FEBRUARY 2011 • VOL. 22 NO.
2
COMMERCE
INSIDE
2011
PRESIDENT’S CIRCLE
PREMIER SPONSORS
The Valley’s Daily News Source
DIAMOND LEVEL SPONSORS
Accelerated Marketing Group
Net-Flow Corporation
Influence Internet
Redwood Credit Union
Napa Valley Marketplace Magazine
Markstein Beverage Company
Silverado Resort and Spa
Napa Recycling & Waste Services
Exertec Health & Fitness
Charter Oak Bank
Republic Services
Hawthorn Suites by Wyndham
Golden State Warriors
Mark Coleman, State Farm
Travis Credit Union
Napa Planner Financial Group
NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY
1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com
COUNT ON US TO FOCUS ON YOU.
• All Member Briefing
• Welcome New Members
• Sales Mastery Seminar Series
• CREATING A STRONG LOCAL ECONOMY
“this is the year” celebrated at Chamber
annual dinner
The Napa Chamber of Commerce Annual
Installation of Directors and Awards Dinner
went off without a hitch on the night gala
night of January 21st at the Meritage Resort
and Spa. A spectacular evening, at which
the new Chamber of Commerce Board was
installed, celebrated community involvement
with awards for Citizen of the Year, Margrit
Mondavi, Ambassador of the Year, Don Krieger
and Business of the Year, Napa Printing &
Graphics/On Demand Direct Mail.
Led by Napa Mayor Jill Techel, the gavel
was passed from outbound Chairman of the
Board, Randy Martinsen to inbound Chairman,
Ryan Gregory. Mayor Techel praised the
tireless work of the volunteer Board and swore
them in to their next year of duty, anointing
each with her magic wand!
• SUPPORTING A SUSTAINABLE
FUTURE
What is Napa
County Energy
Watch (NCEW)?
Sustainable Napa County (SNC) is the
local energy efficiency provider through
the Pacific Gas & Electric (PG&E) Local
Government Partnership (LGP) program.
The LGP program is authorized by the
California Public Utilities Commission
(CPUC) and is funded through “Public
Purpose Programs” charge on our utility
bills. Externally, the program is called
Napa County Energy Watch (NCEW) and
there are numerous other LGP’s/Energy
Watch programs in counties throughout
PG&E’s Northern and Central California
service territory.
See ncew on page 2…
• Mixer at Queen of the Valley
Medical Center
• Member Spot: Sacramento County
Airport System and more...
Margrit Mondavi accepts the Citizen of the
Year Award
Ambassador of the Year, Don Krieger,
was praised by an extraordinary lineup of
dignitaries including, Congressman Mike
Thompson, Assembly Member Michael
Allen, Senator Noreen Evans representative
Tracy Krumpen, Supervisor Bill Dodd and
See DINNER on page 6…
• REPRESENTING BUSINESS
TO GOVERNEMNT
Chamber Urges Participation
in Small Business Survey
- Your voice can make a difference
For the seventh year running, Small
Business California is surveying small
businesses on their concerns and issues to help
guide its efforts.
Small Business California (SB-Cal) is
asking for small businesses to respond its yearly
survey, which it sends to the Governor and every
state legislator. The survey can be found on-line
at http://smallbusinesscalifornia.org/.
According to Small Business California
president and founder Scott Hauge, “This survey
is used by SB-Cal to guide its advocacy efforts
and it is influential in expressing the problems
faced by small business to opinion makers. An
example is that the cost of providing health
care was the most important issue to small
business owners last year.” Scott Hauge went on
to say. “The Governor and legislators are now
See SURVEY on page 2…
 NCEW continued from page 1...
What are the goals of NCEW?
• Achievement of measurable,
identifiable, and vigorous kilowatt hour
(kWh) and therm savings in Napa County.
Our goal for this three year contract cycle
is a 3.6 million kWh reduction
• Behavior change in customer
communities including building
benchmarking, and education and training
• Capacity building in Napa County
in both public and private sectors through
workforce development, skills training
and re-training, and developing a stable
of local vendors and contractors who can
help provide services
• Support to the CPUC Strategic
Plan, including integration of energy
efficiency into local Climate Action
Plans; development of “reach” codes
in all jurisdictions (for example, high
performance building ordinances
that improve energy efficiency) and
improved code compliance; creation and
advancement of innovative financing
strategies to enable customers to
implement major energy efficiency
retrofits
What is the purpose and value of
NCEW
While the four program goals noted
above make up the foundation of the
program, the contract also encourages and
supports customer marketing, community
outreach, and education regarding energy
conservation and efficiency.
The total value of resources that
will be applied to Napa County over the
three year contract through Napa County
Energy Watch is approximately $1.2
million.
A large portion of this amount is for
lighting audits and associated rebates,
another portion is reserved for rebates
and incentives which come from larger
retrofit and retro-commissioning projects,
another is for the creation of a custom
strategy for reaching income qualified
residential customers, and the remainder is
for customer and public outreach as well as
program coordination. NCEW also offers
higher-than-standard rebates: $.15/kwh for
municipalities and non profits and $.13/kwh
for small commercial accounts
Who are NCEW’s customers?
• Municipal governments (for their own
buildings and operations)
• Nonprofit organizations
• Small commercial (primarily anything
below 200 kw), including smaller wineries
• Residential (specifically low and
moderate income)
How does the NCEW assist each
customer segment?
For municipal, non profit, and small
commercial customers, NCEW provides
a no-cost energy use assessment with
emphasis on structures and systems
and comprehensive energy savings
recommendations, including a detailed
outline of available rebates and incentives.
Our team will first analyze the no- and
low-cost opportunities for increasing energy
efficiency followed by a more in-depth
evaluation to identify any measures that
may be considered in mid-to long-term
planning so customers are prepared to
make well informed decisions for their
specific operation. Next, the NCEW team
provides coordination of the installation of
approved energy saving lighting equipment,
verification of installation, and free start-
to-finish project management and quality
control. In addition, NCEW handles the
entire PG&E rebate process including
completing and submitting all necessary
forms to PG&E. NCEW offers higher-
than-standard rebates: $.15/kwh for
municipalities and nonprofits and $.13/
kwh for small commercial accounts.
For income qualified residential
customers, NCEW coordinates with a
PG&E approved contractor to provide
free energy evaluation services, energy
efficiency education, and no-cost
home upgrades, including: windows,
insulation, caulking, doors, refrigerators,
microwaves, window AC units, lighting,
aerators, shower heads and more. In
addition, SNC will be working with
community stakeholders and nonprofit
organizations develop and implement a
customized local strategy to reach Napa
County customers.
Does NCEW align with the Napa
County Green Business program?
Yes! If a business has applied
for Napa County Green Business
certification, the NCEW team can provide
the comprehensive energy assessment
required to complete the certification
process. If a business has not yet applied
to the program but intends to, working
with NCEW now will help insure that the
energy assessment is complete, making
the certification process a more efficient
and timely process for the applicant and
Napa County.
See ncew on page 4…

