Laureate Intl Univ - GSM Comprehensive

Our Identity
A comprehensive manual of standards
Version 1.0
April 2010
© 2010 | Laureate Education, Inc.®

TA B L E O F C O N T E N T S
Part 1 - Welcome 3 Part 4b - Printed & digital applications - US Standard - LEI 42 Part 5b - Printed & digital applications - metric - LEI 77
Shaping relationships 4 Standard business card 43 Business card 78
Laureate International Universities 5 Standard letterhead 44 A4 letterhead 79
Our brand is a relationship 6 Standard executive letterhead 45 A4 executive letterhead 80
What we stand for 7 Standard #10 envelope 46 C5 envelope 81
Our DNA 8 Standard #10 window envelope 47 C6 envelope 82
Our evolving audiences and stakeholders 9 Standard mailing label - avery 8164 48 Dl envelope 83
Our evolving audiences and stakeholders...continued 10 Standard generic note pad 49 A5 compliment card 84
Standard personalized note pad 50 210 x 95 compliment card 85
Part 2 - Universities & business units 11
CD/DVD adhesive label - avery 8692 51 Generic note pad 86
A company dedicated to higher education 12
CD/DVD jewel case inserts - avery 8693 52 Personalized note pad 87
Laureate Education, Inc. 13
DVD case insert - avery 8891 53 CD/DVD adhesive label - avery 8692 88
Part 3 - Elements of our identity 14 Fax cover sheet - Microsoft Word template 54 CD/DVD jewel case inserts - avery 8693 89
Our graphic signature 15 Memorandum - Microsoft Word template 55 DVD case insert - avery 8891 90
The logotype 16 Microsoft excel template 56 A4 memorandum - Microsoft Word template 91
Positioning and configuration 17 Powerpoint slide templates – 4:3 aspect ratio 57 Microsoft Excel template 92
Corporate colors 18 Powerpoint slide templates – 16:9 aspect ratio 58 Powerpoint slide templates – 4:3 aspect ratio 93
Graphic signature reproduction 19 Powerpoint slide templates – 16:9 aspect ratio 94
Part 5a - Printed & digital applications - metric - LIU 59
How not to use our graphic signature 20
Business card 60 Part 6 - Specific applications - signage 95
Color palette 21
A4 letterhead 61 Interior and exterior display signage 96
Typography 22
A4 executive letterhead 62 Interior office identification sign - 650 Exeter 97
Using our name in writing 23
C5 envelope 63 Interior cubicle identification sign - 650 Exeter 98
Important legal requirements 24
C6 envelope 64
Part 7 - Specific applications - apparel & gifts 99
Part 4a - Printed & digital applications - US Standard - LIU 25 Dl envelope 65
Business card 26 A5 compliment card 66 Part 8 The Madrid Convention 101
Sandard letterhead 27 210 x 95 compliment card 67 The Madrid Convention 102
Standard executive letterhead 28 Generic note pad 68 The Madrid Convention - continued 103
Standard #10 envelope 29 Personalized note pad 69
Standard #10 window envelope 30 CD/DVD adhesive label - avery 8692 70
Standard mailing label - avery 8164 31 CD/DVD jewel case inserts - avery 8693 71
Standard generic note pad 32 DVD case insert - avery 8891 72
Standard personalized note pad 33 A4 memorandum - Microsoft Word template 73
CD/DVD adhesive label - avery 8692 34 Microsoft Excel template 74
CD/DVD jewel case inserts - avery 8693 35 Powerpoint slide templates – 4:3 aspect ratio 75
DVD case insert - avery 8891 36 Powerpoint slide templates – 16:9 aspect ratio 76
Fax cover sheet - Microsoft Word template 37
Memorandum - Microsoft Word template 38
Microsoft Excel template 39
Powerpoint slide templates – 4:3 aspect ratio 40
Powerpoint slide templates – 16:9 aspect ratio 41
© 2010 | Laureate Education, Inc. Table of Contents | 2

Part 1 WELCOME
© 2010 | Laureate Education, Inc. | 3

S H A P I N G R E L AT I O N S H I P S
Dear colleagues,
As our Laureate community grows around the world, we are making countless first
impressions and forging relationships with millions of people. It is vital that we do so
with great care and purpose because, quite literally, our future depends on it!
Laureate International Universities® is a cohesive, unified identity for our global network
of quality institutions of higher learning, each of which operates under its own individual
identity. This manual sets forth requirements about how we use the foundational
elements of our identity—elements that represent a complex web of relationships.
With consistent, professional application of these brand components, we help to make
Laureate memorable, understood, and attractive to those with a stake in our success.
Beyond the contributions we make to our students and our communities, there may
be nothing more important than the trust we build in our brand. This manual is just
one tool to help each of us manage the way we present ourselves to those we serve
and to all who share our commitment to help make the world a better place by opening
doors to higher education.
Please take a few moments to review this important document and make its contents
a part of how you tell the Laureate story from this moment forward.
Thank you.
Sincerely,
Douglas L. Becker
Chairman and Chief Executive Officer
© 2010 | Laureate Education, Inc. Welcome | 4

L A U R E AT E I N T E R N AT I O N A L U N I V E R S I T I E S
A network of individual institutions
Laureate International Universities is our global network of high quality, international

universities—connected to one another and to the real world. The individual brands
of each institution remain our foremost identity to most who know us, yet the red lau-
rel leaf motif represents our collective network and those products and services that
can best be understood as emanating from more than one institution.
Just as our individual universities protect the integrity of their brands, so too must we
nurture and protect the Laureate International Universities brand.
Accordingly, no individual university is referred to as a Laureate International University.

Rather, each has a distinct local identity (e.g., Universidad del Valle de México), and
is understood as a member of the Laureate International Universities network.
Correspondingly, no individual university or product may adopt the red and black colors
or the laurel leaf motif – except in reference specifically to
the broader network or multi-institutional products. These
colors and mark always will be reserved to represent the The name Laureate International Universities
collective network of institutions and specific trans-network
should never become the actual brand of any
products and services that reach beyond any single university
or set of universities. single institution.

O U R B R A N D I S A R E L AT I O N S H I P
Representing a unique product, a promise, and a personality
Let’s also be clear on what we mean by the term, “brand.” Our brand is the sum of
the emotional and rational relationship between Laureate International Universities
and its stakeholders – as judged by those stakeholders.
Our brand is far more than our logo or even a marketing campaign. It is our stake-
holders’ view of who we are and what we stand for—a perception shaped by every
interaction with us.
Our brand makes a promise. Our performance is judged against that

Our brand is the sum of
promise and the expectations it creates. Our brand also has a personality.
Finally, our brand evolves with events, with the behavior of competitors, the emotional and rational
or as our stakeholders and we change.
relationships between Laureate
Our brand sets us apart from competitors, including enterprises that
International Universities and
aspire to be leaders in international higher education, who seek to
attract the best employees, to acquire and operate universities, or to its stakeholders – as judged
compete for investor funds. Yet perhaps more important, the Laureate
International Universities brand brings together – for every one of our by those stakeholders.
audiences – all of the individual institutions that operate under their
own names and brands throughout our network.
The Laureate network is unique, and with uniqueness comes challenges in

communicating clearly with our many stakeholders. Our goal is to communicate
clarity, authenticity, and value. And when we do, we build the respect and trust to
help us succeed in our mission.

