LOVELY PROFESSIONAL UNIOVERSITY

DEPARTMENT OF MANAGEMENT

REPORT ON SUMMER TRAINNING

TITLE:“To study the perception of consumers towards the vehicles

Of TOYOTA”

SUBMITTED TO LOVELY PROFESSIONAL

UNIVERSITY

In partial fulfillment of the requirement for the award of

“DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION”

SUBMITTED BY:
ABHISHEK KUMAR SINGH
REG NO.:7020070025
ROLL NO.23
BBA(HONS)-5TH SEM

DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
(PHAGWARA)
(2009)
 TO WHOMSOEVER IT MAY CONCERN
This is to certify that the project report titled “TO STUDY THE PERCEPTION OF
CONSUMERS TOWARDS THE VEHICLES OF TOYOTA’’.carried out by Mr.
Abhishek Kumar singh(student name), S/o Shri Ajay kumar singh(Father’s Name) has
been accomplished under my guidance & supervision as a duly registered BBA(Hons)
student of the Department of Management, Lovely Professional University, Phagwara.
This project is being submitted by him in the partial fulfillment of the requirements for
the award of the BBA(Hons) from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award
of the degree of BBA(Hons)

___________________________________

(Name & Signature of the Faculty Advisor)

Title: ______________________________

Date: ______________________________
 DECLARATION
I, Abhishek kumar singh(student's name), hereby declare that the work presented herein
is genuine work done originally by me and has not been published or submitted
elsewhere for the requirement of a degree programme. Any literature, data or works done
by others and cited within this dissertation has been given due acknowledgement and
listed in the reference section.

_______________________

(Student's name & Signature)

7020070025

(Registration No.)

Date:__________________
 ACKNOWLEGDEMENT
I can hardly put into words my feelings, sense of gratitude and indebtedness to my
esteemed guide, Miss Nitika Sehgal,Lecturer in Lovely Honours School of Business
(LHSB), who has very cheerfully guided me whenever I approached her. I least hesitate
to admit that without her humanistic concern, constructive criticism, and ever willing
gracious assistance this new and stimulating field of research work would neither have
begun nor completed. She always lent a helping hand towards me. Indeed he was the
inspiration behind the whole project, and I would ever remain indebted to him for his
thorough guidance.

I would be failing in my duties if I don't mention the names of my trainning guide

Mr.Pradeep Sharma(H.R MANAGER & TRAINNING INCHARGE,CASTLE
TOYOTA,JALANDHAR)and Ms Savita Dhingra(lecturer in L.H.S.B)who also gave
their helping hand during the completion of my project. I also wish to record my thanks
to the people who filled the questionnaire patiently and with great interest.

I ever remain indebted to my parents who motivated me to pursue such a meaningful

work at my University Campus.

TABLE OF CONTENTS
TOPIC P.NO

CHAPTER 1 (1.1)

 EXECUTIVE SUMMARY 1-4

 INTRODUCTION TO THE TOPIC & AUTOMOTIVE INDUSTRY 5-6
 AUTOMOBILE INDUSTRY &ITS HISTORY 7-9
 TIME LINE OF INDIAN AUTOMOBILE INDUSTRY& ITS GROWTH 9-11
 INTRODUVTION OF INDIAN AUTOMOBILE CO. 12-13

 INTRODUCTION OF TOYOTA & ITS PROFILE & CO.OVERVIEW 14-16

 INTRODUCTION TO TOYOTA MOTOR CORPORATION 17-18

 HISTORY OF TOYOTA 19

 MILESTONE IN TOYOTA’S 70YRS HISTORY 20-21

 MAJOR PRODUCT OF TOYOTA WITH ITS PRICE LIST 21-22

 FINANCIAL HIGHLIGHTS & FINANC.PERFORMANCE 23-24

 ABOUT A.N.R MOTORS & FUTURE PLANS OF TOYOTA 25-27

1.2

 OBJECTIVES ,SCOPE & RESEARCH METHEDOLOGY 28-29

CHAPTER 2

2.1 LITERATURE REVIEW \ 30-32

CHAPTER 3

3.1 DATA ANALYSIS AND INTERPRETATION 33-41

CHAPTER 4

4.1 FINDINGS 42.

4.2 SUSSESTION,LIMITATION AND CONCLUSION 43-45

4.3 APPENDIX 46-47

4.4 BIBLIOGRAPHY & REFERENCES 48-49

1.1 EXECUTIVE SUMMARY

The automotive industry designs, develops, manufactures, markets, and sells the world's
motor vehicles. In 2008, more than 70 million motor vehicles, including cars and
commercial vehicles were produced worldwide.
In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in
Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in
Latin America, 2.4 million in the Middle East and 1.4 million in Africa.The markets in
North America and Japan were stagnant, while those in South America and Asia grew
strongly. Of the major markets, Russia, Brazil, India and China saw the most rapid
growth.
The automobile industry in India — the ninth largest in the world with 2008
production of over 2.3 million cars and commercial vehicles — is one of the fastest-
growing global automotive industrie A number of domestic companies, as well as the
growing multinational investment, have led to rapid increases in automobile
production.Following economic liberalization in India in 1991 the Indian automotive
industry has demonstrated sustained growth as a result of increased competitiveness and
relaxed restrictions. The monthly sales of passenger cars in India exceed 150,000 units.
An embryonic automotive industry emerged in India in the 1940s. Following the
independence, in 1953, the Government of India and the private sector launched efforts to
create an automotive component manufacturing industry to supply to the automobile
industry. However, the growth was relatively slow in the 1950s and 1960s due to
nationalization and the license raj which hampered the Indian private sector. After 1970,
the automotive industry started to grow, but the growth was mainly driven by tractors,
commercial vehicles and scooters. Cars were still a major luxury Japanese manufacturers
entered the Indian market ultimately leading to the establishment of Maruti Udyog. A
number of foreign firms initiated joint ventures with Indian companies.The first car
rolled out on the streets of Mumbai (then Bombay) in 1898, the
Automobile Industry of India has come a long way. Not very long ago,
the only cars that were available in India were the Ambassador and the
Premier Padmini. The Ambassador is a replica of the Morris Oxford – an
old British car, while the Premier Padmini was a Fiat 1100 assembled in
India. All that was in pre-liberalization India, which existed before 1991,
when the first liberalization measures were announced. Earlier, the
production of the Maruti Suzuki

1.

800 hatchback car in 1983 – a joint venture between Government of India and Suzuki
Motors of Japan, paved the way for a renaissance in the Indian automobile sector. Post
liberalization, India is on every car manufacturer’s map. The reasons are not hard to
notice. Currently, India is the second largest two-wheeler market and the fourth largest
commercial vehicle market in world.

Indian automobile industry has grown leaps and bounds since 1898, a time when a car
had touched the Indian streets for the first time. At present it holds a promising tenth
position in the entire world with being # 2 in two wheelers and # 4 in commercial
vehicles. Withstanding a growth rate of 18% per annum and an annual production of
More than 2 million units..

The Toyota Motor Company was awarded its first Japanese Quality Control Award at the
start of the 1980s and began participating in a wide variety of Motorsports. Due to the
1973 oil crisis consumers in the lucrative U.S. market began turning to small cars with
better fuel economy. American car manufacturers had considered small economy cars to
be an "entry level" product, and their small vehicles were made to a low level of quality
in order to keep the price low.In 1982, the Toyota Motor Company and Toyota Motor
Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota
entered into a joint venture with GM called NUMMI, the New United Motor
Manufacturing, Inc, operating an automobile manufacturing plant in Fremont, California.
The factory was an old General Motors plant that had been closed for two years. Toyota
then started to establish new brands at the end of the 1980s, with the launch of their
luxury division Lexus in 1989.

