Situational Analysis

You are part of an eleven member financial content design expert (CDE) team at FLIP, a start-up that is
one year old. Your company makes e-learning courses in Banking and Financial Services (BFS). There are
a total of 21 courses to be produced. Each course takes an average of one month to produce and finalize
with eleven CDEs working on it. There are various tasks in making a module – from researching and
designing it, to ensuring quality, to deploying it on the e-learning platform.

Scenario 1:

You have been given the responsibility of creating an e-learning course on credit cards in seven days.
You are on schedule for the first three days. On the fourth day, your favourite cousin comes to Mysore
and asks you to show him around. What would you do?

In this situation my work and visit of my cousin both are very important. I’ll give more time to office
so that I should be able to finish my work before time and on last day I can easily go along with my
cousin to show him Mysore.

Scenario 2:

You have been given the additional responsibility of helping the business development manager. You
are asked to find the decision makers in various companies who would purchase FLIP training courses.
How would you go about this task?
In companies the decision makers are usually middle or higher level managers. It is very important
to explain them the need of FLIP training courses and creating the same need in employees will
make our product demanding.
For this process, we have to target the institutions where our services will play important role for
their growth then taking appointment with their senior officials and conduction demo sessions will
help us to reach maximum institution.

Scenario 3:

FLIP certifications are being conducted across 68 centres across India. The manager in charge of the
certifications has fallen sick and you have been asked to handle this process for the next week. You get
multiple complaints from candidates across 5 different centres across India. The complaints are related
to technology – from computers hanging regularly to answers not being saved properly. What would
you do?
Complaints from candidates have to be solved, here most important thing is to reduce anxiety of
candidates which can be solved by pacifying them and helping them in system related problems.
Appointing an helper will solve their problem.
Scenario 4:

You are helping FLIP in recruiting candidates for the admin department. You have received over 50
resumes and need to pick 5 candidates to be interviewed by the FLIP management. This takes up 4
hours of your time every day and you are falling behind your deadlines in creating e-learning modules.
How would you ensure that you do not lag behind?
Time prioritising is very crucial in this case. I like to finish my work before deadlines so I will make
sure that I should be able to finish my work. In resume selection we can ask candidates to show that
in which area they are good at, about their interest, which will make my work easy.

Scenario 5:

You are mentoring the new Customer Interaction Executive who has just joined. The regular induction
schedule which includes her reading through FAQs, Counselling presentations, Site demos, plus going
through the Finance & Banking Fundamentals courses, and five call simulations, takes 7 working days.
But due to pressure on calls, your boss has asked to make sure she’s starting to handle calls by Friday
morning. Today is Monday. What would you do in this scenario?
In this scenario I will ask executive to read a lot and will convince her that she goes through the
Finance and Banking Fundamentals at her home as a hobby to read more about this. Call
simulations are very important, which can be done by giving her live demo by me and asking her to
make some demo calls.

Statement of Purpose
I have interest in Banking and Financial service sector. I am a fresher but I have sound
knowledge of finance concepts such as Equity & Derivative, Valuation, Investment Banking,
Merger & Acquisition, Credit & Project appraisal, Capital budgeting, Banking, and Foreign
Exchange Risk Management.
I like to work on system, compiling data and making presentations. I have managerial skills
like coordinating people effectively. Good in time management, prioritising work, which I
already have done in my internship and during my academics. I am a consistent performer
from academics and will deliver that effectiveness in my professional career also.
I have always set a very high target for myself and have worked diligently to achieve it. No
stopping on catching up my goals.
I understand that I have to put in painstaking hard work to be the best. I am ready to take
on challenges as I believe that the opportunities are the ones that we create.