f

OMB No 15450047
For i 990 Return of Organization Exempt from Income Tax
Under section 501(c), 527, or 4947(axl) of the Internal Revenue Code
2003
(except black lung benefit trust or private foundation) Open to Public
Department of the Treasury
Internal Revenue Service l a- The ration may have to use a copy of this return to satisfy state reporting requirements Inspection

A For the 2003 calendar or tax year beginning 2003, and ending ,
7 Employer Identification Number
B Check if applicable
Please use
Address change IRS label 34-0898576
or pool
Name change or type . 82758 ******AQTO**5-DIGIT 94708 . Telephone number
See NATIONAL FOOTBALL MUSEUMS INC
Initial return specific I 330-456-82 07
instruc- PRO FOOTBALL BALL OF FAME P 164 R
Final rehun Uons. 2121 GEORGE [iALAS DR NW B 15 S - Accounbnp Cash X Accrual
method :
CANTON OH 44708-2699
Amended return n Other (specify) "

uApplication pending " Section 501(cx3) organizations and 4947(aX1) nonexempt H and I are not applicable to section 527 organizations
charitable trusts must attach a completed Schedule A H (d) Is this a group return for affiliates a Yes No
(Form 990 or 990-EZ). N
H (b) If 'Yes,' enter number of affiliates
G Web site: " www . profootballhof . com
H (C) Are all affiliates included ayes a No
J Organization type (IF'No ; attach a list See instructions)
(ChBfk only one ~ X 501(c) 3 4 (insert no ) 4947(a)(1) or 527
H (d) Is this a separate return filed by an
K Check here O' if the organization's gross receipts are normally not more than
organization covered by a group rulings
F] Yes n No
$25,000 . The organization need not file a return with the IRS, but if the organization
received a Form 990 Package in the mad, it should file a return without financial data . I Group Ex . Number
Some states require a complete return . M Check it the organization is not required
L Gross receipts : Add lines 6b, Sb, 9b, and lOb to line 12 11, 7, 126, 994 . to attach SO e B (Form 990, 990-EZ or 990-PF) .
Revenue, Ex penses, and Chan ges in Net Assets or Fund Balances
1 Contributions, gifts, grants, and similar amounts received :
a Direct public support 1a 687,695 .- .
b Indirect public support 1b
c Government contributions (grants) 1c
d Total~p~9~lj~~(~a~ $ 417, 025 . noncas, $ 270, 670 : 3 ld 687, 695 .
klu
2 Program service revenue including government fees and contracts (from Part VII, line 93) 2 1,327,269 .-
3 Membership dues and assessments 3
4 Interest on savings and temporary cash investments 4 8,570 .-
5 Dividends and interest from securities 5 11,401 .
6a Gross rents 6a 5,400 .
b Less rental expenses 6b 3,574 .
c Net rental income or (loss) (subtract line 6b from line 6a) 6c 1,826 .
j~ R 7 Other investment income _. . ~ 7
(A) Securities (B) Other
8a Gross moun s t th
than i entor' ~U~ ~ 8a

E b Less : ( . sit r o~gc .ba~,s ~ndjfts ses 8b

c Gain or Kt~ atta ~ch~edue 8c
d Net gai r' loss) (combin - ns (A) and (B)) 8d
9 Special vents f~ (a t~~Vsch , ule) . If any amount is from gaming, check here
9
a Gross r enue. ~ of contributions
reported on line la) . . . . 9, 1 1,859,654 .
b Less' direct expenses other than fundraising expenses 9b 997, 266 .
c Net income or (loss) from special events (subtract line 9b from line 9a) . Statement 1 9c 862,388 .
10a Gross sales of inventory, less returns and allowances . . 1 10, 1 3,092,831 .-
b Less : cost of goods sold lOb 2, 158, 126 .
c Gross profit or (loss) from sales of inventory (attach schedule) (subtract line lOb from line l0a) Statement 2 lOc 934, 705 .'
11 Other revenue (from Part VII, line 103) 134,174 .
12 Total revenue (add lines l d, 2, 3, 4, 5, 6c, 7, 8d, 9c, lOc, and 11 12 3,968,028 .
E 13 Program services (from line 44, column (B)) . . 13 3,433,123 .
X 14 Management and general (from line 44, column (C)) 14 499, 355 .
P
E 15 Fundraising (from line 44, column (D)) 15 69,000 .
N
E 16 Payments to affiliates (attach schedule) . . . . 16
S 17 Total expenses add lines 16 and 44, column (A)) 17 4,001,478 .
A 18 Excess or (deficit) for the year (subtract line 17 from line 12) . 18 -33,450 .
E S 19 Net assets or fund balances at beginning of year (from line 73, column (A)) 19 14,267,769 .
r T 20 Other changes in net assets or fund balances (attach explanation) 20
S 21 Net assets or fund balances at end of ear (combine lines 18, 19, and 20) . 21 14,234,319 .
BAA For Paperwork Reduction Act Notice, see the separate instructions. TEEA0107L 10/03/03 Form 990(2003)
 Form 990 (2003) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 2
[Part It , Statement of Functional Exenses Au organizations must complete column (A) . Columns (B), (C), and (D) are
required for section 501(c)(3) and () organizations and section 4947(a)(1) nonexempt charitable trusts but optional for others

Do no! include amounts reported on Ime (B) Program (C) Management

(A) Total (D) Fundraising
6b, 8b, 9b, IOb, or 16 of Part I services and general
22 Grants and allocations (aft sch)
(cash
non-cash $ ) 22
23 Specific assistance to individuals (aft sch) 23
24 Benefits paid to or for members (aft sch) 24
25 Compensation of officers, directors, etc . 25 320, 654 . 256, 523 . 64, 131 .
26 Other salaries and wages 26 561, 881 . 449 505 . 112 376 .
27 Pension plan contributions 27 106, 782 . 85,426 . 21 , 356 .
28 Other employee benefits 28 129, 497 . 103 597 . 25,900 .
29 Payroll taxes . . . 29 65,848 . 52, 679 . 13 , 169 .
30 Professional fundraising fees 30 60, 000 . 60,000 .
31 Accounting fees .. 31 12, 600 . 11 970 . 630 .
32 Legal tees 32 12,789 . 12 , 150 . 639 .
33 Supplies . 33 76,784 . 42 , 231 . 34,553 .
34 Telephone ... . .. 34 24,368 . 23,149 . 1 , 219 .
35 Postage and shipping . 35 26 , 998 . 20 248 . 6,750 .
36 Occupancy ... 36 163, 252 . 155, 089 . 8,163 .
37 Equipment rental and maintenance 37
38 Printing and publications 38
39 Travel . 39 65,570 . 60,653 . 4 , 917 .
40 Conferences, conventions, and meetings 40
41 Interest . 41 33, 625 . 33,625 .
42 Depreciation, depletion, etc (attach schedule) . . 42 734, 045 . 640,834 . 93 , 211 .
43 Other expenses not covered above (itemize)
a See Statement -3 -----_ _ 43a 1 606, 785 . 1, 519, 069 . 78 , 716 . 9,000 .
b 43b
c 43c
d 43d
e 43e
44 Total functional expenses (add lines 22 . 43 ~.
O j3lu~~ s(e)-(fS),
rgantheaetotelStollleei
carry :44 4 001 478 . 3,433 123 . 499 355 . 69 000 .
Joint Costs . Check 1` if you are following SOP 98-2 .
Are any point costs from a combined educational campaign and fundraising solicitation reported in (B) Program services? ~~ Yes X~ No
If 'Yes,' enter (i) the aggregate amount of these point costs $ ; (ii) the amount allocated to Program services
$ ; (iii) the amount allocated to Management and general $ ; and (iv) the amount allocated
to Fundraising
shments
What is the organization's primary exempt purpose? ~ Program Service Expense!
All organizations must describe their exempt purpose achievements in a clear and concise manner . State the number of (Recurred for 5ot~c~~3~ aid
( ~organizations and
clients served, publications issued, etc Discuss achievements that are not measurable (Section 501(c)(3) & (4) organ A947(a)t) trusts, bit
izations and 4947(a)(1) nonexempt charitab le trusts must also enter the amount of grants & allocations to others ) optional ror others)
a See Statement- 4

