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How many of us get truly dirty

in the 21st century?


Judging by our spotless clothes
and our immaculate apartments,
dirt is almost a thing of the past.
In fact, dirt has become so rare
that it has a certain value.
Diesel’s denim scientists know
that, which is why they’ve been
working on dirt formulations for
more than a decade.
Now the results of their efforts
can be revealed.
Welcome to The Dirty New Age.
This new collection of delightful-
ly dirty denim explores the world
of grubbiness in all its forms: mud,
grass, sand, paint – and more ex-
otic breeds of stain such as chalk,
foam and rust.
Natural materials and the latest
technology have been combined
to create jeans that are dirty at an
almost molecular level.
And you can rest assured that ev-
ery pair has been distressed to the
perfect degree of decadence.
But who will wear such gar-
ments? Who are the denizens of
the Dirty New Age, the new grime
syndicate?
We sent our muck-raking report-
er out onto the streets to unearth
the Icons of Dirt.
To our surprise, they spoke freely
to us about their tarnished lives.
We think you’ll dig their dirt.
It’s a dirty job…
CASTING DIRECTOR
☛ Do people hate you when you reject them?
Everybody thinks they’re the ideal person for the shoot.
Either that or they reckon if they get into your pants you’ll
give them the job. But it doesn’t work like that.
☛ It must be nice, having all that power.
I never abuse it. In this business you see humiliation every
day. Even if you don’t get physically dirty, you feel soiled.
☛ The job sounds harder than people think.
I work long, long hours. Audition hundreds of people.
See these bags under my eyes? They’re like steamer trunks.

Model: POIAK Wash: 8X1


PASTRY CHEF
☛ How did you choose your unusual job?
A. I learned the basics at my dad’s bakery in
Brooklyn. One of my earliest memories is the
smell of fresh bread.
☛How did you get from there to
becoming one of the world’s top pastry chefs?
I wanted to push the envelope. I apprenticed
with the best chefs in Paris. Soon I could make
anything you wanted: macaroons as delicate as
eggshells, the finest millefeuille.
☛It sounds very creative.
I guess it looks pretty glamorous from
the outside. But it’s hot and sweaty. You get
burned a lot. And you get covered in flour.

Model: SHIONER Wash: 8PN


BIKE COURIER
☛ Is your job glamorous, or dirty?
A bit of both. Receptionists all over town fancy you. To
them you’re a kind of warrior, one of a tribe of rebels. But
you choke on exhaust fumes and come home covered in
unholy grime.
☛ Is it dangerous?
They say you have a career of about five years. That’s how
long it lasts before you burn out or sustain serious injury.
☛ Would you recommend your job to others?
I like the freedom, but tarmac is a tough mistress.

Model: NARROT Wash: 8MZ


COCKTAIL
MIXOLOGIST
☛ How did you break in to your career?
I started off waiting tables, which was
basically a great way of getting insulted. Later
I worked behind the bar. I started making
cocktails as a way of attracting more girls to
the place.
☛ That doesn’t sound too difficult.
It was harder when people could still
smoke inside. My hair reeked at the end of the
evening.
☛ So you enjoy your work more now?
It’s still pretty stressful, especially on a
Saturday night. The orders come too fast. I’m
dealing with sticky liquids. And I always cut
my fingers peeling the lemon rind.

Model: THANAZ Wash: 74K


FASHION PHOTOGRAPHER
☛There are a lot of beautiful girls around here – but
they’re all giving you dirty looks. Care to explain?
It’s because I treat them like props, not people. I’m not
sexist, but I have a job to do and I can’t get distracted.
☛Your clothes are covered in grime. Surely
photography is a clean activity?
I like to get down on the ground when I shoot: classic
Antonioni stuff. I experiment with weird angles, make the
girls look even taller than usual.
☛What’s dirtiest part of your job?
The clothes! The best pieces from each season might
get shot by various magazines on four or five
different girls, without being washed in
between. So by the time they get to
us, they’re filthy. I’m glad I don’t
have to wear them.

