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CONTENT:-

1- Introduction

2 – Need & Objectives

3– Research Methodology

4 – Data Analysis & Interpretation


a) On the basis of farmer’s
response
b) On the basis of dealer’s
response

5– Conclusion & Suggestion


6- Bibliography
INTRODUCTION
Introduction:
Seed has been an important agricultural commodity since the first crop plant
was domesticated by pre-historic man. For thousand of years, man cleaned
seed of his food crops by winnowing. This is still an important process, but it is
no longer adequate to supply the kind of seed needed by farmer.

Indian seed industry seems to be on a high growth track. Indian hybrid


seeds are in more than 65 countries including our neighbour Pakistan, where
the exports are estimated at $ 12-15 million in 2005-06. The total export from
India, officially are however recorded only at 11.5 million in 2004-05.

If the seed replacement ratio can be accelerated at desired rate of 25%,


then the market may touch a figure of Rs. 10,000 crore by 2008-09. The hand
of regional and seasonal players if estimated, the market is well over Rs.
75,000 crores.

The share of hybrid vegetables in respective total cropped area ranges


around 28.3% in tomato, 22.9% in cabbage, 1.7% in cauliflower. Through
hybrid seeds average productivity have been increased in tomato by 49.7%,
cabbage (55.7%) and cauliflower (49.4%).

VEGETABLE SEED PRODUCTION


IN HIMACHAL PRADESH:
The agro-climatic conditions of H.P. are widely suited for the production of
vegetables as an off- season vegetables which can be exported to the plains
in order to fetch good premium prices as some vegetables such as Tomato,
Capsicum, French bean, Cabbage, Cauliflower, Peas and Cucumber etc. So,
in order to fetching good profits, it is very important to have good variety of
seed so that production becomes high.

Company
Introduction:
National Seeds Corporation:

The conception of the idea of the central seed corporation


led to the formation of national seed corporation limited
(NSC) in later on 7th March1963 under the control of the
Ministry of Agriculture of Government of India. The NSC was
looked upon as an agency which would promote the healthy
development of the seed industry in India.

It undertakes production, processing and marketing of


agricultural seeds. Its product range includes cereals,
pulses, oilseed, fodder, fibre and vegetable crops. In the
initiate measures leading to production of high quality seeds
and in particular, produces, process and market single
crosses of hybrid maize.

NSC pioneered the development of Indian Seed Industry on


scientific lines with its involvement in the formulation of seed
certification standards. Its seeds are evaluated for quality
standards by independent seed certification agencies
besides internal quality checks and laboratory tests in its
own ISTA accredited Seed Testing Laboratory.

Indian seed industry constitutes of this national level


organization and Seeds Corporation in different states of
India. Corporation has equity participation in the State Seeds
Corporations to enable uniformity of approach in meeting the
national aspirations. To meet its business obligations and
also to maintain gradient to ensure flow of technological
advancements, the corporation maintains a motivated team of
educated and experienced staff.

NSC is now playing a key role in establishing the biggest and


best seed organization in the world out side the U.S.A. with
the launching of the national seed programme. Corporation
runs regular training courses to refresh the knowledge of
seeds men from India as well as Abroad. It also maintains a
Consultancy wing to render services in all the facts of seed
development. NSC rendered such services to the state seeds
corporations and agricultural universities in the
establishment of seed processing plants, stores and seed
testing laboratories.

The NSC Head Office at Delhi, 11 Regional Offices in the


state capitals and over 80 area offices located throughout
the country, NSC is well placed to take advantage of the best
agro climatic conditions for seed production programme to
meet any kind of supply needs.

Corporate Profile:
NSC was established to organise the development of a sound
seed industry in India and a first step towards that direction,
to function as a foundation seed production, stocking and
supply organisation.
The main objectives set before it, inter alia, were:

To carry on in India the production, processing, drying,


(i) s t o r i n g , d i s t r i b u t i o n a n d t r a n s p o r t a t i o n o f a g r i c u l t u r a l
seeds.
To enter into agreement with individuals, co-operative
societies, corporation and government agencies in the
(ii)
growing processing, storing, distribution, transporting
and selling of agricultural seeds.
To undertake by inspection and any other means, seed
quality control measures in all facts of seed business
(iii)
carried on behalf of or in co-operation with the
Corporation.
To store and stock pile reserve supply of any seed
(iv)
needed for improvement of agriculture in India.