------------------------------------------------------
(Grants and allocations $ ) 3,433,123 .
b

------------------------------------------------------
------------------------------------------------------
(Grants and allocations $ )
c
------------------------------------------------------
------------------------------------------------------
(Grants and allocations $ )
d

------------------------------------------------------
------------------------------------------------------
(Grants and allocations $ )
e Other program ser vices (Grants and allocat ions $
f Total of Service I line 44, column (B), Program 0.1 3,433,123 .
BAA TEEA0102L 10/03/03 Form 990 (2003)
Form 990 (2003)' NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 3

Partf1! Balance Sheets (see Instructions)

Note : Where required, attached schedules and amounts within the description (A) (B)
column should be for end-of-year amounts only Beginning of year End of year

45 Cash - non-interest-bearing . . 11 , 639 . 45 5,500 .

46 Sarongs and temporary cash investments 1, 083, 675 . 46 1, 656, 656 .

47a Accounts receivable 47a 76,371 .

b Less : allowance for doubtful accounts 47b 83,788 . 47c 76,371 .

48a Pledges receivable 48a

bless : allowance for doubtful accounts 48b 48c
49 Grants receivable .. .. . . ... 49

50 Receivables from officers, directors, trustees, and key

s employees (attach schedule) 50
E 51 a Other notes & loans receivable (attach sch) 51, 1
s b less' allowance for doubtful accounts .. 51 b 51 c
52 Inventories for sale or use . 426,707 . 52 470,003 .
53 Prepaid expenses and deferred charges 215,981 . 53 204, 735 .
54 Investments - securities (attach schedule) .See St 5 Cost E] FMV 59,726 . 54 563,522 .
55a Investments - land, buildings, & equipment : basis 55,1 136,480 .

b Less accumulated deprecation

(attach schedule) . Statement 6 55b 67,580 . 68,900 . 55c 68,900 .
56 Investments - other (attach schedule) 56
57a Land, buildings, and equipment . basis . . . 57a 18, 535, 215 .

b Less' accumulated depreciation

(attach schedule) Statement 7 57b 7, 607, 549 . 10, 532, 553 . 57c 10, 927, 666 .
58 Other assets (describe ~ See Statement 8 ) 2,052,908 . 58 2,196, 671 .
59 Total assets (add lines 45 through 58) (must equal line 74) 14,535,877 . 59 16,170,024 .
60 Accounts payable and accrued expenses . 238, 107 . 60 258, 712 .
61 Grants payable .. . 61
62 Deferred revenue . . . 30,001 . 62 87,849 .
63 Loans from officers, directors, trustees, and key employees (attach schedule) 63
64a Tax-exempt bond liabilities (attach schedule) ... 64a
b Mortgages and other notes payable (attach schedule) See Statement 9 . . 64b 1,589,144 .
s 65 Other liabilities (describe ~ ) 65
66 Total liabilities (add lines 60 through 65) . 268,108 . 66 1, 935, 705 .
Organizations that follow SFAS 117, check here ~ ,X and complete lines 67
through 69 and lines 73 and 74 .
67 Unrestricted .. 14,200,503 . 67 14,186,622 .
68 Temporarily restricted ,, 67,266 . 68 47,697 .
69 Permanently restricted 69
Organizations that do not follow SFAS 117, check here ~ ~ and complete lines
70 through 74 .
70 Capital stock, trust principal, or current funds . .. .. .. . . 70
71 Paid-in or capital surplus, or land, building, and equipment fund 71
s
72 Retained earnings, endowment, accumulated income, or other funds .. 72
p -
73 Total net assets or fund balances (add lines 67 through 69 or lines 70 through
72 ; column (A) must equal line 19 ; column (B) must equal line 21) 14, 267, 769 . 73 14, 234, 319 .
74 Total liabilities and net assets/fund balances (add lines 66 and 73) 14, 535, 877 . 74 16,170,024 .
Form 990 is available for public inspection and, for some people, serves as the primary or sole source of information about a particular
organization . How the public perceives an organization m such cases may be determined by the information presented on its return . Therefore,
please make sure the return is complete and accurate and fully describes, m Part III, the organization's programs and accomplishments .

BAA

.3L
TEEA010 10/01/03
Form 99p (2003) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa g e 4

Reconciliation of Revenue per Audited rartW-8 Reconciliation of Expenses per Audited

Financial Statements with Revenue Financial Statements with Expenses
per Return (See instructions .) per Return

a Total revenue, gams, and other support a Total expenses and losses per audited
per audited financial statements 10 a1 4,116,015 . financial statements ~ a 4, 149, 465 .

b Amounts included on line a but b Amounts included on line a but not

not on line 12, Form 990 : on line 17, Form 990 :
(1) Net unrealized (1) Donated serv-
gains on ices and use
investments of facilities $ 147,987 .
(2) Donated serv- (2) Prior year adjust-
ices and use ments reported on
of facilities $ 147,987 . line 20, Form 990 $

(~ Recoveries of prior (3) Losses reported on

year grants $ line 20, Form 990 $
(4) Other (specify) : (4) Other (specify) :

Add amounts on lines (1) through (4) b 147,987 . Add amounts on lines (1) through (4) ~ b 147,987 .
c Line a minus line b c 3,968,028 . c Line a minus line b ~ c 4,001,478 .

d Amounts included on line 12, d Amounts included on line 17,

Form 990 but not on line a : Form 990 but not on line a :

(1) Investment expenses (1) Investment expenses

not included on line not included on line
6b, Form 990 $ 6b, Form 990 $
(2) Other (specify) : (2) Other (specify) :

--------

Add amounts on lines (1) and (2) 01 d Add amounts on lines (1) and (2) ~ d

e Total revenue per line 12, Form e Total expenses per line 17, Form
990 (line c plus line d) 1 1. e 3, 968, 028 . 990 (line c plus ~ne d) Do- e 4, 001, 478 .
Rapt V List of Officers, Director Trustees, and Key Em plo yees (List each one even if not compensated; see instructions .)
(B) Title and average hours (C) Compensation (D) Contributions to (E) Expense
per week devoted (if not paid, employee benefit account and other
(A) Name and address to position enter -0-) plans and deferred allowances
compensation
SEE ATTACHED SCHEDULE 0. 0. 0.
None

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----------------------

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----------------------

----------------------
----------------------

---------------
---------------------

75 Did any officer, director, trustee, or key employee receive aggregate compensation of more
than $100,000 from your organization and all related organizations, of which more than
$10,000 was provided by the related organizations? . . . . . ~ Yes XaNo
If 'Yes,' attach schedule - see instructions .
BAA Form 990 (2003)

TEEA0104L 10102/03
Form 99q (2003) NATIONAL FOOTBALL MUSEUM INC 34-0898576
Other Information . Yes No