In the 1990s Toyota began to branch out from producing mostly compact cars by adding
many larger and more luxurious vehicles to its lineup, including a full sized pickup, the
T100 (and later the Tundra), several lines of SUVs, a sport version of the Camry, known
as the Camry Solara, and the Scion brand, a group of several affordable, yet sporty,
automobiles targeted specifically to young adults. Toyota also began production of the
world's best selling hybrid car, the Prius, in 1997. In 2002, Toyota managed to enter a
Formula One works team and establish joint ventures with French motoring companies
Citroën and Peugeot, a year after Toyota started producing cars in France.Toyota ranked
eighth on Forbes 2000 list of the world's leading companies for the year 2005. The
company was number one in global automobile sales for the first quarter of 2008.

Toyota is now the world’s largest automaker in terms of sales, net worth, revenue, and
profits. According to Stephen Spier, Toyota has been an industry leader since the 1960s
and has consistently been more productive than its competitors. The company has been
widely recognized for the quality of its products and production systems.

2.

A.N.R MOTORS(CASTLE TOYOTA)

A.N.R. Motors Pvt. Ltd. Was incorporated on 02-02-1999 under the Companies Act ,
1956 and having its registered office at Paragpur,G.T. Road ,Jalandhar.The company is
engaged in the business of selling TOYOTA vehicles in the districts of Jalandhar,
Amritsar, Hoshiarpur, Gurdaspur, Nawanshahar & Kapurthala also providing after sales
Services to the Toyota customers under the name and brand of CASTLE TOYOTA.

TOYOTA MOTOR COPERATION

In 1934, while still a department of Toyota Industries, it created its first product Type A
engine and in 1936 its first passenger car the Toyota . The company was eventually
founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota
Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands
and has a majority shareholding stake in Daihatsu and Hino Motors, and minority
shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company
includes 522 subsidiaries

Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In
addition to manufacturing automobiles, Toyota provides financial services through its
division Toyota Financial Services and also builds robots.
On May 8, 2009, Toyota reported a record annual net loss of US$4.4 billion, making it
the latest automobile maker to be severely affected by the 2007-2009 financial crisis.

OBJECTIVES OF MY STUDY-:

1) To know the brand awareness of TOYOTA vehicles among the consumers.

2) To understand the perception in customers mind for the TOYOTA brand,

That what they think about Toyota 4 wheelers.

3) To find out the customers expectations towards the vehicles of TOYOTA

 3.

NEED OF THE PROJECT

 This project will help us to know that what the consumers think about TOYOTA
BRANDS means what kind of perception people is having towards the vehicles of
Toyota ,what is their expectations and to know whether the customers are aware
about toyota and toyota’s upcoming models.

RESEARCH METHEDOLOGY
By keeping in mind the objectives of my study, I will collect primary data. Survey will be
conducted among the people of “PHAGWARA” who had a car of any company. It will
be done with the help of structured questionnaire.

RESEARCH PLAN-:
DATA SOURCE-:

Primary data source to be used for purpose of study. I will collect primary data by the
help of survey conducted among the people of phagwara who had a car of any company.

RESEARCH APPROACH-:
-Research Type -: Short Exploratory research as well as Descriptive research for the
purpose of our study.
-Research method-: Survey method will be used to get responses from the respondents.
-Research -: To conduct the survey the questionnaire used by us would have close-ended
questions and open ended questions.
SAMPING PLAN -:
Sampling method -: Random sampling method.
(convenient)
Sampling Unit -: sampling unit is people of PHAGWARA,who is having a car.
Sample size -: sample size will be 100

4.

INTRODUCTION TO THE TOPIC(TO STUDY THE PERCEPTION

OF CONSUMERS TOWARDS THE VEHICLES OF TOYOTA)

CONSUMERS: A consumers is an economic agent who uses good and services for
the direct satisfaction of his/her wants,generally the consumer is thought of as an
individual but in practice consumer consist of institutions,individual and group of
individual or household.The consumer derive utility from his expenditure.

PERCEPTION:

• percept: the representation of what is perceived; basic component in the

formation of a concept
• a way of conceiving something; "Luther had a new perception of the
Bible"
• the process of perceiving
• knowledge gained by perceiving; "a man admired for the depth of his
perception"
• sensing: becoming aware of something via the senses

."Perception is basically what the people thinks or thought about the particular
product.FOR EX:What kind of perception is having the peoples of phagwara towards the
vehicles of TOYOTA.

A brand is a name or trademark connected with a product or producer.[1] Brands have

become increasingly important components of culture and the economy, now being
described as "cultural accessories and personal philosophies.Some people distinguish the
psychological aspect of a brand from the experiential aspect. The experiential aspect
consists of the sum of all points of contact with the brand and is known as the brand
experience.The psychological aspect, sometimes referred to as the brand image, is a
symbolic construct created within the minds of people and consists of all the information
and expectations associated with a product or service.

Now the question arises what are the factors which influences consumers buying
behavior to purchase products or services? And these are
:PRICE,QUALITY,BRANDS,AVAILIBILITY OF PRODUCTS,SAFETYetc.The
consumer buying process is a complex matter as many internal and external factors have
an impact on the buying decisions of the consumer.Some people are price conscious so
they think that with low price also a quality product will be available and some persons
are quality conscious they think that a high quality product will be available only with
high price,means they want just quality product,it doesn’t matter whether its of high price
or low.

5.

AUTOMOTIVE INDUSTRY
The automotive industry designs, develops, manufactures, markets, and sells the world's
motor vehicles. In 2008, more than 70 million motor vehicles, including cars and
commercial vehicles were produced worldwide.
In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in
Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in
Latin America, 2.4 million in the Middle East and 1.4 million in Africa.The markets in
North America and Japan were stagnant, while those in South America and Asia grew
strongly. Of the major markets, Russia, Brazil, India and China saw the most rapid
growth.
About 250 million vehicles are in use in the United States. Around the world, there were
about 806 million cars and light trucks on the road in 2007; they burn over 260 billion
gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially
in China and India. In the opinion of some, urban transport systems based around the car
have proved unsustainable, consuming excessive energy, affecting the health of
populations, and delivering a declining level of service despite increasing investments.
Many of these negative impacts fall disproportionately on those social groups who are
also least likely to own and drive cars. The sustainable transport movement focuses on
solutions to these problems.
In 2008, with rapidly rising oil prices, industries such as the automotive industry, are
experiencing a combination of pricing pressures from raw material costs and changes in
consumer buying habits. The industry is also facing increasing external competition from
the public transport sector, as consumers re-evaluate their private vehicle usage. Roughly
half of the US's fifty one light vehicle plants are projected to permanently close in the
coming years with the loss of another 200,000 jobs in the sector, on top of the 560,000
jobs lost this decade.

6.