Model: SAFADO
Wash: 74F
MOVIE F.X. EXPERT
☛What on earth is that on your head?
It’s mud. In the movie, I’ve just been attacked by a
mysterious swamp creature.
☛Is your job usually as dirty as this?
It often involves creating strange substances. Just the other
day I was asked to create a giant cobweb. And once there was
a character who got sneezed on by a dinosaur.
☛Let me stop you there. Is there any upside to your
job?
Sure. After this picture, my girlfriend dragged me off for
a hot shower.

Model: THAVAR Wash: 8X2


FITNESS TRAINER
☛ Are you the fittest person you know?
I know I look pretty good! But I can’t say the same for
most of my clients. If you had to put up with as many saggy,
out-of-condition bodies as I do, you wouldn’t want my job.
☛ Do all your clients fancy you?
Only the old ones, unfortunately.
☛ Is it hard, working out all day?
Exhausting! I spend a good part of my life either sweating
or shouting.
☛ What’s your ambition for the future?
This year I’ve decided to train only models, actors or
rock stars. But they have pretty unhealthy lives. And they’re
messy, too. You should see their hotel rooms.

Model: KROOLEY Wash: 8NJ


ARCHITECT
☛ Surely an architect doesn’t
need to get muddy?
I don’t spend all my time drawing.
I like to get out on the site right from
the start. You’ll see me there when it’s
just a wasteland or a ruined building.
Then I make regular visits until the
work is done.
☛ Are the construction workers
nervous when you show up?
All the guys on the job know me;
it’s like I’m one of them. My hands
are as rough and calloused as theirs.
Sometimes I think I should have
been a bricklayer.

Model: IAKOP Wash: 8PQ Model: LARKEE Wash: 8Y3


ACTION PAINTER
☛You’re living proof that it’s possible to be dirty – and
a millionaire.
I’ve come a long way, but it’s been a struggle. In the old
days I was just some young hobo covered in paint. Now
people expect me to look this way.
☛How did you develop your technique?
I used to be a realist painter, but I found it too constraining.
I began to splash paint at the end of each day to express my
rage, my passion, my frustration. It became a technique.
☛Are the splashes entirely random?
Not at all. There’s a rhythm to my work, like jazz.
☛Doesn’t it annoy you, being covered in paint all the
time?
No, I find it sensual. I love getting paint all over me. I’m
part of the painting – and the painting is part of me.

Model: LARKEE-T Wash: 8PR


MALE MODEL
☛ You look very confident in this picture.
Before I started bar work, I was a male
model. It was strange, being an object like that.
☛ It must have been fun, though?
The clothes were pretty uncomfortable
sometimes. I had to wear make-up. My hair
was always full of gunk. And none of my
friends took my job seriously. They always
called me Zoolander.

Model: TEPPHAR Wash: 8Y0 Model: VIKER-R-BOX Wash: 8MY


In this collection every
millilitre of innovation
has been wrung
from diesel’s long
experience of washes
to create dramatic
new effects.
Whether it’s sand,
foam, coal, paint or
“eyeconic” treatments
you’re after, our denim
sorcerers can deliver.
The washes are divided
D.N.A. WASHES into 4 Key areas
8X2 | 8NJ | 74K

DENIM DECODED
What makes each pair
COOL OF COAL of jeans so special? Here’s your easy-
8X9 | 8W3 | 8V4 to-read guide to the entire collection.

Dirty New Age:


These jeans bring together Diesel’s
experience in giving jeans the dirty
touch. They are identified by a spe-
cial product tag, attached to the back
pocket, in the form of a newspaper
clipping telling the story of dirty denim.

Cool of Coal:
Thanks to special coal treatments,
wearers get the perfect “miner” look
BLUE EYECONS without spending a single day in a
8NE | 8X8 mine. All the Cool of Coal denim
comes with a special “smoked black”
hang tag that describes the inspiration
and technical features of the product.

