Professional Documents
Culture Documents
1- Introduction
3– Research Methodology
Company
Introduction:
National Seeds Corporation:
Corporate Profile:
NSC was established to organise the development of a sound
seed industry in India and a first step towards that direction,
to function as a foundation seed production, stocking and
supply organisation.
The main objectives set before it, inter alia, were:
seeds. Product range of NSC includes cereals, pulses, and oilseed, fodder,
Standards. All the seeds produced by NSC are evaluated for quality
production are inspected at field level and tested for certification by State
seeds- men from India as well as abroad. It also renders consultancy services
With its Head Office at Delhi, Regional Offices in the state capitals and area
offices located throughout the country, NSC is well placed to take advantage
of the best agro climatic conditions for seed production to meet any kind of
supply needs.
Group -B 157
Group-C 313
Group-D 145
TOTAL 717
Type of seed:
Breeder seed:
Foundation seed:
Foundation seed shall be the progeny of Breeder seed or be
produced from foundation seed, which can be clearly traced to Breeder seed.
Thus foundation seed can even be produced from foundation seed during the
production of Foundation Seed the minimum seed certification standard shall
be the same for both foundation seed stage-I and II. The certification tag shall
be white colour for both foundation seed stage-I and II. The production of
foundation seed stage I and II shall be supervised and approved by the
certification agency and be so handled as to maintain specific genetic identity
and genetic purity and shall be required to confirm to certification standards
specified for the crop / variety being certified.
Certified Seed:
Certified seed shall be the progeny of foundation seed and its
production shall be so handled as to maintain specific genetic identity and
purity according to the standards prescribed for the crop being certified.
Certified seed may be the progeny of certified seed provided this reproduction
does not exceed three generations beyond foundation seed stage-I.
N S C s t a r t e d i t s a c t i v i t i e s i n S o l a n s o m e w h e re b y t h e e n d o f
1 9 6 7 b y e s t a b l i sh i n g a n i n d e p e n d e n t u n i t . T h e m a i n o b j e c t i ve s
w e r e t o p r o d u c e c a u l i f l o w e r ( sn o w b a l l g ro u p ) s e e d i n S a p r o o n
valley and kullu to stop import of seed. During July 1969 NSC
o p e n e d o n e ma n s u b u n i t a t K a l p a K n n a u r t r i b a l d i s t r i c t s f o r
production of high quality diseases free seed of sugar
beet/turnip/chicory etc.
I n Ju n e , 1 9 7 6 S o l a n s u b u n i t w a s u p g ra d e d a s
independent Regional Office having subunit at Kapla & Sainj
w i t h t o t a l 8 t e c h n i ca l s t a f f i n cl u d i n g R . M . b u t d u ri n g 1 9 9 3
Solan R.O. was down graded to AREA Office under the control
o f R . O . C h a n d i g a rh . I n t h e m e a n t i m e K a p l a s u b u n i t w a s c l o s e d
down during 1986. Till 2000 two subunits one at Sainj (kullu)
a n d o t h e r a t S o l a n l o o ke d a f t e r p ro d u c t i o n a n d m a r k e t i n g
a c t i v i t i e s i n t h e s t a t e w i t h t e c h n i ca l s t a f f s t r e n g t h o f f i v e
persons.
L a t e r o n S a i n j su b u n i t w a s a l s o cl o s e d d o w n i n D e c e mb e r
2 0 0 0 a n d o n l y S o l a n o f f i c e i s l e f t t o c a r r y o u t t h e p ro d u c t i o n
a n d m a r k e t i n g a c t i v i t i e s t h r o u g h o u t t h e H i m a ch a l w i t h t w o
t e c h n i ca l s t a f f ( O n e f o r p ro d u c t i o n a n d o t h e r f o r ma r k e t i n g ) . I n
August 2004 one technical staff was also transferred to
R.O.Chandigarh.
A t p re s e n t o n l y o n e t e c h n i c a l s t a f f ( A M ) i s t h e r e a t
Solan to look after all the activities through out the state.
B e i n g a n a l m o s t w h o l l y m o u n t a i n o u s s t a t e m o v e me n t f r o m o n e
p l a c e t o o t h e r i s d i f f i c u l t a n d t i m e c o n s u m i n g a s ma x i m u m t i me
g o e s w a s t e i n j o u rn e y i t s e l f i n c o m p a ri s o n t o p l a i n s t a t e l i k e
Haryana & Punjab.
&
OBJECTIVES
Need of study:
T h e s e e d i n d u s t r y i n I n d i a g o i n g t h r o u g h r a p i d ch a n g e s . U n l i k e
i n p a s t n o w t h e re a r e v a r i e t i e s o f g o o d p r o d u c t s i n t h e m a r k e t .
