Professional Documents
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FINAL PROJECT
Project Brief:
Submitted To:
Submitted by:
• Project profile…………………………………………………………… 5
• Stakeholder analysis………………………………………………….. 7
• Product packaging…………………………………………………….. 10
• Logical diagram………………………………………………………… 12
• Legal requirements…………………………………………………….. 14
• Machinery equipment………………………………………………… 16
• Risk involved…………………………………………………………… 18
• Risk management……………………………………………………… 19
Purpose of report
The major objective of the pre-feasibility study is primarily to launch and promote
the safeguard antiseptic liquid in Pakistan. The study may from the basic
investment decision and in order to serve this objective, this document would
cover the various aspect of project concept development like production start-up,
finance, marketing, human resource management and business management.
Beside the Economic aspect this document would also include the social aspect,
the concept which would cover in providing the social information are brief on
Government policies, and market scenario, and international scenario which have
some bearing on the project completion and its compatibility.
Market competition:
The market for antiseptic liquid is growing market, but often offers the though
competition. Should analyze the product life cycle and identifies the life of product
and in how long time the product market would be get into saturated.
Distribution:
Distribution is very important for the success of new brand, the stronger the
distribution the more successful will be the new brand. And as for as the concern
of distribution strategy; it should be designed after a careful study of the market
for going for regional distribution or for nation wide distribution.
The pre-launching advertising is vital for the positive perception of the product.
This will ultimately result in higher product acceptance in the target and potential
market.
Standards Parameters:
Product positioning:
Project profile:
The process of purified antiseptic liquid manufacturing consist of silver and silver
compounds oligodynamic effect and are toxic for bacteria, algae, and fungi in
vitro. It is made by the chemical formula which is as below.
2 H2O2 → 2 H2O + O2
In August 1999, the U.S. Food and Drug Administration (FDA) banned colloidal
silver sellers from claiming any therapeutic or preventive value for the product,
noting that colloidal silver was being marketed for numerous diseases without
evidence of safety or effectiveness. As a result, the product now has the status of
a dietary supplement in the US; it can be promoted with general "structure-
function" claims, but cannot be marketed as preventing or treating any
illness. Following this ruling, the FDA has issued numerous Warning Letters to
Internet sites that have continued to promote colloidal silver as an antibiotic or for
other medical purposes.
In 2002, the Australian Therapeutic Goods Administration (TGA) found that there
were no legitimate medical uses for colloidal silver and no evidence to support its
marketing claims. Given the associated safety risks, the TGA concluded that
"efforts should be made to curb the illegal availability of colloidal silver products,
which is a significant public health issue."
Opportunity Rationale:
As for as the opportunity concern there is only one producer in the whole world. If
we succeed in getting the positive image, response of the people then we can
make a high profit and also getting a large portion of market share from the dettol
who is the only producer of antiseptic liquid.
Project Brief:
Project presents an investment opportunity for establishing an antiseptic liquid
with distinctive features from the competitor product first time in Pakistan. The
proposed product line will consist of bottles of 1, 0.5 liters and 0.250 liters. In the
initial phase of the project only (30ml, 100ml, and 250ml) bottles will be
introduced in the local market. After successful introduction of the new brand of
bottled antiseptic liquid the product line may be extended to 1500ml and 3000ml
cans.
Project Investment:
The total cost of the project has been worked out to be Rs.15.00 million. This
includes a fixed cost of Rs.11.485 million and a working capital requirement of
Rs.3.580 million. Period of construction is 2 months, for pre-operating operations,
for civil works and 3 months for machinery & Equipment layout and installation.
PROJECT DEFINITION
In our Project “safeguard antiseptic liquid” our main objective in this project to
introduce the different antiseptic liquid without pungent smell in Pakistan and
make the complete research on it that how much it is required in Pakistan and to
find out that in today’s competitive business how much it has competitive edge on
the other type of business
First of all we must know that why we are choosing this business whether it is
acceptable in Pakistan or not and also have to check the demand of this product
in Pakistan and whether it will give us high profits in the future or not.
Secondly on the part of target market identification, we have to identify that what
is the requirement of our customer? Because as we are going to introduce a
different antiseptic liquid with distinct features in Pakistan so we have to check
that whether there is the requirement another antiseptic liquid which solves the
present difficulties of antiseptic liquid in Pakistan.
Stakeholders Analysis
The identification of a project's key stakeholders is an assessment of their
interests and the ways in which these interests affect the project and its viability.
VISION
In this project our vision is to provide a quality research about introducing the
new antiseptic liquid in Pakistan. And afterwards may be the market leader in
near future.
STRATEGIC RECOMMENDATIONS
STRATIGIES
Financial strategies regarding from where to get the finance, what type of loans
will be get, and all other financial decisions and matters.
R&D strategies: to make continuous improvement in the antiseptic liquid quality
according to our customer demand.
Marketing strategies: regarding the product, price, place (distribution channel)
and promotion of the product.
Human resource management strategies discuss in relate to find the quality
staff appropriate for this project completion
Product Packaging:
Product packaging and presentation is one of the main dynamics, which control
the flow of target customers towards the product. Packaging should be inline with
the industrial norms. Packaging may also vary with the understanding of the
target market. It is suggested that the bottles of 30ml, 100ml and 300ml capacity
should not puzzled. Bottles should be clear. The bottle should give a reflection of
the liquid. The opening of the bottle should be large enough to accommodate
outflow and inflow of liquid. The bottles should be placed in special racks and
strand meant for bottled antiseptic liquid at retail outlets. The color and the design
will create a positive perception for the new brand. The wrapper of the bottles
suggested to be on four-color printing and should have the following information
in addition to the logo of the company.