SURVEY
continued from page 1...
addressing this issue that is of vital Sales Kick start 2011
by learning
concern to small business owners.” Mastery
In addition to the current small the latest
techniques for
business survey, results of past Seminar closing more
surveys may be found on SB-Cal’s
website. Series business.
Small Business California
represents the interests of small
Moving the Sale Forward
February 22 Watch for the 2011
businesses in California. Its Board
of Directors are leading advocates 8 a.m. to 11 a.m. Napa Chamber of
for small businesses and represent Napa Chamber Board Room Commerce City Guide
thousands of small businesses 1556 First Street, Napa and Business Directory
in every part of the state. More Individual Workshops: $49 members
information regarding Small ($99 non-members) COMING THIS
Register online at napachamber.com
Business California can be found at
http://smallbusinesscalifornia.org/. MONTH!
February 2011 | COMMERCE | Page 2 | napachamber.com
 Chairman’s Focus
by Ryan Gregory,
Vice President,
Riechers Spence
and Associates
2011 Napa Chamber
of Commerce
Chairman of the Board
We Can Do It!
The 2011 Annual Dinner held on January
21 was a spectacular night. The new Chamber
of Commerce Board of Directors and
Officers were installed ushering in the next
generation of leadership for the organization.
We celebrated community involvement
with awards for Citizen of the Year, Margrit
Mondavi; Ambassador of the Year, Don
Krieger; and Business of the Year, Napa
Printing & Graphics/On Demand Direct Mail.
And it was a great opportunity for business
owners and Chamber members to network and
share their thoughts on what the new year will
bring. Everyone was in good spirits and ready
for a good party. While accepting her award,
Mrs. Mondavi delivered the line of the night:
“I know things have been hard (financially)
but we can do it… don’t wait, this is the year!”
We can do it, we shouldn’t wait and this
certainly could be the year.
Could this be the year? It depends on who
you ask. The economists and analysts tell us
that the economic recovery will continue to be
slow through 2011. Their advice is to make
preparations in our businesses to weather
another sluggish year and look forward to a
full upswing in 2012. They say we should
focus this year on sharpening our saws,
including up-training our employees and fine
tuning our products, in order to be ready for
and take full advantage of the upswing in the
economy when it comes.
But if you listened to folks around the
room at the Annual Dinner, many gave a more
optimistic answer. According to Meritage
Resort General Manager Michael Palmer,
“Napa in general
could improve
faster than
the national
average and defy
conventional
wisdom.”
“2011 is looking very bright.” Certainly
attitude and economic outlook will differ
amongst job sectors and some will see
change before others. But there is reason to
believe that Mr. Palmer is right, that Napa in
general could improve faster than the national
average and defy conventional wisdom. Napa
is a special place. It is a world-class tourist
destination in a beautiful setting. Private
investment continues, downtown continues
to be reborn and the flood control project is
making significant progress, all despite the
economy. Because of all this, the recession
arrived here later than many other places, and
there is no reason to think it won’t end here
sooner as well.
None of us can predict the kind of year
it will be and when the full upswing will
begin. This is dependent on so many outside
forces that we don’t have control over. But we
do have control over our own local business
community and its health, enough to affect
positive change, and we shouldn’t wait
around. We can do much better at boosting
our local economy by buying our goods and
services locally and supporting our local
businesses. We can work and collaborate as a
community to eliminate unnecessary barriers
to doing business. And our Chamber can
help businesses succeed by doing its utmost
to provide the networking, education and
promotion that they need. Let’s come together
and do whatever possible to take control of our
destiny here in Napa. We can do it!
As the Chamber embarks on this
important work, we will take a lesson from
Margrit Mondavi’s playbook and do so with
optimism, excitement for life and hope for the
future. We can do it, we shouldn’t wait and
let’s make this the year. ■

