http://www.bizbrim.com/outsourcing/bpo.

htm

Rosemary Marandi (2008)
http://www.efytimes.com/efytimes/fullnewsbpo.asp?edid=26456

 And perhaps, this is a clear indicator of what a woman working in a BPO has
achieved today. Sadly though, much of this achievement comes with a fair amount
of sacrifices and bruises. Most of all the sacrifice of  their right to socialise, given
the hectic work schedule and odd working hours.

Many freshers have no idea of the life  at a call centre. Further, many have a
distorted idea. Employers do not usually take the pains to give the freshers an idea
of what they should look forward to apart from the work culture. Neither is there
anybody to educate prospective candidates in foreseeing and preparing themselves 
for the BPO environment. All is rosy at the time of hiring candidates, but at the
same time what needs equal attention is giving the candidates the flip side of the
story as well and a chance to decide if the plunge is worth taking. This would also
solve much of the attrition problem in the industry. "The BPO industry is the most
challenging to work in and because of the high attrition rate, the sector wants more
women in its workforce. They are looking at women as the stability factor right
now.

2009
The report also put forth some recommendations for ensuring gender inclusivity at the workplace. It has
suggested upgrading the professional skills of women, setting up a mentorship program for women in an
organisation, undertaking an internal study to identify where career paths for women reach a block,
providing incentives in the form of tax benefits for organisations which fulfill certain criteria in
empowerment of women. 

The survey said that India has the largest number of working women in any single country in the world,
which can be partly attributed to the growth of the IT-BPO industry. "Out of the 400 million worforce in
India, around 30-35% are female, and only one-fifth of these women work in the urban areas," the survey
pointed.
http://economictimes.indiatimes.com/infotech/ites/Number-of-women-working-in-IT-BPO-sector-up-
60-/articleshow/4525973.cms
Indian Call Centers—Not a Bed of Roses

Booming nascent industry is plagued by a high turnover rate

SAIKAT CHAKRABORTY, Sep 26, 2003

One reason call center employees are unable to handle the stress could be their relatively young age. Most
of them are between 19-21 years and without specific training in stress management, they are ill equipped
to handle rude customers on the phone. In the U.S., on the other hand, the average age of call center
agents is between 26-29 years so they tend to be more mature.

Several call centers have begun to address the problem by introducing stress management sessions and
appointing counselors. Despite that, problems like Mani’s split personality continue to be largely ignored
because they are rare. Management admits that agents are told to introduce themselves with an Anglicized
name to the calling parties, but they say this is only to put the customer at ease and ensure that time is not
wasted by them trying to clarify the pronunciation of Indian names.
http://www.indiacurrents.com/news/view_article.html?
article_id=2ba79f90c71d60ebddc033fdeebf24ce