76 Did the organization engage in any activity not previously reported to the IRS? If 'Yes,'
attach a detailed description of each activity 76 X
77 Were any changes made in the organizing or governing documents but not reported to the IRS? 77 X
If 'Yes,' attach a conformed copy of the changes
78a Did the organization have unrelated business gross income of $1,000 or more during the year covered by this return? 78a X
b If 'Yes,' has it filed a tax return on Form 990-T for this year? .. .. 78b N A

79 Was there a liquidation, dissolution, termination, or substantial contraction during the

year? If 'Yes,' attach a statement 79 X

80a Is the organization related (other than by association with a statewide or nationwide organization) through common
membership, governing bodies, trustees, officers, etc, to any other exempt or nonexempt organization? 80a X
b If 'Yes,' enter the name of the organization " PFHOF ENSHRINEES ASSISTANCE FOUNDATION
- and check whether it is X exempt or nonexempt.
81 a Enter direct and indirect political expenditures . See line 81 instructions . . I 81 a I 0.
b Did the organization file Form 1120-POL for this year? 81b X

82 a Did the or ganization receive donated services or the use of materials, equipment, or facilities at no charge or at
substantially less than fair rental value? ... 82a ~ X

b If 'Yes,' you may indicate the value of these items here . Do not include this amount as
revenue m Part I or as an expense m Part II . (See instructions m Part III .) 1 82 N
83a Did the organization comply with the public inspection requirements for returns and exemption applications? 83a X
b Did the organization comply with the disclosure requirements relating to quid pro quo contributions 83b X
84a Did the organization solicit any contributions or gifts that were not tax deductible? 84a X
b If 'Yes,' did the organization include with every solicitation an express statement that such contributions or gifts were
not tax deductible . 8ab N A
85 501(c)(4), (5), or (6) organizations a Were substantially all dues nondeductible by members? 85a ~N A
b Did the organization make only in-house lobbying expenditures of $2,000 or less? 85b1 N.YA
If 'Yes' was answered to either 85a or 85b, do not complete 85c through 85h below unless the organization received a
waiver for proxy tax owed for the prior year .
c Dues, assessments, and similar amounts from members 85c N/A
d Section 162(e) lobbying and political expenditures 85d N/A
e Aggregate nondeductible amount of section 6033(e)(1)(A) dues notices . 85e N/A
f Taxable amount of lobbying and political expenditures (line 85d less 85e) I 85f ~ N/A
g Does the organization elect to pay the section 6033(e) tax on the amount on line 85f? 859 NIA
h If section 6033(e)(1)(A) dues notices were sent, does the organization agree to add the amount on line 85f to its reasonable estimate of
dues allocable to nondeductible lobbying and political expenditures for the following tax year? 85h N 1'A
86 501(c)(7) organizations Enter : a Initiation fees and capital contributions included on
line 12 . . . 86a N/A
b Gross receipts, included on line 12, for public use of club facilities . .. 86b N/A
87 501(c)(12) organizations Enter : a Gross income from members or shareholders 87a N/A

b Gross income from other sources . (Do not net amounts due or paid to other sources
against amounts due or received from them ) . .. 87b N/A
88 At any time during the year, did the organization own a 50% or greater interest in a taxable corporation or partnership,
or an entity disregarded as separate from the organization under Regulations sections 301 7701-2 and 301 7701 .3?
If 'Yes,' complete Part IX . . .. ss I I X
89a 501(c)(3) organizations . Enter : Amount of tax imposed on the organization during the year under .
section 4911 . 0. ; section 4912 . 0 . ; section 4955 ~ 0.
b 501(c)(3) and 501(c)(4) organizations Did the organization engage m any section 4958 excess benefit transaction
during the year or did it become aware of an excess benefit transaction from a prior year? If 'Yes,' attach a statement
explaining each transaction .. . .. ...... . , I 89b 1 X
c Enter : Amount of tax im posed on the or g anization managers or disqualified persons during the
year under sections 4912, 4455, and 49.58 . . . . . .. . 11~ Q.
d Enter : Amount of tax on line 89c, above, reimbursed by the organization . . 0- 0.
90a List the states with which a copy of this return is filed " OHIO
b Number of employees employed in the pay period that includes March 12, 2003 (See instructions .) . . 90b 50
91 The books are in care of - JOHN BANKERT Telephone number ~ 330-456-8207
Located at - 2121 GEORGE HALAS DR NW, CANTON, OH ZIP +4 - 44708-2630
92 Section 4947(a)(1) nonexempt charitable trusts filing Form 990 In lieu of Form 1041- Check here N/A
and enter the amount of tax-exempt interest received or accrued during the tax year ~I 92 ,I N/A
BAA Form 990 (2003)
TEEA0105L 12/23/03
Form 99 2003 ~ NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 6
Part VII Analysis of Income-Producin g Activities (See instructions
Unrelated business income Excluded b section 512, 513, or 514
Note : Enter gross amounts unless (q) (g) (C) (D) Relatednonexempt
otherwise Indicated Business code Amount Exclusion code Amount function income
93 Program service revenue :
a FEES COLLECTED ADMIS 1 , 327 , 269 .
b
c
d
e
f Medicare/Medicaid payments
g Fees & contracts from government agencies
94 Membership dues and assessments
95 Interest on savings & temporary cash invmnts 14 8,570 .
96 Dividends & interest from securities 14 11,401 .
97 Net rental income or (loss) from real estate
a debt-financed property
b not debt-financed property . 16 1,826 .
98 Net rental income or (loss) from pers prop
99 Other investment income
100 Gain or (loss) from sales of assets
other than inventory
101 Net income or (loss) from special events 1 162,388 . 700,000 .
102 Gross profit or (loss) from sales of inventory 934 ,705 .
103 Other revenue a
b PHOTOGRAPHY INCOME 15,477 .
c ROYALTIES 15 66,470 .
d VENDING MACH COMM, ET 3 52,227 .
e
104 Subtotal (add columns (B), (D), and (E)) 302,882 . 2, 977, 451 .
105 Total (add line 104, columns (B), (D), and (E)) 1 1. 3,280,333 .
Note : Line 105 plus line Id, Part 1, should equal the amount on line 12, Part 1
Part V1l1 Relationshi p of Activities to the Accom plishment of Exem pt Pur poses (See instructions)
Line No . Explain how each activity for which income is reported in column (E) of Part VII contributed importantly to the accomplishment
of the organization's exempt purposes (other than by providing funds for such purposes) .
See Statement 10

Part 1X Information Re garding Taxable Subsidiaries and Disregarded ee instructions .)