W H AT W E S TA N D F O R
Five important attributes form the core of our current positioning in the
marketplace—attributes that should inform the points we make in speaking
Laureate is an international and writing about ourselves:
community of universities 1. We are international. With universities and partners in many countries
and continents, we have both a global footprint and a global way of
that encourages learning thinking and working.
without boundaries. Our
2. We are a network. Every student, every faculty member, every employee,
purpose is to offer higher and every university are connected to one another through programs,
practices, and platforms created across our organization. Our connections
education with a unique accelerate learning and growth of people and programs.
multicultural perspective, and
3. Our universities are of high quality. Every institution is accredited and
to prepare our students for many are recognized leaders in their areas of specialization. All are
dedicated to continuous improvement.
exciting careers and lifelong
4. We are connected to the real world…in so many ways. We are
achievement. We believe that
customer-centered so our programs and performance remain focused
when our students succeed, on delivering value. Our degrees and other offerings are attuned to what
students want and employers demand.
countries prosper and
5. Trust matters most. We know we must earn and keep the trust of the
societies benefit. students, faculty, employees, and communities we serve.
– Douglas L. Becker

OUR DNA
Who we are, what we believe, what we do, and how we do it
In 2007, we introduced our Laureate DNA. It serves as an invaluable guide for our leaders and
employees in living our brand and aligning our culture.
Who we are What we do

We are international. We provide higher education focused on careers.
We are customer-centered. • We deliver multiyear degree programs.
• Our customers have a voice in key decisions. • Our programs focus on workforce needs: careers where
• We are outcome oriented vs. input driven. We are analytical. employment prospects are brightest.
• Our decisions are based on data. • We enable students to build unique, worldwide competencies in
careers with international standards.
• Corporate leadership wants and needs to know about problems.
• We are leaders in serving adult students. We operate within a
We’re competitive; we’re winners!
global network.
We are performance-driven.
What we believe
• We run country operations as local businesses within a worldwide
We believe our most valuable asset is our people.
corporate structure.
We insist on the highest standard of transparency and ethics.
• Our faculty are accountable for student results.
We believe we are making a positive impact on society.
• We maximize the utilization of our facilities.
• Our work contributes to social mobility and a growing middle class.
• We actively manage our good reputation with students and regulators.
• We are partners in helping students realize their dreams.
How we do it
We leverage our network.
• We share best practices.
• We recruit students within and between countries.
• We are great marketers.
We measure to manage.
• We focus on key metrics.
• We reinvest in businesses so long as they meet targets.
• We focus on key financial principles.

O U R E V O LV I N G A U D I E N C E S A N D S TA K E H O L D E R S
Speaking directly to students and others around the world
For nearly a decade, Laureate quietly earned a position of leadership in global higher
education. Key audiences primarily were institutional: investors, university leaders,
regulators, and business media. The universities created and maintained the
relationships with our customers.
As our network matured and with the launch of www.laureate.net, we marked an

important new milestone: delivery of true network products and services to students,
faculty, alumni, and others throughout the world. So, the Laureate red laurel leaf was
introduced as the graphic identity for Laureate International Universities – a richer
brand to an expanded universe of audiences.
Today, we are delivering on the “international” or “network”

brand promise made by individual institutions to students,
…the individual brands of each institution
faculty, and even their communities. Even as the network helps
deliver network products and services, the individual brands remain our foremost identity to the world.
of each institution remain our foremost identity to the world.
A look at our various audiences helps to clarify the relationships

at the core of our brand.

O U R E V O LV I N G A U D I E N C E S A N D S TA K E H O L D E R S . . . C O N T I N U E D
Sensitive to a global audience
As an international leader in higher education, we Our customers…located around the world and
live and work in the view of literally millions of people connected to us online and on campus. When we
around the globe. We must behave and communicate count our alumni, their number leaps into the millions.
keeping some important realities in mind:
Our communities…the families of our employees
• Our view must be global and multicultural. and customers; the higher education community;
and especially the communities to whom our local
• We must respect every audience. universities represent social, economic, cultural,
healthcare, and intellectual assets.
• Everything we write or say may become public.
Our regulators and accreditation boards…in every
• Our words are likely to be translated into
jurisdiction where we operate, and across many
multiple languages.
professions, are countless official and quasi-official
• Some audience segments are accustomed to entities with a direct influence over our success.
specialized jargon and level of understanding.
Our partners…including joint venture partners,
We must take care to use the right voice and
universities we don’t own yet with whom we
language for each audience.
collaborate, vendors, and countless others.
There is a core universe of audiences we always
Our investors…outsiders who provide invaluable
must keep in mind. Here is a brief list of stakeholders
capital in return for a financial interest in our
with whom we communicate most often.
company and its performance, including those
Our co-workers…including employees of our many who may join this group in the future.
business units as well as faculty and staff within our
universities around the world. This also includes can-
didates for future employment as well as our
co-worker “alumni.”

Part 2
UNIVERSITIES
& BUSINESS
UNITS

A C O M PA N Y D E D I C AT E D T O H I G H E R E D U C AT I O N
Understanding Our Structure
Laureate is an innovator in higher education. Among its nontraditional features are its
private structure and its integration of university and business concepts. Each
university in the network operates as an independent local institution supported by
an international corporate structure.
This has important implications for how we present each of these individual components.
The “Madrid Convention”
In order to enable each network institution to operate under its own local brand,
while at the same time conveying their place in the global network, an elegant
graphic identity system was created. Referred to as Laureate’s “Madrid Convention”
(named after the city where it was developed), the system established a simple
graphic standard for the co-branded, graphically integrated use of the name
Laureate International Universities beneath the logomark
and name of each individual institution.
This standard extends only to the logo (the integrated

logomark and logotype) and its use. The Madrid Convention
does not specify a graphic system for the university (i.e.,
a color palette, stationery layouts, signage, etc.). All these
and other application decisions are left to the individual university.
Details and examples of the Madrid Convention are provided later in this manual.
The vast majority of faculty and staff are employed by individual institutions and are
identified as such on their business cards.
© 2010 | Laureate Education, Inc. Universities & Business Units | 12

L A U R E AT E E D U C AT I O N , I N C .
Our U.S. Corporate Identity and Other Legal Entities
Throughout the world, Laureate International Universities is what we call our network,
and it is the preferred identity for promotional and network-oriented messages. Yet the
business that supports and operates our universities is more complex. Outside the
United States, only a small number of Laureate employees are not directly employed
by a university. Typically, these employees will be introduced under the banner of
Laureate International Universities, while identifying the corporate
entity they represent in all legal representations. In the U.S., the
corporation – the legal entity – is Laureate Education, Inc.
Throughout the world, be sure
All contracts and other legal representations made by U.S.
“Laureate International Universities®
employees who are not employed directly by a university –
including the identity on their business cards – must be is a registered trademark of Laureate
made in the name of Laureate Education, Inc.
Education, Inc.” is appended to every
The purposeful and careful use of both names is necessary if
use of Laureate International Universities.
we want stakeholders to properly appreciate the breadth of our
network – offerings associated with more than one institution –
while meeting our legal obligations as a corporation.
Be sure the “Laureate International Universities® is a registered trademark of

Laureate Education, Inc.” is appended to every first-reference use of Laureate
International Universities.
This is already embedded in the forms you’ll find in this manual, but please take care
to include it when you create new materials.
Additional details about the use by U.S.-based employees of Laureate Education, Inc.,
are provided elsewhere in this manual.
© 2010 | Laureate Education, Inc. Universities & Business Units | 13

Part 3
ELEMENTS
OF OUR
IDENTITY

O U R G R A P H I C S I G N AT U R E
Evoking learning, leadership, and growth
There are two elements in our graphic signature: the logomark and the logotype.
Each tells a portion of our story.
Logo Mark Logo Type
Our Initial “L”
Our logomark incorporates our

: initial “L.” And while the laurel
leaf is never used alone (without
the logotype), it can dominate a
The Logomark first impression and catch the eye
more quickly than the entire logo.
Our logomark – a diagonal laurel leaf in our red with a capital L inscribed in its center In a written work, an initial is a
– evokes the traditional and international symbol of the crown of laurels: the reward letter at the beginning of a work,
chapter, or paragraph that is larger
of champions, a mark of excellence. It is set in an ascending 45-degree angle pointing than the rest of the text (a “drop
cap” on your MS Word program.)
upward to the future. It’s often several lines in height and
is sometimes ornately decorated.
The design is contemporary and the red color makes a fresh, powerful statement that is In the early history of printing,
easily legible on a light background and perfectly compatible with black. typesetters would leave blank the
necessary space, so that a scribe
could add the initials later.
Historically initials were frequently
45º
decorated with ornamentations or
motifs that referred to the action of
the text.
© 2010 | Laureate Education, Inc. Elements of Our Identity | 15

THE LOGOTYPE
Two logotypes are utilized: Laureate International Universities and Laureate