CEO’s Focus GIS Site Locator Website – This

by Lisa Batto, ACE
President/CEO,
Napa Chamber
of Commerce
Is it time for Private
Sector Involvement
in Economic
Development?
I recently attended the Western
Association of Chamber Executives
Conference in Los Angeles. The first
program I attended was about Economic
Development and the Chamber’s role. We
lost our Napa Valley Economic Development entrepreneurial organizations that assist
Corporation a few years ago and the Napa
Chamber has, in a few areas, picked up some for a stronger economy. Communities are
programs, such as the ‘Tools for Business’ a the economic gardens that cultivate these
comprehensive website filled with answers
for new business owners to the experienced
owners. The Capital Access Network is in a thrive.
is a powerful tool for locating available
commercial properties, business locations,
start-up phase again and we are working with
demographics and market information. For
our banking partners and Small Business
example, available properties can be viewed,
Development partners to find avenues for
along with size, use, cost, development
small business loans and investors. We
incentives and contact information.
work with the Workforce Investment Board
Corresponding demographic reports such
to define our existing base of workers and
as labor force, education levels, consumer
identify gaps in our industry sectors.
spending and age can be created. In addition,
Recently we have started working with
businesses are mapped by industry showing
the City of Napa in a Business Ombudsman
their distribution and concentrations
program. Focused on cutting through some
throughout the area.
of the red tape by providing the answers a
business owner needs to Get OPEN! Could
Business Resource Center: In 2005,
a Jefferson County Colorado Chamber
the Napa Chamber be working harder in our
of Commerce started a collaborative
community?
effort between the County, five cities,
Here are some programs that are
the workforce center and the community
successful in other parts of the country:
college. After two years the Chamber spun
Economic Gardening: By supporting
the program off into its own corporation.
second-stage companies and the
Find it at http://www.jeffcobrc.org
Are you interested in Economic
them, the foundation is planting the seeds
Development in our community? Would you
like to be involved? Contact me by email
or call me direct – and we will get started
companies and organizations and create
creating a strong local economy.
supportive environments where they can
lisa@napachamber.com or 707-254-1146. ■

