FUNCTIONAL FILLERS

FOR COATINGS.
That´s BYK´s Innovation Principle - L 
Put it to work for you.

www.byk.com/innovation

PLEASE VISIT US
AT BOOTH 2701
Show 2010 Preview
73517_hm_817_az_ACS_59x59_UK.indd 1 02.12.2009 12:38:24 Uhr

SHOW AND CONFERENCE PREVIEW | April 12 - 15, 2010 $&6B(7B%<.B)RUPHOQBB[B(1LQGG

www.american-coatings-show.com 

The Future in View WHAT’S UP?

AC CONFERENCE
The American Coatings Show 2010 anticipated to be a great success Keeping an Eye on the
Future �������������������������������������� 2
Visionary coatings
Technology.........................����� 4
FOCUS
Aqueous News������������������������������� 6
Protective Coatings ����������������12
AC SHOW
Immediate Business
Opportunities���������������������������� 9
Product Presentations����������� 11
SERVICE
The AC Market
Navigator���������������������������������10
Travel and Lodging�����������������18

American coatings experts find an excellent platform at the American Coatings Show to exchange
★ The second American Coatings Show
(ACS) will be held in Charlotte, NC
from April 13-15, 2010. The number of
exhibitors and the size of the venue are
already larger than they were at the
first show in 2008.
The premiere of the ACS in 2008 was
a huge success. The industry is gearing
up to meet again in 2010 at the conven-
tion center in Charlotte, NC to learn more
about the latest trends and developments
in products and coatings technology. All
of the evidence so far indicates that the
event will be another winner. The number
of exhibitors and the size of the venue are
both already larger than they were at this
point while preparing for the ACS in 2008.
“The response from the industry has been
strong, and market leaders have con-
firmed their participation by submitting
their contracts,” says Dirk Ebener from
the Nuermbergmesse North America. Re-
quests for exhibit space continue to come
in, and exhibitors and visitors are already
contacting us about hotel options in Char-
lotte.” When the doors open on April 13,
2010, visitors can look forward to learning
about the latest in the field. International
raw material producers and manufactur-
ers of laboratory and process-engineering
equipment will be among those presenting
the full range of their newest innovations
in creating modern, high-performance
coatings and paints.
“Visitors to the American Coatings
Show have an exclusive view of what the
paint and coatings industry has to offer in
the way of latest innovations and devel-
opments,” says Cheryl Matthews, Ameri-
can Coatings Association. She adds,
“this show will set the future trends and
developments within the American coat-
ings industry.”
American Coatings
Conference
More than 200 contributions were
submitted for the American Coatings
Conference (ACC) which will take place
from April 12-14, accompanying the ACS.
Nearly 100 high-level technical papers
have been selected for the program,
featuring recent research results and
industrial developments, covering the
full range of coatings products and raw
materials used in their formulation. Six-
teen focused sessions will be held in the
course of the three-day-event, including
the new session “Science Today – Coat-
ings Tomorrow.” Additionally, some 30
posters will be presented.
For more detailed information see:
www.american-coatings-show.com

Paint formulators throughout North America are telling us that

EcoVAE emulsions are the foundation for a new generation
b reathe easy. of consumer pleasing, eco-friendly paints. After just over a
year in the market, they have found that EcoVAE strikes the
Find the balance you’re looking for.
Contact us.
balance that everyone has been looking for in making high www.EcoVAE.com
quality, high performing, people-friendly products. infopaints@celanese.com
1-972-443-4543
High Quality. High Performing.
People-friendly. In Balance. Is it time you discovered the next generation low VOC emulsion Your future is our focus…worldwide.
that everyone in the industry is talking about?

formulate. manufacture. market. paint. live.

www.american-coatings-show.com 1 H
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ACS Preview_2010.indd 1 09.12.2009 10:13:26

 AC Conference

Highly Concentrated Expertise

in Coatings Research
American Coatings Conference offers science and innovation

H Three days and 16 sessions of 96 • Important groups of raw materials,

outstanding presentations will provide
formulation specialists with an in-depth
and wide-ranging perspective into the
newest trends and technologies in de-
veloping raw materials for coatings.
The American Coatings Conference be-
gins on April 12, 2010, one day before the
American Coatings Show opens. Thanks to
the large number of abstracts submitted –
over 200 – the conference has been expand-
such as polyurethanes, and
• Innovative testing and measuring
methods.
Six focus sessions will be devoted to
special topics that are the subject of in-
tense discussion in coatings research to-
day. These include:
Nanotechnology in Coatings The American Coatings Conference offers a unique platform for an in-depth exchange of knowledge
Smart Coatings  Source: Heiko Stahl

ed to 16 sessions. In four parallel sessions, Biobased Coatings

participants can look forward to interesting
and informative talks held by international
coatings experts from the industry and aca-
demia. Additionally, approximately 30 pre-
sentations will be offered during interactive
poster sessions. All papers were selected
based on their potential to add value to the
American coatings industry.
The presentation sessions will each fea-
ture six presentations and highlight dif-
ferent topics including:
• Current developments in materials for
specific applications, such as architec-
tural coatings, automotive coatings, pro-
tective coatings or wood coatings;
Functional Coatings & Materials
Waterborne Coatings I & II
A new focused session entitled “Sci-
ence Today — Coatings Tomorrow”, will
provide a glimpse into what advanced
polymer and material science research
has in store for the coatings systems of
the future. During this session, glob-
ally renowned researchers will introduce
their recent findings and present their
visions of the technological future of or-
ganic coatings. They will address multi-
functional nanoparticle coatings, micro-
bial coatings, electroactive materials
as smart corrosion inhibiting coatings,
control over polymer structure and elec-
troactive coatings and membranes.
Additionally, participants at the con-
ference will have the opportunity to
participate in an individual innovation
management assessment, developed by
the nation’s oldest Center for Innovation
Management Studies (CIMS). By depart-
ment, or throughout your entire enter-
prise, you may rate your organization's
performance across the five core com-
petencies and five management dimen-
sions of innovation, and obtain valuable
insight into its current proficiency for cre-
ating new, differentiated products and
services. Results will be confidential and
participants may compare their results to
the total industry response, which will be
presented at the conference as an added
value for attendees.
Last but not least, the conference will
provide plenty of opportunities for net-
working so you and your colleagues in
the field can discuss the latest innova-
tions and technologies at length in a re-
laxed setting.

Keeping an Eye on the Future for All of Us

Dennis A. Ryer,
Robert J. Enouen, Cook Composites Kenneth M. Perry,
Procter & Gamble & Polymers BASF

H The American Coatings Conference
will kick off with two keynote presenta-
tions that will demonstrate the impres-
sive innovative strength of the coatings
industry. Cook Composites & Polymers
will report on how they worked with
Procter & Gamble to develop an innova-
tive raw material for coatings; BASF
will show how sustainable innovations
can be fostered even in challenging
economic times.
We all want sustainable, environmen-
tally friendly products without having
to forgo top performance. Dennis A.
Ryer of Cook Composites & Polymers
and Robert J. Enouen, Procter & Gamble
will discuss how a collaborative effort
has led to the development of an inno-
vative technology for low-VOC coatings
applications based on sucrose ester
chemistry. They will delve into the his-
tory behind this innovative chemistry,
explain the basis for this unique rela-
tionship, and discuss the reasons why
their joint efforts have been successful.
The resulting technology was the EPA’s
Presidential Green Chemistry Challenge
award winner for 2009.
“Sustaining Innovation and the Environ-
ment in Difficult Times” is the address by
BASF Corporation's Kenneth M. Perry.
Business sustainability often involves
improvements to our environmental foot-
print and innovation in our products and
processes. Often the efforts towards en-
vironmental improvements do not have
clearly defined financial returns. Howev-
er, the experts tell us that the best time
to innovate is when everyone else is cut-
ting back. Kenneth M. Perry will explain
what BASF relies on to ensure short term
concerns do not affect long term profit-
ability and competitiveness.
Source: Michael Kempf/Fotolia