Education, Inc. (U.S. only) – each presented in this specific typeface, relative The use of Laureate Education, Inc., in the United States
size, case, and orientation. They are contemporary, unusual, and strong.
The legal name of the company is “Laureate Education, Inc.” In
They work in a wide variety of media. The word Laureate dominates in the U.S., “Laureate International Universities” is also used
size, density, and positioning, strongly influencing the reader to refer to to describe our network and network-related products and
services. However, the company (which we differentiate
us as “Laureate,” rather than the acronym “LIU,” or inconsistently, as from “the network”) is always referred to by its legal name
of Laureate Education, Inc.
“Laureate International,” or even “Laureate Universities.” Laureate is
the word that carries the most emotional meaning (excellence) and delivers All U.S.-based employees not affiliated with a specific
university are identified as working for Laureate Education,
the greatest differentiation. Inc. On a case-by-case or function-by-function basis,
certain U.S.-based employees with responsibilities relating
primarily to the network or network products and services
have a business card with the LIU logo along with the
company name, “Laureate Education, Inc.,” in type beneath
their job title.
The typographic family on which the logotype is based is Whitney, Light, and Bold.
Whitney Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”
Whitney Bold
0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”

P O S I T I O N I N G A N D C O N F I G U R AT I O N
Regardless of the space available, our graphic signature can be presented in one of
two configurations: horizontal or vertical.
Always keep space to adjacent artwork, text, or surface edge of at least 1 x from any
point on the graphic signature.
The graphic signature should never be presented any smaller than .25” (6.35mm)
from the baseline to the cap height of the logotype.
.25” (6.35mm) .25” (6.35mm)

C O R P O R AT E C O L O R S
Color plays an essential part in our corporate identity. The dominant colors for our
brand are Laureate red (Pantone® 179) and black.
In addition to artistic considerations, our corporate colors have been selected using a Passion, warmth, love, energy
number of criteria: Our red corporate color is both

engaging and evocative.
• Contrast or relative value (how dark or light each color is) We know that red is the color to
which our eyes are most sensitive,
• Saturation (how dense, intense, or concentrated each color is) yet our affinity to it is more cultural.
Red connotes passion, warmth,
• Competitive analysis and differentiation and love, while its orange hue
adds even more energy. We are
passionate about our mission of
• Emotional appeal expanding opportunities in higher
educaton and helping to improve
• Alignment with our positioning the communities and countries
where our students live.
It is, therefore, very important to consistently apply and reproduce these colors.
As you can see from the color breakdown charts associated with each color block,
the formulations are specific and should be adhered to at all times.
Please note that when offset printing on coated paper stock use Pantone 179 C and Black C, and when offset
printing on uncoated paper stock, use Pantone 179 U and Black U.
HTML F15D22 HTML 1E1E1E

R 241 R 0
G 93 G 0
B 34 B 0
PANTONE® C 0 PANTONE® C 0
179 M 79 Black M 0
Y 100 Y 0
K 0 K 100
RAL industrial RAL industrial
paint code: paint code:
2009 9017
PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.

G R A P H I C S I G N AT U R E R E P R O D U C T I O N
Color, black, and reversed
When possible – using electronic or printed media – the graphic signature should be
reproduced in color.
On light backgrounds the logomark should be printed using Pantone 179 C or U,

CMYK, or RGB, and the logotype should appear in black. On a black background,
the logomark should print the same way with the logotype reversing to white. On solid
backgrounds other than black or textured backgrounds (such as photos), the entire
graphic signature should reverse to white.
Pantone color, CMYK or RGB
When only one color is available, the graphic signature should be printed in black or
be reversed to white. Do not print the signature in any other color nor a screen of a color.
Black or one color

H O W N O T T O U S E O U R G R A P H I C S I G N AT U R E
It’s easy to make a mistake. It’s easier to avoid making one when you follow these
simple rules.
Do not use our signature:
in colors other than ours on a complex or highly textured background
with drop shadows or simulated embossing altering the proportions of signature elements to each other
compressing or expanding dimensions changing the location of signature elements with respect to one another
tilting or angling using the logomark or logotype separately
bitmapping or pixilating

CO LO R PA L E T T E
Consistently flexible
The range of communications media and opportunities is unending. It demands a

broader palette of color that is flexible, yet visually consistent.
As with our corporate colors, each color in this spectrum has a specific formulation
for each reproduction scenario. Please adhere to the formulations at all times.
HTML F1CB00 HTML C3B600 HTML 026CB6 HTML 9B5BA5 HTML 5F6062
R 241 R 195 R 2 R 155 R 95
G 203 G 182 G 108 G 91 G 96
PANTONE® B 0
PANTONE® B 0
PANTONE® B 182
PANTONE® B 165
PANTONE® B 98
110 3975 660 258 425
C 0 C 0 C 90 C 43 C 0
M 12 M 0 M 57 M 76 M 0
Y 100 Y 100 Y 0 Y 0 Y 0
K 7 K 29 K 0 K 0 K 77
HTML FDBB30 HTML B4CC95 HTML 96B4DE HTML 9397CB HTML BBB0A3
R 253 R 180 R 150 R 147 R 187
G 187 G 204 G 180 G 150 G 176
PANTONE ®
B 48
PANTONE ®
B 149
PANTONE ®
B 222
PANTONE ®
B 203
PANTONE ®
B 163
1235 577 7451 7446 402
C 0 C 24 C 40 C 43 C 0
M 29 M 0 M 21 M 38 M 6
Y 91 Y 46 Y 0 Y 0 Y 14
K 0 K 10 K 0 K 0 K 31
PANTONE® and other Pantone, Inc., trademarks are the property of Pantone, Inc.

TYPOGRAPHY
The right font for the right media
When it comes to the tools of written communication, typography is, by far, the most
basic, the most important, and the most misused! While there are literally hundreds
of fonts available, each projects a unique style, personality, and character, making
some more appropriate choices for Laureate.
The combination of fonts chosen for the Laureate graphic identity was selected in order
to achieve visual consistency while still accommodating the technical needs of various
media and satisfying the hierarchical requirements of widely varying designs and narrative.
The Whitney and Trade Gothic font families should be used in all professionally produced
material. Generally speaking, use Whitney for significant headlines and subject titles
and Trade Gothic for subheads and body copy. When neither of these is available –
such as in the web environment – substitute the Arial type family.
Whitney
0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”
Trade Gothic
0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”
Arial
0123456789 !@#$%^&*()-_=+[]{}<>?/;:’”

USING OUR NAME IN WRITING
Laureate International Universities is a singular or plural collective noun.
One key to protecting our brand is clarity: communicating a clear understanding of

Using italics
when we are talking about the network, the behavior of individual institutions, or a
product with network attributes, etc. A simple typographical device or
form has been adopted to help
reinforce readers’ understanding of
“Laureate International Universities” is, generally, a singular collective noun referring Laureate International Universities
as a single collective entity (noun).
to Laureate’s cohesive network of institutions. As such, it takes singular verb forms, Laureate International Universities is
always written in italics except when
e.g., “Laureate International Universities is the world’s leading network of higher it is part of the formal logotype.
education institutions.” This is entirely consistent with the use – on second and Italics also are employed when
subsequent reference – of the initials “LIU” (e.g., “LIU is the world’s leading network…”). Laureate International Universities
is used as a plural collective noun.
The three-word phrase also can be used as a plural collective noun – requiring the Note, the initials (“LIU”) are not
italicized.
use of a plural verb – when referring to the group of individual universities acting in
discrete ways (e.g., Laureate International Universities offer a wide variety of degree
programs.). While this usage is acceptable, words can be added or the sentence
recast to avoid confusion. For example: “Laureate International Universities institutions
offer a wide variety of degree programs” or “Every institution in the Laureate International
Universities network operates under its own unique brand.”
Alternatively, when referring to an individual institution, the word “International” can

be dropped and university made lower case, e.g., “Each Laureate university offers its
own unique mix of degree programs.”
Informally or on second reference, we often use the term “Laureate” (never Laureate
Universities or Laureate International) to refer to the network.
It is correct to use the circle-R ( ® ) registered mark on first reference.

