6 Things you Need to Know About Mobile

TO BE READY FOR THE NEW YEAR

2011 Mobile Market Overview: Looking Forward, Looking Back

Hype vs. Reality Priorities + Opportunities Getting Started

 What Are Your
2011 Mobile Plans?
6 Things you need to know about mobile

TO BE READY FOR THE NEW YEAR

CONTENTS:

The State of Mobile 4

2011 & Beyond 7

Mobile Market Expectations 7

Innovations 8

Proximity Marketing 9

Marketing Budget Growth 10

Meeting the Demand 11

To App or Not to App 11

Getting Started 12

Mobility in Play 14
6 Things you need to know about mobile

THE STATE OF MOBILE

THE STATE OF MOBILE

• Mobile phone ownership is at 90%+

• 63MM mobile internet users and growing at 15.7% annually

• Texting has eclipsed all other forms of communication for teens to connect with friends

• More than 500MM text messages were sent in 2010 by consumers 35+

MOBILE TODAY
We refuse to be the ten thousandth group to declare any
year the “Year of Mobile”. Consumer usage, mobile ad
spend, smart phone penetration, and mobile site prolif-
eration tell the story that the mobile consumer channel
has reached a level of maturity that no brand can afford
to ignore.
And yet, many leading brands have not yet put in place
even entry-level test programs to understand the role the
mobile channel might play in strengthening consumer
relationships and driving their business.
IS MOBILE MARKETING STILL TOO SMALL? We love
mobile marketing and the power to engage consumers,
but we know we are still an absolutely small part of total
marketing spend. Here’s some simple napkin math…
eMarketer’s latest projections put total US mobile market-
ing spend at about $775MM for 2010. The latest total US
Media Spend for 2010 projections are around $166B (with a
‘B’). If a CMO had allocated their time based on category
size, then MOBILE would have received just over 9 hours of
attention in all of 2010. Those same stats were true for the
internet in 1999. Small? Yes. Strategically critical and
being used by your best customers? BIG YES.

Guess who is using smartphones For people 24 and under texting is king,
but you may be surpised to learn that
US  Smartphone  usage  by  ethnicity  breakdown  
65+ers are also messaging
White   Hispanic   Black/African  American   Asian/Pacific  Islander   Other   Monthly  Voice  and  Text  Usage  By  Age  
65+  
More than 50% of english-
55-­‐64   Texts  Sent  Received  
speaking Hispanic users ...compared with 46% of
access the Internet on their 6%   3%   45-­‐54   Voice  Minutes  Used  
African Americans, and
phones... 33% of Caucasians
10%   35-­‐44  
25-­‐34  
19%  
62%   18-­‐24  
<18  
Age  

0   500   1000   1500   2000   2500   3000  

1 CTIA 2009. 2 PEW Internet Mobile Access 2010. 3 ComScore & Parks Associates. 4 Wireless Survey from CTIA. 5 Nielsen Company.
6 Things you need to know about mobile

THE STATE OF MOBILE

WHO IS USING SMART PHONES? A quick glance at
smart phone usage by ethnicity perfectly mirrors US
ethnic composition. No matter what your brand or target
demo, your customers are using their phones to connect
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of Apple vs. Google is more mobile-insider opera than .

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anything else. For the sophisticated marketer, all you question per
ying. One
day.
1st Question.
What is the
need to know is that you will have to imagine the right most incredible
African Safar
vacation? A.
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mobile experience for not only these three platforms, but A or B.