Objectives of National Seeds


Corporation:

1-Monitoring availability of breeder, foundation & certified


seeds of all Indian varieties and ensuring timely
availability
thereof.

2-Setting up adequate processing facility to ensure timely


processing of seeds.

3-Setting up conditioned as well as proper storing facilities


to
ensure proper storing of raw & processed seeds as well as
reserve stock.
4-Undertaking field inspections, periodical quality control
checks as well as continuous testing of seeds to ensure
quality of seeds.

5-Developing seed dealers network with emphasis on co-


operatives as far as possible to distribute seeds through
out
the country.

6-Making available seeds to deficit states in time and in


sufficient quantities.

7-Imparting training to personnel engaged in various


activities
of seed industry.

8-Providinding certification services to states lacking


established and independent seed certification agencies.

Services provided by National


Seeds Corporation:
The NSC has pioneered the Indian Seed Industry. It has got
best expertise in the following fields and also renders
consultancy services in these areas:

(i) seed production


(ii) Certification
(iii) seed quality control
(iv) seed processing, handling and packaging
(v) seed marketing
information communication and public
(vi)
relations
(vii) Sales promotion and advertising for seeds
project formulation and project
(viii)
management
(ix) training in all aspects of seed science

NSC seeds for Farmers


Prosperity:
1- Produced under suitable agro-climatic conditions in selected seed
production
areas.
2- Quality control at all stages of production under the care of experts.
3- Treatment with appropriate chemicals assuring protection in storage and
During emergency in the field.
4- Healthy & vigorous seeds for high germination and field standards.
5 - Scientific processing ensures removal of weed seeds, other crop seeds
under
sized, non-viable seeds and inert matter.
6- NSC seeds are suitable for sowing under varying climatic conditions.
7- Sold in handy sealed packets or bags with tags containing all relevant
information.
8- NSC seeds are available from thousands of retail outlets at short bullock
cart
distance.
Organisation:
National Seed Corporation (NSC) is a premier national organisation engaged

in the area of seed production and distribution. It was established by the

Government of India in 1963, under Ministry of Agriculture, to carry on the

business of production, processing, storing, distribution and transportation of

seeds. Product range of NSC includes cereals, pulses, and oilseed, fodder,

fibre and vegetable crops.

NSC pioneered the development of Indian Seed Industry on scientific lines

with its involvement in the establishment of State Seeds Corporations and

Seed Certification Agencies in states and formulation of Seed Certification

Standards. All the seeds produced by NSC are evaluated for quality

standards by NSC and tested in its own Quality Control Laboratories as

internal Quality Control measures. In majority of cases, Seeds during

production are inspected at field level and tested for certification by State

Seed Certification Agencies of different states which are independent bodies

under control of different State Governments.

National Seeds Corporation has equity participation in the State Seeds

Corporations to ensure supplementing their efforts and enabling uniformity of


approach in meeting the national aspirations. To meet its business obligations

and also to maintain gradient to ensure flow of technological advancements,

the corporation maintains a motivated team of qualified and experienced staff.

The corporation runs regular training courses to refresh the knowledge of

seeds- men from India as well as abroad. It also renders consultancy services

in all the facets of seed development.

With its Head Office at Delhi, Regional Offices in the state capitals and area

offices located throughout the country, NSC is well placed to take advantage

of the best agro climatic conditions for seed production to meet any kind of

supply needs.

Shri B.B.Pattanaik took over as Managing Director of the corporation on

28.9.04 and he is the Chairman cum Managing Director of NSC.

The staff strength of the organization as on 1st January, 2007 is under;

Group Staff strength


Group-A 102

Group -B 157

Group-C 313

Group-D 145
TOTAL 717

Regional offices of NSC:

Region Regional Address E-mail


Manager
AHMEDABAD O.P. Soni Digvijay Lions nscahd@icenet..net
Foundation, Opp. New
Civil Hospital,
Ahmedabad-380 016

BANGALORE K.B. Vaidya UAS Campus, nscbng@vsnl.net


Hebbal,
Bangalore-560 024.