Blue Eyecons:
Each pair of jeans is hand-made in
Italy and treated over four days in a
series of steps that mean no two pairs
are alike. They are identified by the
Blue Rivet, a blue inner label and a tape
attached on the inside of the fly stat-
ing the year and season of issue. They
come in a vintage laundry bag complete
ESSENTIALS with a history of this special denim.
8Y9 | 73N | 8PI | 8B9 | 8W7
Essentials:
These washes are Diesel’s interpreta-
tion of timeless classics you’ll want to
wear every day. They cover many differ-
ent styles of denim, from clean to treat-
ed or destroyed. Every Essentials piece
is identified by a “Diesel denim team”
print inside the garment, describing the
mood and the work behind the product.
With these washes, Diesel once again
underlines its commitment to delivery
denim artistry of the highest order
8NE 8X8

BLUE EYECONS
8X2 8NJ 74K Seen in combination with the Larkee cut, protecting its unique properties. The denim it undergoes five hours of stonewashing
the 8NE wash responds to the rise of Tencel, a is stone washed, bleached and manually at the beginning of the creative process.
new natural fiber made of wood pulp cellulose. abraded, but it remains as comfy as ever. Then there’s a golden brush step and a
Compared to cotton, Tencel, is softer, breathable The next wash under this heading is the dirty spray treatment. Spas don’t treat
and very comfortable to wear. Diesel is the Darron 8x8 Blue Rock, a unique piece of human beings with this much care.
first brand to heavily treat the fabric while vintage. Its name comes from the fact that

DIRTY NEW AGE


Shades of Sand dirt, making each piece unique. Hand Raw Paint
The denim goes through several stages of abrasions are carried out at different stages of Experienced via the Thanaz fit, the raw
washing and handcrafting, all undertaken in the washing process. paint style (code-named 74K) is made in
Italy, known in house as 8x2. The first step we Italy by our “denim painters”. We kid you
call the 3D Evolution: the denim is shaped to Shades of Foam not. Most of the work is carried out on raw
make it look as if it’s been worn for years. 3D Check out the Krooley fit for a demonstration. denim, with no washing. Some colour spots
Evolution is an upgrade of the traditional The 8NJ wash shares its key steps with the other are manually painted in the final stages, while 8Y9 73N
three-dimensional whiskers. The denim is Dirty New Age washes: 3D Evolution, Natural others are embroidered into the denim. “Raw
covered in resin and then stressed to the point Dirty and Manual Abrasion. But the unique Paint” is made using a 14 oz denim that is
that the garment changes its shape: the legs are feature of this denim lies in the fabric. Thanks to also put through the 3D Evolution process.
twisted and the fabric is wrinkled. a particular fabric finishing, the threads are At the very last stage the denim is drummed
Next we apply the Natural Dirty effect, coloured using two different types of foam that to soften the fabric.
using natural elements like roots and grass. penetrates the fabric and gives the wash its
This guarantees a less homogeneous spread of characteristic look.