also the 3,000+ handsets common in the US today. It’s

easy to get caught up in the whirlwind of smart phone
penetration (and that growth is an important indicator
of the strength of the channel), but there are still a large
number of mobile-engaged consumers with medium-tech
feature phones.
TEXT MESSAGING – IMPORTANT OR ANTIQUATED?
The iPhone is a toddler, less than four years old, and SMS
technology is well into its first-job-after-college, coming
in at 25 years old. SMS was 160 characters long before
Mobile Strategy implementation varies by retail sector Twitter turned pithy conversation into cool. What SMS
has over its younger siblings is ubiquity. Brand market-
36% 20% 19% 18% 17%
ers considering pushing hard into mobile engagement
12% 9% 17% Have a Strategy & should find a meaningful role for SMS. From Day 1 it
60% Starting Work
4% 27% delivers universal accessibility without huge barriers like
33% Have a Strategy
21% 50% driving download apps, navigating Bluetooth protocols,
Early Stage, Developing or hoping a consumer walks by your geo-fence. SMS is
a Strategy
14% 27%
the flexible intermediary – an SMS can deliver a jump off
17% Don't Have a Strategy
29% to a mobile web page, a phone call or the beginning of
20% Survey conducted by Forrester Research. a two-way brand relationship. And different than Twitter,
15% 18% 17% Copyright Shop.org & Forrester Research
an SMS campaign can utilize the targeting and customer
General Home Apparel, Sporting Beauty & segmentation of a brand’s most sophisticated direct
Merch Accessories Goods & Personal
& Footwear Accessories Care mail drop. While the technology may have been intro-
General Merch retailers have the most and least implemented duced the same year as the first installment of Back to
mobile strategies do to the complexity introduced by such the Future, it should be a cornerstone to modern mobile
a wide variety of product. marketing plans.
1 IHL Group
5
 6 Things you need to know about mobile

THE STATE OF MOBILE

SO MANY APPS, SO FEW DOWNLOADS? Few commer-
cial apps have experienced astronomical download and
adoption. There’s no risk in saying that few brands have
made much progress against discovering the right type of
relationship to have with a consumer through their phone.
But just like the earliest websites that were little more than
print ads converted to HTML, these are important learning
times and brands should aspire to be on a rapid path to
discovering the right mobile consumer experience. The
numbers may be small, but they are brands’ most important
customers that are choosing to engage more deeply. We’ll
dig into this topic in more depth later.
M-COMMERCE OR M-ENABLED COMMERCE?
M-commerce is hot. However, even the most optimistic
projections put m-commerce at only a fraction of a percent
of retail commerce five years from now. If you’ve met an
m-commerce evangelist, they’ve described to you a girl on
a bus making an impulse purchase of a sweater she had to
have and the need for retailers to meet her needs. We’re
not sure how many of those girls-on-a-bus really exist,
but we hope there are a lot more than we can find so far.
Infinitely larger is the potential for m-enabled commerce,
or the use of mobile to assist consumers when they are
physically in a store, providing tools to convert shoppers
into buyers.
extra layer of information to really understand their trans-
formational value. Pizza Hut was already selling an awful lot
of pizzas through the phone, that’s how you order a pizza,
and while the iPhone app is a great consumer experience,
mostly what it does is let you skip the pimply-faced pizza
flipper offering you a salad to go with your pie. eBay has
some beautiful iPhone experiences, however it’s not clear
if an auction initiated online with follow up bids happening
on the phone (and crediting the total) is really expanding
their business. The early heroes we see are companies like
Best Buy, Wal*Mart, Amazon, Victoria’s Secret, and Target
that are not just pushing online experiences to a little-tiny-
screen, but are creating new relationships with consumers
and creating mobile-specific interactions.
WHERE DOES IT FIT? Mobile is not the same type of
discrete channel like TV, print or radio – it has the potential
to amplify any marketing channel and connect everything
from TV to print to online. Our big email partners tell us
that north of 30% of marketing emails are consumed on a
mobile device. Less than a third of those emails likely could
support a click through from that mobile-consumed-email.
Early-stage sophisticated mobile marketers are imagining a
mobile layer to all aspects of their marketing plans.

M-COMMERCE MOBILE LEADERS: MYTH VS. REAL-

ITY? If you attend any mobile conference you’ll see a lot Mobile Heroes
of the same mobile case studies trotted out to prove the
Mythical Real
case for m-commerce. Pizza Hut is going to sell $7MM in
Ebay Best Buy
pizzas, eBay is going to move $1.5B in merchandise, Dell
Pizza Hut Target
will sell a bajillion blade servers through the phone – all
Dell Amazon
very exciting stats. Some of these case examples need an
 6 Things you need to know about mobile

2011 & BEYOND

1. MOBILE MARKET EXPECTATIONS

2011 will likely see mobile as a strategic component of every major marketer’s plan.
Over the next five years, stats in the millions will become stats in the billions. Mobile phone ubiquity has pulled
“penetration” off the list of important mobile stats (it’s FULL), and so our attention will turn to indicators of
consumer mobile sophistication and usage