C) (D) (E)
Name, address, and EIN of corporation, Percentage of Nature of activities Total End-of-year
partnership, or disregarded entity ownership interest income assets
N/A

Part X I Information Regarding Transfers Associated i Personal Benefit Contracts see instructions
a Did the organization, during the year, receive any funds, directly or indirectly, to pay
b Did the organization, during the year, pay premiums, directly or in
Note : If 'Yes' to b, file Form 8870 and Form 4720 (see instruction
Under penalties of penury, I declar that I have examined this return, mcludinc,
true, correct, and complete Declj'' io~ of pre~arerc~ er than office) is base

01 ease ~ I o)'A 1) 1.Da

gn Signature of officer

_TbN W, ~R
Si
Here
or print name

Paid Prepares
signature 00- (
~

Pre-
parer's Firm~s name (or Mestel, Long & Schrade,' Inc .
yours if self-
Use em p loyed) ~ 116 Cleveland Ave . N .W ., #52
Only address and
, Canton, OH 44702
aa,a
 Organization Exempt Under
OMB No 1545-0047

SCHEQULE A Section 501(c)(3)

(Form 990 or 990-EZ)
(Except Private Foundation) and Section 501(e), 501(f), 501(k),
501(n), or Section 4947(axl) Nonexempt Charitable Trust
Supplementary Information - (See separate instructions .)
2003
Department of the Treasury
Internal Revenue Service " MUST be completed by the above organizations and attached to their Form 990 or 990-EZ.
Name of the organization
NATIONAL FOOTBALL MUSEUM INC Employer idenhfica8on number

34-0898576
~J Compensation of the Five Highest Paid Employees Other Than Officers, Directors, and Trustees
(See instructions . List each one . If there are none, enter 'None.')
(a) Name and address of each (b) Title and average (c) Compensation (d) Contributions (e) Expense
employee paid more hours per week I I to employee benefit I account and other
than $50,000 devoted to position plans and deferred allowances
compensation

None

Total number of other employees paid

over $50,00Q 11 01
' ParttI Compensation of the Five Highest Paid Independent Contractors for Professional Services
(See instructions . List each one (whether individuals or firms) . If there are none, enter 'None .')

(a) Name and address of each independent contractor paid more than $50,000 (b) Type of service (c) Compensation

HODGEL CRAMER & ASSOC

5060 PARKCENTER BLVD, STE E, DUBLIN, OH 43017 CONSULTING 60,000 .

Total number of others receiving over

$50,000 for professional services 11-
1 01
BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 and Form 990-EZ. Schedule A (Form 990 or 990-EZ) 2003

TEEA0401L 08f28/03
Schedulq A (Form 990 or 990-EZ 2003 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page

Pad tfl~tStatements About Activities (see instructions .) Yes

1 During the year, has the organization attempted to influence national, state, or local legislation, including any attempt
to influence public opinion on a legislative matter or referendums If 'Yes,' enter the total expenses paid
. $ N/A
or incurred in connection with the lobbying activities
(Must equa) amounts on line 38, Part VI-A, or line i of Part VI-B .) . . 1 X

Organizations that made an election under section 501(h) by filing Form 5768 must complete Part VI-A Other
organizations checking 'Yes,' must complete Part VI-B AND attach a statement giving a detailed description of the
lobbying activities.
2 During the year, has the organization, either directly or indirectly, engaged in any of the following acts with any
substantial contributors, trustees, directors, officers, creators, key employees, or members of their families, or with any
taxable organization with which any such person is affiliated as an officer, director, trustee, majority owner, or principal
beneficiary? (If the answer to any question is 'Yes, ' attach a detailed statement explaining the transactions )
See Statement 11
a Sale, exchange, or leasing of property? 2a X

b Lending of money or other extension of credits 2b X

c Furnishing of goods, services, or facilities?

See Form 990, Part V
d Payment of compensation (or payment or reimbursement of expenses if more than $1,000) 2d X

e Transfer of any part of its income or assets? . 2e X

3a Do you make grants for scholarships, fellowships, student loans, etc? (If 'Yes,' attach an
explanation of how you determine that recipients qualify to receive payments .) 3a X
b Do you have a section 403(b) annuity plan for your employees? . 3b X
4 Did you maintain any separate account for participating donors where donors have the right to provide advice
on the use or distribution of funds?

Pad71Y Reason for Non-Private Foundation Status see instructions .)

The organization is not a private foundation because it is : (Please check only ONE applicable box )
5 A church, convention of churches, or association of churches . Section 170(b)(1)(A)(i) .
6 A school . Section 170(b)(1)(A)(u) . (Also complete Part V )
7 A hospital or a cooperative hospital service organization . Section 170(b)(1)(A)(iiQ .
8 A Federal, state, or local government or governmental unit . Section 170(b)(1)(A)(v)
9 ~ A medical research organization operated in conjunction with a hospital . Section 170(b)(1)(A)(w) . Enter the hospital's name, city,
and state
10 ~ An organization operated for the benefit of a college or university owned or operated by a governmental unit . Section 170(b)(1)(A)(iv) .
(Also complete the Support Schedule m Part IV-A )

11 a Xa An organization that normally receives a substantial part of its support from a governmental unit or from the general public
Section 170(b)(1)(A)(vi) . (Also complete the Support Schedule in Part IV-A .)

11 b n A community trust . Section 170(b)(1)(A)(w) . (Also complete the Support Schedule in Part IV-A .)

12 F] An organization that normally receives : (1) more than 33-113% of its support from contributions, membership fees, and gross receipts
from activities related to its charitable, etc, functions - subject to certain exceptions, and (2) no more than 33-113% of its support
from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the
organization after June 30, 1975 . See section 509(a)(2) (Also complete the Support Schedule m Part IV-A .)

13 [-1 An organization that is not controlled by any disqualified persons (other than foundation managers) and supports organizations
described m (1) lines 5 through 12 above ; or (2) section 501(c)(4), (5), or (6), if they meet the test of section 509(a)(2) . (See
section 509(a)(3) .)

Provide the following information about the supported organizations . (See instructions

(a) Name(s) of supported organization(s) (b) Line number

from above

14 n An organization organized and operated to test for public safety . Section 509(a)(4) . (See instructions .)

BAA TEEA0402L 01/19/04 Schedule A (Form 990 or Form 990-EZ) 2003

Schedule , A Form 990 or 990-E 2003 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa g e 3
Pad IV-A Support Schedule (Complete only if you checked a box on line 10, 11, or 12 .) Use cash method ofaccounting.
Note : You ma use the worksheet In the instructions for convertin from the accrual to the cash method of accountin g
Calendar year (or fiscal year (a) (b) (c) (d) (e)
beginning m) ~ 2002 2001 2000 1999 Total
15 Gifts, grants, and contributions
received . (Do not include
unusual rants . See line 28 710, 940 . 598,852 . 617 965 . 452, 726 . 2,380,483 .
16 Membershi p fees received

17 Gross receipts from admissions,

merchandise sold or services performed,
or furnishing of facilities m any activity
that is related to the organization's
charitable, etc, p urpose 6, 354, 001 . 5,741 , 491 . 6,132,144 . 6 , 106 , 604 . 24,334,240 .
18 Gross income from interest, dividends,
amounts received from payments on
securities loans (section 512(a)(5)),
rents, royalties, and unrelated business
taxable income (less section 511 taxes)
from businesses acquired by the organ-
ization after June 30, 1975 136 388 . 180, 872 . 236, 355 . 207, 436 . 761, 051 .