8B9 8PI 8W7

8W3 8V4

ESSENTIALS
First up, the Koolter 8Y9 Turbodenim. The denim has to go through at least 3 different steps here include manual sandpapering, the
COOL OF COAL Sounds cool, doesn’t it? And it should, stages of work and one hour of drying. use of a golden spray and a final dirty bath.
because Turbodenim is the denim technology The Larkee 8PI is a classic bastonato Let’s finish with the Iakop 8W7, an 11 oz
One theme, three different variations. First colour made out of different shades of grey. Last but not least is the Krooley 8V4 innovation of the year. A special “turbotech” wash, a trademark Diesel denim treatment. stretch denim with flat finishing. The flat
the 8x9 treatment, known as The Miner’s The 8W3 treatment is known as Layers treatment, called Liquid Coal. Here we finish speeds up the ageing process of the Launched by Diesel in 2009, its most visible finishing involves using a product in the final
Shadow, seen on the Krooley fit. It’s made from of Coal, available with the Tepphar cut. pour liquid colour randomly over the denim, which means that if you wear them features are the vertical stripes in a lighter stage of the weaving that cleans the fabric and
black denim pushed to its limits. We take very Blue stretch denim is washed with resin and jeans. The denim is then washed. As the at least 30 times without any washing, your colour. The effect is obtained thanks to an gives the denim a brighter tone. Then 8W7
rough black denim. Then we apply resin to black dye, which gives us a black five pocket. colour was not fixed, it moves over the jeans will become truly vintage. The more extra stone wash and to the use of a secret undergoes a stone wash and a golden treatment.
protect the original black fabric in selected areas. But then the denim is sanded in order to denim, creating the unique effect of black you wear them, the more patina you’ll see. device. That’s got you wondering, hasn’t it? With these washes, Diesel once again
The pant is then heavily washed to make the unveil the blue colour lurking beneath the colour spots fading into blue colour. Next is the Narrot 73N. Its main features are The Thavar 8B9 is a 12 ¼ oz dark indigo underlines its commitment to delivery
black colour fade. After that we apply the 3D surface. Tell us that’s not a neat idea! Finally the three dimensional whiskers made through a denim with visible slubs in the warp. The key denim artistry of the highest order.
Evolution technique. The result is a totally new the denim is washed with a softener. complex process involving a dedicated machine.
 DIESEL DENIM GUIDE - SPRING SUMMER 2011 

SHIONER ✒ VIVA LA EVOLUTION THAVAR ✒ NO JUNK IN THE TRUNK


If you’ve got well-toned legs to show off, the skinny Shioner is the cut for The traditional construction of this classic skinny-fit jean belies its wealth of
you. The second skin fit draws attention to all your business bits, but also eye-candy. Observe for instance the external turn-up at the upper side of the rear
features subtle details such as pinces on front and pack pockets and a special back pocket, with selvage stitch detail. Note also the eye-catching yoke construc-
patch at the back. Staying at the rear, note also the T-yoke construction. tion. With this cut you can do casual, sporty or elegant. Look no Thavar.
✔WORK TIP: Avoid dangerous letter-writing mistakes by wearing these jeans. ✔WORK TIP: These jeans provide protection against annoying relatives.
Warning: not guaranteed against your girlfriend’s friends.
The history of men is full of people going to work: rolling up their sleeves; getting stuck in; putting their backs into it. On very few occasions have these heroic figures been
naked. We need something to wear while we work. Luckily, Diesel has the solution. Scan these pages to find the jeans that match your own DNA.

WE HOPE YOUR
DIRTY JOB IS
PAYING YOU
ENOUGH THESE
DAYS, BECAUSE
YOU’RE GO-
ING TO HAVE
A HARD TIME
CHOOSING BE-
TWEEN THE AR- STRAIGHT
REGULAR SLIM
SKINNY
SLIM
TAPERED
REGULAR SLIM
CARROT
STRAIGHT
REGULAR SLIM SLIM
SKINNYBOOTCUT
SLIM REGULAR
TAP
REGULA
RAY OF STYLES
ON OFFER. STRAIGHT
REGULAR
TAPERED
REGULAR
CARROT
STRAIGHT
REGULAR REGULAR SLIM
BOOTCUT
REGULAR
TAP
REGULA

STRAIGHT STRAIGHT
COMFORT COMFORT CARROT BOOTCUT
COMFORT REGULAR

CARROT
REGULAR
THANAZ ✒ POCKET SCIENCE BHETTO ✒ MAKING THE CUT
If you’re a rock star, either real or aspiring, this is the fit for you. Tailoring- Bhetto is a more dandyish cut of jean. Wear it with a jacket and you might
inspired details such as the triple stitching make the jean extremely durable even look as if you’re wearing a suit. It features chino cut front pockets,
and capable of surviving all sorts of misbehavior. They’re the go anywhere, regular slim legs, double belt loops and a European sense of style. Knock on
do anything pants. Low waist, slim leg, rounded back pocket. What more the door of a Roman villa in these and the major domo won’t turn you away.
do you want? ✔WORK TIP: This model is perfect for washing up and other household duties.
✔WORK TIP: Wear these jeans before raising any glass of liquid to your lips.