MOBILE USAGE Mobile User > Desktop Internet Users within 5 Years
The exploding growth of Smart Phone subscribers is 2000
becoming less-the-story, as focus shifts to what consum-
1600
ers are doing on their phones. All of the indicators are
Internet Users (MM)

hockey sticks: mobile internet - UP; app downloads - UP;

1200
SMS volume - UP.
800
Expect the mobile market of the future to be message-,
internet- and app-oriented. Innovative marketers will 400
Mobile Internet Users
consider how this both replaces other media choices as
Desktop Internet Users
well as potentially augments all advertising media. 0
2007 2008 2009 2010 2011 2012 2013 2014 2015
Near full penetration Opportunity Multiplier Source: Stanley Research
levels will cause this Currently growing at 14%
to stay per year

Mobile Users x Smartphone Growth = Smartphone Usage Most are just

Hi shopping, a
Tiffany’s
M-COMMERCE Necklace
Car
few are
US Mobile ecommerce (mcommerce) revenue is expected Hugo Boss buying
to rise to almost $24 billion in 2015 and hold 8.5 percent of Price Suit tion
mo d
all US ecommerce revenues. While this number sounds
Point Pro nable
mE arch
e
pretty significant it represents only a half of one percent of res
e
erc
all 2015 retail revenues. Growth wil be focused in low price o mm
MC ks
point/low consideration product categories, while “m-en- Boo ic
u s
abled” commerce, e.g., research, decision support, inspira- Low M

tion will dominate the mobile agendas of most brands. Low Consideration Hi

1 Juniper Research 2 Essential Research 3 Coda Research Consultancy 7

66 Things
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mobile

2011 & BEYOND

2. INNOVATIONS

WHAT IT DOES: Consumer scans

a product’s barcode in-store and
gets a real time price comparison
THE INNOVATION: Amazon expanding their price
competition and easy-check out consumer relation-
ship and inserting themselves into a broad set of
consumer decision-moments, first true “m-enabled”
commerce solution, value is more consumer-centric
than Amazon-centric.
WHAT IT DOES: MS Tag incorporated into print
campaign for VS Fall Fashion Show 2010
THE INNOVATION: Creative updating of logo-as-MS-
Tag enhances brand values of FORWARD, CUTTING
EDGE and INNOVATIVE. Adding Tag to physical ads
promotes immersive brand connection and launches
two-way dialog leading up to show

WHAT IT DOES: Distributed tech help desk taps entire

Best Buy associate staff for Twitter-based support -- not
limited to Best Buy customers
THE INNOVATION: Uses Twitter platform to provide
low cost, scalable information solution with limited
oversight -- perfectly supports Best Buy “Geek Squad”
branding
WHAT IT DOES: Leads consumers on food “Missions”
ranging from Uber Tuber to Organic Avenger
THE INNOVATION: Evolves the physical “check in”
of foursquare into a “lifestyle check-in” which taps an
even deeper set of social motivators
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2011 & BEYOND

AND WHY YOU SHOULD CARE
3. PROXIMITY MARKETING

PUSH VS P U L L
Every marketer aspires to a simple goal: the right ad
to the right person at the right time in the right place.
Proximity Marketing promises to turbo charge right
place. They tempt us with “what if you knew your cus- the evolving customer experience
tomer was in front of your store, or better yet, in your
competitors’ store?” Some marketing service compa-
Ve
r
nies can “sniff” your location and push a geo-relevant AT izon
&
Pla T k
message. Other marketing companies encourage cec boo
ast Face square
fo u r
consumers to check-in and self-identify their location.