I M P O R TA N T L E G A L R E Q U I R E M E N T S
There are a number of important legal requirements we must For registered trademarks:
“[NAME OF MARK] is a registered trademark of Laureate Education, Inc.”
respect when creating written and graphic materials on behalf
of the company. For unregistered trademarks or trademarks with pending trademark applications:
“[NAME OF MARK] is a trademark of Laureate Education, Inc.®”
Trademarks and copyrighted materials only will remain assets Please consult our legal department with questions.
Laureate International Universities® is used by Laureate Education, Inc., as
of Laureate if we protect them. Correct usage will help guard trademarks for education services.
against infringement of these assets.
Correct forms for first use in a document:
Laureate International Universities®
The symbol ® signifies a trademark that has been registered Laureate Education, Inc.®
with the United States Patent and Trademark Office and similar
offices around the world. The symbol ™ is used to claim trademark Incorrect first use:
Laureate International Universities
rights without or until registering the mark with the USPTO. LAUREATE INTERNATIONAL UNIVERSITIES
LAUREATE International Universities
A party holding a trademark has the exclusive right to use the
mark for specified classes of goods or services, and of course, Correct form for subsequent use in a document:
Laureate International Universities®
the right to prevent others from using it for the same classes of Laureate International Universities
goods or services. A trademark does not prevent third parties from Laureate Education, Inc.®
using the same or similar mark for a different class of goods or Laureate Education
LAUREATE INTERNATIONAL UNIVERSITIES®
services, provided consumers aren’t confused. LAUREATE INTERNATIONAL UNIVERSITIES
Any use of Laureate trademarks by third parties must be approved

by the company’s general counsel. Any questionable use or
infringement of our trademarks should be reported promptly to
our legal department.
Whenever feasible, use the following sentence at the end of a Trademark: any word, name, or symbol used in commerce to identify the
manufacturer or seller of goods or services.
document containing Laureate trademarks or service marks:

Part 4a
PRINTED &
D I G I TA L
A P P L I C AT I O N S
U S STA N DARD
L AU R E AT E
I N T E R N AT I ONAL
U N I V E R S I T IES

U S S TA N D A R D B U S I N E S S C A R D
Static Type Specifications - Front Panel

Font: Trade Gothic Light
Point size: 7
Leading: 7.5
Orientation: Flush left
Tracking: 0
Content treatment:
Name & URL = Bold #2
Job Title, Department = Light Italic
Legal Disclaimer Type Specifications - Back Panel

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic
Printing Specifications
Trim Size: 3.5” wide x 2” high
Stock: Strathmore Bright White Wove 100# cover Front
Inks: PANTONE® 179U & black
3.5”
.875”
.1875”
.5625”
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Jane W. Phillips
Job Title, Department
2” Business Unit Name
4 pts.
650 South Exeter Street, Suite 1200
Baltimore, Maryland 21202-4574 USA
Office: +1 410-000-0000
Office fax: +1 410-000-0000
Mobile: +1 410-000-0000
4 pts.
jane.phillips@laureate.net
laureate.net
Back
3.5”
.875”
2”
Laureate International Universities® is a

registered trademark of Laureate Education, Inc.
.1875”
© 2010 | Laureate Education, Inc. Printed & Digital Applications - US Standard - Laureate International Universities | 26
U S S TA N D A R D L E T T E R H E A D
Static Type Specifications 5.75”

Font: Trade Gothic Light 3.25”
Point size: 8
1.25” .75”
Leading: 9
Tracking: 0
Type treatment: .375” .375”
URL = Bold #2
650 South Exeter Street, Suite 1200 Office: +1 410-000-0000
Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
1.375” .5” 5 pts.
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Point size: 6
Leading: 7
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Letter Text Specifications
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luptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni mo-
lestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian
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veliquis earcipsam, simagnam hil ilit dolorrum dit veliquataqui dolupti.
Regards,
Name
Title
.5” Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”
U S S TA N D A R D E X E C U T I V E L E T T E R H E A D

Point size: 8
1.25” .75”
Leading: 9
Tracking: 0
Job Title, Department = Light Italic 1.1875” Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
.5” 5 pts.
laureate.net jane.phillips@laureate.net
Legal Disclaimer Type Specifications 1.875”
Point size: 6 Jane W. Phillips
Leading: 7 Job Title, Department
Orientation: Flush left Business Unit
Tracking: 0
Content treatment:
Recipient’s Name
LIU = Light Italic
Company Name
Font: Arial Regular
Point size: 10
Date
Dear Sir/Madam:
doluptus rem.
inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum
int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant
moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem ut lit,
Regards,
Name
Title
.5” Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.1875”
U S S TA N D A R D # 1 0 E N V E L O P E
Static Type Specifications

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2
Legal Disclaimer Type Specifications

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic
Address Text Specifications

Font: Arial Regular
Point size: 10
Trim size: 9.5” wide x 4.125” high 3.25”
Stock: Strathmore Bright White Wove #24 text / Square flap
1.25”
.375” .375”

.5” 5 pts.
laureate.net
2”
Laureate International Universities® is a registered trademark of Laureate Education, Inc.

.0625”
USPS OCR READ AREA

Recipient’s Name
Company Name
City, State 00000-0000 Country 2.75”
USPS BAR CODE AREA .625”
4.75”
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Point size: 8
Leading: 9
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Type treatment:
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Point size: 6
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Trim size: 9.5” wide x 4.125” high
Stock: Stock: Strathmore Bright White Wove #24 text 3.25”
1.25”
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.5” 5 pts. 1.875”
laureate.net
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.875” 4.5”
U S S TA N D A R D M A I L I N G L A B E L - AV E R Y 8 1 6 4

Point size: 7
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Content treatment:
URL = Bold #2

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic
Stock: Avery 8164
.875”
.375”
.875”
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1.625” .375”
4 pts.
laureate.net
Recipient’s Name
Company Name

.1875”
U S S TA N D A R D G E N E R I C N O T E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
URL = Bold #2
2.9375”
Point size: 6 .8125”
Leading: 7
Tracking: 0
.375” .375”
Content treatment:
LIU = Light Italic 650 South Exeter Street, Suite 1200 Office: +1 410-000-0000
.375” Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
4 pts.
laureate.net
Bindery: Cardboard backing with adhesive
on the top edge; bound in 100-sheet packs

.1875”
U S S TA N D A R D P E R S O N A L I Z E D N O T E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
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Content treatment: 1” Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
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LIU = Light Italic laureate.net jane.phillips@laureate.net
Printing Specifications Jane W. Phillips

Trim size: 5.5” wide x 8.5” high Job Title, Department
Business Unit

.1875”
C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2

Point size: 9
Orientation: Centered on a 4.25” circle
Tracking: 10
Content treatment:
URL = Bold #2
Dynamic Type Specifications

Title
Font: Arial Black
Point size: 14
Orientation: Centered
Secondary Information
Font: Arial Regular
Point size: 12
2.125”
.375”
1.125” .4375”
Title of CD or DVD
3.3125”
1.5625” 4.625”
te.net
650
urea
Sou
| la
th E
00
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61
er
2-
St
84
re
t,
0-
e
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ite 41
1
12 |+
00 SA
| Ba
ltimo 57 4U
re, Maryland 212 02-4
C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications 4.75”

Title 1.25”
Font: Arial Black
Point size: 14
Leading: 16
Orientation: Flush left .375”
Secondary Information .4375”

Font: Arial Regular 1.5”
Point size: 12
Leading: 14
Legal Disclaimer Type Specifications Title of CD or DVD

Point size: 6 4”
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic

.1875”
4.75”
1.25”

Font: Trade Gothic Light .375”
Point size:8 Title of CD or DVD
Leading: 9
.625”
Tracking: 0
Content treatment: CD or DVD content listing
URL = Bold #2

Title 3.375”
Font: Arial Black
Point size: 14 4”
Leading: 16
4.75”
Content Listing
Font: Arial Regular
Point size: 10
Leading: 12
.4375”

+1 410-842-6100
4 pts.
laureate.net
D V D C A S E I N S E R T - AV E R Y 8 8 9 1

Point size:8
Leading: 9
Tracking: 0
Content treatment:
URL = Bold #2

Point size: 6
Leading: 7
5.0625” .5” 5”
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Content treatment: 1.25” 1.25”
LIU = Light Italic .65625”
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Title of CD or DVD
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Dynamic Type Specifications - Back Panel Title of CD or DVD
Title of CD or DVD
Title
Font: Arial Black
Point size: 14
Leading: 16
Content Listing
Font: Arial Regular
Point size: 10 6.25” 6.25”
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Orientation: Flush left 7.125”
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Title
Font: Arial Black
Point size: 14
Leading: 16
Font: Arial Regular
Point size: 12
Leading: 14
.5”
650 South Exeter Street, Suite 1200 Secondary Information

+1 410-842-6100
4 pts.
laureate.net
.1875”
FA X C O V E R S H E E T - M I C R O S O F T W O R D T E M P L AT E