Fits and features come in many dif-


ferent varieties, from those that hark
back to the graceful world of tailoring
to carrot shapes that are in line with
the very latest trends. And let’s ap-
plaud the boot cut, a friend of boots
and high-tops alike.

The smartness of the jeans is offset


by the drama of their washes, which
have been created in Italy by a band
of dedicated – and some might say STRAIGHT SKINNY TAPERED CARROT STRAIGHT
BOOTCUT SKIN
REGULAR SLIM SLIM REGULAR SLIM SLIM REGULAR SLIM REGULAR SLIM
slightly dotty – experts, in the name
of style, comfort and individuality. STRAIGHT TAPERED CARROT STRAIGHT
BOOTCUT
REGULAR REGULAR REGULAR SLIM REGULAR REGULAR
But enough talk. Have a look STRAIGHT STRAIGHT
through the following in order to find COMFORT CARROT COMFORT BOOTCUT
COMFORT REGULAR
the denim of your dirtiest dreams.
CARROT
REGULAR
 DIESEL DENIM GUIDE - SPRING SUMMER 2011   DIESEL DENIM GUIDE - SPRING SUMMER 2011 

LARKEE ✒ MOST IN-JEAN-IOUS LARKEE RELAXED ✒ FIT CLUB SAFADO ✒ LIFT YOUR LUGGAGE TIMMEN ✒ 100% LEGIT
The Larkee is classic and sporty at the same time. It has a medium low waist, Just when you thought the Larkee couldn’t get more laid-back, here’s a Comfort and fashion don’t always go together. But they’re best pals in Sa- There’s nothing tiny about the Timmen, whose slightly roomier thigh guar-
straight leg and neat slanted pockets, with interesting yoke construction and slightly looser version for soccer playing types, or others with well-muscled fado-ville. This fit features a low waist, comfy thigh area and slim straight antees a high level of comfort. New fly construction and an interesting con-
craftsman-like embroidery. thighs. Asymmetrical back pockets add a sense of urban dash to a cool, com- leg, basically giving you a comfortable silhouette without breaking a sweat. trast insert on the inner thigh add unique touches. The back pockets have
✔WORK TIP: The special fit is perfect for walking the dog. fort fit. A leg-end in its own time. Looks great in pale summer hues. double-riveted sides for fans of metal. And the legs are straight, no chaser.
✔WORK TIP: A good cut for building sandcastles. ✔WORK TIP: These jeans are recommended when photocopying or stapling. ✔WORK TIP: 100% of respondents said kicking empty cans became easier when
Can be worn while sunbathing. wearing these jeans.

STRAIGHT SKINNY TAPERED CARROT BOOTCUT


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STRAIGHT SKINNY TAPERED CARROT BOOTCUT STRAIGHT SKIN


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STRAIGHT TAPERED STRAIGHT


CARROT BOOTCUT STRAIGHT SKINNY TAPERED STRAIGHT
CARROT
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COMFORT REGULAR
STRAIGHT STRAIGHT
COMFORT CARROT BOOTCUT CARROT STRAIGHT TAPERED COMFORT CARROT
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CARROT STRAIGHT
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COMFORT

CARROT
REGULAR
LARKEE ZIP ✒ REVENGE OF THE STITCH MENNIT ✒ LEGSTAVAGANCE VIKER ✒ LORD OF THE JEANS VIKER-R-BOX ✒ EASY STRIDER
Paranoid about losing your change? Here’s the classic Larkee fit again, but It’s all about the pockets, folks. The front pockets of these jeans are ex- It’s always good to see an old friend, and the Viker is one of Diesel’s most These jeans are so masculine they growl. The front features a double button
with a zipped pocket feature. Never again will you have to search for coins tremely durable due to their micro rivets and double stitching, the beauty admired and iconic fits. What is there left to say about this masterpiece of and a medium low waist. Legs are straight, but the overall look has a tough,
down the back of the sofa or recover your cell phone from under the seat at of which might explain why everyone appears to be admiring your crotch. denim? Like the Mona Lisa or Steve McQueen, Viker has been attracting almost aggressive stance that emphasizes the male physique, allowing the
the movies. Comfort thigh construction adds to the appeal of these masculine, no-non- admirers for years. Regular fit, no tapering, classy yet casual, the ultimate V-R-B to stand out from other traditional cuts.
✔WORK TIP: Need to put up a bookshelf? Put on jeans. Phone decorator. sense strides. And this time we Mennit. goes-with-anything jean. ✔WORK TIP: Save energy when putting on sunglasses by choosing this fit.
✔WORK TIP: Reading your bank statement is much less arduous in this denim. ✔WORK TIP: Business meetings turn into action-packed adventures in this cut.