February 2011 | COMMERCE | Page 3 | napachamber.com

NCEW continued from page 2...
Do customers have to pay NCEW
for assessments and analysis?
No. NCEW services come at no charge
to our customers as the program is funded
through the public purpose program
surcharge and mandated by the CPUC. All
program services – from initial assessment
to project management - are fully covered
by this funding. While a customer may
have some expenditure for identified energy
efficiency equipment upgrades (e.g. lighting
replacements) and/or retrofits, these are not
required and the customer is free to choose
whether or not to install. However, the
return on investment is typically high and
any expenses are quickly paid back through
a combination of rebates and savings on
energy bills
Is the information collected
and analyzed through NCEW
confidential?
Yes, customer privacy is very important
to us. Energy use information is never
shared with others and stays internal to
NCEW and PG&E. In addition, NCEW
will never share contact information with
any third parties or vendors (auditors,
consultants, etc.). We also do not
recommend any outside products or vendors
but will leave customers with enough
information so customers can ask the right
questions of vendors and make informed
choices about the businesses, suppliers,
materials and equipment they choose.
Gaining Traction
Chamber’s VP of Marketing
Invited to Pen Column for
New Business Section
Have you noticed the great changes
to the Napa Valley Register’s Business
Section? Now, on Wednesday’s each week,
you will find “YourBusiness” on C1.
The new section will be in color and
contain extended business information
from the daily business on A4... such as
statistics, the popular “10 Questions”
feature, profiles on local business owners
and much more.
The Napa Chamber’s VP of Marketing,
Katherine Zimmer will be a featured
columnist starting on Wednesday,
February 16th. Her new column entitled
“Gaining Traction” will provide
businesses with marketing advice, success
examples, labor law issues, and hot topics
that local businesses need to know about
Contact katherine@napachamber.com
with suggestions for column topics.
February 2011
How does NCEW
leverage other PG&E
programs?
NCEW works
closely with other PG&E
departments including
Sales and Service
account executives
and Governmental and If you’re ready for results,
Community Relations join our next FREE TRIAL!
representatives to make
sure the NCEW and • 5 Class Times and 3 Locations
other PG&E programs • On-Site Corporate Programs
and tools are integrated
and aligned including • Chamber Member2Member Discount
bringing awareness
of resources and Visit us at www.NapaBootCamp.com
business opportunities
(example: Savings by Ph: 707-479-0866
Design program for
new construction and • With a copy to Jeri Gill, CEO:
the Whole House Retrofit program), and Jeri@SustainableNapaCounty.org
other PG&E programs that reach targeted
industries and business sectors including What is Sustainable Napa County?
lodging, schools, wineries, grocery stores, Founded as an initiative of the Gasser
and hospitals/health care. Foundation in 2007, Sustainable Napa
County (SNC) is a nonprofit organization
How do businesses begin the bringing together stakeholders as part of
NCEW process? a comprehensive, collaborative campaign
The first step is to contact Sustainable to measurably improve conditions for a
Napa County to indicate interest and to healthy, prosperous Napa County. Our
schedule an appointment with the NCEW vision is for a thriving community; our
assessment team. All inquiries should be mission is to take action for economic
directed to: vitality, environmental health, and
• Sally Seymour, Project Manager: social equity. These three elements of
Sally@SustainableNapaCounty.org and, sustainability are integral to, and reflected
• Bill Bennett, Project Engineer: in, each of our goals and strategies. ■
Bill@SustainableNapaCounty.org
2 01110
r thru
M embe
r2
Membe
mber.
com
• napacha
y
conom
local e
g a strong
n
creati
ARE YOU USING YOUR KEY TAG?
The Napa Chamber of Commerce Member2Member Discount Savings program is
aimed at supporting our Chamber member businesses and keeping shopping dollars
local. For a complete list of participating businesses, visit napachamber.com.
EVERY Chamber member business AND their employees receive Member2Member keytags
- that’s over 20,000 people here in the Napa Valley!
YOU can present your keytag at participating businesses and receive special savings on
products and services. A complete listing is available online at napachamber.com.
a benefit for all napa
chamber members and
Shop Locally!
SPENDING YOUR DOLLARS
their employees! IN THE CITY WHERE YOU LIVE HELPS
CREATE A STRONG LOCAL ECONOMY!
| COMMERCE | Page 4 | napachamber.com
 Welcome New Members!
Apartments
Vineyard Terrace Apartments Investment Management & Financial Planning Public Relations
Julie Molina, (707) 253-7529 Umpqua Investments, Inc. Baillargeon Connect
700 Stonehouse Dr, Napa Evan Hershey, (707) 636-3462 Marie Baillargeon, (707) 927-5750
www.capitalvalleyinvestments.com 305 Soscol Ave, Napa www.baillargeonconnect.com
ehershey@umpquainvestments.com
Employment Services - Hospitality www.umpquainvestments.com Restaurants - Mobile
Specialty Search International PHAT Salads & Wraps
Ronald D. Folkman, (813) 818-7800 Limousine Services Gia Sempronio, (707) 363-9658
3170 Dry Creek Rd, Napa Destiny Wine Tours orders@phatsalads.com
rdf@ssirecruiting.com Ray Hanson, Jr., (707) 254-0442 www.phatsalads.com
www.ssirecruiting.com www.destinywinetours.com
Wedding Photographers
Financial Advisors & Planners Non Profit Organizations T.J. Salsman Photography
LPL Financial Mark C Richmond Napa CASA, A Voice for Children T.J. Salsman, (707) 266-8767
Mark C. Richmond, CFP, (707) 603-2663 Julie Diverde, (707) 257-2272 www.tjsalsmanphotography.com
702 Trancas St Ste 201, Napa 1804 Soscol Ave Ste 203, Napa
m.richmond@LPL.com jdiverde@napacasa.org Wineries
www.napavalleyfinancial.com www.napacasa.org Fontanella Family Winery
Karen Fontanella, (707) 252-1017
Insurance Payroll Preparation 1721 Partrick Rd, Napa
St. Helena Insurance The Payroll Factory info@fontanellawinery.com
Michael Applegate, (707) 963-3684 René Diekroetger, (707)255-1524 www.fontanellawinery.com
1361 Main St, St. Helena 1135 Jefferson St, Napa
mike@sthelenainsurance.com renee@payrollfactory.com
www.sthelenainsurance.com www.payrollfactory.com