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ACS Preview_2010.indd 2 07.12.2009 08:10:30 09-0

 3MART&ORMULATING
4OGETHER

Additives
www.smartformulating.com
Coloring

Crosslinkers

Matting

Resin Components

Resins

09-01-305 SF-AZ_27,3x38,1_ACS2010.indd
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07.12.2009 Uhr
08:10:31
 Focus

Visionary Coatings Technology

“Science Today – Coatings Tomorrow” session to tackle latest research projects

H Future-oriented developments generation when their reactivity is in-

in coatings systems and coatings
techno­logy are the focus of the new
conference session “Science Today –
Coatings Tomorrow.” The latest R&D
findings that might lead to new ap-
plications within the coatings industry
will be discussed.
This promising session will be composed
of six high-level presentations, given by
internationally renowned academics in
the field of materials science. Presenters
will make the global coatings community
familiar with their recent research find-
ings and introduce their visions in terms
of future coatings technologies.
“What’s So Interesting about Micro-
bial Coatings?” is the title of a presen-
tation by Michael C. Flickinger of North
Carolina State University. Reactive mi-
croorganisms and algae could play a
significant role as biocatalysts for en-
tensified and stabilized in nanoporous
adhesive coatings.
Jamil Baghdachi of Eastern Michigan
University, will discuss the development
of stimuli-responsive coatings. In an ef-
fort to mimic self-healing functions in
living systems, polymeric coating sys-
tems have been developed that react
to stimuli. One of the most interesting
features of this system is that the fac-
tors that damage the coating the most
are the same factors that trigger self-
healing phenomena.
Electroactive materials as smart corro-
sion inhibiting coatings for the replace-
ment of hexavalent chromium (Cr(VI)) are
the focal point of a presentation by Peter
Zarras of the Naval Air Warfare Center
Weapons Division (NAWCWD). In coopera-
tion with its military partners, the NAW-
CWD has developed and tested a Cr(VI)- The new session “Science Today – Coatings Tomorrow,” will focus on latest research findings for
free pre-treatment for use with a totally future coatings technologies Source: Fafoutis/ Fotolia

vironmental remediation and energy Cr(VI)-free paint system.

With the right
swing you get
everywhere!
With the right swing,
a company like Worlée gets
everywhere too – with agencies
on all continents and raw
materials to give your products
the ultimate environmentally
friendly drive.
Visit Worlée at the
American Coatings Show 2010,
booth 1420.
Multi-functional
nanoparticle coatings
“Multi-functional Nanoparticle Coatings”
is the title of a talk to be given by Michael
Rubner of the Massachusetts Institute of
Technology. A wide range of materials in-
cluding charged polymers and nanopar-
ticles can be sequentially assembled on
surfaces from aqueous solutions to form
conformal thin-film coatings with prop-
erties that are tunable at the nanoscale.
Timothy E. Long of the Virginia Poly-
technic Institute and State University,
will present his research results on ionic
liquids in the design of electroactive
coatings and membranes. This lecture
will highlight the synthesis of ionic liq-
uids and charged polymers for the for-
Science Today – Coatings Tomorrow
Session 1 at the American Coatings Conference:
Monday, April 12, 2:00 pm - 5:30 pm
1.1 Multi-functional Nanoparticle Coatings
Michael F. Rubner, Massachusetts Institute of Technology
mation of novel coatings, membranes,
and electromechanical devices.
Dean C. Webster of North Dakota State
University, will talk about managing poly-
mer structure, morphology and surface
properties. Numerous recent advances in
controlled radical polymerization meth-
ods provide the polymer chemist with
unprecedented control over molecular
structure and architecture. Polymers and
copolymers with unique architectures
and defined functional groups can now
be readily synthesized.
The session “Science Today – Coatings
Tomorrow” will be chaired by Jamil Bagh-
dachi of Eastern Michigan University. He
is a Professor of Polymers and Coatings
and the Director of Coatings Research In-
stitute at the university.

1.2 Smart Polymer Coatings

Sergey Minko, Clarkson University

1.3 What’s So Interesting about Microbial Coatings

Michael C. Flickinger, North Carolina State University

1.4 Ionic Liquids in the Design of Electroactive Coatings

and Membranes
Timothy E. Long, Virginia Polytechnic Institute and State University

1.5 Electroactive Materials as Smart Corrosion Inhibiting Coatings for

the Replacement of Hexavalent Chromium
Worlée-Chemie GmbH · Söllerstr. 14–16 · 21481 Lauenburg, Germany Peter Zarras, NAWCWD
Tel. +49 (0) 4153/596-0 Fax +49 (0) 4153/53649 · www.worlee.de · service@worlee.de
USA East: J.H. Calo Company, Inc. · 866-300-CALO 1.6 Control Over Polymer Structure, Morphology and Surface Properties
USA West & Central: The Tryline Group, LLC · 800-682-0221 Dean Webster, North Dakota State University

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ACS Preview_2010.indd 4 07.12.2009 08:10:36

 AC Conference

In-depth Knowledge
Seven pre-conference tutorials on major coatings topics

American Coatings The award ceremony will take place

Award
As one of the highlights of the Ameri-
can Coatings Conference, the American
Coatings Association and Vincentz Net-
work will present the second American
Coatings Award for the most outstand-
ing conference presentation.
during the opening ceremony of the
American Coatings Conference on April
12, 2010. The award is selected and
sponsored by ACA and VN.
The recipient of this prestigious award
will receive $ 2,500 in prize money and
an attractive award sculpture. James W. Rawlins received the first American Coa­
tings Award at the ACC in 2008  Source: Heiko Stahl

ial
Industr s
Coa t i n g

Packa
Coatinging
gs

Source: Heiko Stahl

Sealers –
H The first American Coatings Water
Repellents
Conference in 2008 featured six pre-
conference tutorials, and they were so
well-received that we’ve added one more
tutorial at the 2010 ACC. In addition to
the lectures on radiation curing, corro-
sion protection, antimicrobial surfaces, Masonry
polyurethanes and easy-to-clean coat- Coating
s
ings, there will also be tutorials about
waterborne high-performance clear coats
and smart coatings.

Before the start of the main conference,

these seven pre-comprehensive 90-min-
CHARLOTTE
ute tutorials will offer attendees the op-
Paper CONVENTION CENTER
portunity to be updated on key issues of and Films APRIL 13-15, 2010
important areas of coatings technology. Coating CHARLOTTE, NC
Visit us at Booth #2408
Each tutorial will be presented by a re-
nowned industrial or academic expert.
The goal is to provide the participants
with substantial knowledge of the tech-
nologies in question.
The pre-conference tutorials include:
Radiation Curing (Michael L. Dvorchak, At WACKER, building your success starts by asking the right questions, lots of them,
RadTech North America), Corrosion Pro- to build our understanding of your business, to know your product specifications and
tection (Greg Girard, SherwinWilliams), your competitive environment – all fundamentals that help us generate new ideas
Antimicrobial Surfaces (Melinda Wales, for you. Combining this knowledge with WACKER’s technological expertise, market
experience and broad range of quality products, we go about building smart,
Reactive Surfaces), Polyurethanes (Myron innovative and customized solutions that precisely fit your coatings performance and
Shaffer, Bayer MaterialScience), Easy-to- market needs.
Clean Coatings (W. Marshall Ming, Uni-
versity of New Hampshire), Waterborne Ask us. Find out how WACKER can help build your success through our global network
of technical centers and production sites across North America, Europe and Asia.
High-Performance Clear Coats (Ivan Tyre,
Alberdingk Boley/Tim December, BASF), CREATING TOMORROW’S SOLUTIONS
Smart Coatings (Jamil Baghdachi, East-
ern Michigan University). The tutorials
will be offered on Monday, April 12, 2010, Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA
8:30 am - noon. TEL: +1 888 922 5374, FAX: +1 517 264 4068, info.usa@wacker.com
Wacker Chemie AG, Hanns-Seidel-Platz 4, 81737 München, Germany
For more information, please visit: TEL: +49 89 6279 0, FAX: +49 89 6279 1770, www.wacker.com
www.american-coatings-show.com/
conference
WACK918_ACSPreview_0219.indd 1 12/3/09 10:28:16 AM