Address 1.5” .75”
Point size: 10
Leading: 12
Tracking: 0
Type treatment:
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1.625”
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Font: Arial Regular
Point size: 9
Type treatment:
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Point size: 6
Leading: 7
Tracking: 0
Content treatment:
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Fax Text Specifications

Font: Arial Regular
Point size: 10
Leading: Single spaced with 12 pts. after each
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Point size: 8
Leading: 9 5.625”
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Type treatment: 1.25” .75”
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Memo header = 18 pt.
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Memo Text Specifications

Font: Arial Regular
Point size: 10
doluptus rem.
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sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit
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.5”
M I C R O S O F T E X C E L T E M P L AT E

Font: Arial
Point size: Variable
Leading: Variable
Orientation: Variable
Tracking: 0
Type treatment:
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Point size: 6
Leading: 7
.75”
Tracking: 0 .75”
Content treatment:
LIU = Light Italic
.5”
1.25” 1.0625”
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P O W E R P O I N T S L I D E T E M P L AT E S – 4 : 3 A S P E C T R AT I O

Font: Arial
Type treatment:
Presentation Title = Arial Black 28 pt
Subheading = Arial Regular 24 pt
Presenter Information = Arial Regular 14 pt
Footer Text = Arial Regular 9 pt

Font: Arial
Type treatment:
Slide Title = Arial Regular 28 pt
Bullet Points = variable size
P O W E R P O I N T S L I D E T E M P L AT E S – 1 6 : 9 A S P E C T R AT I O

Font: Arial
Type treatment:

Font: Arial
Type treatment:
Part 4b
PRINTED &
D I G I TA L
A P P L I CAT I O N S
U S STA N DARD
L AU R E AT E
E D U CAT I O N, INC.

U S S TA N D A R D B U S I N E S S C A R D
Static Type Specifications - Front Panel

Point size: 7
Leading: 7.5
Tracking: 0
Content treatment:
Static Type Specifications - Back Panel

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic
Trim Size: 3.5” wide x 2” high
Stock: Strathmore Bright White Wove #100 cover Front
3.5”
.875”
.1875”
.5625”
.75” .375”
Jane W. Phillips
2” Business Unit Name
4 pts.
Office: +1 410-000-0000
Office fax: +1 410-000-0000
Mobile: +1 410-000-0000
4 pts.
laureate.net
© 2010 | Laureate Education, Inc. Printed & Digital Applications - US Standard - Laureate Education, Inc. | 43
U S S TA N D A R D L E T T E R H E A D

Point size: 8
1.25” .75”
Leading: 9
Tracking: 0
URL = Bold #2
Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
1.375” .5” 5 pts.
Letter Text Specifications laureate.net
Font: Arial Regular
Point size: 10
Recipient’s Name
Company Name
Date
Dear Sir/Madam:
doluptus rem.
inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in parum int,
que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant mo-
luptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque nonseni mo-
lestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri dolorpo restian
daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte eumque nonseni
molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis aut reri Itat utem ut lit,
Regards,
Name
Title
.5”
U S S TA N D A R D E X E C U T I V E L E T T E R H E A D

Point size: 8
1.25” .75”
Leading: 9
Tracking: 0
Job Title, Department = Light Italic 1.1875” Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
.5” 5 pts.
Letter Text Specifications 1.875”
Font: Arial Regular
Point size: 10 Jane W. Phillips
Leading: Single spaced Job Title, Department
Orientation: Flush left Business Unit
Recipient’s Name
Company Name
Date
Dear Sir/Madam:
doluptus rem.
int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor andant
moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem ut lit,
Regards,
Name
Title
.5”
U S S TA N D A R D # 1 0 E N V E L O P E

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Font: Arial Regular
Point size: 10
3.25”
1.25”
.375” .375”

.5” 5 pts.
laureate.net
2”
USPS OCR READ AREA

Recipient’s Name
Company Name
City, State 00000-0000 Country 2.75”
USPS BAR CODE AREA .625”
4.75”
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Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2
3.25”
1.25”
.375” .375”

.5” 5 pts.
laureate.net
1.125”
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.875” 4.5”
U S S TA N D A R D M A I L I N G L A B E L - AV E R Y 8 1 6 4

Point size: 7
Leading: 7.5
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Content treatment:
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Trim size: 4” wide x 3” high
Stock: Avery 8164
.875”
.375”
.875”
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1.625” .375”
4 pts.
laureate.net
Recipient’s Name
Company Name
U S S TA N D A R D G E N E R I C N O T E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
URL = Bold #2
2.9375”
Trim size: 5.5” wide x 8.5” high 2.0625”
Stock: Strathmore Bright White Wove #24 text .8125”
.375” .375”

.375” Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
4 pts.
laureate.net
U S S TA N D A R D P E R S O N A L I Z E D N O T E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
Job Title, Department = Light Italic 2.9375”
2.0625”
.8125”
Bindery: Cardboard backing with adhesive .375” .375”
on the top edge; bound in 100-sheet packs 650 South Exeter Street, Suite 1200 Office: +1 410-000-0000
1” Baltimore, Maryland 21202-4574 USA Office fax: +1 410-000-0000
.375” 4 pts.
Jane W. Phillips
Business Unit
C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2

Point size: 9
Orientation: Centered on a 4.25” circle
Tracking: 10
Content treatment:
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Title
Font: Arial Black
Point size: 14
Font: Arial Regular
Point size: 12
2.125”
.375”
1.125” .4375”
Title of CD or DVD
3.3125”
1.5625” 4.625”
te.net
650
urea
Sou
| la
th E
00
xet
61
er
2-
St
84
re
t,
0-
e
Su
ite 41
1
12 |+
00 SA
| Ba
ltimo 57 4U
re, Maryland 212 02-4
C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications 4.75”

Title 1.25”
Font: Arial Black
Point size: 14
Leading: 16
Secondary Information .4375”

Font: Arial Regular 1.5”
Point size: 12
Leading: 14
Title of CD or DVD
4”
4.75”
1.25”

Font: Trade Gothic Light .375”
Point size: 8 Title of CD or DVD
Leading: 9
.625”
Tracking: 0
URL = Bold #2

Title 3.375”
Font: Arial Black
Point size: 14 4”
Leading: 16
4.75”
Content Listing
Font: Arial Regular
Point size: 10
Leading: 12
.4375”

+1 410-842-6100
4 pts.
laureate.net
D V D C A S E I N S E R T - AV E R Y 8 8 9 1

Point size: 8
Leading: 9
Tracking: 0
Content treatment:
URL = Bold #2
Dynamic Type Specifications - Back Panel

Title
Font: Arial Black
Point size: 14
Leading: 16
5.0625” .5” 5”
1.25” 1.25”
Content Listing .65625”
Font: Arial Regular
Point size: 10
Leading: 12 .5” .5”
Title of CD or DVD
Dynamic Type Specifications - Front Panel .5” .5” 1.5”
Title
Font: Arial Black CD or DVD content listing
Point size: 14
Leading: 16
Orientation: Flush left Title of CD or DVD
Title of CD or DVD
Font: Arial Regular
Point size: 12
Leading: 14
6.25” 6.25”
7.125”
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650 South Exeter Street, Suite 1200 Secondary Information

+1 410-842-6100
4 pts.
laureate.net
FA X C O V E R S H E E T - M I C R O S O F T W O R D T E M P L AT E

Address 1.5” .75”
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Part 5a
PRINTED &
D I G I TA L
METRIC
L AU R E AT E
I N T E R N AT I ONAL
U N I V E R S I T IES

METRIC BUSINESS CARD

Point size: 7
Leading: 7.5
Tracking: 0
Content treatment:

Point size: 6
Leading: 7
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Front
Trim size: 74mm wide x 52mm high
Stock: Strathmore Bright White Wove #100 cover 74mm
Inks: PANTONE® 179U & black 22mm
5mm
14.5mm
19mm 9.5mm
Jane W. Phillips
52mm Business Unit Name
4 pts.
Street Address
Postal Code, City/Town Country Name
Office: +00 0000 000000
Office fax: +00 0000 000000
Mobile: +00 0000 000000
4 pts.
laureate.net
Back
74mm
22mm
52mm
Laureate International Universities® is a

registered trademark of Laureate Education, Inc.
4mm
© 2010 | Laureate Education, Inc. Printed & Digital Applications - Metric - Laureate International Universities | 60
METRIC A4 LETTERHEAD
Static Type Specifications 146mm

Font: Trade Gothic Light 82.5mm
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Regards,
Name
Title
13mm Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm
METRIC A4 EXECUTIVE LETTERHEAD
146mm
82.5mm
Point size: 8 31.5mm 40mm
Leading: 9
Tracking: 0 9.5mm 9.5mm
Type treatment:
Name & URL = Bold #2 Postal Code, City/Town Country Name Office fax: +00 0000 000000
30mm
Job Title, Department = Light Italic 12.5mm 5 pts.
47.5mm
Jane W. Phillips
Point size: 6 Job Title, Department
Leading: 7 Business Unit
Tracking: 0
Content treatment: Recipient’s Name
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Company Name
Letter Text Specifications Street Address, Suite Number
Font: Arial Regular City, State 00000-0000 Country
Point size: 10
Leading: Single spaced Date
Dear Sir/Madam:
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Stock: Strathmore Bright White Wove #24 text odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur?
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atiatur as qui conem sandae dem qui unt quiscid quia aut ernam que laut pro omnihicium, aliciis
Regards,
Name
Title
13mm Laureate International Universities® is a registered trademark of Laureate Education, Inc.