BHOPAL R.K.Ram 48-49, Industrial Area, rastabeej@sancharnet.in


Govindpura,
Bhopal-462 023.

CHANDIGARH D.P. Singh SCO No.1024-25, nscltd@sancharnet.in


Sector 22-B,
Chandigarh-160 022.

GUWAHATI G.C. Pathak 6, Mile, nscghy@sancharnet.in


Punjabari Road,
Guwahati-781 037

JAIPUR Mustan Sir Chomu House (Tabela) nscjpr@satyam.net.in


Sardar Patel Marg,
Jaipur-302 001.

KOLKATA Badri Prasad 6, Marquis Street, nsccal@vsnl.net


Kolkata-700 016.
LUCKNOW Prem Chand 65, Pan Dariba, nsc@sancharnet.in
Lucknow-226 004.

PATNA Nagendra Rajabazar, Sheikhpura, nscptn@sancharnet.in


Choudhary Patna-800 014

PUNE Radhey 681-690, Market Yard, nscpune@vsnl.net


Shayam Gultekdi,
Pune-411 037.

SECUNDERABAD S.S. Anwar Jyothinagar, nschyderabad@rediffmail.com


North Lalaguda,
Secunderabad-500017

Type of seed:
Breeder seed:

Breeder seed is seed or vegetative propagating material directly


controlled by the originating or sponsoring plant breeder of the breeding
programme or institution and/ or seed whose production is personally
supervised by a qualified plant breeder and which provides the source for the
initial and recurring increase of foundation seed. Breeder seed shall be
genetically so pure as to guarantee that in the subsequent generation i.e.
certified foundation seed class shall confirm to the prescribed standards of
genetic purity. The other quality factors of breeder seed such as physical
purity, inert matter, germination etc. shall be indicated on the label on actual
basis.

Foundation seed:
Foundation seed shall be the progeny of Breeder seed or be
produced from foundation seed, which can be clearly traced to Breeder seed.
Thus foundation seed can even be produced from foundation seed during the
production of Foundation Seed the minimum seed certification standard shall
be the same for both foundation seed stage-I and II. The certification tag shall
be white colour for both foundation seed stage-I and II. The production of
foundation seed stage I and II shall be supervised and approved by the
certification agency and be so handled as to maintain specific genetic identity
and genetic purity and shall be required to confirm to certification standards
specified for the crop / variety being certified.

Certified Seed:
Certified seed shall be the progeny of foundation seed and its
production shall be so handled as to maintain specific genetic identity and
purity according to the standards prescribed for the crop being certified.
Certified seed may be the progeny of certified seed provided this reproduction
does not exceed three generations beyond foundation seed stage-I.

Products of national seed


corporation in vegetable
crops:

VEGETABLE VARIETIES / HYBRID


CROPS VARIETIES
Bhindi Varsha uphar, A- 4, / Ganga, H-8
Brinjal Pusa Kranti,Pusa Purple long
/Arka Navneet,Pusa Hyb-5
Tomato Pusa Early Dwraf,Arka Vikas /
Shivalik
Cauliflower Pusa Deepali( 351) / Pusa Hyb-2,
Pusa Snow ball
Radish Pusa Himani, Japanese
White,Chinese Pink / Sweta
Bottle Gourd Pusa Naveen / Sharmjivi
( round)ge GOU
Sponge P.Suriya / Long
Gourd
Ridge Gourd P.N. / Bansi
Onion N-53, AFLR,AFDR / Lalima,
Rosy
Chillies Pusa Jawala, PSB / Hyb-1,2,3
Cabbage Pride of India, Golden ACRA /
Hyb-10
Cucumber Poinsettee (P.S.)
Capsicum California wonder / Navratan,
KT-1

STATUS OF NSC OFFICE IN H.P.:

N S C s t a r t e d i t s a c t i v i t i e s i n S o l a n s o m e w h e re b y t h e e n d o f
1 9 6 7 b y e s t a b l i sh i n g a n i n d e p e n d e n t u n i t . T h e m a i n o b j e c t i ve s
w e r e t o p r o d u c e c a u l i f l o w e r ( sn o w b a l l g ro u p ) s e e d i n S a p r o o n
valley and kullu to stop import of seed. During July 1969 NSC
o p e n e d o n e ma n s u b u n i t a t K a l p a K n n a u r t r i b a l d i s t r i c t s f o r
production of high quality diseases free seed of sugar
beet/turnip/chicory etc.
I n Ju n e , 1 9 7 6 S o l a n s u b u n i t w a s u p g ra d e d a s
independent Regional Office having subunit at Kapla & Sainj
w i t h t o t a l 8 t e c h n i ca l s t a f f i n cl u d i n g R . M . b u t d u ri n g 1 9 9 3
Solan R.O. was down graded to AREA Office under the control
o f R . O . C h a n d i g a rh . I n t h e m e a n t i m e K a p l a s u b u n i t w a s c l o s e d
down during 1986. Till 2000 two subunits one at Sainj (kullu)
a n d o t h e r a t S o l a n l o o ke d a f t e r p ro d u c t i o n a n d m a r k e t i n g
a c t i v i t i e s i n t h e s t a t e w i t h t e c h n i ca l s t a f f s t r e n g t h o f f i v e
persons.

L a t e r o n S a i n j su b u n i t w a s a l s o cl o s e d d o w n i n D e c e mb e r
2 0 0 0 a n d o n l y S o l a n o f f i c e i s l e f t t o c a r r y o u t t h e p ro d u c t i o n
a n d m a r k e t i n g a c t i v i t i e s t h r o u g h o u t t h e H i m a ch a l w i t h t w o
t e c h n i ca l s t a f f ( O n e f o r p ro d u c t i o n a n d o t h e r f o r ma r k e t i n g ) . I n
August 2004 one technical staff was also transferred to
R.O.Chandigarh.

A t p re s e n t o n l y o n e t e c h n i c a l s t a f f ( A M ) i s t h e r e a t
Solan to look after all the activities through out the state.
B e i n g a n a l m o s t w h o l l y m o u n t a i n o u s s t a t e m o v e me n t f r o m o n e
p l a c e t o o t h e r i s d i f f i c u l t a n d t i m e c o n s u m i n g a s ma x i m u m t i me
g o e s w a s t e i n j o u rn e y i t s e l f i n c o m p a ri s o n t o p l a i n s t a t e l i k e
Haryana & Punjab.

Present staff Strength at Solan office:


1- Area Manager
2- Sr.Store Keeper
3- Assistant G-II
4 - D r i ve r
5- Peon
NEED

&

OBJECTIVES
Need of study:
T h e s e e d i n d u s t r y i n I n d i a g o i n g t h r o u g h r a p i d ch a n g e s . U n l i k e
i n p a s t n o w t h e re a r e v a r i e t i e s o f g o o d p r o d u c t s i n t h e m a r k e t .
T h e s t u d y w i l l h e l p i n kn o w i n g t h e c o n s u me r b e h a vi o r t o w a r d s
t h e u se o f h y b ri d s e e d o f v e g e t a b l e c r o p s . T h e w o r k w i l l b e o f
great importance for S ci e n t i s t s , E x t e n si o n officers and
c o m p a n y ’ s s a l e s p ro m o t i o n s .

NSC Possesses the unique selling proposition it


b e c o me s more important for the company to study the
s a t i s f a c t i o n a n d a w a re n e s s c e r t i f i e d s e e d a n d k n o w t h e ma r k e t
position of the NSC Company.
Objectives:

1 - T o d e t e r m i n e t h e m o s t p r e f e r v e g e t a b l e s e e d c o mp a n y i n
H i m a ch a l P r a d e s h .

2 - T o f i n d o u t t h e m a r ke t s h a re o f t h e N S C i n H i m a c h a l
P r a d e sh .

3- To know about the dealer margin offered by different


company.

4 - C o m p a n y i m a g e i n r e g a rd i n g t h e q u a l i t y , p a c k i n g a n d
Availability of vegetable seeds.
METHODOLOGY
Research
methodology:
Location of study:
In the present scenario the project is done in
Mandi, Hamirpur, Kangra, Shimla and Solan distt. Of Himachal Pradesh were
selected for the study to know the market share of NSC with respect to other
different private seed company present in the market. This will help the
company in formulating its marketing plan.