AUTOMOBILE INDUSTRY
the The automobile industry in India — the ninth largest in the world with 2008
production of over 2.3 million cars and commercial vehicles — is one of the fastest-
growing global automotive industrie A number of domestic companies, as well as the
growing multinational investment, have led to rapid increases in automobile
production.Following economic liberalization in India in 1991 the Indian automotive
industry has demonstrated sustained growth as a result of increased competitiveness and
relaxed restrictions. The monthly sales of passenger cars in India exceed 150,000 units.
An embryonic automotive industry emerged in India in the 1940s. Following the
independence, in 1953, the Government of India and the private sector launched efforts to
create an automotive component manufacturing industry to supply to the automobile
industry. However, the growth was relatively slow in the 1950s and 1960s due to
nationalization and the license raj which hampered the Indian private sector. After 1970,
the automotive industry started to grow, but the growth was mainly driven by tractors,
commercial vehicles and scooters. Cars were still a major luxury Japanese manufacturers
entered the Indian market ultimately leading to the establishment of Maruti Udyog. A
number of foreign firms initiated joint ventures with Indian companies.The first car
rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile
Industry of India has come a long way. Not very long ago, the only cars that
were available in India were the Ambassador and the Premier Padmini. The
Ambassador is a replica of the Morris Oxford – an old British car, while the
Premier Padmini was a Fiat 1100 assembled in India. All that was in pre-
liberalization India, which existed before 1991, when the first liberalization
measures were announced. Earlier, the production of the Maruti Suzuki 800
hatchback car in 1983 – a joint venture between Government of India and
Suzuki Motors of Japan, paved the way for a renaissance in the Indian
automobile sector. Post liberalization, India is on every car manufacturer’s
map. The reasons are not hard to notice. Currently, India is the second
largest two-wheeler market and the fourth largest commercial vehicle market
in world. Not only it is the eleventh largest passenger car market globally, but
it is also expected to be the seventh largest by 2016,A well developed
transportation system plays a key role in the development of
7.

An economy, and India is no exception to it. With the growth of transportation system the
Automotive Industry of India is also growing at rapid speed, occupying an important
place on the 'canvas' of Indian economy.

• India is being recognized as potential emerging auto market.

• Foreign players are adding to their investments in Indian auto industry.

• Within two-wheelers, motorcycles contribute 80% of the segment size.

• Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

• Tata Motors dominates over 60% of the Indian commercial vehicle market.

• 2/3rd of auto component production is consumed directly by OEMs.

• India is the largest three-wheeler market in the world.

• India is the largest two-wheeler manufacturer in the world.

• India is the second largest tractor manufacturer in the world.

• India is the fifth largest commercial vehicle manufacturer in the world.

• The number one global motorcycle manufacturer is in India.

• India is the fourth largest car market in Asia - recently crossed the 1 million mark.
The Indian automobile industry is now striding inroads into the rural middle class after its
inroads into the urban markets and rural rich. It is trying to bring in varying products to
suit requirements of different class segments of customers

8.

HISTORY
In the 1980s, a number of Japanese manufacturers launched joint-ventures for building
motorcycles and light commercial-vehicles. It was at this time that the Indian government
chose Suzuki for its joint-venture to manufacture small cars. Following the economic
liberalization in 1991 and the gradual weakening of the license raj, a number of Indian
and multi-national car companies launched operations. Since then, automotive
component and automobile manufacturing growth has accelerated to meet domestic and
export demands.

TIME LINE OF INDIAN AUTOMOBILE INDUSTRY

* 1897 First Person to own a car in India - Mr Foster of M/s Crompton Greaves co.
* 1901 First Indian to own a car in India - JamshedJi Tata
* 1905 First Woman to drive a car in India - Mrs. Suzanne RD Tata
* 1905 Fiat Motors
* 1911 First Taxi in India
* 1928 Chevrolet Motors
* 1942 Hindustan Motors
* 1944 Premier Automobiles Limited
* 1945 Tata Motors
* 1947 Mahindra & Mahindra Limited
* 1948 Ashok Motors
* 1948 Standard Motors
* 1981 Maruti Suzuki
* 1994 Mercedes-Benz
* 1994 General Motors India - Opel brand launch
* 1995 Ford Motor Company
* 1995 Honda Siel Cars India

9.
* 1995 REVA Electric Car Company
* 1995 Daewoo Motors
* 1996 Hyundai Motor Compan
* 1997 Toyota Kirloskar Motors
* 1997 Fiat Motors (Re-Entry)
* 1998 Mitsubishi Motors
* 2001 Skoda Auto
* 2003 General Motors India - Chevrolet brand launch
* 2005 BMW
* 2007 Audi
* 2009 Land Rover and Jaguar
 10.

GROWTH
Indian automobile industry has grown leaps and bounds since 1898, a time when a car
had touched the Indian streets for the first time. At present it holds a promising tenth
position in the entire world with being # 2 in two wheelers and # 4 in commercial
vehicles. Withstanding a growth rate of 18% per annum and an annual production of
More than 2 million units..

Reasons of Growth Economic liberalization, increase in per capita income,

various tax relief policies, easy accessibility of finance, launch of new models and
exciting discount offers made by dealers all together have resulted in to a stupendous
growth of
Indian automobile industry.

Market Share Automobile industry of India can be broadly classified under

passenger vehicles, commercial vehicles, three wheelers and two wheelers, with two
wheelers having a maximum market share of more than 75%. Automobile companies of
India, Korea, Europe and Japan have a significant hold on the Indian market share. Tata
Motors produces maximum numbers of mid and large size commercial vehicles, holding
more that 60% of the market share. Motorcycles tops the charts of two wheelers with
Hero Honda being the key player. Passenger vehicle section is majorly ruled by the car
manufacturers capturing over 82% of the total market share. Maruti since long has been
the biggest car manufacturer and holds more that 50% of the market.
Global recession has impacted, the Indian automobile industry also and can be seen
clearly in the sales figures of the last financial year. Even then this industry has high
hopes in 2009-2010, as banks have reduced loan interest rates and the major chuck of
automobile customers belong to the middle income group who are becoming
economically stronger with every passing day.

11.

INDIAN AUTOMOBILE COMPANIES

The following are some of the notable Indian automobile manufacturers:

Company Description Product

Ashok Leyland is a commercial
vehicle manufacturing company based
in Chennai, India. In 1948, Ashok
18 seater to 82 seater double-decker
Motors was set up in what was then
buses, 7.5 tonne to 49 tonne in haulage
Ashok Madras, for the assembly of Austin
vehicles, special application vehicles,
Leyland Cars. The Company's name changed
and diesel engines for industrial,
soon with equity participation by
marine and genset applications.
British Leyland and Ashok Leyland
commenced manufacture of
commercial vehicles in 1955.
Gas-cylinder carrier, copied from 3-
wheel Vidal & Sohn Tempo-Werke
(German) Hanseat; Matador, a version
of Hanomag van and light-truck (1.5
Force Motors, formerly Bajaj Tempo,
Force tonne payload); Tempo-traveller,
is a Pune-based manufacturer of a
Motors Indian version of Daimler-Benz T-1
number of commercial vehicles
transporter; Man-Force Trucks,
licensed version of MAN AG trucks;
and UV's copied from Daimler-Benz.

Hindustan Motors is one of the oldest

Indian car manufacturers in India. It is Trekker (discontinued), Landmaster
perhaps best known for the (discontinued), Contessa
Hindustan Ambassador which has remained (discontinued)—5th generation
Motors virtually unchanged for about 30 Vauxhall Victor, and the Ambassador
years. It is still very popular as a taxi —a version of the 1950s Morris
and is widely used by Indian Oxford.
politicians.
 The automotive section of Mahindra
started off when a first batch of
seventy five Utility Vehicles (UVs)
Armada (discontinued), Voyager
was imported in CKD condition from
(discontinued), Bolero. Commander,
Mahindra & Willys in 1947. It presently
CL, MaXX, Scorpio, and Mahindra
Mahindra manufactures Jeeps along with
and Mahindra Classic.
Limited agricultural equipment & light trucks.