10-Seconds of Truth:
• Even with the new Facebook Locations functionality,
the total “check-in” consumer population is too
small to run a campaign against outside of 20-25
year olds in Manhattan or San Francisco.
• It’s still too hard to programmatically get real time
consumer location information. Most carriers charge
for the data, and service providers use simplistic
predictive algorithms to minimize their costs.
• Bluetooth proximity marketing barely works – it
doesn’t work on iPhones, it only works on some
Blackberrys, increasingly sophisticated consumers
have decreasing ability to interact with this technology.
Why It’s Worth a Trial:
• Your best customers want it. They are willing to give
up their location to have a closer brand relationship –
now is a great time to learn how location information
might deliver great customer engagement.
• It’s cool. Even if you have low participation, running
a foursquare test will attach some innovative cool
value to your brand.
• It’s cheap. Most market service providers are trying
to get into your test budget and know they can’t
run a SCALE test, so the price tag on projects is low.
1 Borrell Associates, “Proximity Based Marketing: Mobile Devices Untether Advertising from Media” 2 Nielson and Forrester Research 3 Cisco.
The 2011 Battle: Push vs. Pull Marketing
There are two main routes to location awareness with consumers:
one which leads to PUSH MARKETING and one that leads to
PULL MARKETING.
PUSH MARKETING tends to be interruptive messaging
triggered by a passive discovery of a consumer’s location
-- usually through pre-approved permission, the marketer
becomes “aware” that a consumer is in an attractive location
and PUSHES them a message. This approach may accelerate
the scale of potential campaigns, but the often context-free
pushing of the message may diminish effectiveness.
PULL MARKETING relies on the active acknoweledgement of
a consumer that they are in an attractive marketing location,
e.g., a foursquare check-in at Best Buy, effectively PULLING a
marketing message. The growth in relevancy is offset at this
time by a lack of scale -- not enough consumers actively identify
to build a compelling campaign.
The Battle Lines are drawn, with PUSHERS chasing relevancy
and PULLERS seeking scale. Our quick take -- bet on the
PULLERS, relevancy is the key to proximity marketing.
9
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about mobile
mobile

2011 & BEYOND

4. MARKETING BUDGET GROWTH

EVERYBODY’S DOING IT. Total spending on all

forms of mobile marketing is expected to grow nearly 50%
WHY IS MOBILE SO HOT?
in 2011 topping one billion dollars.1
It’s not that we have been brainwashed by Google
SMS, still the current leader in mobile marketing share,
and Apple to believe that the mobile phone is the
is in line to increase 41 percent this year. Mobile video
only communications path left to engage consumers.
is headed towards a 37 percent jump,2 and mobile app
It’s not the exploding penetration and usage stats.
budgets are estimated to grow 59 percent in 2011.3
It’s not even the WOW-factor of phone apps.

Where do you expect to see the steepest growth curve
in advertising spending 2011?
Smartphone/mobile advertising
Online video
Social Networks
Hyperlocal Media
The reason mobile is so hot is because retailers
look out onto their store floor and they see
consumers holding and interacting with their
55.92%
phones. That’s it. Observable consumer behavior
20.39%
says that the mobile phone is part of shopping
14.47% experiences, and brands are choosing to listen
9.21%
and take action.

Savvy marketers will think of their mobile spend as both

an additional channel for engaging consumers/slice of US Mobile Ad Spending, 2009-2014 $2,549.5
the media mix, as well as an “activator” of media such as millions and % growth
(25%)
print, TV and even console gaming. $2,036.8

(36%)
$1,501.3

$1,102.4 (36%)

$743.1 (48%)

$416 (79%)

(30%)

2009 2010 2011 2012 2013 2014

Includes display (banner, rich media and video),
search and messaging based advertising

Source: e-marketer 2010

1 eMarketer report. 2 Survey of “marketers who make decisions about media spend” spearheaded by the Mobile Marketing Association 3 DIGIDAY Q3 Apps State of
the Industry Survey
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mobile

MEETING THE DEMAND

5. TO APP OR NOT TO APP, THAT IS THE QUESTION

There are a lot of things you could read into this growth chart:
hurray for the booming economy for app developers,
consumer mobile behavior has experienced a sea change, the
power of the smart phone has unlocked wonderful marketing
opportunities… and you’d probably be mostly right with any of
them.  What we’d like to add to the list of observations is that
there appears to be an extremely low barrier to entry for creating
an iPhone app. 

Every week a partner or potential client tells us they “want

to build an iPhone app”.  We celebrate mobile’s increasingly
important role, but also quickly start to work with the client to
ensure they are not pursuing all of the tactics they “could”, but
rather the ones they “should”.  Here’s a sneak peek at the process
we lead partners through before committing to an iPhone app…

to   App   or    

not     to App

 N
 
 N
is my target demo in the
top quartile of active app
downloaders and users?
Y
Y
have I identified a distinctly “mobile”
consumer value that isn’t delivered
 " better through other channels?  "

Is there $100K in learnings I is an app the right next

could pull from a small mobile  "  "
test with my target? phase of my consumer
mobile relationship, or is
SMS or a mobilized site?

do I have an high-customer-value does accessing the native capabilities of the

segment that I could meaningfully  " phone (e.g., the camera or local content  "
influence with an app? storage) outweigh the reach advantage of
building a mobile web experience?