T h e s t u d y w i l l h e l p i n kn o w i n g t h e c o n s u me r b e h a vi o r t o w a r d s
t h e u se o f h y b ri d s e e d o f v e g e t a b l e c r o p s . T h e w o r k w i l l b e o f
great importance for S ci e n t i s t s , E x t e n si o n officers and
c o m p a n y ’ s s a l e s p ro m o t i o n s .
1 - T o d e t e r m i n e t h e m o s t p r e f e r v e g e t a b l e s e e d c o mp a n y i n
H i m a ch a l P r a d e s h .
2 - T o f i n d o u t t h e m a r ke t s h a re o f t h e N S C i n H i m a c h a l
P r a d e sh .
4 - C o m p a n y i m a g e i n r e g a rd i n g t h e q u a l i t y , p a c k i n g a n d
Availability of vegetable seeds.
METHODOLOGY
Research
methodology:
Location of study:
In the present scenario the project is done in
Mandi, Hamirpur, Kangra, Shimla and Solan distt. Of Himachal Pradesh were
selected for the study to know the market share of NSC with respect to other
different private seed company present in the market. This will help the
company in formulating its marketing plan.
Data collection:
Sample size:
20 dealers & 50 progressive farmers were taken as
sampling size for the study.
Sampling unit:
Sampling frame:
Interview schedule:
Interview schedule of questions related to the
awareness and satisfied of dealers & farmers toward the seeds & also related
to the quantity of hybrid seed sold by the dealers in a current & last year.
Analytical tool:
Percentage method:
By certain percentage method we mean
parts per hundred. There are 99 points which divided the into 100 equal parts.
X
%= ------------------------------------------------ * 100
Y
Where as –
X = No. of respondent
&
INTERPRETATION
ON THE BASIS OF
FARMER’S RESPONSE
WHERE DID THE FARMERS PURCHAGE THE SEED?
Table -1
SOURCE NO. OF RESPONDENTS PERCENTAGE (%)
SELF PRODUCT 7 14%
FROM MARKET 43 86%
TOTAL 50 100%
Graph -1
14%
86%
INTERPRETATION:
Table -2
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 35 70%
INDO-AMERICAN 5 10%
SEMINAS 4 8%
CENTURY 4 8%
OTHER 2 4%
TOTAL 50 100%
Graph -2
8%4%
8%
10%
70%
In this fig. show that 70% framers were prefer the 70% NSC,
10% farmers were prefer INDO-AMERICAN,8% farmers prefer SEMINAS&
CENTURY company respectively and rest 4% prefer the other seeds
company.
Table -3
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 6 12%
INDO-AMERICAN 8 16%
SEMINAS 23 46%
CENTURY 13 26%
OTHER 0 0%
TOTAL 50 100%
Graph -3
0%
12%
26%
16%
46%
INTERPRETATION:
In this fig. show that about the
margin farmer prefers the 46% SEMINAS Company, 26% prefer the
CENTURY, 16% prefer the INDO-AMERICAN and 12% prefer the NSC
Company.
Graph -4
0,6
0,5
PERCENTAGE
0,4
0,3
50%
0,2
0,1 24% 20%
6%
0
HIGHLY MODERATILY SATISFIED UNSATISFIED
SATISFIED SATISFIED
FARMER OPINION
INTERPRETATION:
Table -5
ATTRIBUTE NO. OF PERCENTAGE (%)
RESPONDENTS
MARGIN 34 68%
QUANTITY 8 24%
DEMAND 1 50%
BRAND IMAGE 7 20%
TOTAL 50 100%
Graph -5
0 ,8 68%
0 ,6
PERCENTAGE
0 ,4
16% 14%
0 ,2 2%
0
M A R G IN Q U A N T IT Y D E M A N D B R A N D IM A G E
N A M E O F A T T R IB U T E
INTERPRETATION:
Table -6
SOURCE NO.OF RESPONDENTS PERCENTAGE (%)
DEALERS 28 56%
GOVT. DEPTT. 13 26%
NEWSPAPER 3 6%
T.V. PROGRAMMES 6 12%
TOTAL 50 100%
Graph -6
12%
6%
56%
26%
INTERPRETATION:
In this fig. show that 56% farmers are consult with the
dealers, 26% farmers are consult with govt.deptt. 12% are t.v.programmes
and 6% farmers are consult with newspapers.