12.

Maruti Suzki (formerly Maruti Udyog)

was formed as a partnership between
the Government of India and Suzuki
of Japan. It brought India its first
"affordable" car, the Maruti 800. It is
the biggest car manufacturer in India
and especially dominant in the small
car sector. Then it brought out the 800, A-STAR, Omni, Alto, Gypsy,
Maruti
Maruti 1000, made by Maruti Udyog Swift, SX4, Wagon-R, Versa, Zen
Suzuki
was the first ever contemporary sedan- Estilo, Grand Vitara, and Swift Dzire.
type car launched in India. The car
(which Suzuki sold in other countries
as the Cultus/Swift/Geo Metro with a
1.3 L or 1.6 L engine) was introduced
in October, 1990. Sold at Rs. 3.81
lakh, it was back then the costliest car
released in the Indian market.
REVA Electric Car Co. is the producer
of the Reva (G-Wiz), an electric car
intended for use as a City car. More
REVAs have been produced than any
REVA REVA (G-Wiz).
other currently selling electric car and
sales are increasing. It is currently the
world's leading electric car
manufacturing company.
Tata Motors, formerly known as
TELCO, is the largest automobile
manufacturer in India and commands
more than 70% of the commercial
Indica, Indigo, Indigo Marina, Safari,
Tata Motors vehicle market in India and has also
Sumo, TL, and Tata Nano.
increased its share of passenger
vehicle market. It was responsible for
developing India's first indigenous
vehicle, the Indica.
 13.

TOYOTA
Toyota profile

Company Name Toyota Motor Corporation

President and Representative

Director Akio Toyoda
Company Address Head Office 1 Toyota-Cho, Toyota City, Aichi
Prefecture 471-8571, Japan
Phone: (0565)2121
Tokyo Head Office 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701, Japan
Phone: (03) 3817-7111 Aichi Prefecture 450- 8711,
Japan Phone: (052) 552-2111

Date founded August 28, 1937

Capital 397.05 billion yen (as of March 31, 2009)
Fiscal Year From April 1 to March 31 of the following year
Main Business Activities Motor Vehicle Production and Sales
Number of employees 320,808

14.
 COMPANY OVERVIEW

With over 30 million sold, the Corolla is one of the most popular and
best selling cars in the world.

The Toyota Motor Company was awarded its first Japanese Quality Control Award at the
start of the 1980s and began participating in a wide variety of Motorsports. Due to the
1973 oil crisis consumers in the lucrative U.S. market began turning to small cars with
better fuel economy. American car manufacturers had considered small economy cars to
be an "entry level" product, and their small vehicles were made to a low level of quality
in order to keep the price low.

In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company,
the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with
GM called NUMMI, the New United Motor Manufacturing, Inc, operating an automobile
manufacturing plant in Fremont, California. The factory was an old General Motors plant
that had been closed for two years. Toyota then started to establish new brands at the end
of the 1980s, with the launch of their luxury division Lexus in 1989.

In the 1990s Toyota began to branch out from producing mostly compact cars by adding
many larger and more luxurious vehicles to its lineup, including a full sized pickup, the
T100 (and later the Tundra), several lines of SUVs, a sport version of the Camry, known
as the Camry Solara, and the Scion brand, a group of several affordable, yet sporty,
automobiles targeted specifically to young adults. Toyota also began production of the
world's best selling hybrid car, the Prius, in 1997.

With a major presence with Europe, due to the success of Toyota Team Europe, the
corporation decided to set up TMME, Toyota Motor Europe Marketing & Engineering, to
help market vehicles in the continent. Two years later, Toyota set up a base in the United
Kingdom, TMUK, as the company's cars had become very popular among British drivers.
Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to
list itself on the New York and London Stock Exchange.In 2001, Toyota's Toyo Trust
and Banking merged to form the UFJ, United Financials of Japan, which was accused of
corruption by the Japan's government for making bad loans to alleged Yakuza crime
syndicates with executives accused of blocking Financial Service Agency
inspections.The UFJ was listed among Fortune Magazine's largest money-losing
corporations in the world, with Toyota's chairman serving as a director.At
 15.

the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan's
banking crisis, the UFJ was merged again to become Mitsubishi UFJ Financial Group.

In 2002, Toyota managed to enter a Formula One works team and establish joint ventures
with French motoring companies Citroën and Peugeot, a year after Toyota started
producing cars in France.

Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the year
2005. The company was number one in global automobile sales for the first quarter of
2008.

On December 7, 2004, a U.S. press release was issued stating that Toyota would be
offering Sirius Satellite Radios. However, as late as January 27, 2007, Sirius Satellite
Radio and XM Satellite radio kits were not available for Toyota factory radios,While the
press release enumerated nine models, only limited availability existed at the dealer level
in the U.S. As of 2008, all Toyota and Scion models have either standard or available
XM radio kits. Major Lexus dealerships have been offering satellite radio kits for Lexus
vehicles since 2005, in addition to factory-equipped satellite radio models.

In 2007, Toyota released an update of its full size truck, the Tundra, produced in two
American factories, one in Texas and one in Indiana. "Motor Trend" named the Tundra
"Truck of the Year," and the 2007 Toyota Camry "Car of the Year" for 2007. It also
began the construction of two new factories, one to build the RAV4 in Woodstock,
Ontario, Canada and the other to build the Toyota Prius in Blue Springs, Mississippi,
USA. This plant was originally intended to build the Toyota Highlander, but Toyota
decided to use the plant in Princeton, Indiana, USA instead. The company has also found
recent success with its smaller models - the Corolla and Yaris - as gas prices have risen
rapidly in the last few years.

TOYOTA PHILOSOPHY
Toyota's management philosophy has evolved from the company's origins and has been
reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was
instrumental in developing.The Toyota Way has four components:

1. Long-term thinking as a basis for management decisions.

2. A process for problem-solving.
3. Adding value to the organization by developing its people.
4. Recognizing that continuously solving root problems drives
organizational learning
 16.

TOYOTA MOTOR CORPORATION

In 1934, while still a department of Toyota Industries, it created its first product Type A
engine and in 1936 its first passenger car the Toyota . The company was eventually
founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota
Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands
and has a majority shareholding stake in Daihatsu and Hino Motors, and minority
shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company
includes 522 subsidiaries
Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In
addition to manufacturing automobiles, Toyota provides financial services through its
division Toyota Financial Services and also builds robots.
On May 8, 2009, Toyota reported a record annual net loss of US$4.4 billion, making it
the latest automobile maker to be severely affected by the 2007-2009 financial crisis.

Toyota headquarters in Toyota City, Japan

Vehicles were originally sold under the name "Toyoda" from the family name of the
company's founder, Kiichiro Toyoda. In September 1936, the company ran a public
competition to design a new logo. Out of 27,000 entries the winning entry was the three
Japanese katakana letters for "Toyoda" in a circle. But Risaburo Toyoda, who had
married into the family and was not born with that name, preferred "Toyota “because it
took eight brush strokes (a fortuitous number) to write in Japanese, was visually simpler
(leaving off two ticks at the end) and with a voiceless consonant instead of a voiced one
(voiced consonant is considered "murky" or "muddy" sound compared to the voiceless
consonant, which is clear. Since "Toyoda" literally means "fertile rice paddies"
17.
changing the name also helped to distance the company from associations with old
fashioned farming. The newly formed word was trademarked and the company was
registered in August 1937 as the "Toyota Motor Company".
In predominantly Chinese speaking countries using traditional Chinese characters (eg
Hong Kong, Taiwan), Toyota is known as. In predominantly Chinese speaking countries
using simplified Chinese characters (eg China), Toyota is known as (pronounced as in the
Mandarin Chinese dialect). These are the same characters as the founding family's name
"Toyoda" in Japanese, which translate to "fertile rice paddies" in the Chinese language as
well.
From September 1947, Toyota's small-sized vehicles were sold under the name
"Toyopet” The first vehicle sold under this name was the Toyopet SA but it also included
vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet Crown
and the Toyopet Corona. However, when Toyota eventually entered the American market
in 1957 with the Crown, the name was not well received due to connotations of Toys and
pets. The name was soon dropped for the American market but continued in other
markets until the mid 1960's.