5mm
METRIC C5 ENVELOPE

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Point size: 6
Leading: 7
Tracking: 0
Content treatment: 82.5mm
LIU = Light Italic 32mm

Font: Arial Regular
9.5mm 9.5mm
Point size: 10
Leading: Single spaced Street Address
Orientation: Flush left Postal Code, City/Town Country Name
12.5mm 5 pts.
laureate.net
90mm
Recipient’s Name
Company Name
Street Address, Suite/Building Number

5mm
METRIC C6 ENVELOPE

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic

Font: Arial Regular
Point size: 10
32mm
Trim size: 162mm wide x 114mm high 9.5mm
Inks: PANTONE® 179U & black 28mm
12.5mm
6mm
Street Address
68mm Postal Code, City/Town Country Name
5 pts.
laureate.net
Recipient’s Name
Company Name

5mm
METRIC DL ENVELOPE

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic
82.5mm
32mm
Font: Arial Regular
Point size: 10
Orientation: Flush left 9.5mm 9.5mm
Street Address
Printing Specifications Postal Code, City/Town Country Name
12.5mm 5 pts.
Trim size: 220mm wide x 110mm high laureate.net
70mm
Recipient’s Name
Company Name

5mm
METRIC A5 COMPLIMENT CARD

Address
Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2
Headline
Point size: 24
Tracking: 0

Point size: 6
146mm
Leading: 7
Orientation: Flush left 82.5mm
Tracking: 0 31.5mm
Content treatment:
LIU = Light Italic
9.5mm 9.5mm
Trim size: 210mm wide x 148mm high Street Address Office: +00 0000 000000
Stock: Strathmore Bright White Wove #80 cover Postal Code, City/Town Country Name Office fax: +00 0000 000000
32mm 12.5mm 5 pts.
Inks: PANTONE® 179U & black laureate.net
With Compliments

5mm
METRIC 210 X 95 COMPLIMENT CARD

Address
Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2
Headline
Point size: 24
Tracking: 0

Point size: 6
Leading: 7
Tracking: 0
Content treatment:
LIU = Light Italic
146mm
Printing Specifications 82.5mm
Trim size: 210mm wide x 95mm high 31.5mm
Stock: Strathmore Bright White Wove #80 cover
9.5mm 9.5mm

32mm Postal Code, City/Town Country Name Office fax: +00 0000 000000
12.5mm 5 pts.
laureate.net
With Compliments

5mm
M E T R I C G E N E R I C N OT E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
URL = Bold #2 110mm
52mm
20.5mm
Point size: 6
Leading: 7
Orientation: Flush left 9.5mm 9.5mm
Tracking: 0 Street Address Office: +00 0000 000000
Content treatment: 9.5mm Postal Code, City/Town Country Name Office fax: +00 0000 000000
4 pts.
LIU = Light Italic laureate.net

5mm
M E T R I C P E R S O N A L I Z E D N OT E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
Name & URL = Bold #2 110mm
Job Title, Department = Light Italic 52mm
20.5mm
Point size: 6
Leading: 7 9.5mm 9.5mm
Orientation: Flush left Street Address Office: +00 0000 000000
25mm
Tracking: 0 9.5mm Postal Code, City/Town Country Name Office fax: +00 0000 000000
4 pts.
Content treatment: laureate.net jane.phillips@laureate.net
LIU = Light Italic
Jane W. Phillips
Printing Specifications Business Unit

5mm
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Orientation: Centered on a 108mm circle
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Content treatment:
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Title
Font: Arial Black
Point size: 14
Font: Arial Regular
Point size: 12
Orientation: Centered 54mm
10mm
29mm 11mm
Title of CD or DVD
84mm
39.5mm 117.5mm
net
Str
te.
ee
rea
tA
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0
0
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tal
Co 0 00
de, 00
City/ 00
Town, Country Nam e|+
M E T R I C C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications 120.5mm

Title 32mm
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Leading: 16
Orientation: Flush left 10mm
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Point size: 12
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Legal Disclaimer Type Specifications Title of CD or DVD

Point size: 6 101mm
Leading: 7
Orientation: Flush left 120.5mm
Tracking: 0
Content treatment:
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5mm
120.5mm
32mm

Font: Trade Gothic Light 10mm
Point size:8
Leading: 9
Title of CD or DVD
25mm
Tracking: 0
URL = Bold #2

Title 86mm
Font: Arial Black
101mm
Point size: 14
Leading: 16
120.5mm
Content Listing
Font: Arial Regular
Point size: 10
Leading: 12
11mm
Street Address
+00 0000 000000
4 pts.
laureate.net
M E T R I C D V D C A S E I N S E R T - AV E R Y 8 8 9 1

Point size:8
Leading: 9
Tracking: 0
Content treatment:
URL = Bold #2
128.25mm 13mm 127mm
Font: Trade Gothic Light 32mm 32mm
Point size: 6 8.5mm
Leading: 7
13mm 13mm
Tracking: 0
Content treatment:
LIU = Light Italic Title of CD or DVD
12.5mm 12.5mm 38mm
CD or DVD content listing
Title of CD or DVD
Title of CD or DVD
Title
Font: Arial Black
Point size: 14
Leading: 16
160mm 160mm
181mm
Content Listing
Font: Arial Regular
Point size: 10
Leading: 12
Dynamic Type Specifications- Front Panel

Title
Font: Arial Black
Point size: 14
Leading: 16
12.5mm
Font: Arial Regular
Point size: 12
Leading: 14
Orientation: Flush left Street Address Secondary Information
+00 0000 000000
4 pts.
laureate.net
5mm
M E T R I C A 4 M E M O R A N D U M - M I C R O S O F T W O R D T E M P L AT E

Point size: 8
31.5mm 40mm
Leading: 9
Tracking: 0
URL = Bold #2
35mm 12.5mm 5 pts.
Legal Disclaimer Type Specifications 44mm
Point size: 6
Leading: 7
Tracking: 0
Content treatment: To:
LIU = Light Italic From:
Date:
Memo Text Specifications Subject:
Font: Arial Regular Cc:
Point size: 10
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eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis
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ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa
porem voluptur?
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13mm

Font: Arial
Leading: Variable
Tracking: 0
Type treatment:

Point size: 6
Leading: 7
20mm
Tracking: 0
Content treatment:
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30.5mm 28.5mm
13.5mm
12.5mm

Font: Arial
Type treatment:

Font: Arial
Type treatment:

Font: Arial
Type treatment:

Font: Arial
Type treatment:
Part 5b
PRINTED &
D I G I TA L
METRIC
L AU R E AT E
E D U CAT I O N, INC.