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ACS Preview_2010.indd 5 09.12.2009 10:13:29

 Focus

Source: Helmut Brunken/Pixelio

Aqueous News
Focusing on new developments in waterborne systems

H The second day of the American
Coatings Conference will be dedicated
to the topic of water-based coating sys-
tems. In the Waterborne Coatings I & II
sessions, the discussion will focus on
the latest developments in binders and
additives for water-based coatings.
A major driving force behind research there is always room for optimization. Dennis St. Laurent, of Cytec Industries.
and development for water-based coating At the morning session of Waterborne The Waterborne Coatings II session ad-
systems is growing environmental aware- Coatings I, Lee Dohn from KCC, Korea will dress R&D work on additives for aqueous
ness among clients and end users, not to be one of the speakers and will address systems. One of the presentations will be
mention tougher legislation. In many ap- newly advanced waterborne protective given by Raymond Fernando of California
plications, aqueous systems have held coatings with superior anticorrosive prop- Polytechnic State, who will discuss shear
their own against solvent-based coatings erty. Waterbased coatings with improved thickening in aqueous surfactant-asso-
as far as performance goes. However, resistance properties will be covered by ciative thickener mixtures.

“Cooperative Partnerships are Needed for

Waterborne Systems”

Have waterborne systems already outper-

formed their solventborne counterparts?

Yasmin Sayeed-Sweet: In certain mar-

'Q OR G V G PE G K P 'QN QT

kets waterborne systems have already

Yasmin
Sayeed-Sweet,
Vice President of
Sales & Marketing
at Alberdingk
Boley
H Waterborne (WB) coatings is a fast
developing technology. In certain
markets waterborne systems have al-
ready outperformed their solventborne
counterparts, due to their VOC-free or
VOC-reduced character. In other mar-
kets there is still resistance in terms of
implementing waterborne systems. We
asked Yasmin Sayeed-Sweet, Vice Pres-
ident Sales & Marketing, Alber­dingk
Boley Inc., about her views regarding
this fast-growing technology.
, KI J  4G T H QTO C P E G 7Q N W V K Q PU :KUKVWUCVVJG
What are the latest trends in raw mate-
rials for waterborne coatings?
<TWQI\NIJXFQJXFSIYJHMSNHFQXZUUTWYFHYN[NYNJXXZUUTWYJIG^
&QQVJ
UWTIZHYNTSZSNYXFSI7)KFHNQNYNJXNS*ZWTUJ&XNFFSI&RJWNHFFQQ
HTRGNSJKTWF^JFWXMNXYTW^TKJ]UJWYNXJNSUNLRJSYUWTIZHYNTS\NYM Yasmin Sayeed-Sweet: Raw materials
TSLTNSLNSST[FYNTSXKZJQNSLHTSYNSZFQJ]UFSXNTSXFYTZWUWTIZHYNTS
XNYJX that can provide special properties to
-JZHTYJHM1YI
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+F]
*2FNQXFQJX%MJZGFHMHTQTWHTR
performance of solventborne finishes
HTQTWFSYXQFYJ]UFUJWUQFXYJWXUQFXYNHXFSITYMJWGZNQINSLRFWPJYX\NYM .SYJWSJY\\\MJZGFHMHTQTWHTR or provide unique properties. Specialty
FKZQQXUJHYWZRTK acrylate monomers and polyols could be
#.STWLFSNH5NLRJSYX  #4WLFSNH5NLRJSYX incorporated in the polymerization or as
#5NLRJSY5WJUFWFYNTSX  #&SYNHTWWTXN[J5NLRJSYX cold blends for emulsion and polyure-
thane dispersions.
ACS Preview.indd 1 18.11.2009 8:36:06 Uhr
surpassed and outperformed their sol-
ventborne counterparts, e.g. WB UV for
KCMA markets and WB for 1K KCMA, both
for OEM application. In other markets
there is still resistance due to water evap-
oration, early water resistance and early
hardness development that is needed in
OEM systems.
Where do you think more R&D is
needed to improve the performance of
waterborne coatings?
Yasmin Sayeed-Sweet: Waterborne coa­
tings will evolve and progress as long as
there is research and development in the
basic building blocks. Suppliers of the
building blocks will need to understand
the WB market and technology needs
to further provide innovative materi-
als. Without their support, research and
development among resin/emulsion/
dispersion suppliers will not and cannot
succeed. Cooperative partnerships be-
tween WB resin manufacturers and raw
material suppliers will need to grow and
strengthen for the WB market to meet the
environmental and performance require-
ment challenges.

H
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ACS Preview_2010.indd 6 07.12.2009 08:10:41 %$6)

 performance loves low VOC
Paints made with our Acronal® acrylic latexes, Joncryl®
emulsions, Pluracoat® and Efka® additives, Mattex®
kaolin extenders and attapulgite can be zero to
low VOC without sacrificing functionality.
And with PureOptions™ colorants and
Xfast® stir-in pigments, they can
be practically any color.

The performance you need

and the sustainability
you want: at BASF,
we create chemistry.

Visit BASF at the American Coatings Show,

April 13-15, Charlotte, NC.

www.basf.us/coatingsindustry

%$6)B$&6BWDEBLQGG
ACS Preview_2010.indd 7 $0
07.12.2009 08:10:41

“An Appropriate Response to a Stimulus”
Current developments in functional coatings
Jamil
Baghdachi of
Eastern Michigan
University
H According to Jamil Baghdachi of
Eastern Michigan University, one of the
key topics in coatings research right
now is coatings that react to an exter-
nal stimulus. The latest achievement is
smart coatings systems, which respond
as needed; for example, when damaged,
they regenerate, but only to the extent
to which they were damaged.
H
H 8
H
ACS Preview_2010.indd 8
Focus
What is a smart coating and how does it
differ from ordinary paints and coatings?
Jamil Baghdachi: Materials that are
capable of adapting their properties dy-
namically to an external stimulus are called
responsive, or smart. The term “smart
coating” refers to the concept of coatings
being able to perceive their environment
and make an appropriate response to that
stimulus. While the term is loosely defined,
a true smart coating is one which detects
and responds actively to changes in its
environment in a functional and predict-
able manner. Examples of smart coatings
include stimuli-responsive materials which
sense factors such as corrosion, explosive,
heat, pressure, and color , or are systems
which can have conductive, thermochro-
mic, antimicrobial, self-healing, or switch-
able hydrophobic/hydrophilic properties.
In your opinion, what are
the most important hot top-
ics in smart coatings?
Jamil Baghdachi:
Many researchers
around the world
are studying topics
such as self-healing,
shape memory, ther-
mochromic and property
switching systems and
those that are used as sensors .
Specifically, coatings and films that can
be used as sensors or deterrents in both
medical and military contexts are also
being heavily pursued.
Are you developing polymeric coatings
that are stimuli responsive and if so,
what is the most attractive feature of
these systems?
lia
lée/Foto
Source:
Er ic Isse
Jamil Baghdachi:
Currently we are devel-
oping several technologies
including self-healing, corro-
sion sensing and repairing, anti-in-
flammatory/drug-dispensing coatings.
They all share the property of “act-on-
demand.” For example, the most attrac-
tive feature of the self-healing coatings
that we have developed is that the fac-
tors which cause the most damage (such
as natural degradation and mechanical
compromise) also initiate self-healing,
and this happens in proportion to the
magnitude of the damage.
www.american-coatings-show.com
07.12.2009 08:10:46
 AC Show

“Immediate Business Opportunities”

ACA offers a wide range of networking options

Cheryl Matthews: We are always look-
ing for new ways to make the show even
better. This year, attendees will have an
opportunity to take advantage of a new
online tool called the AC Market Naviga-
tor. With this tool, they will have the abil-
ity to conduct online searches for prod-
uct information, exhibitors, and specific
topics. The AC Market Navigator also
allows attendees to create an interactive
plan for locating exhibitors, making ap-
pointments, and sharing information with
colleagues.
Another addition is our new “University
Village,” which has been created to high-
light university and student involvement.

