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Are You Ready for Change?

Group 3
Culture

People Processes
1
Address the Human Side
Systematically
Address the Human Side
Systematically

• People issues
• Reactive and case-by-case approach

• Comprehensive Strategy – Based Transformation Approach

Capability Program Change


Strategy
Building Management Management
Consumer Services Company
2
Start at the Top
Start at the Top

• Leadership change

• “Walking the Talk”

• Executive committed to
the direction of change

• Understand culture &


behaviour.
3
Real Change at the Bottom
Real Change at the Bottom

1
• Define Strategy

2
• Set Target

3
• Design

4
• Implement
Multi Line Insurer

10 Officers
Strategy, Vision

60 -80 Senior
Executives & Managers
Design core of change
initiative

500 field leaders


Driving implementation
4
Confront reality, faith & vision
Confront reality, faith & vision

Demonstrate –
Confront Provide a road
Faith, future &
reality map
leadership
Packaged Goods Company

• Shedding 30% of workforce


• Embrace new business strategy
• Compelling vision to lead the Company forward
5
Create Ownership, not just buy - in
Create Ownership, not just buy - in

• Not buy – in or passive agreement

Ownership

Identify Issues Craft Solutions

Reinforcement – Incentive &


Rewards

Tangible Psychological
6
Practice Targeted Over - Communication
Practice Targeted Over - Communication

Ability of organisation to understand,


adopt & act on plans

Change programs reinforce core


messages

How? Regular, timely advice

Communication – inbound & outbound

Input, feedback, emotional response


Internal Revenue Service

• 1990s – IRS
• Vision of treating Taxpayers as customers
• Turn Bureaucracy into world – class service organization
• Ambitious communication program
• Training sessions, videotapes and newsletters
7
Explicitly Address Culture,
Attack Cultural Center
Explicitly Address Culture,
Attack Cultural Center
Consumer Goods Company

Demand

Profitability Bottom – line Accountability

Culture

Marketing Deptt.

Whole Company
8
Assess the Cultural Landscape Early
Assess the Cultural Landscape Early

• Assess readiness to change


• Identify factors that support or inhibit change
• Target sources of leadership & resistance
• Identify core values, beliefs, behaviors & perceptions
• Design key change elements
US Healthcare Company

• Competitive & financial pressures


• New operating model
• Leadership stood behind it
• CEO shift
9
Prepare for the Unexpected
Prepare for the Unexpected

People react in Areas of anticipated


unexpected ways resistance fall away External environment shifts

Reassess the impact of


change efforts

Next wave of transformation


10
Speak to the Individual as well as the
Institution
Speak to the Individual as well as
the Institution

Be honest
& explicit

Individual
&
Institution

Highly
What is
visible
expected?
rewards
Thank You!

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