GUIDING PRINCIPLE AT TOYOTA MOTOR

CORPORATION
• Honor the language and spirit of the law of every nation and
undertake open and fair corporate activities to be a good
corporate citizen of the world.
• Respect the culture and customers of every nation and
contribute to economic and social development through
corporate activities in the communities.
• Dedicate ourselves to providing clean and safe products and to
enhancing the quality of life everywhere through all our
activities.
• Create and develop advanced technologies and provide
outstanding products and services that fulfill the needs of
customers worldwide.
• Foster a corporate culture that enhances individual creativity and
teamwork value, while honoring mutual trust and respect
between labor and management.
 • Pursue growth in harmony with the global community through
innovative management.

18.

HISTORY OF TOYOTA
Toyota started in 1933 as a division of Toyoda Automatic Loom Works devoted to the
production of automobiles under the direction of the founder's son, Kiichiro Toyoda.Its
first vehicles were the A1 passenger car and the G1 in 1935. Toyota Motor Co. was
established as an independent and separate company in 1937.

Toyota Kirloskar Motor Pvt. LTD

Date Of Establishment October 6, 1997
Chairman Mr. Ryoichi Sasaki
Vice Chairman Mr. Vikram S Kirloskar
Managing Director Mr. H. Nakagawa
Mr. Sandeep Singh
Deputy MD's
Mr. S. Tomonaga
DMD, Commercial Mr. Shekar Viswanathan
Paid-In Capital Rs. 7 billion
Toyota Motor Corporation (89% equity)
Shareholders
Kirloskar Group (11% equity)
 19.

MILESTONE IN TOYOTA’S 70YEAR HISTORY

Here is a chronology of key events and milestones in Toyota's history:
1933 - Automobile department established within textile loom maker Toyoda Automatic
Loom Works -- now Toyota Industries Corp -- founded by inventor Sakichi Toyoda
1935 - First vehicle, the Model G1 truck, built. First Toyota dealership established
1936 - Production starts of its first car, the Model AA
1957 - Crown becomes first passenger car made in Japan to be exported to the United
States
1962 - First overseas vehicle plant, in Brazil
1964 - First Asian vehicle plant outside Japan, in Thailand
1972 - Cumulative production in Japan reaches 10 million vehicles
1984 - Toyota's first U.S. car assembly plant, a joint venture with General Motors Corp,
opens in California
1989 - Toyota launches luxury Lexus brand in North America
1992 - First European car plant begins production in Britain
1997 - Prius, the first mass-produced hybrid car, launched
1998 - Toyota takes majority stake in minivehicle maker Daihatsu Motor Co
1999 - 100 millionth Toyota vehicle produced in Japan
2001 - Toyota takes majority stake in truck maker Hino Motors Ltd
2003 - Toyota makes 6.78 million vehicles and overtakes Ford Motor Co in annual sales
to become world No.2 behind General Motors
2004 -The Toyota Partner Robot is publicly unveiled
2005 -The Lexus brand is introduced in Japan
2005 -Toyota takes minority stake in Fuji Heavy Industries, maker of Subaru cars, for
 cooperation in vehicle technology development and use of its U.S. factory
2006 -Toyota takes minority stake in truck maker Isuzu Motors Ltd to beef up diesel
engine technology

20.
2006 -Toyota's group global sales of 8.808 million vehicles exceeds GM's by 128,000,
making it the world's biggest automaker, authoritative industry magazine Automotive
News says. (This figure excludes cars made by a Chinese joint venture in which GM
holds a minority stake)
2008 Worldwide sales top 1-million mark

PRICE LIST
INNOVA
Sl.
Grade Model Seater Ex-Showroom Price Rs.
No.
2.5 EV (Diesel) MS 8 771,049
2.5 EV (Diesel) MS 7 774,918
1 E
2.5 EV (Diesel) PS 8 795,230
2.5 EV (Diesel) PS 7 799,100
2.0 G (Gasoline) 8 807,202
2 G
2.5 G (Diesel) 8 875,808
2.5 GX (Diesel) 8 950,288
3 GX 2.5 GX (Diesel) 7 946,419
2.0 GX (Gasoline) 8 887,485
2.0 VX (Gasoline) 8 1,061,281
4 VX 2.5 VX (Diesel) 8 1,122,084
2.5 VX (Diesel) 7 1,118,215

LAND CRUISER PRADO

 Ex-Showroom Price
Sl. No. Grade Transmission
Rs.
1 VX Automatic 4,402,020

21.

TOYOTA CAMRY
Ex-Showroom Price
Sl. No. Grade Transmission
Rs.
1 W1 Manual 2,100,570
2 W2 Automatic 2,263,480

COROLLA ALTIS
Sl. No. Model Ex-Showroom Price Rs.
1 1.8J 972,000
2 1.8G 1,101,929
3 1.8GL 1,225,838
4 1.8VL 1,319,317

COROLLA ALTIS SPORTS

5 1.8Sport 1,136,929

Outcomes:
Toyota is now the world’s largest automaker in terms of sales, net worth, revenue, and
profits. According to Stephen Spier, Toyota has been an industry leader since the 1960s
and has consistently been more productive than its competitors. The company has been
widely recognized for the quality of its products and production systems.
 22.

FINANCIAL HIGHLIGHTS

Net Revenues Operating Net Income and Capital

Income ROE Investment* and
R&D Expenses

Vehicle Vehicle Vehicle Sales Vehicle Sales by

Production Production by Region
Region
 23.

FINANCIAL PERFORMANCE

Financial Indicator
Fiscal Operating
Pretax Pretax Return on Return on
Year income Shareholders'
return on return on assets equity
return on equity ratio
revenues capital (R.O.A.) (R.O.E.)
revenues
FY2009 ▲2.2% ▲2.7% ▲1.8% ▲1.4% ▲4.0% 34.6%
FY2008 8.6% 9.3% 7.5% 5.3% 14.5% 36.6%
FY2007 9.3% 9.9% 7.8% 5.4% 14.7% 36.3%
FY2006 8.9% 9.9% 7.9% 5.2% 14.0% 36.8%
FY2005 9.0% 9.5% 7.6% 5.1% 13.6% 37.2%
FY2004 9.6% 10.2% 8.4% 5.5% 15.2% 37.1%
FY2003 8.2% 7.9% 6.2% 3.8% 10.4% 35.3%

7.7% 6.9% 5.4% 3.1% 7.8% 37.6%

FY2002
FY2001 6.1% 8.5% 6.6% 4.0% 9.6% 41.6%

24.
 ABOUT A.N.R. MOTORS (P)
LTD.JALANDHAR
A.N.R. Motors Pvt. Ltd. Was incorporated on 02-02-1999 under the
Companies Act , 1956 and having its registered office at Paragpur,G.T.
Road ,Jalandhar.