Cheryl Matthews,
Vice President of
Events and Professional Development,
ACA

H In addition to presenting the

latest technology trends, the
ACS will also provide an oppor-
tunity for attendees to network
with peers, touch base with
clients, and establish new rela-
tionships with potential buyers.
We asked Cheryl Matthews, Vice
President of Events & Profes-
sional Development at American
Coatings Association (ACA), what
is new at this year’s show.

What can members of the ACA

expect from ACS 2010?

Cheryl Matthews: As the leading

North American trade show for our
industry, the ACS offers all attend-
ees immediate business oppor-
tunities. The show will highlight
Create a performance breakthrough
presentations on the latest trends
in the industry, including “green
with Dow Corning
products” and technologies that
speak to the concept of sustain- Introduce yourself to the multipurpose silicone additives that put an
end to compromise.
ability, as well as many others.
Of course, the ACS will also pro- • Dow Corning® 55N Additive can give your formulations excellent
vide an opportunity for attendees abrasion resistance, slip and leveling without compromising gloss
to network with peers, touch base or clarity. For solventborne, waterborne and UV-cure coatings.
with clients, and establish new re-
lationships with potential buyers. • Dow Corning® 67 Additive lowers the surface tension of coating
Because of the opportunities it of- and ink formulations, allowing wetting of difficult-to-wet substrates
without impacting recoatability. For waterborne and radiation-curable
fers, the ACS will attract an interna-
formulations.
tional audience, as it did in 2008.
See these and other Dow Corning innovations for paints, inks and
What will be different and what coatings at the American Coatings Show. We’ll be showcasing a
has been improved since the ACS wide range of silicone additives to improve slip and mar resistance,
2008? control foam and more. Plus high-performance resins, solutions for
building materials protection and our latest fluorosilicone technology.

Visit us at the American Coatings Show, Booth 949.

American Coatings
Association

Contact data:
1500 Rhode Island Ave., NW
Washington, DC 20005
T +(202) 462-6272
Dow Corning is a registered trademark of Dow Corning Corporation. We help you invent the future is a trademark
of Dow Corning Corporation. ©2009 Dow Corning Corporation. All rights reserved. AV13358, AV13359.
www.paint.org

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ACS Preview_2010.indd 9 07.12.2009 08:10:50

 Service

New: the AC Market Navigator

An overview and addresses of leading international suppliers and partners

H Fast and efficient: the new AC Market
Navigator can help you prepare your
ACS schedule, find leading exhibitors,
explore new products and technologies
and fix meetings for Charlotte.
The AC Market Navigator is an indispen-
sible tool for planning your time in Charlotte
rh133 Regulatory Compliance Paint Can
in advance. It lets you find exhibitors as well
as the latest products and technologies at
a glance. The contact information provided
also help you plan meetings at the show
and create your own customized schedule
for the American Coatings Show.
Do not miss this value-added supply
network: access hundreds of leading in-
AD DEV.ai 12/3/09 9:45:45 AM
ternational suppliers and partners of the
coatings industry, under the digital roof
of the AC Market Navigator. The search
function lets you find new raw materi-
als, state-of-the-art test and monitoring
equipment and production technologies.
This is a great way to manage your pur-
chasing and investment potential. www.american-coatings.com

Masthead
American Coatings Show
2010 Preview
Vincentz Network (VN)
P.O. Box 6247
30062 Hanover (Germany)
www.european-coatings.com

American Coatings
Association (ACA)
1500 Rhode Island Ave., NW
Washington, DC 20005-5597
www.paint.org

Editorial Contacts:
Sonja Schulte (VN)
T +49 (511) 9910-216
sonja.schulte@vincentz.net

Lisa Román (ACA)

T +1 (202) 462-6272
lroman@paint.org

Layout and Production:

Jonas Vincentz (Responsible)
T +49 (511) 9910-244
Claire May
T +49 (511) 9910-265
claire.may@vincentz.net

Sales: 
Anette Pennartz (Director)
T +49 (511) 9910-240
anette.pennartz@vincentz.net

Printer:
The Hickory Printing Group, Inc.
PO Box 69
Hickory, NC
28603-0069, USA

Copyright:
No portion of this pub­li­ca­tion
may be reproduced or uti­lized
in any form or by any means,
electronic or mechanical inclu-
ding photocopying, recording,
or by any information storage
or retrieval system without
permission in writing from
the publisher.

Place of jurisdiction:
Hanover and Hamburg
Broad-based performance. Regulatory compliance. Pure brilliance. (Germany)
Learn more at BeckosolAQ.com
©
Vincentz Network,
Hanover 2010
Visit us at the American Coatings Show Booth #1045

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ACS Preview_2010.indd 10 07.12.2009 08:10:50