Graph -7
0,45
0,4 40%
0,35 34%
PERCENTAGE
0,3
0,25
0,2 20%
0,15
0,1
0,05 6%
0
EXCELLENT V.GOOD GOOD POOR
SEED QUALITY
INPERPRETATION:
Table -1
NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE (%)
NSC 10 50%
INDI- AMERICAN 4 20%
SEMINAS 3 15%
CENTURY 3 15%
OTHER - -
TOTAL 20 100%
Graph -1
15%0%
15% 50%
20%
NS C IN D O -A M E R IC A NS E M IN A S C E N TU R Y O TH E R
INTERPRETATION:
In this fig. show that 50% dealers are prefer nsc,
20% dealers are prefer indo-American,15% dealers are prefer the seminas &
century seed company respectively, in vegetable seed company.
Table -2
ASSOCIATED NO. OF RESPONDENTS PERCENTAGE (%)
WITH NSC
> 2 YEARS 11 55%
> 5 YEARS 2 10%
> 10 YEARS 5 25%
> 15 YEARS 2 10%
TOTAL 20 100%
Graph -2
10%
25%
55%
10%
Table -3
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 3 15%
INDO-AMERICAN 6 30%
SEMINAS 6 30%
CENTURY 5 25%
OTHER 0 0%
TOTAL 20 100%
Graph -3
0 .3 5 30% 30%
0 .3 25%
0 .2 5
PERCENTAGE
0 .2 15%
0 .1 5
0 .1
0 .0 5 0%
0
OTHER
NSC
CENTURY
SEMINAS
AMERICAN
INDO-
C O M PAN Y N AM E
INTERPRETATION:
In this fig. show that about the margin dealers
prefers the 30% indo-American & seminas seed company, 25% prefer
the century company and 15% prefer the NSC Company.
Table - 4
SIZE OF PACKING NO.OF RESPONDENTS PERCENTAGE (%)
10 gm. 12 60%
50 gm. 8 40%
100 gm. - 0%
Above 100 gm. - 0%
TOTAL 20 100%
Graph -4
0 .8
60%
0 .6
PERCENTAGE
40%
0 .4
0 .2
0% 0%
0
10 gm . 50 gm . 1 0 0 g m . a b o ve 1 0 0 g m
D E A L E R S O P IN IO N
INTERPRETATION:
In this fig. show that the 60%dealers sold 10
gm. Packing size of the vegetable seeds of the company, 40% dealers sold
50 gm. Packing size of the vegetable seeds.
Table -5
ATTRIBUTE NO. OF PERCENTAGE (%)
RESPONDENTS
MARGIN 2 10%
QUANTITY 1 5%
DEMAND 9 45%
BRAND IMAGE 8 40%
TOTAL 20 100%
Graph -5
0 .6
0 .4
PERCENTAGE
0 .2 45% 40%
01 0 % 5%
M A R G IN Q U A N T IT Y DEM AND B R A N D IM A G E
R A T E O F A T T R IB U T E
INTERPRETATION:
In this fig. show that the 45% dealers are select the
seed company on the basis of demand, 40% select on the brand image, and
10% dealers are select on the margin and 5% dealers are select on the
quantity basis.
Graph -6
10.07%
40.31%
26.38%
23.23%
INTERPRATATION:
In this fig. show that 40.31% market share of
NSC, 26.38% of market share of seminas Seed Company, 23.23% market
share of indo-American & 10.07% market share of century.
Limitations:
1- L i m i t e d t i m e p e r i o d w a s t h e m a j o r c o n s t r a i n t s i n t h e s t u d y .
&
SUGGESTIONS
Conclusion:
2- The all result show that NSC Seed Company has higher market share
With 40.31% which is followed by Seminas with 26.37% and century
Seed Company has low market share with 10.07%.
3- Most of the farmers were found to prefer 10 gm. Packing size of the
Vegetable seeds from the dealers.
4- Most of the farmers were satisfied with the reasonable price of Nsc
seed
Company.
Suggestions:
QUESTIONNAIRES
1- FOR FARMERS
2- FOR DEALERS
INTERVIEW SCHEDULE
(FOR THE FARMER)
Dear Respondent,
PERSONAL INFORMATION
NAME:
AGE:
PLACE:
EDUCATION:
a) EXCELLENT
b) V.GOOD
c) GOOD
d) POOR
INTERVIEW SCHEDULE
(FOR THE DEALER)
Dear Respondent,
I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of
Horticulture & Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET
PATTERN OF NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE
CROPS IN HIMACHAL PRADESH.”
PERSONAL INFORMATION
NAME:
AGE:
PLACE:
EDUCATION:
K o t h a r i , C . R . (1 9 9 0 ) R e se a r c h M e t h o d o l o g y ( Me t h o d s a n d
T e c h n i q u e s ) , W i s h w a P r a ka s h a n , N e w
Delhi
Website:
w w w . i n d i a se e d s . c o m
www.wikipedia.com