NAME: ANIRBAN SHIL ENROLLMENT NO: 07BS0521

MOBILE NO: 09246758721 E-mail Id: anirbanshil@gmail.com

SUMMER INTERNSHIP
PROGRAM
PROJECT PROPOSAL

Project Proposal: Quality education through audio visual.

FACULTY GUIDE: DR.G.RADHA KRISHNA.

COMPANY GUIDE: MR.T.RAMA BRAHMAM.

TABLE OF CONTENTS
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 • Project Proposed 1

• Synopsis of the Project in brief 3

•
• Objective of Project 5

• Methodology 5

• Schedule 7

• Limitations of the Study 8

• References 9

SYNOPSIS:
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We live in a world where the young are reaching higher, dreaming bigger and
demanding more a world that is challenging the limits of hope and possibility.

Nowhere is this more strikingly visible than in India- a country that wakes up
every morning a little younger in age, but infinitely more ambitious in spirit. If the
last century was about meeting human needs, the new millennium is about
matching human aspirations.

Founder of Reliance, the legendary Dhirubhai Ambani gives us the mantra for
entrepreneurship-“Think big. Think fast. Think ahead.”

Welcome to the world of Reliance Dhirubhai Ambani Group.

Reliance Mutual Fund, a part of the Reliance Anil Dhirubhai Ambani group is one
of the leading & fastest growing mutual funds in the country with Asset Under
Management (AUM) of Rs. 93532 Crore as on Feb 2008.Reliance Mutual Fund
schemes are managed by Reliance Capital Asset Management Ltd., a subsidiary of
Reliance Capital Ltd. Reliance Mutual Fund has been established as a trust under
the Indian Trust Act 1882 with Reliance Capital and has been registered with
Securities & Exchange Board Of India dated June 30,1995.

Mutual Fund is intermediaries in the investment business which indirectly connect

the public and the corporate sector. The public invest their savings in the Mutual
Funds and the fund managers invest the money so collected in diversified portfolio
of securities in various high rated companies. Net Asset Value (NAV) is
considered as the most reliable indicator of performance of mutual funds.
Mathematical tools like mean, standard deviation, R2 are proposed to apply to
identify the best schemes among these funds.

This project would focus on understanding the investment pattern of investors in

the various Mutual Funds on the basis of Risk & Return involved.

It also enables us to understand the marketing strategy and marketing

communication under the various distribution channels of Mutual Funds.

Today most of the investors want to participate in the equity of corporate sector.
Equity Funds have the following categories-

• Diversified Fund that invests in the broad markets or in large cap.

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 • Sector- specific schemes e.g. - Bank, Pharmaceuticals, IT, Power etc.

• Equity Linked Savings Schemes.

• Index linked schemes.

The other aspect of this project is to handle promotion, lead generation, client
handling and closing the deal. Apart from this it also enable us to identify the
prospective investor and the underlying factors which make them actual one
through market research.

And last but not the least the end part of these project will be the recommendation
aspect. Here the major concentration will be on suggesting some fruitful marketing
strategies not only to improve their existing market but also to meet the needs of
their future investors.

Economic liberalization and globalization have brought a new and competitive

environment to put their money in the Equity market of our country. There is a
large number of investors who have the ability to save and make investment in
equity, but a majority of them lack professional expertise to judge or forecast the
violent volatility and swings which rocks the stock market. As most of the
investors are not experts in choosing the right scrip or portfolio, sometimes they
get their fingers burnt on certain investment choices. Nevertheless the foremost
objective of every investor is to reduce the Risk as low as possible and ensure the
returns.

OBJECTIVE:
 To get an idea about their customer base – their purchasing pattern and
future demands.

 To get an idea about the new marketing strategies that can be applied to
compete with the competitors.
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  To get an idea about the new product development to match the aspiration of
their customer.

 To promote their product portfolio not only among the existing customers
but also among new one through lead generation.

 To know about the consumer behavior regarding the various educational

tools.

 Get increased sales of their products by the proper implementation of the

recommended measures.

METHODOLOGY:
It is a stage by stage process.

 Stage – 1

In the 1st phase I got the product training to start away with the project with
proper product knowledge. Here formal training was provided by the
organization. I received complete product knowledge from my company
guide Mr. T.Rama Brahmam (C.E.O.) of the SIVMAX.

 Stage – 2

After the Training, concentration was on doing the market survey. For this
purpose, a proper questionnaire was prepared which goes with the purpose
of the project. In this stage, the company guide & the sales people helped me
a lot by sharing their practical experiences with me. This in a way provided
many points regarding how to prepare an effective questionnaire, which can
reveal the consumer behavior with respect to their investment in educational
tools.

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 With a proper questionnaire, I started my market survey. It will be done
among the 12 school (4 large, 4 medium, and 4 small) company through
company profiling in Hyderabad & Secunderabad.

 Stage – 3

Here at this stage the concentration is to generate some productive lead for
the company while doing the analysis of the collected data. Not only that at
the time of asking the questions I have tried to predict the mind of the
customer & approached them to go for the IIT Foundation package. Actually
the main aim was to close the deal with the customer which will be
beneficial for the company from the commercial view-point & for me too, in
the sense that it helps in increasing the confidence level in true sense. After
all, at the end of the day it was, is & will be a marketing project so
experience of direct selling or closing a deal is necessary.

TOOLS USED:

SPSS

Sampling Technique

 Probability Sampling Methods.

• Simple Random Sampling.
• Stratified Sampling.
 Non probability sampling methods.
• Judgment Sampling.
• Quota Sampling.
• Snow ball Sampling.
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 1) Statistical Techniques
Descriptive statistics: Descriptive statistics can be used to summarize the
data, either numerically or graphically, to describe the sample. It also
helps in graphical summarizations of sample population including
various kinds of charts and graphs.

SOURCE:

 Primary research which will cover the data collected by

company visits and through informal interviewing.
 Observation survey
 Questionnaire method will be used as research instrument.
 Secondary research will include the analysis of secondary data
collected from company sales database, through internet and journals
etc.
VALUE ADDITION:
With the completion of the project the company will be able to differentiate
investor according to their investment behavior and will able to provide
products and services as per their requirement.
SCHEDULE:
DATE WORK
TH
26 MARCH COMPLETION OF THE REQUIRED
STANDARDIZED FORMAT.
TH
8 APRIL STUDY OF INDIVIDUALS INVESTMENT
PATTERN.
TH
15 APRIL SECONDARY DATA COLLECTION AS ON

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 MARCH 31ST.
26TH APRIL INTERIM REPORT SUBMISSION.
15TH MAY COMPILATION OF THE DATA COLLECTED
AND WORK DONE.
ND
22 MAY FINAL REPORT SUBMISSION.

LIMITATIONS:

 The sample size is small due to time constraint.

 Error due to respondents that is not willing to disclose their investment and
also biasness.

 The project will be done in one part of India and that too
at one branch of Reliance Asset Management Company
which will not give a comprehensive state of affairs.
Conclusions will be drawn but that might not hold well
in each & every case of the investing pattern of the
various corporate of the country.

REFERENCES:

1. www.mutualfundsindia.com

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 2. www.investopedia.com

3. www.Valueresearchonline.com

4. www.reliancemutual.com

5. www.amfiindia.com

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