Data collection:

The information was collected from dealers as well as


farmers. Interview schedule was prepared to collect the information from
dealers & farmers. The interview schedule is designed keeping in mind the
objective of the study.

Sample size:
20 dealers & 50 progressive farmers were taken as
sampling size for the study.

Sampling unit:

Dealers of Mandi, Hamirpur, Kangra, Shimla and Solan


distt. Were defined as a sampling unit.

Sampling frame:

Convenient sampling was used as a sampling


method. The list of dealers along with area has been prepared by using
secondary data. The list was given by the company. The dealers & farmers
were selected from Mandi, Hamirpur, Kangra, Shimla, Solan, Kandaghat and
Palampur. The dealers & farmers were interviewed by using convenient
method of sampling.

Interview schedule:
Interview schedule of questions related to the
awareness and satisfied of dealers & farmers toward the seeds & also related
to the quantity of hybrid seed sold by the dealers in a current & last year.

Analytical tool:

Percentage method:
By certain percentage method we mean
parts per hundred. There are 99 points which divided the into 100 equal parts.

X
%= ------------------------------------------------ * 100
Y
Where as –

X = No. of respondent

Y = Total no. of respondents


DATA ANALYSIS

&

INTERPRETATION
ON THE BASIS OF
FARMER’S RESPONSE


WHERE DID THE FARMERS PURCHAGE THE SEED?

Table -1
SOURCE NO. OF RESPONDENTS PERCENTAGE (%)
SELF PRODUCT 7 14%
FROM MARKET 43 86%
TOTAL 50 100%

Graph -1

14%

86%

SELF PRODUCT FROM MARKETS

INTERPRETATION:

In this fig. show that 86%farmers purchase the


seeds from the market and 14% farmers used the self product seeds.
 WHICH COMPANY FARMER PREFER IN VEGETABLE
SEEDS?

Table -2
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 35 70%
INDO-AMERICAN 5 10%
SEMINAS 4 8%
CENTURY 4 8%
OTHER 2 4%
TOTAL 50 100%

Graph -2
8%4%
8%

10%

70%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER


INTERPRETATION:

In this fig. show that 70% framers were prefer the 70% NSC,
10% farmers were prefer INDO-AMERICAN,8% farmers prefer SEMINAS&
CENTURY company respectively and rest 4% prefer the other seeds
company.

 WHICH COMPANY GIVES THE MORE MARGINS IN


VEGETABLE SEEDS?

Table -3
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 6 12%
INDO-AMERICAN 8 16%
SEMINAS 23 46%
CENTURY 13 26%
OTHER 0 0%
TOTAL 50 100%

Graph -3
0%
12%
26%
16%

46%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER

INTERPRETATION:
In this fig. show that about the
margin farmer prefers the 46% SEMINAS Company, 26% prefer the
CENTURY, 16% prefer the INDO-AMERICAN and 12% prefer the NSC
Company.

 IS FRAMER SATISFIED WITH THE NSC COMPANY?


Table - 4
FARMER OPINION NO.OF RESPONDENTS PERCENTAGE(%)
HIGHLY 3 6%
SATISFIED
MODERATILY 12 24%
SATISFIED
SATISFIED 25 50%
UNSATISFIED 10 20%
TOTAL 50 100%

Graph -4
0,6
0,5
PERCENTAGE

0,4
0,3
50%
0,2
0,1 24% 20%
6%
0
HIGHLY MODERATILY SATISFIED UNSATISFIED
SATISFIED SATISFIED
FARMER OPINION

INTERPRETATION:

In this fig. show that the 50% farmers are


satisfied, 24% farmers are moderately satisfied, and 20% farmers are
unsatisfied and rest 6% of the farmers are highly satisfied.

 RATE OF ATTRIBUTE THAT COMPELS THE FARMER SELECT THE


PARTICULAR SEED COMPANY.

