Indian Institute of Management, Calcutta

Golden Jubilee Logo Design

Specifications Manual

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Colour & Greyscale 3

The Clear Zone 4

Symbol & Logotype with different sizes 5

Logo Symbol Usage 6

Content Colour Models 7

Incorrect Symbol Treatment 9

Grid Drwaing 10

Deliverables 11

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Colour & Greyscale

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National Institute of Design, Paldi, Ahmedabad - 380 007
 a

The Clear Zone

The logo unit shall maintain an established ‘Clear zone’. This
a a
is intended to maintain the signatures integrity and to avoid
visual distraction. No type or artwork should come within the
clear zone if possible.

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National Institute of Design, Paldi, Ahmedabad - 380 007
 The Symbol & Logo Type
in Different Sizes
Ideally the logo and symbol must always be used together
and only in the configuration shown. This configuration is the
‘signature’ of the company, hence the relationship between
the logo & symbol should be maintained strictly in it’s usage
on any product of material. The space between the logo
& symbol should be maintained in the same ratio when
reduced or enlarged. Only then its intigrity and recognition
as a protected trademark be assumed. Whereever possible
the imagesetter should be used for reproduction.

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National Institute of Design, Paldi, Ahmedabad - 380 007
 The Logo Symbol Usage
The logo unit should not be used on the darker & cluttered
backgrounds to maintain its legibility.

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Colour models

CMYK for four color Offset Printing

C=100 M=100 Y=100 K=100

C=0 M=60 Y=100 K=0

C=0 M=45 Y=100 K=0

C=0 M=35 Y=100 K=0

RGB for Screen viewing

R=35 G=31 B=32

R=244 G=129 B=32

R=248 G=156 B=28

R=251 G=174 B=23

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Colour models

CMYK for four color Offset Printing

C=0 M=0 Y=0 K=100

RGB for Screen viewing

R=35 G=31 B=32

Pantone for Screen printing & Spot color printing

Pantone DS process Black C

Hexidecimal no. for web

#231F20

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Do not change the color value Do not change orientation diagonally or vertically

This logo is not meant ot be placed closely in be-

tween the text. This logo is
not meant ot be placed closely
Incorrect Symbol Treatments
in between the text. This logo
is not meant ot be placed
closely in be- tween the text.
This logo is not meant ot be
placed closely in between the
text. This logo is not meant ot
be placed closely in between the text
Do not place the logo symbol in between the text Do not place the logo in a bounding box

Do not change the positioning of the logo type Do not stretch or skew the logo

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Grid Drawing
Grid - 5mm
Modules - 20x20

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Deliverables
Folder name - IIMC Golden Jubilee Logo
Subfolder - Illustrator Files
File Name - IIMC Golden Jubilee Logo.ai
Version - CS3, CS2, CS

Folder name - IIMC Golden Jubilee Logo

Subfolder - CorelDraw Files
File Name - IIMC Golden Jubilee Logo.cdr
Version - X3, 12, 11

Folder name - IIMC Golden Jubilee Logo

Subfolder - EPS File
File Name - IIMC Golden Jubilee Logo.eps

Folder name - IIMC Golden Jubilee Logo

Subfolder - JPEG File
File Name - IIMC Golden Jubilee Logo.jpg

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National Institute of Design, Paldi, Ahmedabad - 380 007
 Deliverables
Folder name - IIMC Golden Jubilee Logo
Subfolder - Illustrator Files
File Name - IIMC Golden Jubilee Logo-Black&white.ai
Version - CS3, CS2, CS

Folder name - IIMC Golden Jubilee Logo

Subfolder - CorelDraw Files
File Name - IIMC Golden Jubilee Logo-Black&white.cdr
Version - X3, 12, 11

Folder name - IIMC Golden Jubilee Logo

Subfolder - EPS File
File Name - IIMC Golden Jubilee Logo-Black&white.eps

Folder name - IIMC Golden Jubilee Logo

Subfolder - JPEG File
File Name - IIMC Golden Jubilee Logo-Black&white.jpg

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National Institute of Design, Paldi, Ahmedabad - 380 007