Has an app become “table Am I willing to spend the money to

stakes” in my industry for  " promote the app in store, on the web  "
providing customer value? and as part of other media spend?
11
66 Things
Things you
you need
need to
to know
know about
about mobile
mobile

MEETING THE DEMAND

6. GETTING STARTED OR PRESSING ON THE ACCELERATOR

It’s time for 2011 Mobile priority setting and we’re all at different places on the Mobile Sophistication Spectrum.
Wherever you are today, focus your priorities and achieve the next level of mobility in 2011.

ACCELERATE DOWN THE MOBILE CONSUMER SPECTRUM

YOU?
WHERE ARE

LIMITED CONSUMER ACTIVE TWO WAY INTEGRATED MOBILE VALUES-ROOTED

MOBILE RELATIONSHIP MOBILE ENGAGEMENT RELATIONSHIP MOBILE CONNECTION

DO! Prioritize the basics Break down the silos Prioritize consumer Renew, refresh,
value, not brand value reinvigorate

Make your websites Actively drive consumers Create mobile priorities Expand mobile
accessible by mobile between web, physical around successful relationship along
phone – this goes well media and phone consumer experiences, two dimensions:
beyond eliminating flash even if in potential utility and fun
“Activate” all marketing conflict with brand
Develop SMS database with links to mobile success Schedule regular
and capture permissions experiences or “act re-assessments of
and build consumer now” calls to action Tap into social motivators content of offering
mobile mindset including Self-Expression, for freshness, depth
Achievement and and relevance
Altruism
TARGET
YOUR NEXT

Open up your TWO Establish your Enable customers to A vibrant customer

WAY MOBILE INTEGRATED MOBILE become what they relationship
ENGAGEMENT RELATIONSHIP aspire to be
66 Things
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mobile

MEETING THE DEMAND

BONUS: M-COMMERCE WILL GIVE WAY TO M-ENABLED COMMERCE

Even 5+ years out, no analyst suspects that more than 1% of

retail revenue will be purchased through the phone. The sweet
spot for m-commerce is low price-point, low consideration
items (books, music, maybe consumer electronics) and current
mobile offerings “feel” like marketers trying to push incremen-
tal commerce through a new channel.

That is not where the business transformation will occur.

Every year tens-of-billions of revenue “walks out” of major

retailers – these are consumers who enter the store with intent
to buy, but they experienced some breakdown in the path from
“shopper” to “buyer”.
In 2011, retailers will increasingly identify ways to use the
mobile channel to support and reinforce EXISTING shopping
behavior, not try to drive channel shift. They will put tools into
consumers’ hands to inspire them in-store, support complex
decisions, and tie digital couponing to the real world experi-
ence of walking into a retailer.
That’s it, 2011 will bring SMS the respect it longs for, “PUSH”
Marketers their top-of-the-heap status, and a mind shift from
m-commerce to m-enabled commerce.
IT’S TIME TO CHANGE THE MATH
The below age-old math equation has plagued retailers
for years. What happened to those other three customers
that intended to buy? Most customers site the fact that
they want to continue looking at other stores before
making that final decision or they couldn’t imagine
what they would wear it with, or they just didn’t find
what they were looking for. M-enabled commerce has
the power to change that buy putting the answers to
those hesitations in the customer’s hand. Price-checks,
stock checks, outfit builders and promotions are all
available when sales reps are not.

Positive: Customers can access your store info not only

10 people walk into a store... while in your store, but also while in a competitor’s.
Negative: It works both ways when your competitor
four intend to buy... uses m-enabled commerce.

Only one does.

?
13
 6 Things you need to know about mobile

MOBILITY IN PLAY
WHAT IS RIGHT FOR YOU?