Table -5
ATTRIBUTE NO. OF PERCENTAGE (%)
RESPONDENTS
MARGIN 34 68%
QUANTITY 8 24%
DEMAND 1 50%
BRAND IMAGE 7 20%
TOTAL 50 100%

Graph -5

0 ,8 68%
0 ,6
PERCENTAGE

0 ,4
16% 14%
0 ,2 2%
0
M A R G IN Q U A N T IT Y D E M A N D B R A N D IM A G E
N A M E O F A T T R IB U T E

INTERPRETATION:

In this fig. show that the 68% farmers are select


the seed company on the basis of margin, 16% select on the quantity, 14%
farmers are select on the brand image and 2% farmers are select on the
demand basis.

 WHOM DO YOU CONSULT BEFORE PURCHASE THE


VEGETABLE SEED?

Table -6
SOURCE NO.OF RESPONDENTS PERCENTAGE (%)
DEALERS 28 56%
GOVT. DEPTT. 13 26%
NEWSPAPER 3 6%
T.V. PROGRAMMES 6 12%
TOTAL 50 100%

Graph -6

12%
6%

56%
26%

DEALERS GOVT.DEPTT. NEWSPAPER T.V.PROGRAMMES

INTERPRETATION:

In this fig. show that 56% farmers are consult with the
dealers, 26% farmers are consult with govt.deptt. 12% are t.v.programmes
and 6% farmers are consult with newspapers.

 FARMERS OPINION ABOUT THE SEED QUALITY OF NSC


COMPANY?
Table -7
FARMER’S OPINION NO.OF RASPONDENTS PERCENTAGE (%)
EXCELLENT 3 6%
V.GOOD 17 34%
GOOD 20 40%
POOR 10 20%
TOTAL 50 100%

Graph -7
0,45
0,4 40%
0,35 34%
PERCENTAGE

0,3
0,25
0,2 20%
0,15
0,1
0,05 6%
0
EXCELLENT V.GOOD GOOD POOR
SEED QUALITY

INPERPRETATION:

In this fig. show that 40% farmers are saying the


quality of nsc is good, 34% farmers say v.good, 20% farmers are saying the
quality of nsc is poor and 6% farmers are saying the quality of nsc seed
company is excellent.
ON THE BASIS OF
DEALER’S RESPONSE


THE MOST PREFER VEGETABLE SEED COMPANY.

Table -1
NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE (%)
NSC 10 50%
INDI- AMERICAN 4 20%
SEMINAS 3 15%
CENTURY 3 15%
OTHER - -
TOTAL 20 100%

Graph -1

15%0%

15% 50%

20%

NS C IN D O -A M E R IC A NS E M IN A S C E N TU R Y O TH E R

INTERPRETATION:
In this fig. show that 50% dealers are prefer nsc,
20% dealers are prefer indo-American,15% dealers are prefer the seminas &
century seed company respectively, in vegetable seed company.

 DEALERS ARE ASSOCIATED WITH THE NSC.

Table -2
ASSOCIATED NO. OF RESPONDENTS PERCENTAGE (%)
WITH NSC
> 2 YEARS 11 55%
> 5 YEARS 2 10%
> 10 YEARS 5 25%
> 15 YEARS 2 10%
TOTAL 20 100%

Graph -2

10%

25%
55%

10%

> 2 YEARS > 5 YEARS > 10 YEARS > 15 YEARS


INTERPRETATION:
In this fig. show that 55% dealers
are associated with nsc >2 years, 25% dealers are associated with nsc > 10
years, 10% dealers are associated with nsc >5 & > 15 years.

 WHICH COMPANY GIVES THE MORE MARGINS IN


VEGETABLE SEEDS?

Table -3
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 3 15%
INDO-AMERICAN 6 30%
SEMINAS 6 30%
CENTURY 5 25%
OTHER 0 0%
TOTAL 20 100%

Graph -3
0 .3 5 30% 30%
0 .3 25%
0 .2 5
PERCENTAGE

0 .2 15%
0 .1 5
0 .1
0 .0 5 0%
0

OTHER
NSC

CENTURY
SEMINAS
AMERICAN
INDO-

C O M PAN Y N AM E

INTERPRETATION:
In this fig. show that about the margin dealers
prefers the 30% indo-American & seminas seed company, 25% prefer
the century company and 15% prefer the NSC Company.

