Professional Documents
Culture Documents
Format For Instruction Plan [for Courses with Lectures and Labs
Text Book: 1 Donnellan John, Merchandising, Buying and Management, Fairchild Publictions, 1996
Other Reading
Relevant Websites
Sr. No. (Web adress) (only if relevant to the courses) Salient Features
Part 1
Week 1 Lecture 1 Basic concept of marketing ->Reference :3, Images
Lecture 2 Markets - Introduction
Lecture 3 Market prospects HomeWork 1 Allocation
Week 2 Lecture 4 4 P's of marketing - Introduction ->Reference :3,
Part 2
Week 4 Lecture 11 Basic theories of fashion - Introduction ->Reference Images
:1,Chapter 6
Lecture 12 Tricle up Theory, Tricle down theory HomeWork 2 Submission
MID-TERM
Part 3
Week 8 Lecture 22 Brands - Introduction ->Reference Images
:1,Chapter 7
Lecture 23 Branded merchandise Images
Part 4
Week 10 Lecture 30 Mark up & mark downs ->Reference
:1,Chapter 12
Week 11 Lecture 31 Mark up & mark downs types ->Reference Original pricing of
:1,Chapter 12 brands
Lecture 32 Tactical price changes, managing markdowns HomeWork 5 Allocation
Spill Over
Week 14 Lecture 40 Discussion on window display & interiors by used by Images
top brands
Lecture 41 overview of whole syllabus
Total :- 25 100
* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the
UMS