Real Estate - Agents & Realtors

Coldwell Banker - Paula Fields Avi Strugo
Brokers of the Valley pfields@cbnapavalley.com astrugo@cbnapavalley.com
(707) 258-5200
1775 Lincoln Ave, Napa Farrah Garber Shawna Terry
www.cbnapavalley.com fgarber@cbnapavalley.com sterry@cbnapavalley.com

Terry Bremer Allison Steve Gregory Sharon Voges

tbremer@cbnapavalley.com sgregory@cbnapavalley.com svoges@cbnapavalley.com

Suzy Anderson Suzi Hersom Tracy Warr

sanderson@cbnapavalley.com shersom@cbnapavalley.com twarr@cbnapavalley.com

Charlie Bogue Dave Hobaugh Janet Wright

cbogue@cbnapavalley.com dhobaugh@cbnapavalley.com jwright@cbnapavalley.com

Joe Brasil Lynne Lindahl Rose-Marie Yull

jbrasil@cbnapavalley.com llindahl@cbnapavalley.com ryull@cbnapavalley.com

Diane Brown Aida Morgan

dbrown@cbnapavalley.com amorgan@cbnapavalley.com
Connect with us...
Scott Brown Virginia Morse
sbrown@cbnapavalley.com vmorse@cbnapavalley.com

Donald Buresh Grete Orsoe

dburesh@cbnapavalley.com gorsoe@cbnapavalley.com
To learn about the benefits of
Charlotte Chapman Sal Ramos membership, visit napachamber.com or
cchapman@cbnapavalley.com sramos@cbnapavalley.com phone us at 707.226.7455

Maribel Duran Heli Sairanen For a complete listing of Napa

mduran@cbnapavalley.com hsairanen@cbnapavalley.com Chamber members, updated daily, go to
napachamber.com