Product Presentations
A brief orientation and explanation of the newest developments
H The exhibition ground will have
floor space reserved for the popular
exhibitors’ product presentations.
Speakers will share and explain all the
performance and technology details
as they present their new products to
attendees.
One of the opportunities available at
the trade show is the exhibitors’ product
presentations, where specialists offer a
glimpse of their latest product develop-
ments, including performance-related
and technological details. “Exhibitors’
product presentations are an intrinsic part
of the show,” says Friederike Plasswich,
Head of Events at Vincentz Network. In
15-minute segments, they will talk about
news in technical product properties and
market trends. Participants are welcome
to discuss these presentations with their
It’s all about the smooth.
©3M 2009. All Rights Reserved
Clearcoat with
3M™ Novec™
Fluorosurfactant
www.american-coatings-show.com
ACS Preview_2010.indd 11
AC Show
colleagues or the speakers themselves.
No previous registration is needed and
the admission to the highly informative
lectrucres will be free. An overview of
the presentations will soon be available
at the show website, which offers visitors
the chance to plan their time at the show
in advance; they can quickly learn about
product developments and schedule how
they want to spend the conference and
which booths they want to visit.
www.american-coatings-show.com
Experts share news of their novel top products
Powerful
science.
And a
Magic.
drop of
3M™ Novec™ Fluorosurfactants are advanced Looking to replace your current surfactant with a
wetting and leveling agents used in a broad range high-performance alternative? Visit us at
of aqueous and solvent-borne coatings. They help Booth #1425 during the American Coatings
eliminate surface defects – even on contaminated Show. While you’re here, be sure to check out
surfaces – while promoting adhesion, enhancing our other proven additives for paints and coatings
gloss and providing many other useful properties. – including 3M™ Ceramic Microspheres for
improved washability, gloss control and more!
Clearcoat with
competitive
surfactant To learn more, visit us at: www.3M.com/paintsandcoatings
11 H
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07.12.2009 08:10:52
 Focus
“The Process of Reformulating”
From the three-coat system to new improvements and polyaspartics for the future
What have been the greatest improve-
ments in anti-corrosive history until now?
Karsten
Danielmeier,
Vice President  of Karsten Danielmeier: A significant im-
Business provement was attained in the 1970s
Development with the introduction of three-coat, high
for Coatings,
performance systems based on zinc-
Adhesives and
Specialties rich primers, pigmented intermediates
Business Unit at and light-stable polyurethane topcoats
Bayer Material- for the industrial maintenance market,
Science which includes bridges, petrochemical
facilities, power generation plants, and
HIn the 1970s three-coat systems were water/waste facilities. This development
established, and they have been in use
provided a high-performance, environ-
ever since, notes Karsten Danielmeier,
mentally preferred alternative to lead-
Bayer MaterialScience. Substituting
based, oil alkyd coatings that had been
solventborne paints with waterborne
in use for the previous 100 years. The
paints is the goal at all labs today.
three-coat system is now the standard
Future milestones could be minimizing
anti-corrosive coating system around
layers, using new raw materials and/
the world, providing outstanding corro-
or implementing UV technology in anti-
sion protection, chemical resistance and
corrosion systems.
weatherability.
1570 North Olden Avenue Trenton, NJ 08638
Ph. 800-257-9365 Fax 609-695-0102
www.recarroll.com
What you put in your formulation matters
as much as what you get out of it...
Come see us at the
2010 American Coatings Show
Booth 1418
Serving the Paint & Coatings Industry for more than
50 years with Quality Raw Materials, Fillers and Additives.
Products we sell include:
$OXPLQD7ULK\GUDWH‡.DROLQ&OD\‡=LQF2[LGHV‡7LWDQLXP'LR[LGHV
+\GURFDUERQ5HVLQV‡0HWDOOLF6WHDUDWHV‡)HOGVSDU‡6WHDULF$FLG
&KORULQDWHG3DUDIILQ:D[‡3RO\HWK\HQH*O\FROV‡,URQ2[LGHV
$URPDWLF1DSKWKHQLFDQG3DUDIILQLF3URFHVV2LOV‡%DU\WHV
&DOFLXP&DUERQDWHV‡0LFD‡=LQF'XVW‡3ODVWLFL]HUV‡*LOVRQLWH
0DJQHVLXP&DUERQDWH‡$WWDSXOJLWH&OD\‡6R\EHDQ2LO
$NURQ2+‡'DOWRQ*$‡'DOODV7;‡)XOOHUWRQ&$‡7UHQWRQ1-
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ACS Preview_2010.indd 12
How environmentally friendly are anti- What kind of coating will come more
corrosive systems today? into focus for anti-corrosive coatings in
the future?
Karsten Danielmeier: Solventborne coat-
ings are still the norm for anti-corrosive Karsten Danielmeier: Environmental reg-
systems due to the need for high perfor- ulations will continue to drive the process
mance. The value associated with indus- of reformulating anti-corrosive coatings.
trial maintenance coatings is because of Also, we anticipate two-coat systems and
the corrosion protection they provide. Ad- direct-to-metal one-coat systems to be
ditionally, the durability of three-coat sol- the way of the future. Recent advances in
ventborne systems allows for much longer technology, such as polyaspartics, allow
re-paint cycles – upwards of thirty years. for fewer coats with no reduction in corro-
Recent improvements in waterborne and sion protection performance. Improving
high-solids coatings have allowed them to productivity and a faster return to service
make inroads into the commercial and ar- reduces labor and applications costs.
chitectural sector due to the benefit gained Research into smart coatings employing
from low VOCs and little to no odor. novel pigments, conductive nanopar-
ticles, and UV curing systems will also
play a role in anti-corrosive coatings of
the future.
Getting a Grip on Rust
H Two sessions on the second day of
the conference will focus on the latest
developments and advances in anticor-
rosive coatings. In particular, binder
concepts and the newest technologies
in VOC-compliant protective coatings
will be discussed.
Every year in the United States, corro-
sion causes damage that amounts to 2-3
percent of the country's GDP. As a result,
research into new corrosion-resistant
coatings is growing, a fact which is reflect-
ed in the topics covered in the conference
program. Two entire sessions on Tuesday,
April 13, 2010 are dedicated to the topic of
protective coatings. The Protective Coat- pendent product performance verification
ings I session on Tuesday morning was for highly corrosive environments. In the
organized by The Society for Protective afternoon session, Protective Coatings II,
Coatings (SSPC). Among other things, experts will present both new concepts
the session will cover advances in fluo- in binders for water-based anticorrosive
ropoylmer coating resins for long life coat- coatings and new primers, as well as the
ings, as well as the importance of inde- latest corrosion-protection concepts.
Protective Coatings
the Session at the American Coatings Conference:
Tuesday, April 13, 9:00 am - 12:30 pm
Protective Coatings I organized by SSPC
Tuesday, April 13, 2:00 pm- 5:30 pm
Protective Coatings II
Presentations by: Clariant Corporation, ACG Chemicals Americas, Arkema
Inc., International Paint, Byk, Corrosion College, BASF, Momentive Perfor-
mance Materials, Evonik Goldschmidt, North Dakota State University, Po-
hang Univeristy of Science and Technology, Bayer MaterialScience
www.american-coatings-show.com
07.12.2009 08:10:54
 Focus
“Common Definition
of Sustainability”
greater regulatory consistency required
James Hamilton,
Vice President
of Environmental
and External
Affairs, Region
Americas, Omya
Industries
H Sustainability has become one of
the major keywords in the coatings
industry. What does it mean, though?
How can sustainable processes and
concepts be introduced, and what
are the latest trends in terms of raw
materials, technologies and regulatory
issues? We asked James Hamilton, Vice
President of Environmental and Exter-
nal Affairs, Region Americas for Omya
Industries.
How do you define sustainability in the
framework of the coatings industry?
James Hamilton: We supply high-quality
pigments to the coatings industry. In do-
ing so, we work closely with our custom-
ers throughout the product life cycle, from
beginning to end. We view sustainability
Source: BASF Coatings AG, Hofschlaeger/Pixelio, Cognis,
Maren Bessler/Pixelio, Byk Chemie
www.american-coatings-show.com
ACS Preview_2010.indd 13
Typ ZY Premium
Typ ZY
Typ ZS
Typ Z
Typ GZ
in the same way. We carefully monitor our
supply and value chain, continually im-
prove product performance and seek to
recycle or find productive uses for waste
materials. We use this sustainability frame-
work throughout our internal operations.
SiLibeads ®
We utilize sustainable mining and process-
ing technologies, and energy efficiency is “Life as
a central component of our logistics and
transportations systems. In addition, we
a movement”
have ongoing waste reduction programs
at our plants. We also use our experience
to help our customers improve the sustain-
ability of their product lines. In this regard,
carbon footprint reductions and product re-
use and recycling are key initiatives.
What are the latest trends here when it
comes to raw materials and technologies?
James Hamilton: We see calls for im-
proved product performance and reduced
environmental impact. Groups such as the
U.S. Green Building Council are leaders
in this area. VOC content is one example.
New regulations limit VOC emissions from
coatings. Customers are also increasingly
interested in green products. We are re-
sponding by reducing VOC content in fin-
ished products. We are also using a sus-
tainability framework to seek additional
opportunities for greening our processes.
than just
Energy is another example. We deliver
our pigments in slurry form which allows
our customers to use less energy in their
grinding media
internal processes. We continually work
with customers to improve our products
and meet their needs. Our plants are
more efficient, and our customers realize
a competitive advantage.
s and
What else is needed to meet today’s
and future requirements?
ce s
pro nalysis
a
cost
James Hamilton: We would all benefit
from a common definition of sustainabil-
r ou gh
ity and greater regulatory consistency.
vi n gs th
sa ing
Sustainability is complex and should not
be distilled into simple sound bites. For
cos t cycl
re
bead nars
example, “chemical free” is often used
to label consumer products. Such ad-
e m i
ling s hops
e
Pleas
vertising is misleading and creates un-
m il
wet orks
reasonable expectations. Through trade
s at
associations and company initiatives,
d w visit u g
we advance the education of, and in- an n C oatin
rica
Ame
crease knowledge about, sustainability
issues. Omya is a global supplier of pig-
Show
ments to the coatings industry. We see ril
the complete regulatory landscape from 3 - 1 5 Ap
1
the local to the international level. Some-
times, regulations are not consistent and
may serve cross-purposes. We work with
stakeholders to create harmonized regu-
lations so that we, and our customers, SIGMUND LINDNER GmbH Your innovative and
may better plan for and implement sus- Oberwarmensteinacher Str. 38 reliable partner
tainable product lines. D-95485 Warmensteinach for over 150 years
Phone (++49) 92 77 - 99 40
Fax (++49) 92 77 - 9 94 99
E-Mail: sili@sigmund-lindner.com
www.sili.eu
anz_american_coating_11_09.indd 1 01.12.2009 8:55:14
07.12.2009 Uhr
08:10:57
 Services

