 0.00%
3. Institutional Investors Nil 0.00%
a. Mutual Funds and UTI 0.20%
1000
b. Banks, Financial Institutions, 46,800 9.36%
Insurance Companies
(Central/ State Govt.
Institutions/ Non-government
Institutions)
c. FIIS 2100 0.42%
Sub- 49,900 9.98%
Total
4. Others
a. Private Corporate Bodies 34,650 6.93%
b. Indian Public 72,150 14.43%
c. NRIs/ OCBs 150 0.03%
d. Any other (Please specify) - 50 0.01%
TRUST
Sub- 1,07,000 21.40%
Total
GRAND TOTAL 5,00,000 100.00%
X
Level Of Output (Sales Volume)
M = 50,412.10 tonnes
TC = TOTAL COST
TR = TOTAL REVENUE
B.E.P = BREAK EVEN POINT
B.E.P = M = [TR = TC]
= 33.23 %
WHAT A MARKETING STRATEGY HAS TO INCORPORATE
Website:
Petal Paper Mills Ltd has launched a local web site, which will provide
users as well as the customers the provision of getting quick hand
information on its product – lines. This will help our company to get the
necessary feedback and build up the goodwill of our company.
Retention
People learn through their senses. The combined power of sight,
sound, motion and emotion creates a synergistic effect that is more
effective than when individual senses are stimulated. In order to create
marketing and merchandising support, Petal Paper Mills advertises on
TV, radio and print media, distributors, stationery, .
Television:
Brand Image
Advertisers can generate trust, emotion and excitement that cannot be
created as well through any other medium. This can help to create a
long lasting and memorable brand and corporate image.
Consumers' Perceptions
Indians enjoy television. The average Indian adult spends almost 24
hours per week watching television. This study also shows that 62%
agree television commercials provide useful information about
products and services.
Cost
Some advertisers believe that TV commercial production costs prohibit
their use of the medium. A big idea, wit, focus and clarity of message
can make the advertiser a winner in consumers' minds despite a very
small production budget.
Order Servicing
Tailor Made Products
After Sales Service
Customer Service Cell
Dealer Conference
By making a series of folds in a sheet of colored paper, origami artists
can create a wide variety of shapes, from animals and insects to
abstract forms. Japanese origami master Akira Yoshizawa, who created
the models shown here, invented a method for indicating the various
folds in written diagrams. His origami instruction books helped origami
gain worldwide popularity. So Petal will promote itself through Origami.
Does this mean that the paper era will come to an end? The answer is
most definitely "No".
Reading a book will remain a great pleasure into the future and paper,
as a ubiquitous material with its many uses, will continue to play an
influential role. Many artists will continue to express themselves by
using this most versatile material.
STRENGTHS
• Strong Financial Background
• Research & Development
• Eco Friendly
• Stringent Quality control
• Huge paper market potential
WEAKNESS
• Utilization capacity is
• Coalition Government at the center
OPPORTUNITY
• Future Market Expansion
• Paper consumption in India is expected to reach 9.5
million tonnes by the year 2010 and 13 MT by 2015.
THREAT
• Cut throat competition to tap the local market.
• Electricity, Power failures a constant hindrance.
Petal Paper Mill Ltd has set up in Rajahmundry where most of the
national and state highways pass through. A railway station is located
in the vicinity and it has a direct link to the main railway station in
Hyderabad. Petal Paper Mill will export its reams of paper by sending it
by rail to Kakinada which is situated on the coast and is prominent for
its port. All storage cost and transportation cost will be borne by Petal
Paper Mills.
Rājahmundry
Rājahmundry, city in southern India, in eastern Andhra Pradesh, state located at the head of
the Godāvari River delta. Rājahmundry is a commercial center; rice, cashews, salt, and lumber
are traded here. Manufacturing activities include the production of cotton textiles and paper.
Bamboo is used as a raw material in the paper mills; it grows extensively in the Godāvari
Delta. Rājahmundry is also a transportation hub. It is served by a major rail line and is
connected by national and state highways to Chennai (formerly Madras), Cuttack, Vijayawāda,
and Vishākhapatnam, where the nearest airport is located. Population in (2001) 408,341.
Petal Paper Mills
Ltd
Organizational Chart:
Keeping abreast of the management potential within a firm can be
done by the use of an inventory chart, which is simply an organization
chart of a unit with managerial positions indicated and keyed as to the
promo ability of each incumbent. Petal Paper Industries has an
organization chart, which is depicted as under: -
Office
Assistant
Engineer Purchase In Charge In Charge
Production Assistant Production Quality Stores
Supervisor
Production
Stores Inspector
Assistant Quality
Operators
Responsibility Matrix:
PRESIDENT 1 PRESIDENT 2
SALES, ENGINEERING & MARKETING DEVELOPEMENT
DESIGN PRODUCTION
PLANNING &
CONTROL ACCOUNTS & PRODUCTION
ADMINISTRATION
At the Petal Paper Mills Limited, excellence begins with the raw
materials. For the major raw material, the company will switch over
from forest based wood and bamboo to the self cultivated subabul and
other mixed hard woods. This has eliminated dependence on natural
forests. As the source of raw material is now through the social and
farm forestry, raw material is no more a problem. Thousands of
hectares of farmers own lands situated with in close proximity to the
Mill, have been put to make under farm forestry to ensure
uninterrupted supply of raw material while providing excellent
opportunity in rural employment. With the use of biotechnology and
clonal propagation of wood species, the company ensures excellent
quality of fiber, which produces quality paper, on a sustained basis.
In all the projects, the farmers and the tribals of the area play a key
role. Every year the Petal Paper Mills Limited will distribute millions of
polypot and naked seedlings of casuarina and subabul seeds virtually
free of cost to the farming community, stretching from Ongole to
Srikakulam in the coastal Andhra Pradesh. This helps in increasing the
availability of raw material year after year. The R & D team ensures
that only the best seeds reach the farmers. Because the Petal Paper
Mills Limited believes that for every tree felled, two should rise.