STRAIGHT SKINNY TAPERED STRAIGHT


CARROT SKINNYBOOTCUT TAPERED CARROT STRAIGHT
BOOTCUT SKINNY TAPERED STRAIGHT
CARROT SKIN
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STRAIGHT TAPERED STRAIGHT


CARROT BOOTCUT TAPERED CARROT STRAIGHT
BOOTCUT TAPERED STRAIGHT
CARROT
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STRAIGHT STRAIGHT STRAIGHT STRAIGHT


COMFORT COMFORT CARROT BOOTCUT CARROT COMFORT BOOTCUT COMFORT CARROT
COMFORT REGULAR COMFORT REGULAR COMFORT

CARROT CARROT CARROT


REGULAR REGULAR REGULAR
 DIESEL DENIM GUIDE - SPRING SUMMER 2011   DIESEL DENIM GUIDE - SPRING SUMMER 2011 

DARRON ✒ REFINED REDEFINED IAKOP ✒ URBAN LEGEND POIAK ✒ KEEP IT TROUSERED JODAR ✒ SOCIAL LEGWORK
Ideal jeans for the man with a strong sense of fashion. First you’ll be taken A feeling of summer slimness is guaranteed by these sleek yet rugged beau- Fans of 3D will love this fit, which features capacious three dimensional Carrots are good for you, which is why we recommend these jeans in the
with its understated regular slim fit; then intrigued by the tapered ankles. ties. Note the double belt loops, redesigned back pocket, metallic tag and back pockets. And they’re zipped, offering storage possibilities that many shape of our favourite legume. A cunning little cinch on the back yoke en-
After that you’ll notice the tailoring-inspired details, such as the tuxedo brand new eagle motif. We especially like the continuous yoke that runs jeans are forced to live without. Other details include the traditional fifth ables you to regulate the waist size for perfect comfort, which in any case is
striping on the side, the dart construction, the asymmetrical back pockets around the waistband; but traditionalists will be turned on by the classic pocket and a flattering slim fit: but don’t say the “flat” part too loud. pretty much ensured by this easy-wearing cut. Embrace the carrot.
and the way the fit subtly enhances your rear end. fifth “ticket” pocket. ✔WORK TIP: Never talk on a cell phone unless you are wearing the correct gear. ✔WORK TIP: Going to the supermarket is far more entertaining in this cut.
✔WORK TIP: Ideal for waxing the car; or your chest – you decide. ✔WORK TIP: A great fit for standing in line at the post office.

STRAIGHT SKINNY TAPERED CARROT BOO


REGULAR SLIM SLIM REGULAR SLIM SLIM REGULAR

STRAIGHT TAPERED CARROT BOO


REGULAR REGULAR REGULAR SLIM REGULAR

STRAIGHT SKINNYBOOTCUT TAPERED CARROT BOOTCUT SKINNY


STRAIGHT STRAIGHT
STRAIGHT SKINNY TAPERED CARROT COMFORT TAPERED CARROT BOOTCUT CARROT BOO
REGULAR SLIM SLIM REGULAR SLIM REGULAR SLIM SLIM SLIM REGULAR REGULAR SLIM SLIM REGULAR SLIMREGULAR SLIM REGULAR SLIM SLIM REGULAR COMFORT REGULAR