Registration
Venue Trade Show Ticket

Charlotte Convention Center Three-day ticket (on-site): . ........................................................................$50

501 South College Street
Charlotte, NC 28202, Three-day ticket (pre-registration until April 9, 2010): ................................$35
USA
Entrance: Register now and save $15:
East Martin Luther King Jr. Boulevard
www.american-coatings-show.com/registration
Show Visitor Services
Hotel Reservation
NuernbergMesse North America, Inc.
400 Interstate N. Parkway, Suite 550 Hotel accommodation is not included in the registration fees.
Atlanta, GA 30339, USA Reservations will be handled by our service partner, the
T +1 (770) 618-58 30 ext. 5834 Visit Charlotte Housing Bureau.
F +1 (770) 618-58 31 To secure your hotel of choice and to get the rates negotiated for attendees,
www.american-coatings-show.com please book online at:

Opening Hours: www.american-coatings-show.com/accommodation

April 13 - 14, 2010: 9:oo am - 5:00 pm You may also e-mail to the Charlotte Visitor & Convention Bureau:
April 15, 2010: 9:00 am - 3:00 pm acs@visitcharlotte.com, or fax F +1 (704) 347 1158

Register On-line:

www.american-coatings-show.com/conference

Fax, e-mail or mail registration form to: EPIC Registration

10900 Granite Street
Charlotte, NC 28273
T +1 (980) 233-3808
F +1 (980) 233-3800
registration@epicreg.com

Standard Fee Reduced Fee  * University Members

Full Conference,
April 12 - 14, 2010 $ 699 $ 629 $ 350
(excl. Pre-Conference Tutorials)

Two Day Pass – Choose One Combination:

April 12  + 13, 2010 $499 $449 $249
April 13 + 14, 2010 $499 $449 $249
April 12 + 14, 2010 $450 $405 $225

Single Day Pass – Choose One:

April 12 , 2010 $299 $269 $149
April 13, 2010 $350 $315 $175
April 14, 2010 $299 $269 $149
* Discounts: Companies who are exhibitors at the American Coatings Show 2010
or members of the ACA will be given a 10% discount of the standard fee.

Fees Include:

* Admittance to the * Trade Show Directory

Conference Day booked * List of Conference Attendees
* Permanent Trade Show Ticket * Luncheons & Coffee Breaks
* Conference Proceedings as CD-Rom

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ACS Preview_2010.indd 14 07.12.2009 08:10:58

 AC Conference

Platform to Share Innovation

companies and Organizations contributing to the American Coatings Conference 2010

H From over 200 submissions, the ACC organizers have developed a diverse pro-
gram of 96 high-level technical papers for oral presentation, each offering poten-
tial contributions that add value to the industry. Sixteen focused topical sessions
will be held over the three-day conference. Presentations within each session
describe new developments for specific coatings technologies and applications,
important raw material research, and special topics that are germane to coatings
research today. Sustainability approaches and the development of economically
sound coating systems are also covered. The following 91 companies and research
institutions will create a high level platform for sharing the latest innovations and
technical advancements in both the industry and academia.

ABB Corrosion College Innoweb Pohang University of Science and Technology

AGC Chemicals Americas Croda International Paint Raabe Company
Alberdingk Boley CSM Instruments ISP RadTech International North America
Amirkabir University of Technology Cytec Industries Kaerntner Montanindustrie Reactive Surfaces
Arkema Inc. Department of Photochemistry KCC Reichhold
Ashland Aqualon Functional Ingredients DePaul University Kelly-Moore Paints Rio Tinto Minerals
BASF DSM Keyland Polymer Sahand University of Technology
Bayer MaterialScience Dow Coating Materials King Industries Sartomer Company
Bomar Specialties Dow Corning Korea Institute of Construction Materials Sherwin-Williams
Byk-Chemie Dow Microbial Control Lanxess Corporation Seoul National University
Byk-Gardner DuPont Company Massachusetts Institute for Technology The Dow Chemical Company
California Polytechnic State University DuPont Titanium Technologies Merck The Lubrizol Corporation
Center for Fundamental Studies Eastern Michigan University Momentive Performance Materials The Society for Protective Coatings
for Coatings Technology Eastman Chemical Company Nanocyl The University of Southern Mississippi
Celanese Emulsions Elementis Specialties Nanofilm Tnemec Company
Chevron Phillips Chemical Company Evonik Industries Nanophase Technologies UCAR Emulsion Systems and Monomers
Chulalongkorn University Evonik Degussa National Institute for Standards and Technology Université Laval
Clariant Corporation Evonik Goldschmidt NAWCWD University of Akron
Clarkson University Ford Motor Company Nora Plasma University of Haute Alsace
Coatings and Polymeric Materials Honda R&D Americas North Carolina State University University of Minnesota
Coatings Research Institute Heubach North Dakota State University University of New Hampshire
Cognis Corporation Huntsman Optical Dynamics Virginia Polytechnic Institute and State University
Cook Composites and Polymers IBU-tec advanced materials Pohang Institute of Metal Industry Advancement Wayne State University

Pioneering Sustainable Change

Cytec Coating Resins delivers innovative products beyond our customer’s imagination.
We are pioneers in the development and production of high performance coating solutions.
Our line of resins and additives for low-VOC coatings, radiation curing and powder coating resins
and additives allows our customers to create sustainable change for the industries they serve.

For more information, visit us at the American Coatings Show in booth #2625.

Email: custinfo@cytec.com l Worldwide Contact information: www.cytec.com l US Toll Free: 800-652-6013 l Tel: 973-357-3193

© 2009 Cytec Industries Inc. All Rights Reserved.

www.american-coatings-show.com 15 H
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ACS Preview_2010.indd 15 07.12.2009 08:10:58