19 Net income from unrelated business

activities not included in line 18
20 Tax revenues levied for the
organization's benefit and
either paid to it or expended
on its behalf
21 The value of services or
facilities furnished to the
organization by a governmental
unit without charge . Do not
include the value of services or
facilities generally furnished to
the public without charge
22 Other income . Attach a
schedule . Do not include
gain or (loss) from sale of
ca p ital assets
23 Total of lines 15 through 22 7, 201, 329 . 6, 521, 215 . 6, 986, 464 . 6, 766, 766 . 27, 475, 774 .
24 dine 23 minus lire 17 847, 328 . 779, 724 . 854, 320 . 660,162 . 3,141,534 .
25 Enter 1% of pine 23 72,013 . 65,212 . 69,865 . 67,668 .
26 Organizations described on lines 10 or 11 : a Enter 2% of amount in column (e), line 24 10- 26a 62,831 .
b Prepare a list for your records to show the name of and amount contributed by each person (other than a governmental unit or publicly
supported organization) whose total gifts for 1999 through 2002 exceeded the amount shown in line 26a, Do not file this list with your
return. Enter the total of all these excess amounts .. . 01 26b 470 , 923 .
c Total support for section 509(a)(1) test : Enter line 24, column (e) . . . .. .... . . ~ 26c 3 141 , 534 .
d Add : Amounts from column (e) for lines : 18 761, 051 . 19
22 26b 470,923 . 26d 1,231,974 .
e Public support (line 26c minus line 26d total) ~ 26e 1, 909, 560 .
f Public support percentage (line 26e (numerator) divided by line 26c (denominator) ~ 26f 60 .78
27 Organizations described on line 12: N/A
a For amounts included in lines 15, 16, and 17 that were received from a 'disqualified person,' prepare a list for your records to show the
name of, and total amounts received in each year from, each 'disqualified person .' Do not file this list with your return . Enter the sum of
such amounts for each year .
(2002)
------------ (2001)------------(2000)------------(1999)------
bFor any amount included in line 17 that was received from each person (other than 'disqualified persons'), prepare a list for your records to
show the name of, and amount received for each year, that was more than the larger of (1) the amount on line 25 for the year or (2)
$5,000 . (Include in the list organizations described m lines 5 through 11, as well as individuals .) Do not file this list with your return. After
computing the difference between the amount received and the larger amount described m (1) or (2), enter the sum of these differences
(the excess amounts) for each year :
(2002)
------------ (2001)------------(2000)------------ (1999)-------------
c Add : Amounts from column (e) for lines : 15 16
17 20 21 27c
d Add : Line 27a total and line 2715 total 27d
e Public support (line 27c total minus line 27d total) . . . . .. 0' 27e
f Total support for section 509(a)(2) test : Enter amount from line 23, column (e) ~ 27f
g Public support percentage (line 27e (numerator) divided byline 27f (denominator)) . .. ~ 27
h Investment income percentage (line 18, column (e) (numerator) divided by line 27f (denominator)) 11~1 27hl
28 Unusual Grants: For an organization described in line 10, 11, or 12 that received any unusual grants during 1999 through 2002, prepare a
list for your records to show, for each year, the name of the contributor, the date and amount of the grant, and a brief description of the
nature of the grant . Do not file this list with your return . Do not include these grants in line 15 .
BAA TEEA0403L 08/29/03 Schedule A (Form 990 or 990-EZ) 2003
Schedule A Form 990 or 990-E 2003 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 4
Pert 1t Private School Questionnaire (see instructions)
(To be completed ONLY by schools that checked the box on line 6 in Part IV) N/A
Yes No

29 Does the organization have a racially nondiscriminatory policy toward students by statement in its charter, bylaws,
other governing instrument, or in a resolution of its governing body? 29

30 Does the organization include a statement of its racially nondiscriminatory policy toward students in all its brochures,
catalogues, and other written communications with the public dealing with student admissions, programs,
and scholarships? 30

31 Has the organization publicized its racially nondiscriminatory policy through newspaper or broadcast media during
the period of solicitation for students, or during the registration period if it has no solicitation program, in a way that
makes the policy known to all parts of the general community it serves? . . 31
If 'Yes,' please describe ; if 'No,' please explain . (If you need more space, attach a separate statement.)

--------------------------------------------------------
--------------------------------------------------------
--------------------------------------------------------
32 Does the organization maintain the following :
a Records indicating the racial composition of the student body, faculty, and administrative staff 32a

b Records documenting that scholarships and other financial assistance are awarded on a racially
nondiscriminatory basis 32

c Copies of all catalogues, brochures, announcements, and other written communications to the public dealing
with student admissions, programs, and scholarships? . . . .. 32c
d Copies of all material used by the organization or on its behalf to solicit contributions?

If you answered 'No' to any of the above, please explain . (If you need more space, attach a separate statement .)

33 Does the organization discriminate by race in any way with respect to :

a Students' rights or privileges? 33a

b Admissions policies? 33b

c Employment of faculty or administrative staff? 33c

d Scholarships or other financial assistance? 33d

e Educational policies? 33e

f Use of facilities . . 33f

g Athletic programs 33g

h Other extracurricular activities? 33h

If you answered 'Yes' to any of the above, please explain . (If you need more space, attach a separate statement .)

--------------------------------------------------------
--------------------------------------------------------
--------------------------------------------------------

34a Does the organization receive any financial aid or assistance from a governmental agency? 34a

b Has the organization's right to such aid ever been revoked or suspended? 34b
If you answered 'Yes' to either 34a or b, please explain using an attached statement .

35 Does the organization certify that it has ed with the applicable requirements of
sections 4.01 through 4 .05 of Rev Proc 1975-2 C .B . 587, covering racial
nondiscrimination? If 'No,' attach an ex ~ in 35
BAA TEEA0404L 08/28/03 e A (Form 990 or 9
Schedule,A Form 990 or 990-E 2003 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 5
PartVt-A Lobbying Expenditures by Electing Public Charities see instructions .)
(To be completed ONLY by an eligible organization that filed Form 57 68) N/A
Check 0- a if the or ganization belong s to an affiliated g rou p . Check " b 1-1 if y ou checked 'a' and 'limited control' p rovisions a pp ly .

Limits on Lobbying Expenditures Affiliated group I To be cor~nPieted

totals for ALL electing
(The term 'expenditures' means amounts paid or incurred ) oraanvations
36 Total lobbying expenditures to influence public opinion (grassroots lobbying) 36
37 Total lobbying expenditures to influence a legislative body (direct lobbying) 37
38 Total lobbying expenditures (add lines 36 and 37) . , 38
39 Other exempt purpose expenditures 39
40 Total exempt purpose expenditures (add lines 38 and 39) 40
41 Lobbying nontaxable amount . Enter the amount from the following table -
If the amount on line 40 is - The lobbying nontaxable amount is -
Not over $500,000 20% of the amount on line 4Q . .
Over $500,000 but not over $1,000,000 $100,000 plus 75% of the excess aver $50(?,000
Over $1,000,000 but not over $1,500,000 $175,000 plus 10% of the excess over $1,000,000 41
Over $1,500,000 but not over $17,000,000 $225,000 plus 5% of the excess over $1,500,000
Over $17,000,000 $1,000,000
42 Grassroots nontaxable amount (enter 25% of line 41) 42
43 Subtract line 42 from line 36 . Enter -0- if line 42 is more than line 36 . . . . 43
44 Subtract line 41 from line 38 . Enter -0- if line 41 is more than line 38 44
Caution : If there is an amount on elthei line 43 or Ime 44, you must file Form 4720

4 -Year Averaging Period Under Section 501(h)

(Some organizations that made a section 501(h) election do not have to complete all of the five columns below
See the instructions for lines 45 through 50 .)