February 2011 | COMMERCE | Page 5 | napachamber.com

DINNER continued from page 1...
Mayor Techel. All praised him for his
devotion to promoting the Napa business
community and he was held up as a model
of the benefits of giving back, reflecting
Napa Chamber of Commerce’s 2011
theme of “a rising tide raises all ships.”
Don Krieger, Ambassador of the Year
The Napa Chamber 2011 Board of Directors
Looking to do business in Napa?
and After-Hours MIXER
Monday, March 21st, 2011
“The EXPO enables you to be face to face with tons of people and tons of other
businesses. In a world of emails, texts, and digital contact, you can’t miss out on that
opportunity to actually speak to someone about your business.”
*
~Tiffany Larsen, NAPA ADVENTURE BOOT CAMP
n a p a c h a m b e r. c o m
Booth registration dates:
President’s Circle Members: February 7, 2011
Members: February 14, 2011
Non-Members: February 28, 2011
Call Linda Bausch for more information and to register your booth by phone: 707.254.1148
February 2011
Mrs. Mondavi was feted by all
present as an icon of cultural enrichment
and philanthropy in the Valley and
beyond. As someone who has seen
our Valley evolve from prune yards to
vineyards Mrs. Mondavi told us of her
efforts to bring fine art and cuisine to the
fledgling collection of farm towns that
has become a major global destination
for those with discerning palates; Napa
Valley. The crowd was rapt as she
described the beginnings of the summer
concert series and the great chef’s
programs at Robert Mondavi Winery.
Mrs. Mondavi received a standing ovation
(L-R) 2010 Chair, Randy Martinsen; President/CEO,
when she told us of her daily excitement Lisa Batto; 2011 Chair Ryan Gregory
for life and exhorted “I know things have
achievement heartily celebrated by his leadership team
been hard (financially) but we can do it…
at an end-of-year celebration dinner. With January
don’t wait, this is the year!”
trending in the same direction Mr. Palmer says, “Our
Mrs. Mondavi’s sunny outlook was
guests are bringing their spending dollars to Napa,
repeated by the evening’s host, Meritage
we are just the tip of the iceberg with these numbers
Resort General Manager and Napa
because our guests get out into the Valley, they visit
Chamber member, Michael Palmer. Mr.
wineries, restaurants and retail centers and they use
Palmer reported significant increases
local transportation resources. We just erected the
over last year in his property’s TOT, an
first wall of our new 8,000 sq. ft. ballroom today, so
I think it is auspicious to host the Napa Chamber’s
Annual Dinner on such a significant day for us. 2011
is looking very bright.”
The Napa Chamber of Commerce’s achievements
for 2010 were listed by Randy Martinsen and included
a new CEO, Lisa Batto, 46 different networking and
informational events, the abundance of marketing
achievements, and many task force recommendations
to City and County government representing
local business interests. From traffic circulation
in downtown Napa to industry specific needs and
election recommendations, the Napa Chamber of
Commerce has remained relevant and involved,
impactful and resourceful to the efforts of building a
strong local economy. Membership has held strong in
a challenging year and member Bob Burton of CAV
Media says, “The networking events provide us with
The Meritage Resort and Spa
identifiable business, membership has been extremely
875 Bordeaux Way, Napa
valuable to us.” This position is echoed by member
4:30 P.M. - 7:00 P.M.
Gloria Curry of Gloria Curry Skin Care Clinic, “The
** *
attendee cost: $5 • providing events get my business to click! Not just the mixers,
networking but all the events help me get my business’s name out
opportunities
Save +
there. The Napa Chamber is the most effective one I
the • promoting the
have seen.”
date community Incoming Chairman Ryan Gregory spoke of 2011
! =
as a year of maintenance in our businesses. Echoing
the speakers at the Napa Chamber of Commerce’s E3
• creating a strong
local economy – Economics Education Expectations conference held
last October, while our local economy seems to be
improving now, we should not get ahead of ourselves
in our businesses and continue to pay attention to our
assets and resources. Continuing to make sure that
our employees are well trained and our products are
• creating a strong local economy
well tuned to take full advantage of the upswing in
• 707.226.7455 • providing networking opportunities the economy. The Napa Chamber of Commerce is
When your date is available, please
Booth Pricing: well poised to help our businesses by providing the
call or come into the Chamber
during these hours... Members: $350 networking, education and promotion the membership
Monday through Friday: Non-Members: $500 requires.
9:00 am to 12:00 pm or + Extras, Electrical/Extra Table
2:00 pm to 4:00 pm The evening closed with the presentation of
Business of the Year to Napa Printing & Graphics
| COMMERCE | Page 6 | napachamber.com
DINNER continued from previous page...
On Demand Direct Mail. Preceded by a video introduction,
Congressman Thompson praised partners Jeff Gerlomes and
John Dunbar for their evident dedication to their employees.
In these critical times not one employee has been laid off
and many have been with them for ten years or more. Their
customer testimonials reflect an ever abiding concern with
end product satisfaction and an employee empowerment
environment helps to deliver on that promise. Gerlomes and
Dunbar brought several employees with them to the dinner
and honored them for the award.
For more information on the Napa Chamber of
Commerce, or to get involved in committee work, please visit
www.napachamber.org. ■
Federal, State and local dignitaries present Napa Printing & Graphics with
the Business of the Year Award