Availability:
In the first phase of the launch of the new brand, availability will also play the key
role in attracting the customers. It is suggested that the entrepreneur must
provide availability of the product to A-class, or B-class, or C-class retail outlets
or mass availability of the product (aggressive marketing). Since, the perception
of the product is also directly related with is availability so it is suggested that the
strategy for the availability of the product be designed according to the target
market and the perception and positioning the entrepreneur is targeting.
Tenders
Need analysis Testing
Project scope
Hiring
Survey ` Agreement
Resource Strategy
Data collect.
Promotion
Analysis Approved by
Risk management Quality
control
Hypothesis department
Finance management
Bill boards
Scheduling
Structure
Promotion Plan
Local magazine
Hierarchy
Incentives to
Infra structure Retailers
Consultants
LOGICAL DIAGRAM
Planning
21-days
Establish
offices
Start 14-days
Staff
hiring Purchasing
10-days order
5-days
Requirement analysis
Requirement analysis is as follows:
Availability
In the first phase of the launch of the new brand, availability will also play the key
role in attracting the customers. It is suggested that the entrepreneur must make
it available for every consumer and every class. Since, the perception of the
product is also directly related with is availability so it is suggested that the
strategy for the availability of the product be designed according to the target
market and the perception and positioning the entrepreneur is targeting.
In the whole world and also in Pakistan there is only Competitor Company
which has full market share in this antiseptic liquid sector. Dettol has some
features that people do not like and its prices are also increasing due to
sole manufacture in this industry, we have tried to remove those features
that irritate people and this is our competitive advantage.
LEGAL REQUIREMENTS
The Pakistan Standard Quality Control Authority (PSQCA) was established under
section 3 of the Act-1996. The establishment of any antiseptic liquid plant in
Pakistanis required getting a license from the Pakistan Standards Quality Control
Authority. An application form, which can be obtained for Rs.100 only from the
office of the Pakistan Standard Quality Control Authority and it, is to be submitted
to the Pakistan Standard Quality Control Authority. The manufacturer is required
to have a laboratory and a technical person, who will be checking the samples for
constant quality. The team from the Pakistan Standard Quality Control Authority
then visits the plant and collects samples. After the conformity of the samples to
the standards the Pakistan Standard Quality Control Authority issues a license.
The Pakistan Standard Quality Control Authority has developed standards for
antiseptic liquid plants being established in the country are required to follow
these standards. A manufacturer could market bottled / antiseptic liquid without
obtaining a license from the Pakistan Standard Quality Control Authority. The
authority examines the availability of proper facilities including standardized
laboratory and antiseptic liquid processing plant for ensuring the quality of
antiseptic liquid with a team of experts. Manufacturing, Stocking and sale of
bottled antiseptic liquid without certification marks license is prohibited under the
Pakistan Standard Quality Control Authority Act. Violation of the Pakistan
Standard Quality Control Authority Standards is punishable by imprisonment for
one year or a fine of Rs.50, 000 or both.
Suitability
The assessment of the suitability of antiseptic liquid for human consumption shall
be based on consideration of its physical, chemical and microbiological
requirements and limits for toxic substances. The antiseptic liquid should be free
from all kinds of skin reactions and bacteriological contaminations that are
hazardous to health.
Packaging
The containers shall be hygienic suitable completely clean and shall not cause
any undesirable change in the color or quality of the liquid. It shall be packed in
hermetically sealed containers of Food Grade material to prevent contamination
of bottled liquid. Filling and sealing operations of containers shall be done in an
aseptic atmosphere so as to prevent any contamination.
Transportation
Marking
In addition to the PS: 1985-1994 ® for Pakistan Standard for the labeling of Pre-
Packaged Foods, the following provisions shall apply.
Name of the product for example Safeguard antiseptic liquid
Brand name or trade name
Name and address of the manufacturer
Batch number or Code number
Date of Expiry
Chemical composition e.g. Magnesium, Potassium etc.
Pakistan Standard number
Sampling
In any consignment all the bottles of the same size and belonging to one batch of
the manufacturer or supply shall constitute a LOT Each bottle of the sample shall
be marked with necessary details of sampling and the bottles for bacteriological
testing shall be marked separately The bottles of the sample shall be stored in
such a manner that there shall be no deterioration of quality of water. The bottles
for bacteriological testing shall be brought to the testing laboratory within one
hour, of sampling. If this is not possible the bottles shall be stored at 10 ºC or
below and transported to the testing laboratory with in 24 hours. In case of small
units, the original packing shall be treated as sample.
Suitable Location
This project has been developed with a focus on all over in Pakistan. As we have
selected the place in northern area which would be very cost effective and with a
powerful distribution channel we can send this product in the whole country.
KEY ASSUMPTIONS
Revenue Assumption
RISKS INVOLVED
Market Risk:
The main risk involved for antiseptic liquid is that in international market the
people attitude is difficult to change from buying dettol and they are attach with it
even in Pakistan also.
In Pakistan:
In Pakistan, it can also face such risks as:
To set prices for its services.
To start operation efficiently by choosing target market.
Major risk from the competitors especially from Dettol, which has
approximately 95%, market share.
Pakistani people attitude