Lobbying Expenditures During 4 -Year Averaging Period

Calendar year (a) (b) (c) (d) (e)

(or fiscal year 2003 2002 2001 2000 Total
beginning in)

45 Lobbying nontaxable
amount

46 Lob,~mg ceiling amount

(150 /o of !me 45(e))

47 Total lobbying
expenditures

48 Grassroots non-
taxable amount

49 Grassroots ceiling amount

(150% of line 48(e))

50 Grassroots lobbying
expenditures
I-B Lobbying Activity by Nonelecting Public Charities
(For reporting only by organizations that did not complete Part VI-A) (See instructions ) N/A
During the year, did the organization attempt to influence national, state or local legislation, including any
attempt to influence public opinion on a legislative matter or referendum, through the use of . Yes No Amount

a Volunteers
b Paid staff or management (Include compensation m expenses reported on lines c through h .)
c Media advertisements . . . . . . . , ., ,
d Mailings to members, legislators, or the public . . . ..
e Publications, or published or broadcast statements . . . . . , . . .
f Grants to other organizations for lobbying purposes
g Direct contact with legislators, their staffs, government officials, or a legislative body
h Rallies, demonstrations, seminars, conventions, speeches, lectures, or any other means
i Total lobbying expenditures (add fines c through h.) ~'. ~. . ~ . . . . . . . . . .
If 'Yes' to any of the above, also attach a statement giving a detailed description of the lobbying activities
BAA Schedule A (Form 990 or 990-EZ) 2003

TEEA0405L 08/28/03
Schedule A Form 990 or 990-E 2003 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 6
Pad VIC Information Regarding Transfers To and Transactions and Relationships With Noncharitable
Exempt Organizations see instructions)
51 Did the reporting organization directly or indirectly engage m any of the following with any other organization described in section 501(c)
of the Code (other than section 501(c)(3) organizations) or in section 527, relating to political organizations?
a Transfers from the reporting organization to a nonchantable exempt organization of . Yes No
(i)Cash .. .. . .. 51 a i X
(ii)Other assets a ii X
b Other transactions :
(i)Sales or exchanges of assets with a noncharitable exempt organization b i X
(ii)Purchases of assets from a noncharitable exempt organization b ii X
(M)Rental of facilities, equipment, or other assets b iii X
(w) Reimbursement arrangements b iv X
(v)Loans or loan guarantees . . . . ... .. b (v) X
(vi)Performance of services or membership or fundraising solicitations . .. .. ... b (vi) X
c Sharing of facilities, equipment, marling lists, other assets, or paid employees .. I c
d If the answer to any of the above is 'Yes,' complete the following schedule . Column (b) should always show the fair market value of
the oods, other assets, or services given by the re ortin orqanization . If the organization received less than fair market value in
an transaction or sharing arrangement, show m column Fd) the value of the oods, other assets, or services received :
(a) (b) (c) (d)
Line no . Amount involved Name of noncharitable exempt organization Description of transfers, transactions, and sharing arrangements

52a Is the organization directly or indirectly affiliated with, or related to, one or more tax-exempt organizations
described in section 501(c) of the Code (other than section 501(c)(3)) or in section 527? 1` F] Yes W No

BAA TEEA0406L 09/05103 Schedule A (Form 990 or 990-EZ) 2003

2003 Federal Statements Page 1
NATIONAL FOOTBALL MUSEUM INC
Client 1395 PRO FOOTBALL HALL OF FAME 34-0898576
5/26/04 02 58PM

Statement 1
Form 990, Part I, Line 9
Net Income (Loss) from Special Events

Less Less Net

Gross Contri- Gross Direct Income
Special Events Receipts butions Revenue Expenses (Loss)

ADMISSIONS - ANNUAL HALL OF FAME GAME

749,749 . 0. 749,749 . 713,342 . 36,407 .
TELEVISION - ANNUAL HALL OF FAME GAME
700,000 . 0. 700,000 . 0. 700,000 .
ENSHRINEES AUTOGRAPH SESS - ANN HOF GAME
207,720 . 0. 207,720 . 87,939 . 119,781 .
GOLF CLASSIC - ANNUAL HOF GAME
202 185 0* 202 185* 195 985 . 6,200 .
Total 1859654 . $ 0. 1859654 . 997,266 . 862,388 .

Statement 2
Form 990, Part I, Line 10
Gross Profit (Loss) From Sales Of Inventory

$ 3,092,831 .

Gross Sales $ 3,092,831 .

Less Returns & Allowances 0 .
Net Sales $ 3,092,831 .
Less Cost Of Goods Sold 2,158,126 .
Gross Profit From Sales Of Inventory $ 934,705 .

Statement 3
Form 990, Part II, Line 43
Other Expenses

(A) (B) (C) (D)

Program Management
Total Services & General Fundraising
AUDIO/VISUAL SUPPLIES & EXP 33,327 . 33,327 .
BUILDING MAINTENANCE & EXP 275,709 . 261,923 . 13,786 .
COMMUNICATIONS/MEDIA RELATIONS 50,527 . 50,527 .
EDUCATIONAL PROGRAMS 8,121 . 8,121 .
ENSHRINENIENT EXPENSE 486,537 . 486,537 .
INSURANCE - FIRE, ETC 85,611 . 29,964 . 55,647 .
INTERIOR DISPLAY EXPENSE 153,965 . 153,965 .
INTERNET 10,102 . 10,102 .
LIBRARY SUPPLES & EXP 20,268 . 20,268 .
MARKETING/PROMO - MUSEUM ACTIV 268,886 . 268,886 .
MISCELLANEOUS 29,526 . 29,526 .
PHOTOGRAPHY CONTEST & EXP 60,078 . 60,078 .
PROFESSIONAL - OTHER 43,899 . 34,899 . 9,000 .
PUBLIC RELATIONS 46,415 . 37,132 . 9,283 .
RETIREMENT EXP 15,684 . 15,684 .
SELECTORS EXP 7,234 . 7,234 .
TAXES - REAL ESTATE 7,837 . 7,837 .
WATER 3,059 . 3,059 .
Total 1606785 . 1519069 . 78,716 . 9,000 .
2003 Federal Statements Page 2
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Statement 4
Form 990, Part III, Line a
Statement of Program Service Accomplishments

Program
Grants and Service
Description Allocations Expenses
THE NATIONAL FOOTBALL MUSEUM IS AN EDUCATIONAL ORGANIZATION
DEDICATED TO PROVIDING INFORMATION AND EXHIBITS FOR THE
GENERAL PUBLIC ON THE SPORT OF PROFESSIONAL FOOTBALL, ITS
ROLE AS A NATIONAL TRADITION AND ITS EFFECT ON THE AMERICAN
PUBLIC . 3,433,123 .

0. 3,433,123 .

Statement 5
Form 990, Part IV, Line 54
Investments - Securities

Valuation
Other Publicly Traded Securities Method Amount
PIMCO LOW DURATION FUND CL A Cost $ 502,197 .

Total 502,19 7 .

Valuation
Other Securities Method Amount
MFS HIGH INCOME FUND A Cost 40,471 .
IDS LIFE FLEXIBLE ANNUITY Cost 20,854 .

Total 61,325 .

Total Investments - Securities $ -563 , ~22 .

Statement 6
Form 990, Part IV, Line 55b
Investments - Land, Buildings, and Equipment

Accum . Book
Category Basis Deprec . Value
Buildings $ 67,580 . $ 67,580 . $ 0.
Land 68 900 . 68 , 900 .
Total 136,480 . 67,580 . 68,900 .
2003 Federal Statements Page 31
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-08985761

Statement 7
Form 990, Part IV, Line 57
Land, Buildings, and Equipment

Accum . Book
Category Basis Deprec . Value
Furniture and Fixtures $ 600,942 . $ 352,104 . $ 248,838 .
Machinery and Equipment 781,297 . 534,948 . 246,349 .
Buildings 15,037,473 . 6,247,203 . 8,790,270 .
Improvements 1,904,653 . 473,294 . 1,431,359 .
Land 210 850 . 210 850 .
Total 18,535,215. ,607, 49 . 10,92 7 ,66b .