We Focus On Business
Chamber Member Spotlight:
The Sacramento County Airport System
The master plan for Napa Chamber
of Commerce member, the Sacramento
County Airport System (SCAS), demon-
strates foresight and a vision for the future
that includes environmental responsibility
and the growing need for convenient air
travel in the region. The Big Build aspect of
the master plan broke ground in 2008 and
has an ultimate completion date of 2011.
The $1.04 billion terminal modernization
project will replace Sacramento Interna-
tional Airport’s (SMF) 40-year-old Terminal
B to meet the rising demand for passenger
services and improve the airport’s ability to
attract new carriers and routes. The plan will
add 680,000 square feet of buildings to the
airport and a people mover. Future connec-
tion to the Light Rail system in Sacramento
is included in the 20-year vision. SMF
attained its international standing in 2000
when Continental Airlines contracted with
them, and since then Continental has been
joined by many other international carriers.
SMF now services 9 million passengers a
year, a number that is projected to grow once
the Big Build is complete. Located 12 miles
from downtown Sacramento and always
open, service is available from 13 major car-
riers and one commuter airline.
SCAS encompasses four airports of
various size and function. Sacramento Ex-
ecutive Airport (SAC) is a premier general
aviation airport housing over 20 businesses
offering a wide variety of aviation related
services including a full service Fixed Base
Operation, flight schools, aircraft mainte-
nance, avionics, insurance, aerial photog-
raphy as well as a restaurant, and more. In
addition to an FAA tower and instrument
approaches, the airport has three paved run-
ways (two lighted) and offers tie-downs and
hangar rentals. Located just 10 minutes
from downtown Sacramento, SAC is
close to tourist attractions such as Old
Sacramento, the State Capitol, Cal Expo
State Fairgrounds and ARCO Arena
(home of the Sacramento Kings). The
airport is also located near three public
golf courses and major shopping areas.
West Coast cargo hub Mather Air-
port (MHR) provides access to a local
market of nearly two million people, with an
additional market of over nine million within a
90-mile radius. It is easily accessible by major
freeways and highways, and is situated near
transcontinental railway lines and a deep-
water port. Its location is ideal for service to
Pacific Rim nations. MHR comprises 2,875
acres which formerly served as an Air Force
Base which trained pilots as far back as WWI.
Its available facilities are impressive: two
parallel runways, one of which is 11,300 feet
long; capable of handling the largest fully-
loaded aircraft, 40 acres of cargo ramp space,
321,000 square feet of warehouse space, and
198,000 square feet of office space.
Last, but not least, Franklin Field is a
public use airport owned and operated by the
County of Sacramento. The facility is consid-
ered an uncontrolled airport since it does not
have an air traffic control tower or personnel.
There are approximately 36,000 operations
each year at Franklin Field, including flight
training. The airport was acquired by the
County of Sacramento in 1947 from the fed-
eral government under the Surplus Property
Act of 1944 and was the former site of bomber
training during World War II.
On the subject of joining the Napa
Chamber at the Presidents Circle level SCAS
spokesperson Gina Swankie says, “The Napa
Chamber has greatly enhanced our ability to
develop relationships with the Napa busi-
ness community. From introductions to key
contacts in the community to participation in
events and mixers to promotion of events via
the chamber’s various distribution channels,
we have been appreciative of the support of
the Napa Chamber and its membership.
As we move closer to the grand opening
of the new Central Terminal B at Sacramento
International Airport, our membership is
more important than ever. We are both build-
ing a better Gateway to Northern California
that will serve Napa’s visitors and a better
Gateway to the World for Napa’s businesses
and residents. Collaborative communication
efforts will reinforce the fact that while we
may be improving the airport, we will also
maintain the same easy-in, easy-out airport
experience at a location that is not surround-
ed by the time-consuming traffic that is so
common with the Bay Area airports.”
It is exciting times for SCAS, with the
Big Build drawing to a close and light rail in
the not too distant future our friendly airport
to the East is blossoming, bringing travel
options, business contacts and visitors to the
Napa region.
For more information on the Sacra-
mento County Airport System visit www.
sacairports.org. ■