“Steady Progress towards Renewables”
Moving toward offering more and more biobased raw materials
Shailesh Shah,
Director of
Global Marketing-
Coatings for
Cognis
Corporation
H Nowadays biobased raw materi-
als can create greater efficiency than
fossil-based products. This knowledge
means that more and more raw materi-
als are being generated from recyclable
reactants, which will allow the industry
to produce paints using an increasing
number of biobased raw materials.
Shailesh Shah is working towards
creating products that are at least low-
VOC, if not potentially zero-VOC.
Do biobased raw materials fully satisfy
the product requirements in compari-
son to the fossil sources that have been
used for so long?
Shailesh Shah: Our focus has been to
provide a range of additives that enable
zero-VOC paints possible with improved
properties to current standards. The sec-
ond part of that goal has been to replace
fossil source liquids with biobased mate-
rials or with waterbased dispersions as
much as possible. We believe that today
it is possible to achieve this in most ma-
jor classes of additives used
in architectural paints. But
clearly, further advances
need to be made, especial-
ly in terms of additives for
industrial paints.
Resins producers have also made
great progress in offering latexes de-
signed for low and zero-VOC paints, but
they are expected to remain based on
fossil sources for quite some time.
All Organic, All the Time?
Raw materials from sustainable sources
H Everywhere you look, R&D depart-
ments are motivated by the desire to
gain more independence from fossil-
based raw materials, and the coatings
industry is no different. The American
Coatings Conference’s “Biobased Coat-
ings” session will demonstrate that raw
materials are available from sustainable
sources and discusses what they can do.
H
H 16
ACS Preview_2010.indd 16
Focus
Source: Michael Kempf/Fotolia
Aside from their environmental advan-
tages, do biobased raw materials offer
more benefits?
Shailesh Shah: We have found that
biobased materials can offer higher ef-
ficiency (coalescents and rheology modi-
fiers) and improved biodegradability (po-
lymerization surfactants). In many cases
they are the materials of choice, e.g. fatty
acid dimer based polyamides for metal
primers with top corrosion protection.
How biobased will a coating become in
the future?
Shailesh Shah: Just as we are working
on the next generation of biobased addi-
tives, surfactants and dimer acid based
resins and derivatives, many innovators
are developing new monomer building
blocks based on renewable technolo-
gies. We expect steady progress towards
the use of renewables in the field of coat-
ings. It is hard to provide a fixed percent-
age or time frame, though.
Petroleum and natural gas are not unlim-
ited resources, and at some point we will
run out. Experts still do not agree about
when this day will arrive. But the goal to
have greater independence from fossil
raw materials is growing constantly, in the
coatings industry and elsewhere. Further
incentive for developing coating raw ma-
terials from sustainable sources comes
from the general increase in environmen-
tal awareness and the demand for sus-
Biobased Coatings
Session 13 at the American Coatings Conference:
Wednesday, April 14, 9:00 am - 12:30 pm
13.1 Sustainable Solutions for Increased Productivity
in High Solid Coatings
Deepanjan Bhattacharya, Eastman Chemical
13.2 Novel Green Sucrose Polyester Alkyds
for High-Performing Low-VOC Coatings
Neal Rogers, Cook Composites & Polymers
13.3 New Renewable Surfactants:
Delivering Fast Foam Decay in Latex and Paint
Sascha Oestreich, Cognis Corporation, Germany
13.4 Epoxy Modification Using Biobased Raw Materials
for Improved Flexibility
Erwin Honcoop, Croda, The Netherlands
13.5 Glycerine Carbonate in Novel-Component
Polyurethane Blocked System
Nicholas Kolb, Huntsman
13.6 Novel Polyurethane Dispersions with High Biobased Content
Vijay Mannari, Eastern Michigan University
tainable products. The six presen-
tations in the session on biobased
coatings will present the newest devel-
opments in raw materials for creating
high-performance coating systems that
comply with legal guidelines. Among oth-
ers in this session, Neal Rogers of Cook
Composites & Polymers will demonstrate
how a novel, green sucrose polyester
alkyd can be used to make high-perfor-
mance low-VOC coatings.
www.american-coatings-show.com
Source: Croda
07.12.2009 08:11:06
 AC Show

The Coatings World on the Spot

positive signs for the american coatings show 2010

H The number of exhibitors already registered for the most important North Ameri-
can coatings industry event indicates clear confidence for the future. Thus far, 190
exhibitors from eleven countries will showcase their new products and technologies
at the Charlotte Convention Center in Charlotte, N.C. The ACS 2010 will take place
from Tuesday, April 13 through Thursday, April 15, 2010. Attendees can look forward
to a top-level array of innovative products and services, excellent network opportuni-
ties and the latest technical knowledge. An abundance of information on state-of-the-
art developments in raw materials, laboratory and production as well as testing and
measuring equipment, and services for the coatings industry will be offered.
For the lastest update of the exhibitors list, please visit www.american-coatings.
show.com.

20 Microns, India, 3M Energy & Advanced Materials, USA, Aakash Chemicals, USA, Acme-Hardesty, USA, ACT Test Panels, USA, AGC Chemicals Americas, USA, Air Prod-
ucts and Chemicals, USA, AkzoNobel Functional Chemicals, Cellulosic Specialties, USA, Alar Wastewater Filtration, USA, Alberdingk Boley, USA, Alnor Oil Company, USA,
American Coatings Association, (formerly NPCA|FSCT), USA, Anton Paar USA, USA, Arch Chemicals, USA, Arkema, USA, Ashland Aqualon, Functional Ingredients, USA,
BASF, USA, Baxenden Chemicals, United Kingdom, Bayer MaterialScience, USA, Beijing Ranger Chemical, P.R.China, Benda-Lutz, USA, Borica, Taiwan, Brady Palmer
Printing, USA, Brenntag North America, USA, Brenntag Specialties, USA, Brookfield Engineering, USA, Buckman, USA, Buhler, USA, Buhler (partec), USA, Burgess Pig-
ment, USA, Byk Instruments, USA, Byk USA Inc., Additives & Instruments, USA, Cabot, Belgium, CAS-MI Laboratories, USA, CB Mills, USA, Celanese, USA, CEM, USA,
Chemguard, USA, Clariant, Pigments & Additives Division, USA, Cleveland Steel Container, USA, Coatex, USA, Coatings Research Group, USA, Coatings World Magazine,
Rodman Publishing, USA, Cognis, USA, Color Guild International, USA, Cook Composites and Polymers, USA, Cristal Global, USA, CSM Instruments, USA, Custom Milling
& Consulting, USA, Cytec Industries, USA, Deurex AG, Germany, DKSH North America, USA, Dow Coating Materials, USA, Dow Corning, USA, Draiswerke, USA, Ebonex
Corporation, USA, Eckart, Germany, Eiger Machinery, USA, Elementis Specialties, USA, Eliokem, USA, EMD Chemicals, USA, Emerald Performance Materials, USA, EP Min-
erals, USA, EPS-Materials, USA, Essential Industries, USA, Ethox Chemicals, USA, Everlight USA, USA, Evonik Degussa, Germany, Fenchem Biotek, USA, FlackTek, USA,
Formulator & ColorTec Software, USA, Fortune International Technology, USA, Fuji Silysia Chemical, USA, Gelest, USA, Gellner Industrial, USA, GEO Specialty Chemicals,
USA, Godavari Biorefineries, India, Grace Davison, USA, GSI Exim America, USA, GTI Graphic Technology, USA, Guild CPO, USA, Halox, USA, Heucotech/Heubach GmbH,
USA, Hockmeyer Equipment, USA, Hoffmann Mineral, Germany, Hydrite Chemical, USA, Ibu-tec advanced materials AG, Germany, Imerys, USA, Incorez Corporation, USA,
Inpra Latina, Latin Press, USA, Intercorp, USA, Jiangsu Sanmu Group, P.R. China, Johnson Matthey Catalysts, USA, Jyoti Ceramic Industries, India, KaMin, USA, Kaneka,
USA, Kenrich Petrochemicals, USA, Keystone Aniline Corp., USA, King Industries, USA, King’s Ceramics & Chemicals, P.R. China, Kowa American, USA, Kronos World Wide,
USA, KW Container, USA, Kyowa Hakko USA, USA, Langguth Amerika, Canada, Lehigh Technologies, USA, Lintech International, USA, Lubrizol Advanced Materials, USA,
Mace Polymers & Additives, USA, Marubeni Specialty Chemicals, USA, Mason Color, USA, Michelman, USA, Micro Powders, USA, Minifibers, USA, Missouri University
of Science &, Technology, USA, Momentive Performance Materials, USA, Morchem, S.A., Spain, Muster-Schmidt, RAL-Farbkartenvertrieb, Germany, Myers Engineering,
USA, Nagase America Corporation, USA, Nanophase Technologies Corporation, USA, Netzsch, Fine Particle Technology, USA, Nobel NC, United Kingdom, Norman Hazmat
Packaging, USA, NorthPak Container Corporation, USA, Nubiola USA, USA, Nuplex Resins, USA, OM Group, USA, Omega Minerals Germany, Germany, Omya, USA, OPC
Polymers, USA, Organik Kimya, Turkey, Overnight Labels, USA, Paint + Coatings Industry (PCI), USA, Paint PAC, USA, Pan Technology, USA, Paul N. Gardner, USA, Perstorp,
Sweden, Pflaumer Brothers, USA, PhibroChem, USA, Phoenix Container, USA, Piedmont Chemical, USA, Poly-Resyn, USA, Polystar, USA, Premier Mill, An SPX Brand, USA,
Q-Lab Corporation, USA, Q-Sales & Leasing, USA, R. E. Carroll, USA, Reactive Surfaces, USA, Reichhold, USA, Revelli Chemicals, USA, Rhodia, USA, Rio Tinto Minerals,
USA, Rockwood Pigments NA, USA, Royale Pigments, USA, Russell Finex, USA, Sachtleben, USA, Saiden Technologies, USA, Sandream Enterprises, USA, Sasol, USA,
Shamrock Technologies, USA, Shepherd Color, USA, SiLi Sigmund Lindner, Germany, Siltech Corporation, Canada, Southern Clay Products, USA, Southern Society for
Coatings, Technology, USA, Specialty Polymers, USA, Startex Chemical, USA, Struktol Company of America, USA, Synasia, USA, Taminco, USA, TRInternational, USA, Troy
Corporation, USA, Ucar Emulsion Systems, USA, Ultrablend, USA, Unimin Specialty Minerals, USA, United Mineral & Chemical, Corporation, USA, United Soybean Board,
USA, Univar USA, USA, US Polymers-Accurez, USA, Vertec BioSolvents, USA, Vincentz Network, Germany, Volant-Chem, P.R.China, Wacker Chemical Corporation, USA,
World Minerals, USA, Worlée-Chemie, Germany, X-Rite, USA, Yipin Pigments, USA,

® Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

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Travel and Lodging
New hotels added to the Charlotte Cityscape
Charlotte has many mass transportation options
to help you get where you're going
Accommodations
Charlotte offers a total of 30,000 hotel
rooms in all different categories, 4,100
of them only a short walk from the Char-
lotte Convention Center. With three new
hotels adding to the Charlotte cityscape
this year, including the illustrious Ritz-
Carlton, finding a place to rest your head
gets easier by the day.
The Visit Charlotte Housing Bureau is
exclusively handling all accommodations
for the exhibitors of the American Coat-
ings Show 2010. For official ACS hotel
rates, you are requested to book your
reservation(s) through the Visit Charlotte
STRUKTOL POLYDIS® Series
PREPREGS & COMPOSITES
CASTINGS
For additional information, please contact us at:
USA – Struktol Company of America | Stow, Ohio | 330-928-5188 | www.struktol.com | customerservice@struktol.com
Europe – Schill + Seilacher STRUKTOL® Aktiengesellschaft | Hamburg, Germany | www.struktol.de | info@struktol.de
STK-105 trade ad_ac.indd 1
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Service
Housing Bureau. Currently, 13 hotels are
contracted as convention hotels. Room
rates (single/double) range from $142
to $ 229. Reservations, re-booking and
cancellations are not accepted by phone.
Shuttle Service will be provided on all
days of the event.
You can make your reservations online
via www.american-coatings-show.com/
accommodation. There you will find ad-
ditional information, fax numbers and a
reservation form you can fill out and fax
or e-mail back to Visit Charlotte Housing.
If you are reserving a block of ten or
more rooms but are not sure of the names
of all of the guests or the occupancy,
please mail or fax the housing office di-
rectly with your reservation request.
Housing/Reservation Contact:
Visit Charlotte Housing Bureau
500 S. College Street, Suite 300
Charlotte, N.C. 28202-1878, USA
F +1 (704) 374-1158
acs@visitcharlotte.com
Your way to Charlotte
It was in North Carolina that the Wright
Brothers successfully went on the world’s
first flight in a motorized plane. Their
maiden voyage took place in a rickety
wooden aircraft. Nowadays, however, fly-
ing to North Carolina is much more com-
fortable and convenient.
Charlotte is a major hub for US Airways,
which means you can easily make con-
necting flights within the state or else-
Formulated for the Toughest Applications on Earth
Epoxy Prepolymers & Flame Retardants
In today’s global marketplace, you need to manufacture products that meet more demanding
specifications and continually require improved performance. STRUKTOL® POLYDIS® can help you
meet these requirements.
POLYDIS® 36 – Elastomer for increased toughness, adhesion, thermal properties and substrate
compatibility.
POLYDIS® 37 – Halogen-free flame retardant with low smoke densities and toxicologically harmless
in case of fire.
where in the United States. There are
also several direct flights from Europe
to Charlotte. The Charlotte Douglas In-
ternational Airport (www.charmeck.org/
Departments/Airport/home.htm) is only
a 20-minute drive away from the down-
town district, around 6 miles (11 km).
Buses only cost $1, the shuttle bus
costs $4 and taxis cost approximately
$27.50 plus a 15-20 percent tip.
Amtrak (www.amtrak.com) provides dai-
ly passenger rail services to the north and
south, with connections to the east/west
lines accessing most of the United States,
as well as its Piedmont train to Raleigh
and Carolinian train to New York. Charlotte
currently operates the largest transit sys-
tem between Washington, DC, and Atlan-
ta, GA. The Charlotte Area Transportation
System (CATS) provides safe, convenient,
and affordable transit services through-
out Mecklenburg and surrounding coun-
ties. CATS also provides convenient ac-
cess to many Center City Charlotte hotels.
For more information, please call CATS at
(704) 336-RIDE to speak with a Transit
Customer Service Representative, Mon-
day through Friday from 6:15 am to 6:30
pm. BUSTER, an interactive information
expert, can also take calls seven days a
week, 24 hours a day.
You may also consult the following web-
page:
Charlotte is replete with culture, colorful city-
www.charmeck.org/Departments/ scapes, and cosmopolitan character
CATS/Home.htm  Source: Visit Charlotte (3)
ADHESIVES
COATINGS
FLAME RETARDANTS
Booth
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07.12.2009 08:11:13
 Service

Take a Break in Charlotte

Museums, tours and theaters show off some of the city’s best offerings

H In need of a distraction? If you would Yadkin Valley Wine Tours Address: Jersey Boys
like to take a break, let Charlotte show you Location: Charlotte NC Tours 128 E. Park Ave., Location: Belk Theater
a good time in the following locations. Time: 9:00 am-6:00 pm Charlotte, NC 28203 Time: 7:30 pm
Cost: $75 per person – T +1 (704) 962-4548 Cost: Prices begin at $32.50
The Heights of Fashion: includes tasting fee. www.charlottenctours.com Address:
Platform Shoes Then and Now Price based on five person minimum. info@charlottenctours.com 130 North Tryon St.,
Location: Mint Museum of Art Charlotte, NC 28202
Cost: $10 adults,
$8 students and senior citizens,
$5 youth ages 5 to 17,
free for children age 4 and younger.
Address:
2730 Randolph Road
Charlotte, NC 28207
T +1 (704) 337-2000
www.mintmuseum.org
info@mintmuseum.org

Charlotte History/Museum Tour

Location: Charlotte NC Tours
Time: 9:00-11:30 am
Cost: $50 adults, $45 seniors,
$25 children 12 & under.
Address:
128 E. Park Ave.,
Charlotte , NC 28203
T +1 (704) 9624548
www.charlottenctours.com
info@charlottenctours.com
Directions:
Individuals can be picked up from Center
City, Airport, University, and
South Park hotels.

Charlotte Historical Sites Tour

Location: Charlotte NC Tours
Time: 3:00 - 4:30 pm
Cost: $25 adults, $23 seniors,
$15 children 12 & under
Address:
128 E. Park Ave.,
Charlotte, NC 28203
T +1 (704) 962-4548
www.charlottenctours.com
info@charlottenctours.com
Directions:
Individuals can be picked up from Center
City, South Park, Airport, and University.

Segway Tours of Historic Charlotte

Location: Charlotte NC Tours
Time: 11:00 am-1:30 pm
and 2:00-4:30 pm
Cost: $60
Address:
128 E. Park Ave,
Charlotte, NC 28203
T +1 (704) 962-4548
www.charlottenctours.com
info@charlottenctours.com
Directions:
Individuals can be picked up from Center
City hotels and
the Visitor Info Center.

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