 MOST PREFERED PACKING SIZE OF THE VEGEGABLE SEEDS


SOLD BY THE DEALERS.

Table - 4
SIZE OF PACKING NO.OF RESPONDENTS PERCENTAGE (%)
10 gm. 12 60%
50 gm. 8 40%
100 gm. - 0%
Above 100 gm. - 0%
TOTAL 20 100%

Graph -4

0 .8
60%
0 .6
PERCENTAGE

40%
0 .4
0 .2
0% 0%
0
10 gm . 50 gm . 1 0 0 g m . a b o ve 1 0 0 g m
D E A L E R S O P IN IO N
INTERPRETATION:
In this fig. show that the 60%dealers sold 10
gm. Packing size of the vegetable seeds of the company, 40% dealers sold
50 gm. Packing size of the vegetable seeds.

 RATE OF ATTRIBUTE THAT COMPELS THE DEALERS SELECT THE


PARTICULAR VEGETABLE SEED COMPANY.

Table -5
ATTRIBUTE NO. OF PERCENTAGE (%)
RESPONDENTS
MARGIN 2 10%
QUANTITY 1 5%
DEMAND 9 45%
BRAND IMAGE 8 40%
TOTAL 20 100%

Graph -5

0 .6
0 .4
PERCENTAGE

0 .2 45% 40%
01 0 % 5%
M A R G IN Q U A N T IT Y DEM AND B R A N D IM A G E
R A T E O F A T T R IB U T E

INTERPRETATION:

In this fig. show that the 45% dealers are select the
seed company on the basis of demand, 40% select on the brand image, and
10% dealers are select on the margin and 5% dealers are select on the
quantity basis.

 ESTIMATE THE MARKET SAHRE OF DIFFERENT COMPANY IN


VEGETABLE SEED?
Table -6
NAME OF QUANTITY ( Kg) PERCENTAGE (%)
COMPANY
NSC 325.35 40.314%
INDO-AMERICAN 187.50 23.233%
SAMINAS 212..87 26.377%
CENTURY 81.3 10.074%
TOTAL 807.02 99.998 (100% apporx.)

Graph -6

10.07%

40.31%
26.38%

23.23%

NSC INDO-AMERICAN SEMINAS CENTURY

INTERPRATATION:
In this fig. show that 40.31% market share of
NSC, 26.38% of market share of seminas Seed Company, 23.23% market
share of indo-American & 10.07% market share of century.
Limitations:

1- L i m i t e d t i m e p e r i o d w a s t h e m a j o r c o n s t r a i n t s i n t h e s t u d y .

2-Respondents may be biased.

3-Project sponsored by the company.

4-There may be the interpretation error.

5-Convenient sampling was used.

6- Structured interview schedule.


CONCLUSIO
N

&

SUGGESTIONS
Conclusion:

1- According to dealer’s response NSC and indo-American are most


Preferred company by the customer it means they are highly aware
About these Company and highly satisfied with the NSC.

2- The all result show that NSC Seed Company has higher market share
With 40.31% which is followed by Seminas with 26.37% and century
Seed Company has low market share with 10.07%.

3- Most of the farmers were found to prefer 10 gm. Packing size of the
Vegetable seeds from the dealers.

4- Most of the farmers were satisfied with the reasonable price of Nsc
seed
Company.
Suggestions:

1- NSC should give attention on advertisement because 30 % of the


farmers are not aware of the vegetable seeds which are supplied by
National seed corporation fertilizer limited.

2- The company should conduct field trails of seeds indifferent locations


of the state as many framers complained that germination percentage
is not up to the mark.

3- The company should provide the dealers/retailers with a wide range of


vegetable seeds so that they can be made to stock the product of the
company.
4- The company should improve its distribution network as many dealers
told that company person visit their shops a long period of time.

QUESTIONNAIRES

1- FOR FARMERS
2- FOR DEALERS

INTERVIEW SCHEDULE
(FOR THE FARMER)

Dear Respondent,

I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of


Horticulture & Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET
PATTERN OF NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE
CROPS IN HIMACHAL PRADESH.”