METRIC BUSINESS CARD

Point size: 7
Leading: 7.5
Tracking: 0
Content treatment:
74mm
22mm
5mm
14.5mm
19mm 9.5mm
Jane W. Phillips
52mm Business Unit Name
4 pts.
Street Address
Office: +00 0000 000000
Office fax: +00 0000 000000
Mobile: +00 0000 000000
4 pts.
laureate.net
© 2010 | Laureate Education, Inc. Printed & Digital Applications - Metric - Laureate Education, Inc. | 78
METRIC A4 LETTERHEAD

Font: Trade Gothic Light 82.5mm
Point size: 8
31.5mm 40mm
Leading: 9
Tracking: 0
URL = Bold #2
35mm 12.5mm 5 pts.
Letter Text Specifications laureate.net
Font: Arial Regular
Point size: 10
Recipient’s Name
Company Name
Date
Dear Sir/Madam:
odis quae. Nam sus il eatat aut pra consequia preriberchil id quam, optasit, nes audae optatur?
Urit reri nullene lab ius qui berum rehenis cimporerspe litatem voluptiorepe int explam nobitati re
vel inveliquame perum rem earum quam endenihil ma dit mod modis deliqui non eos iure, alit, in
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explacient quas de dusci non et omnit ut aribusdam, sam experiatem. Nequasit volupta venet molup-
tatemod quiasseque ipsa ipienimosa porem voluptur?
atiatur as qui conem sandae dem qui unt quiscid quia aut erns aut latus aut laces et quas sita qui
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Regards,
Name
Title
13mm
METRIC A4 EXECUTIVE LETTERHEAD
146mm
82.5mm
Point size: 8 31.5mm 40mm
Leading: 9
Tracking: 0 9.5mm 9.5mm
Type treatment:
Name & URL = Bold #2 Postal Code, City/Town Country Name Office fax: +00 0000 000000
30mm
Job Title, Department = Light Italic 12.5mm 5 pts.
47.5mm
Font: Arial Regular
Jane W. Phillips
Point size: 10 Job Title, Department
Leading: Single spaced Business Unit
Printing Specifications Recipient’s Name

Trim size: 210mm wide x 297mm high Job Title, Department
Stock: Strathmore Bright White Wove #24 text Company Name
Inks: PANTONE® 179U & black Street Address, Suite Number
Date
Dear Sir/Madam:
tium repudanit am necum renis excerchit as volorun daniae ipsam.
Wea inciis aut reri dolorpo restian daeruptae atem illabore quiatem poreptature, et quo doluptisitam
di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus estotatiasi
dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum qui te ium
et volupta aut labo. Dit rernatem etur aut aui rem estrum quat omni debis ea volum voloreicatus ad
endae doluptiur maximus es evel il enit, sin nis ui rem estrum quat omni debis ea volum voloreicatus
ad endae doluptiur maximus es evel il enit, sin nis m, odi ius veleste estrumqui aceaquos eostisti do-
lorest omnis et es duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore que rem
aciuntota de none repti rectur atur magnimporum qui odi blaudae delesto doluptus rem.
int, que vendisto quunt, sequae poribeui rem estrum quat omni debis ea volum voloreicatus ad endae
doluptiur maximus es evel il enit, sin nis rrum fuga. Enis volo consequo te excesto rroriam labor an-
dant moluptam audam eatem fugia dolupta tempos non cus etus eturiamenis et occatquae. Itat utem
ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem odisimusam isimpor
epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit ut aribusdam, sam
experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa porem voluptur?
Regards,
Name
Title
13mm
METRIC C5 ENVELOPE

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Font: Arial Regular
Point size: 10
Printing Specifications 82.5mm

Trim size: 229mm wide x 162mm high 32mm
9.5mm 9.5mm
Street Address
12.5mm 5 pts.
laureate.net
90mm
Recipient’s Name
Company Name
METRIC C6 ENVELOPE

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Font: Arial Regular
Point size: 10
32mm
9.5mm
28mm
12.5mm
6mm
Street Address
68mm Postal Code, City/Town Country Name
5 pts.
laureate.net
Recipient’s Name
Company Name
METRIC DL ENVELOPE

Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2

Font: Arial Regular
Point size: 10
Stock: Strathmore Bright White Wove #24 text / Square flap 82.5mm
32mm
9.5mm 9.5mm
Street Address
12.5mm 5 pts.
laureate.net
70mm
Recipient’s Name
Company Name
METRIC A5 COMPLIMENT CARD

Address
Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2
Headline
Point size: 24
Tracking: 0
146mm
82.5mm
31.5mm
9.5mm 9.5mm

32mm 12.5mm 5 pts.
laureate.net
With Compliments
METRIC 210 X 95 COMPLIMENT CARD

Address
Point size: 8
Leading: 9
Tracking: 0
Type treatment:
URL = Bold #2
Headline
Point size: 24
Tracking: 0
146mm
82.5mm
31.5mm
9.5mm 9.5mm

32mm Postal Code, City/Town Country Name Office fax: +00 0000 000000
12.5mm 5 pts.
laureate.net
With Compliments
M E T R I C G E N E R I C N OT E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
URL = Bold #2 110mm
52mm
20.5mm
Bindery: Cardboard backing with adhesive 9.5mm 9.5mm
on the top edge; bound in 100-sheet packs Street Address Office: +00 0000 000000
9.5mm 4 pts.
laureate.net
M E T R I C P E R S O N A L I Z E D N OT E PA D

Point size: 7
Leading: 8
Tracking: 0
Type treatment:
Name & URL = Bold #2 110mm
Job Title, Department = Light Italic 52mm
20.5mm
Inks: PANTONE® 179U & black 9.5mm 9.5mm
Bindery: Cardboard backing with adhesive Street Address Office: +00 0000 000000
25mm
on the top edge; bound in 100-sheet packs 9.5mm Postal Code, City/Town Country Name Office fax: +00 0000 000000
4 pts.
Jane W. Phillips
Business Unit
M E T R I C C D / D V D A D H E S I V E L A B E L - AV E R Y 8 6 9 2

Point size: 9
Orientation: centered on a 108mm circle
Tracking: 10
Content treatment:
URL = Bold #2

Title
Font: Arial Black
Point size: 14
Font: Arial Regular
Point size: 12
Orientation: Centered 54mm
10mm
29mm 11mm
Title of CD or DVD
84mm
39.5mm 117.5mm
net
Str
te.
ee
rea
tA
au
dd
|l
ss
re
0
0
|P 00
os 0
tal
Co 0 00
de, 00
City/ 00
Town, Country Nam e|+
M E T R I C C D / D V D J E W E L C A S E I N S E R T S - AV E R Y 8 6 9 3
Dynamic Type Specifications 120.5mm

Title 32mm
Font: Arial Black
Point size: 14
Leading: 16
Secondary Information 11mm

Font: Arial Regular 38mm
Point size: 12
Leading: 14
Title of CD or DVD
101mm
120.5mm
120.5mm
32mm

Point size:8
Leading: 9
Title of CD or DVD
25mm
Tracking: 0
URL = Bold #2

Title 86mm
Font: Arial Black
101mm
Point size: 14
Leading: 16
120.5mm
Content Listing
Font: Arial Regular
Point size: 10
Leading: 12
11mm
Street Address
+00 0000 000000
4 pts.
laureate.net
M E T R I C D V D C A S E I N S E R T - AV E R Y 8 8 9 1

Point size:8
Leading: 9
Tracking: 0
Content treatment:
URL = Bold #2
128.25mm 13mm 127mm
Title 32mm 32mm
Font: Arial Black 8.5mm
Point size: 14
Leading: 16
13mm 13mm
Content Listing Title of CD or DVD

12.5mm 12.5mm 38mm
Font: Arial Regular
Point size: 10
Leading: 12 CD or DVD content listing
Title of CD or DVD
Title of CD or DVD
160mm 160mm
181mm
Dynamic Type Specifications - Front Panel

Title
Font: Arial Black
Point size: 14
Leading: 16 12.5mm
Font: Arial Regular Street Address Secondary Information
Point size: 12 +00 0000 000000
Leading: 14 4 pts.
laureate.net
M E T R I C A 4 M E M O R A N D U M - M I C R O S O F T W O R D T E M P L AT E