The company is engaged in the business of selling TOYOTA vehicles in

the districts of Jalandhar, Amritsar, Hoshiarpur, Gurdaspur,
Nawanshahar & Kapurthala also providing after sales Services to the
Toyota customers under the name and brand of CASTLE TOYOTA.

This organization is promoted by Mr. J.K. Gupta

( Chairman ) and Mr. Sanjay Handa ( Manging Director ).

The company is an authorized dealership of TOYOTA KIRLOSKAR

MOTORS (P) LTD. , known as TKM .

Castle Toyota has its 3S ( Sales, Service & Spares ) facility at G.t. Road
, Paragpur , having state of the art infrastructure with the objectives of
full customer satisfaction.

“ We believe that the success of the organization is

directly proportionate to the success of its employees .

Thus we empower our employees as our team members

who works for common goal by putting best of their

efforts and inputs”.

 25.

TOYOTA KIRLOSKAR MOTOR PVT. LTD.

TKM , known as Toyota Kirloskar Motors P. Ltd. is a joint venture
between TOYOTA and KIRLOSKAR group .

The company was established in the year 1997 and started its
production in the year 1999.

The first model launched by TKM was QUALIS , which created a new
experience of motoring in the automobile field of India.

The Head office and production plant is located at BIDADI , around

30 km from Bangalore ( Karnataka ). TKM has its own world class
training centre and power plant.

CASTLE TOYOTA
A.N.R. Motors P. Ltd. an authorized dealer of TKM for the Jalandhar &
Amritsar is promoting TOYOTA’s products and services through the
name of CASTLE TOYOTA.

Started its operation in year 2000 at Jalandhar and in 2005 at Amritsar,

Castle Toyota is continuously implementing the world class standard to
present the global image of TOYOTA.

We are an ISO : 14001 certified company having strong sense towards

our environment and resources.

Our organization is TSM certified dealership having all the state of the
art infrastructure and facilities to provide world class service to our
customers.

26.
 FUTURE PLANS

Toyota plans big for India

Toyota which has been passive and blamed for its poor show in one of the world’s largest
growing automotive market seems finally wakes up. Toyota today inagaurated its second
plant in Bangalore. Toyota Motor has also said it will double its investment in India to Rs
2,800 crore as part of its plan to launch a ’strategic small car’ in the country by 2010.
“We will double the investment in the future, which will go up to Rs 2,800 crore from Rs
1,400 crore,” Toyota Motor’s Senior Managing Director Akira Okabe said.

Toyota’s new plant will start producing cars in 2010 and will have an installed capacity
of 100,000 units annually. Toyota will produce atleast three-four models in this new
plant in which an overwhelming part will be for its first small car in India. The new
small car codenamed 800L will be different from Toyota’s international small car and
will be designed exclusively for the Indian market. It is believed that the Toyota’s small
car would be on the likes of Maruti Suzuki’s Swift Dzire and Tata Indigo CS. The 800L
would come both in petrol and diesel versions. Soon after the launch (within five to seven
months) of this compact sedan, a hatchback version will be rolled out. After the India
launch, the same model is expected to be manufactured in Brazil, China and Russia. The
Indian plant will also exporting these models to other countries.The other models to be
developed in this plant includes a range of cars and utility vehicles.

 Toyota plans ultra low cost car

 Toyota to manufacture Camry in India

 Toyota to launch Lexus cars

 Toyota to launch Hybrid prius in India

 27.

1.2 JUSTIFICATION OF THE PROJECT

OBJECTIVES OF MY STUDY-:

4) To know the brand awareness of TOYOTA vehicles among the consumers.

5) To understand the perception in customers mind for the TOYOTA brand,

That what they think about Toyota 4 wheelers.

6) To find out the customers expectations towards the vehicles of TOYOTA

NEED OF THE PROJECT

 This project will help us to know that what the consumers think about TOYOTA
BRANDS means what kind of perception people is having towards the vehicles of
Toyota ,what is their expectations and to know whether the customers are aware
about toyota and toyota’s upcoming models.

SCOPE OF THE STUDY

This study is basically concerned with consumers awareness,thir perception and

Expectations towards the vehicles of TOYOTA.So my scope of the study was the

the peoples of PHAGWARA,who had a car of any automobile company.

So,my universe will be – PHAGWARA.

 28.

RESEARCH METHEDOLOGY
RESARCH BRIEF-:

By keeping in mind the objectives of my study, I will collect primary data. Survey will be
conducted among the people of “PHAGWARA” who had a car of any company. It will
be done with the help of structured questionnaire.

RESEARCH PLAN-:
DATA SOURCE-:

Primary data source to be used for purpose of study. I will collect primary data by the
help of survey conducted among the people of phagwara who had a car of any company.

RESEARCH APPROACH-:
-Research Type -: Short Exploratory research as well as Descriptive research for the
purpose of my study.
-Research method-: Survey method will be used to get responses from the respondents.
-Research -: To conduct the survey the questionnaire used by us would have close-ended
questions and open ended questions.

SAMPING PLAN -:
Sampling method -: Random sampling method.
(convenient)

Sampling Unit -: sampling unit is people of PHAGWARA,who is having a car.

Sample size -: sample size will be 100

29.
 2.1 REVIEW OF LITERATURE
Abrenica said that up to date, Korea is the only developing economy in Asia with indigenous
auto manufacturing base capable of competing in international market, given developments in the
world industry, the catch up task for other countries in the region will be more difficult.

Mukhergee said that Maruti is by far the biggest player with about 70% of the market share.
Telco and kinetic are also working on introducing small car models. In addition to price duties
and taxes, economic growth nod availability of adequate road kilometers, another factor affecting
demand is availability and cost of credit. Many companies also provide new cars of soft loans for
buying cars to its executives as perks.

Business world said that environmentalists such as R.K.Pachauri of the energy research institute
and Sunlit Mahayana of centre foe science and environment began raising concerns about how a
million small cars would impact urban congestion and air quality. But Tata was privy to
information that his car had survived a frontal crash test and met euro in emission norms several
months ago.

Jackson et.al(2007) said that in fact as the rate of personal vehicle ownership soars in asia,a new
kind of global automotive manufacturing industry is emerging to capitalize on this customer base.
In emerging markets , especially if the building of roads and fuel infrastructure continues,
individual mobility and job opportunities will increase, he also said, that may alow us to develop
indigenous technologies at lower cost, making the cars more affordable but still meeting emission
norms.

Nelson(2009) said that nano low price is dependent on cost of steel at launch Tata engineers also
designed nano’s internal machinery with an emphasis on cost saving.” Global insight sports the
view that the car wills huge demand domestically. However it remain to be seem how long the
vehicle can be sold for this ultra low price. In how it will be affected by a rise in competition in
future.”
 30.

Narayanan(2008) said that environmentalists such as R.K.Pachauri of the energy research

institute and sunita narain of centre four science and environment began raising concerns about
how a million small cars would impact urban congestion and air quality. But Tata was privy to
information that his car had survived a frontal crash test and met euro 4 emission norms several
months ago. If the nano was one of the most anticipated events in the automotive history, its
launch has set the industry aflutter

John hagel and john seely brown (2008) sys that with the exception of Manjeet Kripalani,
business week India bureau chief, few have focused on this break through element of the nano
innovation . Yet, as Kathleen franz, makes clear in her wonderful boo,Tinkering Consumers
Reinvent the Early Automobile, it was the open design of early automobile models and blurred
the lines between consumption and invention and led to a wave of innovations that were lattes
embrazed by the auto industry.