PERSONAL INFORMATION

NAME:
AGE:

PLACE:

EDUCATION:

1) FROM WHERE DID YOU BUY THE SEED?

a) SELF PRODUCTION b) MARKET

2) WHICH COMPANY DO YOU PERFER IN VEGETABLE SEED?


a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD.
e) OTHER

3) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE


SEED?
a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD
e) OTHER

4) ARE YOU SATISFIED WITH THE NSC SEED COMPANY?


a) HIGHLY SATISFIED.
b) MODERATITY SATISFIED
c) SATISFIED
d) UNSATISFIED

5) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A


PARTICULAR SEED COMPANY.
a) MARGIN
b) QUANTITY
c) DEMAND
d) BRAND IMAGE

6) WHOM DO YOU CONSULT BEFORE PURCHASE OF SEED?


a) DEALERS/RETAILERS
b) GOVT. DEPTT.
c) NEW PAPER
d) T.V. PROGRAMMES

7) ARE NSC DEALER’S COOPERATIVE?


a) YES
b) NO

8) DO YOU GET THE ORDER FULFULLED AS AND WHEN


REQURIED?
a) YES
b) NO

9) IN YOUR OPENION SEED QUALITY OF NSC.

a) EXCELLENT
b) V.GOOD
c) GOOD
d) POOR

INTERVIEW SCHEDULE
(FOR THE DEALER)

Dear Respondent,
I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of
Horticulture & Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET
PATTERN OF NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE
CROPS IN HIMACHAL PRADESH.”

PERSONAL INFORMATION
NAME:

AGE:

PLACE:

EDUCATION:

1) SELECT THE SEED COMPANY WHICH YOU PREFER THE


MOST ?
a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD.
e) OTHER

2) SINCE HOW LONG YOU ARE ASSOCIATED WITH NSC?


a) >2 YEAR
b) >5 YEAR
c) >10 YEAR
d) >15 YEAR

3) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A


PARTICULAR SEED COMPANY?
a) MARGIN
b) QUANTITY
c) DEMAND
d) BRAND IMAGE

4) ARE YOU SATISFIED WITH THE WORKING OF THE


DISTRIBUTION SYSTEM OF NSC?
a) HIGHLY SATISFIED.
b) MODERATITY SATISFIED
c) SATISFIED
d) UNSATISFIED
5) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE
SEED?
a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD.
e) OTHER

6) WHICH PACKING SIZE MOSTLY PREFERED BY THE


CUSTOMERS?
a) 10gm
b) 50gm
c) 100gm
d) above 100gm

7) TO WHAT EXTENT CUSTOMER ARE SATISFIED WITH THE


PRICE OF NSC.
a) HIGHLY SATISFIED.
b) MODERATITY SATISFIED
c) SATISFIED
d) UNSATISFIED

8) ARE YOU INTEREST TO SELL VEGETABLE SEEDS OF NSC IN


NEXT YEAR?
a) YES
b) NO

9) IF NO, PLEASE GIVE REASON

10) HOW MUCH SEEDS OF VEGETABLE CROPS YOU HAVE SOLD


LAST YEAR?

11) PLEASE INDICATE THE QUANTITY OF EACH SEED COMPANY


OF VEGETABLE CROPS SOLD LAST YEAR?

NAME OF COMPANY QUANTITY OF EACH


BRAND (K.G.)
NATIONAL SEED
CORPORATION ( NSC)
INDO-AMERICAN HYBRID
SEED
SEMINAS SEED COMPANY
CENTURY SEED PVT. LTD.
Bibliography:

Gupta, S.P. (1997) Statistical Methods, Sultan Chand and


Sons,
New Delhi

Aggrawal, R.L. (1998) Seed Technology, Oxford and IBH


Publication, New Delhi

Swarp, (2000) Indian Seed Industry, Need of Second Green


R e vo l u t i o n , A g ri c u l t u r e T o d a y . 2 8 - 3 0

K o t h a r i , C . R . (1 9 9 0 ) R e se a r c h M e t h o d o l o g y ( Me t h o d s a n d
T e c h n i q u e s ) , W i s h w a P r a ka s h a n , N e w
Delhi

Website:

w w w . i n d i a se e d s . c o m

www.wikipedia.com

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