Point size: 8
31.5mm 40mm
Leading: 9
Tracking: 0
URL = Bold #2
35mm 12.5mm 5 pts.
44mm
Font: Arial Regular
Point size: 10
int, que vendisto quunt, sequae poriberrum fuga. Enis volo consequo te excesto rroriam labor an-
dant moluptam audam eatem fugia dolupta aces et quas sita qui ommolup tation ressecte eumque
dolorpo restian daeruptae atem illabore quiatem poreptaces et quas sita qui ommolup tation ressecte
eumque nonseni molestium repudanit am necum renis excerchit as volorun daniae ipsam, ea inciis
aut reri Itat utem ut lit, susdam res minvend andaerc hicipie niendig eniendam, quatemp oriatem
odisimusam isimpor epernam quiande sciendam dolorem ex explacient quas de dusci non et omnit
ut aribusdam, sam experiatem. Nequasit volupta venet moluptatemod quiasseque ipsa ipienimosa
porem voluptur?
quiatem poreptature, et quo doluptisitam di versped itatior acessit voluptaqui blaborp ossenis ut fu-
gitati omni od quibusda dia cus estotatiasi dolorectem issed milloriatio molo to optibusam que con et
quis sinvel esequias des estrum qui te ium et volupta aut labo.
Dit rernatem etur aut am, odi ius veleste estrumqui aceaquos eostisti dolorest omnis et es duntior
molupta tiosam quo voloraerum hitis re dolo officid eossi corpore quum renis excerchit as volorun
daniae tam di versped itatior acessit voluptaqui blaborp ossenis ut fugitati omni od quibusda dia cus
estotatiasi dolorectem issed milloriatio molo to optibusam que con et quis sinvel esequias des estrum
qui te ies duntior molupta tiosam quo voloraerum hitis re dolo officid eossi corpore qu
13mm

Font: Arial
Leading: Variable
Tracking: 0
Type treatment:
20mm
20mm
13.5mm
30.5mm
9mm
12.5mm

Font: Arial
Type treatment:

Font: Arial
Type treatment:

Font: Arial
Type treatment:

Font: Arial
Type treatment:
Part 6 SPECIFIC
A P P L I CATI O N S
S I G N AG E

I N T E R I O R A N D E X T E R I O R D I S P L AY S I G N A G E
Due to the complexity and cost associated with interior and exterior display sign
fabrication and installation – such as site requirements, permitting processes,
structural engineering, materials, etc. – all signage requests must be submitted to
Bill Shoul (bill.shoul@laureate.net) or Krista Chism (krista.chism@laureate.net)
in HQ facilities management for review, approval, and process supervision.
© 2010 | Laureate Education, Inc. Specific Applications - Signage | 96

I N T E R I O R O F F I C E I D E N T I F I C AT I O N S I G N - 6 5 0 E X E T E R
Fabrication Specifications
10” w x 10” h 3mm clear plexiglass
Sandwiched construction; high-tack foam tape on back mounts to wall/glass surfaces
Lower panel is backed with a 1mm matte silver finish
Lower panel is topped with a silver matte finish framing an 8” w x 4” h clear window
Office occupant name is laser printed on clear acetate
LIU logo is silk screened on clear, upper panel to match PANTONE 179C and black
Office occupant’s name prints in black 48 point Trade Gothic Light
Acetate sheet slides into channel between sandwiched plexi panels
10”
2”
1.375”
5” 1.25”
1.375”
.5”
Jane Phillips
5” 4”
.5”
1.625”

I N T E R I O R C U B I C L E I D E N T I F I C AT I O N S I G N - 6 5 0 E X E T E R
Fabrication Specifications
9.25” w x 2” h x .375” d cast aluminum frame
Frame construction; plexi bracket on back folds over lip of cubicle wall
LIU logo and office occupant name are laser printed on clear acetate
LIU logo prints to match PANTONE 179C and black
Office occupant’s name prints in black 48 point Trade Gothic Light
Acetate sheet slides into channel cut into frame housing
9”
3”
.375” 2.625”
.125”
.625”
1.75” .5”
.625”
Jane Phillips 2”
.125”
.125”
.125”
9.25”

Part 7 SPECIFIC
A P PA R E L & GIFTS

A P PA R E L & G I F T S
When ordering promotional items and gifts – such as t-shirts, hats, coffee mugs, awards,
thumb drives, etc. – make sure to provide the item’s manufacturer with the appropriate
file format and a PDF of the Graphic Standards Manual for External Audiences.
• On white backgrounds, have the graphic signature rendered in black or two colors.
• On black or very dark gray backgrounds, render the graphic signature in white or the
warm red/white type combination.
• On solid colors other than black or very dark gray, render the
graphic signature in white.
• On glass, crystal, or metal, have the

graphic signature etched as
a solid shape.
© 2010 | Laureate Education, Inc. Specific Applications - Apparel & Gifts | 100
Part 8 THE MADRID
CO N V E N T I O N

THE MADRID CONVENTION
One of the goals for our new corporate identity is to visually unite our network institutions, while allowing
each to retain and celebrate its local brand. In order to achieve that goal, we created The Madrid Convention.
Named after the city in which it was developed, The Madrid Convention is an elegant graphical system
that relies on the consistent logo type (Trade Gothic), use of the vertical line, as well as the placement and
typographic treatment of the Laureate International Universities signature. In place of the red laurel leaf,
each institution uses their own distinctive logo mark.
While each institution’s adoption of The Madrid Convention is expected over time, no institution should
initiate the migration process without the express permission of Doug Becker.
2.5x 2.5x
5.5x
2x
= 1x
© 2010 | Laureate Education, Inc. The Madrid Convention | 102

THE MADRID CONVENTION...CONTINUED
As the value of the network grows, so too will the value of belonging, participating, and being identified as
such. To that end, The Madrid Convention is a simple but versatile system that makes allowances for a
variety of typographic and logo mark configurations.
© 2010 | Laureate Education, Inc. The Madrid Convention | 103

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Our Identity

A comprehensive manual of standards

© 2010 | Laureate Education, Inc.®

© 2010 | Laureate Education, Inc. Table of Contents | 2

© 2010 | Laureate Education, Inc. | 3

© 2010 | Laureate Education, Inc. Welcome | 4

A network of individual institutions

Laureate International Universities is our global network of high quality, international

Accordingly, no individual university is referred to as a Laureate International University.

© 2010 | Laureate Education, Inc. Welcome | 5

Representing a unique product, a promise, and a personality

Our brand makes a promise. Our performance is judged against that

The Laureate network is unique, and with uniqueness comes challenges in

© 2010 | Laureate Education, Inc. Welcome | 6

© 2010 | Laureate Education, Inc. Welcome | 7

Who we are, what we believe, what we do, and how we do it

Who we are What we do

© 2010 | Laureate Education, Inc. Welcome | 8

Speaking directly to students and others around the world

As our network matured and with the launch of www.laureate.net, we marked an

Today, we are delivering on the “international” or “network”

A look at our various audiences helps to clarify the relationships

© 2010 | Laureate Education, Inc. Welcome | 9

Sensitive to a global audience

© 2010 | Laureate Education, Inc. Welcome | 10

© 2010 | Laureate Education, Inc. | 11

Understanding Our Structure

The “Madrid Convention”

This standard extends only to the logo (the integrated

© 2010 | Laureate Education, Inc. Universities & Business Units | 12

Our U.S. Corporate Identity and Other Legal Entities

Be sure the “Laureate International Universities® is a registered trademark of

© 2010 | Laureate Education, Inc. Universities & Business Units | 13

© 2010 | Laureate Education, Inc. | 14

Evoking learning, leadership, and growth

Logo Mark Logo Type

Our Initial “L”

Our logomark incorporates our

© 2010 | Laureate Education, Inc. Elements of Our Identity | 15

Two logotypes are utilized: Laureate International Universities and Laureate

© 2010 | Laureate Education, Inc. Elements of Our Identity | 16

.25” (6.35mm) .25” (6.35mm)

© 2010 | Laureate Education, Inc. Elements of Our Identity | 17

number of criteria: Our red corporate color is both

HTML F15D22 HTML 1E1E1E

© 2010 | Laureate Education, Inc. Elements of Our Identity | 18

Color, black, and reversed

On light backgrounds the logomark should be printed using Pantone 179 C or U,

Pantone color, CMYK or RGB

Black or one color

© 2010 | Laureate Education, Inc. Elements of Our Identity | 19

Do not use our signature:

in colors other than ours on a complex or highly textured background

tilting or angling using the logomark or logotype separately

© 2010 | Laureate Education, Inc. Elements of Our Identity | 20

The range of communications media and opportunities is unending. It demands a

© 2010 | Laureate Education, Inc. Elements of Our Identity | 21

The right font for the right media

© 2010 | Laureate Education, Inc. Elements of Our Identity | 22

Laureate International Universities is a singular or plural collective noun.

One key to protecting our brand is clarity: communicating a clear understanding of

Alternatively, when referring to an individual institution, the word “International” can

It is correct to use the circle-R ( ® ) registered mark on first reference.

© 2010 | Laureate Education, Inc. Elements of Our Identity | 23