Professional Documents
Culture Documents
Group 3
Culture
People Processes
1
Address the Human Side
Systematically
Address the Human Side
Systematically
• People issues
• Reactive and case-by-case approach
• Leadership change
• Executive committed to
the direction of change
1
• Define Strategy
2
• Set Target
3
• Design
4
• Implement
Multi Line Insurer
10 Officers
Strategy, Vision
60 -80 Senior
Executives & Managers
Design core of change
initiative
Demonstrate –
Confront Provide a road
Faith, future &
reality map
leadership
Packaged Goods Company
Ownership
Tangible Psychological
6
Practice Targeted Over - Communication
Practice Targeted Over - Communication
• 1990s – IRS
• Vision of treating Taxpayers as customers
• Turn Bureaucracy into world – class service organization
• Ambitious communication program
• Training sessions, videotapes and newsletters
7
Explicitly Address Culture,
Attack Cultural Center
Explicitly Address Culture,
Attack Cultural Center
Consumer Goods Company
Demand
Culture
Marketing Deptt.
Whole Company
8
Assess the Cultural Landscape Early
Assess the Cultural Landscape Early
Be honest
& explicit
Individual
&
Institution
Highly
What is
visible
expected?
rewards
Thank You!