Sector Opportunities

1. Opportunity
2. Opportunity
Industry 3. Opportunity
4. Opportunity
1. Opportunity
Human 2. Opportunity
Resources 3. Opportunity
4. Opportunity
1. Opportunity
Financial 2. Opportunity
Resources 3. Opportunity
4. Opportunity
1. Opportunity
2. Opportunity
Industry 3. Opportunity
4. Opportunity
1. Opportunity
2. Opportunity
Market 3. Opportunity
4. Opportunity
1. Opportunity
2. Opportunity
Technology 3. Opportunity
4. Opportunity
1. Opportunity
Economic 2. Opportunity
Conditions 3. Opportunity
4. Opportunity
1. Opportunity
2. Opportunity
Government 3. Opportunity
4. Opportunity
1. Opportunity
2. Opportunity
Sociocultural 3. Opportunity
4. Opportunity
1. Opportunity
2. Opportunity
International 3. Opportunity
4. Opportunity
 Threats
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
1. Threat
2. Threat
3. Threat
4. Threat
 Function Strength
1. Strength
Management 2. Strength
planning, organizing, motivating, controlling,
leadership, organizational structure 3. Strength
4. Strength
1. Strength
Marketing 2. Strength
customer analysis, selling, product and
service planning, pricing, distribution, 3. Strength
research, opportunity analysis
4. Strength
1. Strength
Accounting
2. Strength
and
3. Strength
Finance
4. Strength
1. Strength
Information 2. Strength
Systems 3. Strength
4. Strength
 Weakness
1. Weakness
2. Weakness
3. Weakness
4. Weakness
1. Weakness
2. Weakness
3. Weakness
4. Weakness
1. Weakness
2. Weakness
3. Weakness
4. Weakness
1. Weakness
2. Weakness
3. Weakness
4. Weakness
Strengths Weight
1. Factor 1 Title
Description of factor one and how it is a Strength 0.15
2. Factor 2 Title
Description of factor two and how it is a Strength 0.15
3. Factor 3 Title
Description of factor three and how it is a Strength 0.15
0.45

Weaknesses Weight
1. Factor 1 Title
Description of factor one and how it is a weakness 0.33
2. Factor 2 Title
Description of factor two and how it is a weakness 0.33
3. Factor 3 Title
Description of factor three and how it is a weakness 0.33
0.99
 Weighted
Rating Score

1 0.15

3 0.45

4 0.6
1.2

Weighted
Rating Score

2 0.66

3 0.99

1 0.33
1.98

3.18
EFE Matrix for Hidalgo Restaurants, Inc.

Key External Factors Weight

Opportunities
1. Innovating the best Filipino and European Cuisine 0.10
2. Increasing demand of dining or eating out 0.08

3. Department of Tourism’s projects and programs to attract

tourists will expand the hotel and restaurant industry 0.12
4. Restaurant patrons cross all economic groups 0.08
5. Strong support of industry associations and trade unions (i.e.,
Hotel and Restaurant Association of the Philippines and the
NWHUAI) 0.12

Threats

6. Restaurant patronage/sales are dependent on the levels of

economic activity and real income of local residents and tourists 0.12
7. Increased competition in restaurant sectors and consumers
exhibit brand loyalty 0.10
8. Competition with fast-food chains 0.10
9. Restaurant business involves perishable goods which have to
be disposed of at the earliest possible time 0.08

10. Political instability, resulting in economic slowdown, reduces

real income as well as the demand for restaurant services. 0.10
1.00
 Weighted
Rating
Score

4 0.40
4 0.32

4 0.48
3 0.24

4 0.48

4 0.48

4 0.40
4 0.40

3 0.24

3 0.30
3.74
IFE Matrix for Hidalgo Restaurants, Inc.

Key External Factors Weight

Strenths

1. Founder’s management skills, capabilities, and interest 0.20

2. High quality of products in affordable price 0.20
3. Restaurant’s ambiance, portion size, and consistency 0.20
4. Establishment of Hidalgo was preceded by intensified study of
the target market 0.10

Weaknesses
5. Constant turnover of kitchen personnel 0.20

6. Filipino market doesn’t understand well the French cuisine 0.10

1.00
 Weighted
Rating
Score

4 0.80
4 0.80
4 0.80

3 0.30

4 0.80

4 0.40
3.90
 TOWS Strategic Alternatives Matrix

External Opportunities

(O)

1. Innovating the best Filipino and European

Cuisine

2. Increasing demand of dining or eating out

3. Department of Tourism’s projects and
programs to attract tourists will expand the
hotel and restaurant industry

4. Restaurant patrons cross all economic groups

5. Strong support of industry associations and

trade unions (i.e., Hotel and Restaurant
Association of the Philippines and the NWHUAI)
Internal Strengths SO

(S) "Maxi-Maxi" Strategy

Develop new recipies and food variants S1, O1,
1. Founder’s management skills, O2, O4
capabilities, and interest
2. High quality of products in Strategies that use strengths to maximize opportunities.
affordable price

3. Restaurant’s ambiance,
portion size, and consistency
4. Establishment of Hidalgo was
preceded by intensified study of
the target market
Internal Weaknesses (W) WO
"Mini-Maxi" Strategy
Strategies that minimize weaknesses by taking
1. Constant turnover of kitchen advantage of opportunities.
personnel
2. Filipino market doesn’t
understand well the French
cuisine
External Threats

(T)
1. Restaurant patronage/sales are dependent on
the levels of economic activity and real income of
local residents and tourists
2. Increased competition in restaurant sectors and
consumers exhibit brand loyalty

3. Competition with fast-food chains

4. Restaurant business involves perishable goods
which have to be disposed of at the earliest
possible time

5. Political instability, resulting in economic

slowdown, reduces real income as well as the
demand for restaurant services.
ST

"Maxi-Mini" Strategy

Strategies that use strengths to minimize threats.

WT
"Mini-Mini" Strategy
Strategies thatminimize weaknessesand avoid threats.
 Activity Responsibility

Coordination with the Department of Tourism in the Corporate Planning &

involvement and support on tourism programs Marketing Department
Research and market study on food preference of R & D and Marketing
foreign visitors Department
Top Management and
Creation, preparation of policy manual HRM
 Time Element

regular/continuous

3 months

3 months