Part 2:

1. The importance of preparation before giving a business presentation.

2. How to develop the qualities of a good presenter.
3. The importance of knowing your audience before giving a business presentation.
4. The importance of learning how to communicate effectively in the business
environment.
5. How to communicate effectively through writing within an organization.
6. The importance of extending your business through the Internet.
7. How to minimize the disadvantages of e-business for customers and companies.
8. The importance of training staff to use intranets effectively.
9. How to maximize the advantages of pyramid company structures from the
employees’ viewpoint.
10. The importance of knowing the upsides and downsides of flat management
structures.
11. How to make sure staff stay motivated in large multinationals.
12. The importance of combining home-based and office-based working efficiently.
13. How to encourage employees to behave ethically at work.
14. How to ensure that headhunting does not affect staff morale.
15. The importance of cultural awareness for managers.
16. How to develop management skills as a young graduate.
17. The importance of good prioritizing skills for managers.
18. How to delegate tasks efficiently as a manager.
19. How to avoid the pitfalls of business travel.
20. The importance of market research before developing a new product.
21. How to choose the right advertising medium for a new product.
22. The importance of working with an advertising agency when launching a new
product.
23. The importance of choosing a bank wisely before taking a loan.
24. How to choose the right type of insurance for your needs.
25. The importance of exports and imports for a country.
26. How to design a good business plan before setting up a business.
27. How to make meetings work for all employees.
28. The importance of thorough preparation before business negotiations.

Part 3

You and a colleague are in charge of organizing an important meeting of the marketing
department.
Discuss and decide together:
o The main points on the agenda
o How to encourage everyone to have a say in the meeting

You have just decided to set up a business with a few friends.

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Discuss and decide together:
o The advantages and disadvantages of setting up a business with a friend
o The focus of the business

You and a colleague are in charge of writing an article on the best method to get work
experience before graduating.
Discuss and decide together:
o What arguments to focus upon
o How to organize your work

You and a colleague have to go on a business trip to a foreign country.

Discuss and decide together:
o Your objectives for the trip
o How to organize your tasks before leaving

Your superiors have just decided to introduce an ethics officer to minimize unethical
behaviour on the part of the employees. You have to inform your colleagues about this
decision.
Discuss and decide together:
o How to break the news to your colleagues
o What your colleagues’ reactions might be
o How to deal with their reactions

One of your colleagues has been headhunted and, as a member of the management team,
you need to recruit a replacement.
Discuss and decide together:
o What recruitment method to use
o How to make sure the other employees stay motivated
o How to prevent other headhunting activities in the future