February 2011 | COMMERCE | Page 7 | napachamber.com

 Upcoming Events... maximize your networking!
February 11 February 16 February 17
All Member Wake Up Your MIXER
Briefing Business Wednesday
After-Hours Mixer
Napa Chamber Napa Chamber Boardroom
1556 First Street, Napa Queen of the Valley
Boardroom
For more information call 1556 First Street, Napa 7:30 a.m. - 9:00 a.m. Wellness Center
707.226.7455 or visit our 8:00 a.m. - 9:30 a.m. $20 per person 1000 Trancas St., Napa
website and register Bring a friend for free 5:30 p.m. to 7:00 p.m.
for events online at RSVP: 707.226.7455 Reservations required, call $10 members
napachamber.com $30 prospective members
Free to Chamber Members the SBDC at (707) 253-3210

• CREATING A STRONG LOCAL ECONOMY

napachamberfoundation.org
Get your message
in front of hundreds
of Napa Valley
business and
community people... Do You Know A Hero?
Your Napa Chamber’s COMMERCE
Nominate in the following Nominations due by
newsletter is a vital 8-page electronic newsletter categories... March 25, 2011
currently reaching a subscriber base of over Community Booster
1,850 Napa Chamber of Commerce member Healthcare Professional EVENT DATE
emails each month and has a successful average Napa Valley College Student Tuesday, May 24, 2011
open rate of 34%. This timely publication keeps our members up- Napa Valley Marriott Hotel & Spa
Hospitality/Tourism Award
to-date with legislative issues, member benefits, networking and event
opportunities, and other business concerns in the Napa County area and NonProfit Employee
State of California. NonProfit Organization
Call Katherine Zimmer for space
reservations and specials... online or call 707.226.7455 for more information.
katherine@napachamber.com

Napa Chamber 2011 OFFICERS

MISSION
As the membership organization for
business, we promote our community’s
economic vitality and quality of life
through leadership development,
advocacy, facilitation and education.
BENEFIT from being a
member of the Napa
Chamber of Commerce
• Creating a Strong Local Economy
• Promoting the Community
• Providing Networking Opportunities
• Supporting a Sustainable Future
• Representing Business to Government
• Engaging in Political Action
For membership information call
Sherrell Harper at 707.257.4598
Ryan Gregory, Chairman of the Board................. Riechers & Spence Associates, Inc.
Debra Dommen, Chair-Elect....................................................... Treasury Wine Estates
Cherie Knox, Vice-Chair Advocacy............................................ Redwood Credit Union
Kent Kuhlmann, Vice-Chair Resources......................... Kuhlmann Associates Financial
Richard Rybicki, Vice-Chair Membership ................................ Rybicki & Associates
Pamela Gleeson, Treasurer........................................................................... Santen Inc.
Randy Martinsen, Immediate Past-Chair........................ Accelerated Marketing Group
NAPA CHAMBER BOARD OF DIRECTORS
Dr. Edna Baehre, Napa Valley College; John Cardinale, State Farm Insurance; Ken Frank,
La Toque; Clay Gregory, The Napa Valley Destination Council; Paul Hicks, Payroll
Masters Inc; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Stanton
Lawson, Sequoia Senior Solutions; Bill Lockhart, Edward Jones; Barry Martin, City
of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your
Compass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa
Community Bank; Jaime Penaherrera, Queen of the Valley Hospital Foundation;
Suzanne Shiff, Napa Valley Coalition of Nonprofit Agencies; Don Shindle, Westin
Verasa Napa; Brenda Speth, Napa Valley Register; Rex Stults, Napa Valley Vintners;
Dr. Patrick Sweeney, Napa Valley Unified School District; Kevin Teague, Holme
Teague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;
Jay Williamson, Williamson and Company.
HONORARY DIRECTOR: Julian Weidler, Retired.
Lisa Batto, ACE, President/CEO, 707.226.7455, lisa@napachamber.com
NCC STAFF

Katherine Zimmer, VP Marketing & Communications, 707.254.1147, katherine@napachamber.com

Sherrell Harper, Membership, 707.257.4598, sherrell@napachamber.com
Commerce editorial is exclusively produced by Paula Wick, Customer Service Manager, 707.226.7455, paula@napachamber.com
the Napa Chamber of Commerce, Lynn Page, Executive Assistant, 707.254.1145, lynn@napachamber.com
1556 First Street, Napa, CA 94559. 707.226.7455 Christine Sullivan, Administrative Assistant, 707.254.1143, christine@napachamber.com
EDITOR: Katherine Zimmer Linda Bausch, Events & Membership Retention Manager, 707.254.1148, linda@napachamber.com
Please email submissions to Caryl Chakerian, Communications Liaison, 707.738.6053, caryljc@gmail.com
katherine@napachamber.com

February 2011 | COMMERCE | Page 8 | napachamber.com