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A
Presentation
ON
Nokia: The Brand and its Future in India
By
SAMEER AGGARWAL
MBA: 2nd semester
(2009-2011)
SIDDHARTH INSTITUTE OF MODERN MANAGEMENT
India holdsthe distinction
India holdsthe distinction
ofbeing the second
ofbeing the second
largestm arket
largestm arket
forthe com pany globally
forthe com pany globally
Nokia started
Nokia started
its
its
India operationsin 1995
India operationsin 1995
HISTORY OF NOKIA
HISTORY OF NOKIA
Nokia is a Finland based company, incorporated in
1967.
 Nokia started of as a pulp, rubber and cable
manufacturing
company to a major manufacturer of mobile devices.
It’s the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with the
experience in music, video, imaging, gaming and a lot
more.
It also provides the services for network operators.
Company recorded revenues of 41,121 Million €in
2007
about 20.3 % increase from 2006.
NOKIA STRATEGY
Expand Mobile Voice
Drive Consumer Multimedia
Bring Extended Mobility to Enterprise
WHY NOKIA IS ON TOP?
Bold Strategic Intent
Innovation Through Value Chain
Flat Organization
Global R & D Networks
Customer Focus
PPT on Nokia
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