Statement 8
Form 990, Part IV, Line 58
Other Assets

ACCOUNTS RECEIVABLE - OTHER $ 95,405 .

DONATED MEMORABILIA (NET) 1,942,777 .
STADIUM IMPROVEMENTS (NET) . .. .. .. 158 489 .
Total 2,196,6 7 1 .

Statement 9
Form 990, Part IV, Line 64b
Mortgages and Other Notes Payable

Other Notes Payable

Lender's Name : BANK ONE, NA
Interest Rate : 4 .00%
Security Provided : INVENTORY, ACCOUNTS REC, ETC
Balance Due : $ 400,000 .

Lender's Name : HUNTINGTON NATIONAL BANK

Interest Rate : 3 .25%
Security Provided : UNSECURED
Balance Due : $ 1,189,144 .

Total 1,589,144 .

Statement 10
Form 990, Part VIII
Relationship of Activities to the Accomplishment of Exempt Purposes

Line Explanation of Activities

93a FEES COLLECTED FOR ADMISSION ENABLE VISITORS TO VIEW EXHIBITS DESIGNED TO
EDUCATE THE PUBLIC ON THE HISTORY AND TRADITION OF PROFESSIONAL FOOTBALL
ARE RELATED TO THE MUSEUM'S EXEMPT PURPOSE .

101 TELEVISING THE ANNUAL HALL OF FAME GAME IN CONJUNCTION WITH THE HALL OF
FAME'S ANNUAL ENSHRINEMENT PROCEEDINGS FURTHERS ITS EDUCATIONAL PURPOSES
BY INCREASING PUBLIC AWARENESS AND UNDERSTANDING OF THE SPORT OF
2003 Federal Statements Page 4
NATIONAL FOOTBALL MUSEUM INC
Client 1395 PRO FOOTBALL HALL OF FAME 34-0898576
5/26/04 02 59PM

Statement 10 (continued)
Form 990, Part VUI
Relationship of Activities to the Accomplishment of Exempt Purposes

Line Explanation of Activities

PROFESSIONAL FOOTBALL, ITS HISTORY AND ROLE IN AMERICAN SOCIETY AND THE
HISTORY OF THE PRO FOOTBALL HALL OF FAME .

102 MERCHANDISE SOLD IN THE ORGANIZATION'S MUSEUM SHOP ENHANCES AND

SUPPLEMENTS THE VISITORS' UNDERSTANDING AND APPRECIATION OF THE HALL OF
FAME, THE TEAMS THAT COMPRISE THE NATIONAL FOOTBALL LEAGUE AND THE
INDIVIDUALS AFFILIATED WITH SUCH TEAMS, AND THE SPORT OF PROFESSIONAL
FOOTBALL AS A NATIONAL TRADITION AND AS A PART OF OUR VALUE SYSTEM AND WAY
OF LIFE . SALES OF MERCHANDISE FROM THE MUSEUM SHOP THEREFORE CONTRIBUTE
IMPORTANTLY TO THE ACCOMPLISHMENT OF THE MUSEUM'S EDUCATIONAL PURPOSES .

103b AMOUNTS RECEIVED FROM THE SALE OF PHOTOGRAPHS OF PAST ENSHRINEES OF THE
HALL OF FAME FURTHERS ITS EDUCATIONAL PURPOSES BY INCREASING PUBLIC
AWARENESS OF THE SPORT OF PROFESSIONAL FOOTBALL, ITS HISTORY AND ROLE IN
AMERICAN SOCIETY AND THE HISTORY OF THE PRO FOOTBALL HALL OF FAME .

Statement 11
Schedule A, Part III, Line 2
Transactions with Trustees, Directors, Etc .

SCHEDULE A - PART III - QUESTION 2a

RICHARD KEMPTHORN - KEMPTHORN AUTOMOBILE COMPANIES
AUTOMOBILE LEASING, REPAIRS & AIRCRAFT CHARTER SERVICE

SCHEDULE A - PART III - QUESTION 2c

STUART WILKINS - KRUGLIAK, WILKINS & DOUGHERTY CO, LPA
LEGAL FEES
2003 Federal Worksheets Page 1
NATIONAL FOOTBALL MUSEUM INC
Client 1395 PRO FOOTBALL HALL OF FAME 34-08928576
9..24AM
5/05/04 09:24AM

Special Events Worksheet

Less Less Net

Gross Contri- Gross Direct Income
Special Event Receipts butions Revenue Expenses or Loss
ADMISSIONS - ANNUAL HALL OF FAME GAME
$ 749,749 . $ 0 . $ 749,749 . $ 713,342 . $ 36,407 .
TELEVISION - ANNUAL HALL OF FAME GAME
700,000 . 0. 700,000 . 0. 700,000 .
ENSHRINEES AUTOGRAPH SESS - ANN HOF GAME
207 720 . 0. 207 720 . 87 939 . 119 781 .
Subtotal 1657469 . 0. 1657469 . 801,281 . 856,188 .

GOLF CLASSIC - ANNUAL HOF GAME

132,775 . 0. 132,775 . 141,935 . -9,160 .
YEARBOOK PROGRAM SALES, ETC - ANN HOF GM
54,846 . 0. 54,846 . 18,265 . 36,581 .
FESTIVAL GAME DAY LUNCHEON - ANN HOF GM
10,896 . 0. 10,896 . 0. 10,896 .
GAMEDAY PREMIERE, NFL EXP - ANN HOF
3,668 . 0. 3,668 . 14,475 . -10,807 .
BEST OF YESTERDAY AND TODAY 0. 0. 0. 21,310 . -21,310 .
*Subtotal 202,18 5-. 0. 202, f8-
5. $ 195,98 5 . 6,200 .

Total 1859654 . 0. 1859654 . 997,266 . 862,388 .

*Events combined on the return's statement as the fourth largest event .

Computation of Cost of Goods Sold (Form 990)

1 . Inventory at start of year . . .. .. 426,707 .

2 . Purchases . .. ,. . . 1,491,794 .
3 . Cost of labor . . . . . . , 0.
4 . Additional 263A costs ,. . .. . .. . , 0.
5 . Other costs ~. ,. 709,628 .
6 . Total (Add lines 1 through 5) . . . .. . . ... 2,628,129 .
7 . Inventory at end of year . . .. . 470,003 .
8 . Cost of goods sold (Subtract line 7 from line 6) . .. 2,158,126 .
 NATIONAL FOOTBALL MUSEUM, INC .
FORM 990 (2003 PART V LIST OF OFFICERS, DIRECTOR, AND TRUSTEES)

Title/Average Contributions Expense

Name/Address (A) Hours per Week (B) Compensation (C) Benefit Plans (D) Account (E)