Like any marketing initative, mobile priorities

must be customized to your goals. If loyalty
Secret
UR signed up
4 Victorias’s
Secret alerts!
Look
new product info. 4 offers &
Up to 8 msg/

is what you’re after, SMS can be a valuable

mth. Reply STO
P
Reply HELP for to cancel.
Help.
Msg&Data Rate
s May Apply.

medium to create customer engagement, Thanks for playi

question per
1st Question.
ng. One
day.
What is the
most incredible

elicit responses and build a customer data-

vacation? A.
African Safari
or B. Great wall
of China. Repl
y A or B.

base. M-commerce is there when your store

is not, providing an avenue for customers to
make purchses while on the bus or waiting in
the doctor’s office, but lets face it, there are
some things that customers just must see in
person, and to help inform, prime and ultimately
inspire those purchase decisions there is m-
endabled commerce. Innovations in mobile
technologies and strategies are giving way to
new ways of capturing the mobile customer
and no two executions are the same. Here are
ways of putting mobility in play, but to learn
exactly what and how it will work for you call
us today.
LOYALTY
We’ll show you how mobile can create loyalty
momentum across your customer base, give shop-
pers an elevated sense of brand engagement, and
increase likelihood to buy.
M-ENABLED COMMERCE
Every day, consumers with purchase
intent walk out of your store empty-
handed. Not anymore. Together we
can knock down the barriers that stand between “I want” and
“I bought”— with the help of mobile-enabled commerce
(also known as m-enabled commerce).
The Companion—Your Personal Associate
Using this mobile framework, you can publish apps and mobile
sites that can be used before and during the shopping
experience. Give consumers product information, support,
review, and VIP access—and convert shoppers into buy-
ers. Reinforce and amplify core consumer shopping behaviors
andbuild on the loyalty momentum of pre-store marketing.
Available as a mobile app (Apple & Android) or as an HTML5-
enabled mobile website.

The RedShop Loyalty communications platform Promotion Package—Mobile Offer Manager

includes:
• Global messaging platform
• Membership development programs
• Campaign management tools
• Advanced promotions and couponing programs
• Allows consumers to manage a retailer’s email, print
and online coupons and promotions in one place
• For retailers, it creates a 1:1 messaging channel to
deliver individualized consumer marketing
• Location-based promotion targeting
• Available as a mobile app (Apple & Android) or as an
HTML5-enabled mobile website
 MOBILE MARKETING EXECUTION WITH 5th FINGER
With over a decade of global experience, we’re one of the few mobile
marketing companies that has the breadth and depth of experience
required to handle all your mobile needs, including:
• Text message customer acquisition programs
• Text message loyalty programs
• Promotional mobile landing pages
• Custom mobile site development
• Real-time PC-to-mobile site adaptation/optimization
• Mobile app development (iPad, iPhone & Android)
M-COMMERCE
Sometimes a consumer just “needs it now.” Whether she’s
riding a cross-town bus or he’s standing in your competitor’s
store, our m-commerce suite puts your catalog, offers and
marketing right into the hands of the shopper.
M-Commerce offerings include:
• Full catalog browsing through a Smart Phone app and
HTML5 implementation
• Seamless integration with e-commerce platforms and
identity management
• Real-time integration with retailer prices, promotions
and availability
• Advanced features include 1-Click Checkout and store
locations
• Available as a mobile app (Apple & Android) or as an
HTML5-enabled mobile website
MOBILE SITES
A mobile site guarantees your
brand’s website is viewable by
all who seek it. This simple, yet
essential initiative ensures
mobilized surfers have the
ability to easily view your site
in all the glory you intend.
IPAD - NOT JUST FOR CONSUMERS
Everyone’s favorite shiny Apple toy saw the highest
release sales of any mobile electronic device currently
on the market. App development is beginning to
follow suit with over 150,000 apps so far, including
the likes of Target and Audi. Retailers are getting in
on this opportunity knowing the platform gets their
highly visual message directly to the consumer.
iPad’s versatility goes beyond uses just for the
consumer. With your retail supporting iPad app this
device functions as a roaming repository of informa-
tion for sales reps and other employees. Allowing
employees to provide the highest level of customer
service with instant information as well as preform
more effciently with quicker input and output of data.
15
5TH FINGER 2010 SNAPSHOT
AWARDED: 2010 Best Mobile Campaign, Big Star Awards for My Coke Rewards campaign

5TH FINGER CONSIDERS ALL OF OUR CLIENTS A

PROUD PARTNER IN MOBILE MARKETING INNOVATION
 As a global mobile marketing leader
5th Finger has mobilized the world’s
leading brands.

CONTACT 5th FINGER TODAY AND

SEE WHAT WE CAN DO FOR YOU

415.520.5585 | newbiz@5thfinger.com

Are you ready to mobilize?

Hype vs. Reality Priorities + Opportunities Getting Started