Wadekar said that small cars like alto, wagon-R etc. have been targeted at the middle class
people who can’t afford a luxury car but would need small size cars for entire family”.

Prahalad C.K, says that the nano represents an important inflaction point bin the global auto
industry and in the evolution and maturation of the Indian industry. There is great excitement
because tata motors has introduced the global auto industry to a whole new consumer segment. In
india, it lays to rest skeptics who five years ago assumed india cannot complete in manufacturing.

Gusha et.al said that industry body associated chambers of commerce and
industry(ASSOCHAM) reckon nano low price could actually revonutionise auto prices
downwards, currently the small car price tag of global players are in the higher brackets,ranging
upto rs,400000 and more. For example nano nearest current rival on Indian roads is the maruti
800, owned by japan’s Suzuki and cost rs 215000 for a basic model and he said that the Indian
consumer expectations and price sensitiveness can tap into what is often a large and promising
market, but they should”nt assume that the lowest price tag will always lead it Indian consumer if
the value of superior features and quality is seen to far outweigh their cost,”
Karthik et.al said that ten Indian auto companies had won the deeming price- a spectacular
achievement, considering the number of firms and the short duration in which they turned
themselves from pedestrian to world class.”

31.

Berks said that in passenger car segment beyond the current 10%-12%.nano may also take some
sheen of the motorcycle segment especially expansion of population between the age group of 25
to 50 years, increasing affluence of the Indian middle class and heightened compition amongst
automobiles manufacturers,resulting in improved quality offerings, will continue to be the key
drivers for the industry in terms of both market size and production capacities.

Ravikanth said that technically, the nano is a performance and technology achievement for
TATA, as designing a low3 cost vehicle is a challenge for any manufacturer. Nano does not have
any active or passive safety system such as air bags, traction control electronic stability controls
and others. The TATA nano promises to displace motorcycles in emerging markets and improve
people’s standard of living as in the mandate of a people’s car.”

Wordstall said that so economic growth this century could be thirty two times as big an
environmental issue as population growth and if governments, banks and business have their way,
it never stops. By 2115 the cumulative total rises to 3200%.by 2138 to 6400%. As resources are
finite this is of course impossible, but it is not hard to see that rising economic activity- not
human members-is the immediate and overwhelming threat.

William in Australia government and industry invest about $100 million a year in
nanotechnology. About 50 companies use or are researching the technology and the Australian
research council finances more than 200 nanotechnology projects.”
 32.

3.1 DATA ANALYSIS AND INTERPRETATION

Q:1) Which car do you have?

INTERPRETATION AND ANALYSIS

After doing customer survey,I came to know that 20%people of phagwara is
having TOYOTA 4wheeler,15% is having honda motors,13% is having
MAHINDRA MAHINDRA MOTORS,4% is having CHAVEROLET,1% is
having AUDI,2% people is having 4wheeler of FORD,3% is having car of
 MITIBUSHI,1% is having OPEL CORSA,17% people is having a car of
MARUTI,6% people is having HYUNDAI and 18%people is having a car of
TATA MOTORS.

33.

Q:2) What is the 1st thing which comes into your mind when
you think about toyota.

INTERPRETATION AND ANALYSIS

From this survey I came to know that people always give 1st preference
to QUIQLITY only and after that price,that’s why here,60%people has
said that TOYOTA is basically known for its QUALITY products and
production,then,14%people has said PRICE,8%people has said
safety,10% people said DURABILITY,and 8% people has said
REALIBILITY,comes into the mind when they think about TOYOTA.
 34.

Q:3) Which car segment of toyota would u likr to prefer:

INTERPRETATION AND ANALYSIS

From the result of survey,I analysed that 42% people of phagwara
wants to buy small segment car from TOYOTA,18% wants car of mid
segment from TOYOTA and 40% people wants to buy 4 wheeler of
MPV segment from TOYOTA.
 35.

Q:4) Do you think TOYOTA will be able to fill fill your all
expectations .

INTERPRETATION AND ANALYSIS

Here in this question I,analysed that 83% people of phagwara believes
that TOYOTA definitely will be able to full fill their all expectations and
on the other hand 17% people thought that NO,TOYOTA will not be
able to full fill their all expectations.
 36.

Q:5) Have you heard about TOYOTA’S upcoming model

“FORTUNER”.

INTERPRETATION AND ANALYSIS

After doing customer survey I came to know that 60% people are well
known about the upcoming model of TOYOTA i.e FORTUNER and on
the other hand 40% people are not aware about this model of TOYOTA.
 37.

Q:6) What are the sources from where you are getting
information about TOYOTA.

INTERPRETATIONAND ANALYSIS
In this question,I analysed that 50%people prefer MAGAZINES,So that
the MAGAZINES are the fastest informational source for toyota co.for
providing the information to the customers about the TOYOTA CO.and
its activity,and 10% people prefers T.V for getting information about
toyota,25%people prefer newspaper and 15% people came to know
about the TOYOTA and its activity with the help of their FRIENDS.
 38.

Q:7) Do you think that the prices of toyota’s 4 wheelerhas

been competitive enough

Amongs other 4wheeler company.

INTERPRETATION AND ANALYSIS

In this question I analysed that 31%people are strongly agree and 50%
are simply agree that yes,prices of toyota’s 4 wheeler has been
competitive enough amongs other 4 wheeler copmpany on the other
hand 12 % are disagree and 7% are indifferent in this context.
 39.

Q:8) Suppose in future if you want to buy a another car,then

which 4 wheeler co.

Would you like to prefer:

pe

INTERPRETATION AND ANALYSIS

From the result of survey i came to know that,34% people wants to
buy their next 4 wheele from TOYOTA company,22% peoples wants to
buy their next 4wheeler from HYUNDAI ,16% people wants to buy a
car from TATA MOTORS in future,14% people people wanta a car from
MAHINRA & MAHINDRA 14% people wants the car from HONDA
MOTORS,1%people wants the car from FORD CO.in future ,10%and on
the other hand 3% people cant say anything about the purchasing of a
car in future.

40.

Q:9) Have you taken the test drive of any TOYOTA vehicles.

Interested in test drive of TOYOTA FORTUNER.(29%).

40%

35%

30%
25%
YES 36%
20% NO 35%
15% TST DR. 29%

10%
5%

0%

INTERPRETATION AND ANALYSIS

Here,in this question with the result of survey I came to know that 36%
people of phagwara has taken the test drive of TOYOTA VEHICLES and
in future they want to purchase a vehicle from TOYOTA.and on the
other hand 29% people are very much interested in test drive of
upcoming “TOYOTA FORTUNER”.

41.