John Muhlbach Chairman of Board 0 0 4,695

2714 Mill Ridge Path NE 3 hrs
Massillon, Ohio 44646

Judge David Dowd Vice President/ Board Member 0 0 137

7231 Shady Hollow Drive NW 2 hrs
Canton, Ohio 44718

David Robinson Secretary/Board Member 0 0 0

406 S Rose Blvd 2 hrs
Akron, Ohio 44320

Roger Bettis Treasurer/Board Member 0 0 0

7054 Meadowlands Ave 2 hrs
North Canton, Ohio 44720

K S Adams Board Member 0 0 0

Tennessee Titans 1 hr
Baptist Sports Park
7640 Highway 70 S
Nashville, TN 37221

William Belden Jr Board Member 0 0 0

3002 Woodcliff Dr NW 2 hrs
Canton, Ohio 44718

Pat Bowlen Board Member 0 0 0

Denver Broncos 1 hr
13655 Broncos Pkwy
Englewood, CO 80112

Ted Boyd Board Member 0 0 0

P 0 Box 9917 2 hrs
Canton, OH 44711

Peter R Elliott Board Member 22,301 0 8,152

3003 Dunbarton Drive 5 hrs
Canton, Ohio 44708

Lamar Hunt Board Member 0 0 0

1601 Elm St 1 hr
Dallas, TX 75201

Randall Hunt Board Member 0 0 561

Krugliak, Wdkins, Gnffiths 8 Dougherty 2 hl'S
4775 Munson St NW
P.O Box 36963
Canton, OH 44735

Norman Jackson Board Member 0 0 0

1415 Harbor Drive 2 hrs
Canton, Ohio 44708
 Title/Average Contributions Expense
Name/Address (A) Hours per Week (B) Compensation (C) Benefit Plans (D) Account (E)

Donald Jakeway Board Member 0 0 385

2961 Plumbrook Road 2 hrs
Maumee, Ohio 43537

Richard Kempthorn Board Member 0 0 0

5160 Strausser NW 2 hrs
North Canton, Ohio 44720

Robert Mahoney Board Member 0 0 0

5291 St Andrews Drive NW 2 hrs
Canton, Ohio 44708

Wellington Mara Board Member 0 0 0

New York Giants 1 hr
Giants Stadium
East Rutherford, NJ 07073

Bernard McRae Board Member 0 0 0

Bank One 2hrs
120 S Lasalle
10th Floor
Chicago, IL 60603

Dan Rooney Board Member 0 0 0

300 Stadium Circle 1 hr
Pittsburgh, PA 15212

Thomas Schervish Board Member 0 0 0

Stark Management Services Inc 2 hrs
330 Third St NW
Canton, OH 44702

Gary Smith Board Member 0 0 0

3262 Stillwater Ave . 2 hrs
Canton, OH 44708

Paul Tabliabue Board Member 0 0 0

NFL 1 hr
280 Park Ave .
New York, NY 10017

W. R Timken, Jr Board Member 0 0 0

2321 Brentwood NW 2 hrs
Canton, Ohio 44708

Wayne Weaver Board Member 0 0 0

Jacksonville Jaguars 1 hr
One AIITeI Stadium PI
Jacksonville, FL 32202

F. Stuart Wilkins Board Member 0 0 0

1251 Salway SW 2 hrs
North Canton, Ohio 44720
 Title/Average Contributions Expense
Name/Address (A) Hours per Week (B) Compensation (C) Benefit Plans (D) Account (E)

I John W. Bankert Executive Director 124,891 21,177 33,240

805 Applegrove St NW #1301 40 hrs
North Canton, Ohio 44720

David R Molts V P -Marketing/Operations 70,987 20,113 12,422

1854 Spring Valley Ave NW 40 hrs
Canton, Ohio 44708

Joseph A Horngan V P -Communications/Exhibits 65,388 19,191 15,439

39 W Mohawk Drive 40 hrs
Malvern, Ohio 44644

Judith A Kuntz V P -Retail/Licensing 59,388 17,903 13,934

5356 Vermouth NW 40 hrs
North Canton, Ohio 44720

Other Highest Compensated Employees

Other than Officers, Directors

Tamara R . Owens 48,182 13,153 133

Mark A. Butterworth 47,590 15,956 0

Jim E Frutschy 43,583 13,153 0

Form 8868 (12-2000) Paqe 2
" if you art fling for an Additional (not automatic) 3-Month Extension, complete only Part II and check this box

Note : Only complete Part // ityou have already been granted an automatic 3-month extension on a previously filed
Form 8868.
0 If you are filing for an Automatic 3-Month Extension, comp lete onl y Part I (on p a g e 1 ) .
'Part t1 Additional not automatic 3-Month Extension of Time - Must File Ori g inal and One Co
Name of Exempt Organization Employer identification number

Type or NATIONAL FOOTBALL MUSEUM INC

print PRO FOOTBALL HALL OF FAME 34-0898576
Number, street, and room or suite number I( a P 0 box, see instructions For IRS Use Only
File by the
extended
due date for
filing the 2121 GEORGE HALAS DR NW
return See City, town or post office, state, and ZIP code For a foreign address, see instructions
instructions

CANTON, OH 44708-2630
Check type of return to be filed (file a separate application for each return) .
n Form 990
Form 990-BL
n Form 990-EZ
IForm 990-PF
n Form 990-T (Section 401(a) or 408(a) trust)
f I Form 990-T (trust other than above
Form 1041-A
Form 4720
Form 5227
Form 6069
Stop : Dc not complete Par: 11 ii you were not already granted an autioinatic 3-month extension on a previously filed Form 8868 .
A
~ Form 8870

" If the organization does not have an office or place of business in the United States, check this box P.- F
" If this is for a Group Return, enter the organizations four digit Group Exemption Number (GEN) . If this is for the
whole group, check this box - F] If it is part of the group, check this box 0- ~ and attach a list with the names and EINs of all
members the extension is for .
4 I request an additional 3-month extension of time until 11/15 , 20 04
5 For calendar year 2003 , or other tax year beginning , 20 and ending - , 20
6 If this tax year is for less than 12 months, check reason ~ Initial return Final return Change m accounting period
7 State in detail why you need the extension - Additional time is required in order to obtain the
information necessary to f file a complete and accurate return .- -- _ --

8a If this application is for Form 990-BL, 990-PF, 990-T, 4720, or 6069, enter the tentative tax, less any
nonrefundable credits See instructions

b If this application is for Form 990-PF, 990-T, 4720, or 6069, enter any refundable credits and estimated tax
payments made Include any prior year overpayment allowed as a credit and any amount paid previously with
Form 8868
c Balance due. Subtract line Sb from line 8a . Include your payment with this form, or, if required, deposit with
FTD coupon or, if required, by using EFTPS (Electronic Federal Tax Payment System). See instructions $
Signature and Verification
Under penalties of penury, I declare that I have examined this form, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true,
correct, and complete, a nd that I am authorized to prepare this form

1 Title Date " tllol()

Notice to Applicant - To be Completed by the IRS
We have approved this application Please attach this form to the organization's return
We have not approved this application . However, we have granted a 10-day grace period from the later of the date shown below or the
due date of the organization's return (including any prior extensions) This grace period is considered to be a valid extension of time for
elections otherwise required to be made on a timely filed return Please attach this form to the organization's return
We have not approved this application . After considering the reasons stated in item 7, we cannot grant your request for an extension of
time to file . We are not granting a 10-day grace period .
We cannot consider this application because it was filed after the due date of the return for which an extension was requested ------
Other

18A
- By
Director C IN! SI N,
Alternate Mailing Address - Enter the address if you want the copy of this application for an additional 3-month extension returned to an
address different than the one entered above 11 11 9 7 9nnn
Name

Mestel, Long & Schrade, Inc .

Number and street Include suite, room, or apartment number) or a P O box number
Type or
punt SUBP,4ISSIONPROCESSIPIG,QGdrh
116 Cleveland Ave . N .W
City or town, province or state, and country (including postal or ZIP code)

Canton, OH 44702
BAA FIFZ0502L 01/05/04 Form 8868 (Rev 12-2000)