CASE STUDY

GOOD RELATIONS INDIA (GRI) PVT LTD

Good Relations India (GRI) is a leading strategic corporate communications
consultancy offering a full range of public relations services.
Established in 1988 by Anthony B M Good, GRI was one of the country’s first
independent public relations firms. Since then the consultancy has witnessed
and affected the evolution of public relations in India, playing an important role
in defining the public relations concept as it is today.
Until the 1990s GRI was one of the few professional players & as a result, has
worked across a wide number of sectors. GRI has played a strategic role in
shaping the reputation of start-up companies, small and medium enterprises,
large corporations and numerous JVs.
With two decades of experience across the industry segments GRI has
successfully managed an impressive portfolio of clients, advising them on all
aspects of their communications strategies, navigating through complex issues
and helping them communicate effectively with their key constituents and
stakeholders. It is this experience of handling clients from a wide range of
industries that enables us to have an in-depth understanding of the clients’
requirements and to create PR programmes relevant to their specific needs. Our
expertise can be aligned into the following key practice areas:

 Corporate PR & Public Affairs

 Consumer, Retail & FMCG
 Energy & Infrastructure
 Lifestyle & Luxury
 Financial Services & Insurance
 Learning & Education
  Logistics & Aviation Services
 Manufacturing, Engineering & Automotive
 Pharma, Life Sciences, Healthcare
 Tourism & Hospitality
 Technology, Telecommunications & Outsourcing

GRI is one of the founder members of the Public Relations Consultants

Association of India (PRCAI).

BOARD AND LEADERSHIP TEAM

Anthony B M Good, Director & Executive Chairman

Sir Gulam Kaderbhoy Noon, MBE, Director
Samantha Jane Sargood, Director
Deepak Kanulkar - Director & CEO
Jhon Arokiasamy – Director & COO

VISION AND PHILOSOPHY

The Vision is to increase our global footprint and be ranked amongst the
world’s most renowned and trusted communications firms. Our mission is to
provide our clients with an exceptional level of service whilst offering our
employees the opportunity to grow and develop in a dynamic and rewarding
work environment.

GRI NETWORK
The GRI network spans the country. We operate from six wholly owned offices
located across the key business cities - Mumbai, New Delhi, Bangalore,
Chennai, Hyderabad and Pune. A further 40 Indian cities are served via a
network of trusted affiliates.
International Affiliation
We have a strategic affiliation with FD, one of the world's most sought-after
business and financial communications consultancies, with 29 offices located
in 18 countries across Europe, the Americas, the Middle East, Asia and Africa.

BUSINESS ETHICS

GRI follows The Code of Athens which is an undertaking of ethical behaviour

by members of the International Public Relations Association.

CODE OF ETHICS

CONSIDERING that all members of the Organization have agreed to abide by

its Charter which reaffirms “its faith in fundamental human rights, in the dignity
and worth of the human person” and that having regard to the very nature of the
profession, Public Relations practitioners should undertake to ascertain and
observe the principles set out in this Charter.

CONSIDERING that, apart from “rights”, human beings have not only
physical or material needs but also intellectual, moral and social needs, and that
their rights are of real benefit to them only insofar as these needs are essentially
met;
CONSIDERING that, in the course of their professional duties and depending
on how these duties are performed, Public Relations practitioners can
substantially help to meet these intellectual, moral and social needs;
CONSIDERING that the use of the evolving techniques enabling them to come
simultaneously into contact with millions of people gives Public Relations
practitioners a power that has to be restrained by the observance of a strict
moral code;

CONSIDERING that transparent channels of communication such as the

Internet and other digital media, are channels where erroneous or misleading
information may be widely disseminated and remain unchallenged, and
therefore demand special attention from Public Relations practitioners to
maintain trust and credibility;

CONSIDERING that the Internet and other digital media demand special care
with respect to the personal privacy of individuals, clients, employers and
colleagues;
In the conduct of Public Relations practitioners shall:
ENDEAVOUR
1. To contribute to the achievement of the moral and cultural conditions
enabling human beings to reach their full stature and enjoy the indefeasible
rights to which they are entitled under the “Universal Declaration of Human
Rights”;
2. To establish communications patterns and channels which foster the free flow
of essential information, thereby making each member of the group feel
informed. Being included in the communication flow should give every member
an awareness of their own personal involvement and responsibility, and
encourage solidarity with other members;
3. To conduct themselves always and in all circumstances in such a manner as
to deserve and secure the confidence of those with whom the practitioner comes
into contact;
4. To bear in mind that, because of the relationship between the Public
Relations’ profession and the public, the practitioner’s conduct – even in private
– will have an impact on the way in which the profession as a whole is
appraised;

UNDERTAKE
5. To observe in the practitioner’s professional duties, the moral principles and
rules of the “Universal Declaration of Human Rights”;
6. To pay due regard to, and uphold human dignity and to recognise the right of
each individual to judge for themselves;
7. To establish the moral, psychological and intellectual conditions for dialogue
in its true sense, and to recognise the rights of these parties involved to state
their case and express their views;
8. To act, in all circumstances, in such a manner as to take account of the
respective interests of the parties involved; both the interests of the organisation
which the practitioner serves and the interests of the publics concerned;
9. To communicate to avoid misunderstanding, and to show loyalty and
integrity in all circumstances so as to keep the confidence or the clients or
employer, past or present, and all of the public’s that are affected by the
practitioner’s actions;
10. To act in accordance with this Code with special care with respect to
accuracy and privacy when using the Internet and other digital media as
channels of communication;

CONCLUSION:

At GRI our corporate & brand PR practice encompasses all aspects of corporate
communications such as reputation management, crisis and issues management,
brand building and positioning, product and brand launches and re-branding
exercises.
Through a combination of our contacts in the media and non media initiatives
we will help to enhance and protect your overall corporate image while creating
a strong brand presence among your target audiences.