4.1 FINDINGS
1) All most every one is aware about the TOYOTA,and 60-65% are
well known about TOYOTA’S uocoming model in the market(e.g-
TOYOTA FORTUNER).
2) From doing this project,I came to know that people always gives
1st preference to QUALITY only and after that PRICE,and most
importantly people prefer toyota because toyata is basically
known for its best quality product and production means brand
nameof “TOYOTA”has a significant impact on consumer purchase
intention.
3) People are also agree that prices of TOYOTA’S 4 wheeler is
competitive enough amongs other 4 wheeler company & they
believes tha toyata is creating huge competition of price war
amongs other 4 wheeler co.(e.g:MAHINDRA)
4) From the result of customer survey,I came to know that people
wants to buy 4 wheeler from TOYOTA ,in MID
segment(e.g:CAROLLA ALTIS)and in MPV segment(e.g:QUALIS
&INNOVA).
5) All most 80-85% of people believes that,TOYOTA definitely will
be able to fullfill the all expectations of its customers.
6) The people,who’s having 4 wheeler of toyota or of some other
company,they just want to purchase their next 4 wheeler from
TOYOTA ,no dobt there are many other people who wants to buy
their next 4 wheeler from the company’s like:HYUNDAI,TATA
MOTORS,HONDA MOTORS,but these are those persons who
wants to buy small car and SUV,but now the 1st time ever toyata
 is presenting his suv segment name called “TOYOTA
FORTUNER”launching in sep.2009.
7) From the result of sirvey,I came to know that 40-45% people of
phagwara wants to take the test drive of upcoming model of
toyota i.e“TOYOTA FORTUNER”in sep 2009,means now after the
success of mid segment and mpv segment of toyota,now the
people want to check the toyota in small car segment also.
8) As a result of 2,3 suvey TOYOTA Co.came to know that demand
and craze of small car in india is maximum and now like many
otherv 4 wheeler co.e.g TATA,HYUNDAI,the people is demanding
small car in toyota also,now,the toyota is launching TOYOTA
FORTUNER in september 2009.
9) From the result of whole survey,I came to know that MAGAZINES
is the quick source of providing the information about TOYOTA
and its upcoming models to the customers,and after that its
NEWSPAPER.

42.

4.2 SUUGESTION TO THE COMPANY

1) Company should increase the production of wheelers like:TOYOTA
INNOVA,ALTIS etc,because their demand is so high in the market ,sometimes its
very difficult for the company to make the product available for the customers on
time.

2) Changes should not be made to earlier for ex:production of Toyota quails has
been stopped by the co,but still there is huge demand for quails is present in the
market.

3) A co.must be introduce 1 or 2 small cars of Toyota,as they are launching

TOYOTA FORTUNER OF SUV SEGMENT and the craze of small car in India
is so high,that’s why people were demanding small car from Toyota side also.

4) As the Toyota is known for its durability,realibility,quality product and

production.so,the Toyota needs to maintain this status in future also by producing
Quality product.
 43.

LIMITATIONS
 Information bias may be constraint for my project.
 For the primary survey I have to rely on the correctness of responses given by the
respondents.
 The research would not represent the whole population so the scope of research is
limited.
 Some customer fills questionnaire without understanding it.
 Some respondents may refuse to answer the questions due to lack of time and the
other reasons.
 Some of the respondents may misinterpret the data and hence give different
answers.
\

44.

CONCLUSION
After the completion of this project,I came to conclude that all most every one is aware
about the“TOYOTA”and 60-65% are well known about TOYOTA’S uocoming model in
the market(e.g-TOYOTA FORTUNER).
From doing this project,I came to conclude that people always gives 1st preference to
QUALITY only and after that PRICE,and most importantly people prefer toyota because
toyata is basically known for its best quality product & production means brand nameof
“TOYOTA”has a significant impact on consumer purchase intention.I analysed that
People are strongly agree that prices of TOYOTA’S 4 wheeler is competitive enough
amongs other 4 wheeler company & they believes that toyata is creating huge
competition of price war amongs other 4 wheeler co.(e.g:MAHINDRA)
After doing customer survey,I came to know that people wants to buy 4 wheeler from
TOYOTA ,in MID segment(e.g:CAROLLA ALTIS)and in MPV segment(e.g:QUALIS
&INNOVA)because they know very well tha TOYOTA is brilliant in the quality
production of 4 wheelers in case of MID and MPV segment.
All most 80-85% of people believes that,TOYOTA definitely will be able to fullfill their
all expectations .The people,who’s having 4 wheeler of toyota or of some other
company,they just want to purchase their next 4 wheeler in future from TOYOTA
only,no dobt there are many other people who wants to buy their next 4 wheeler from the
company’s like:HYUNDAI,TATA MOTORS,HONDA MOTORS,but these are those
persons who wants to buy a small car or suv segmented car,but now the suv car name
called “TOYOTA FORTUNER” is launching in sep.2009.From the result of sirvey,I
came to know that 40-45% people of phagwara wants to take the test drive of upcoming
model of toyota i.e“TOYOTA FORTUNER”launching in september 2009,means now
after the success of mid segment and mpv segment of toyota,now the people want to
check the toyota in small car segment also.
As from doing 2,3 suvey TOYOTA Co.came to know that demand and craze of small car
in india is maximum and now like many otherv 4 wheeler co.e.g TATA,HYUNDAI,the
people is demanding small car in toyota also,that’s why now the toyota is launching
TOYOTA FORTUNER in coming september 2009.From this project I also came to know
that MAGAZINES is the fastest informational source for TOYOTA CO.for providing the
information about TOYOTA and its upcoming models to the customers.So,overall
TOYOTA is basically known for its QUALITY PRODUCTS &
PRODUCTION,REALIBILITY & DURABILITY and brand name of “TOYOTA”has a
significant impact on the consumer purchase intention.

45.

4.3 APPENDIX
(QUESTIONNAIRE)

CUSTOMER SURVEY

Q:1 Which car and model do you have?

CAR- _______________ YEAR -________

Q:2 What is the 1st thing which comes into your mind when you think

about TOYOTA.

A) Price B) Quality C) Durability D) Realibility

E) Safety F)Mileage G) Design H) Creative look

Q:3 Which car segment of Toyota would you like to prefer:

A) Small car segment

B) Mid segment

C) MPV segment(MULTI PURPOSE VEHICLES)

Q:4 Do you think TOYOTA will be able to full fill your all expectations.

A) Yes

B) No

Q:5 Have you heard about TOYOTA’S upcoming model“FORTUNER”.

A)Yes

B)No

46.

Q:6 What are the sources from where,you are getting information

About TOYOTA.

A) News-Paper B)Television C)Magazines D)Friends

Q:7 Do you think that the prices of Toyota’s 4 wheeler has been

Competitive enough amongs other 4 wheeler company’s.

A) Strongly agree

B) B) Agree C) Indifferent

D) Disagree E) Strongly disagree

Q:8 Suppose in future if u want to buy a another car then which 4

Wheeler co.would you like to prefer.

_____________________________________________________

Q:9 Have you taken the test drive of any TOYOTA vehicles?

A) Yes,if Yes then of which car……………………………

B) No

C) Interested in test drive of……………………………….

Name : Place:

AGE: SIGNATURE:

GENDER:

47.

4.4 BIBLIOGRAPHY
BOOKS: Sagh, R.(2007),RESEARCH METHEDOLOGY,12 TH EDITION ,NEW
DELHI:Pearson published ltd,p.g no:305-322/.

ARTICLE:
Pautins,v and geistfeld,l(2003),The effect of consumer perception of store attribute on
appard store preferences,journal of fashion marketing and management volume:7,issue
page:3781-385.

Harris,k(2001),customer participation ion retail service:lesson from brecht international

journal of retail and distribution management volume29,no.pp.359-369.

48.

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age of gl;obal competition. Asian pacific Economic litearature.

2. Avinandan Mukherjee. “The Indian Auto mobile industry: Speeding into the future”.
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3. Nano makes it to Time’s most important cars of all time. The Bussiness world—
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4. Bill Jacson and Vikas Sehgal“One Billion new automobiles” Resilience report, Allen
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5. Chris Nelson, “Philosophy behind the nano: People’s car”. February 1-15, 2008,
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6. Dinesh Narayan, “The making of a modern classic”Business World, 28 January 08.
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