STRAIGHT TAPERED STRAIGHT


CARROT BOOTCUT TAPERED CARROT BOOTCUT
STRAIGHT TAPERED CARROT BOOTCUT CARROT
REGULAR REGULAR REGULAR REGULAR SLIM REGULAR REGULAR REGULAR SLIM REGULAR REGULAR REGULAR REGULAR SLIM REGULAR REGULAR

STRAIGHT STRAIGHT STRAIGHT


COMFORT COMFORT CARROT BOOTCUT CARROT COMFORT BOOTCUT CARROT BOOTCUT
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KOOLTER ✒ THE FAB IN FABRIC LARKEE-T ✒ STITCH LIMOS KROOLEY ✒ TROUSER ENVY NARROT ✒ WEAR IS HERE
Deceptively classic jeans that hide a host of cunning details. Straight upper The cousin of the Larkee has a comfort thigh and tapered bottom – hence True denim lovers will go for this cruelly cool carrot fit. Features include You gotta love the Narrot. This extreme carrot fit is perfect for summer wear
legs lead to a narrower fit below, ensuring a high degree of comfort. The the letter T – making it ideal for low trainers or Oxfords. Other details in- zip fly, triple stitched construction, low-slung back pocket positioning and and for impressing fashionista chicks everywhere. The slimmer yoke and ta-
curved back yoke and fitted construction mean that your gym-worked ass clude an eye-catching yoke construction and a capacious back pocket with of course the low crotch, combined with legs that are wide at the top and pered leg emphasize the body shape without compromising the integrity of
won’t go unnoticed. Note the pocket embroidery that makes this fit stand snazzy embroidery. tapered at the bottom, natch. the carrot form. Note the front hook and bar fastening, the contrast stitch-
out from the crowd – in an elegant, non-demonstrative way. ✔WORK TIP: These jeans are ideally designed for reading the newspaper. ✔WORK TIP: Many men wear these jeans while shaving. ing and the pinced legs that underline the curved cut.
✔WORK TIP: Ideal for waxing the car; or your chest – you decide. ✔WORK TIP: Perfect for discussing last night’s game around the water cooler.

STRAIGHT SKINNY TAPERED CARROT BOO


REGULAR SLIM SLIM REGULAR SLIM SLIM REGULAR

STRAIGHT TAPERED CARROT BOO


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STRAIGHT SKINNY TAPERED STRAIGHT


CARROT SKINNY BOOTCUT TAPERED STRAIGHT
CARROT BOOTCUT
COMFORT CARROT BOO
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CARROT BOOTCUT TAPERED STRAIGHT
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STRAIGHT STRAIGHT
STRAIGHT TAPERED COMFORT CARROT BOOTCUT COMFORT CARROT BOOTCUT CARROT BOOTCUT
REGULAR REGULAR REGULAR SLIM REGULAR COMFORT REGULAR COMFORT REGULAR

STRAIGHT CARROT CARROT


COMFORT CARROT BOOTCUT REGULAR REGULAR
COMFORT REGULAR

CARROT
REGULAR
 DIESEL DENIM GUIDE - SPRING SUMMER 2011 

TEPPHAR ✒ THAT’S A BINGO RUKY ✒ PURCHASE PLEASURE


This is your actual skinny carrot, with a low crotch and a short front fly that The welcome return of bootcut, that cool but practical fit that enables you
make it utterly on trend. The skinny calf provides a long, lean silhouette. We to wear high-tops, work boots, or even cowboy boots if you can get away
also like the double belt loops and unique back pocket shape. An extremely with them. The button fly screams authenticity. Plus the flap back pocket
recognizable fit that will probably have its own fan page before long. keeps your silver dollars safe.
✔WORK TIP: Planning a trip to the movies? Put on these popcorn-resistant pants. ✔WORK TIP: Unwrapping gifts can be tiring unless you are suitably dressed.

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STRAIGHT SKINNYCARROT BOOTCUT
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ZATHAN ✒ PRINCE AMONG PANTS ZATINY ✒ SEE YOU IN MY SEAMS
A most unusual cut of jean, the Zathan attracts many connoisseurs. Super The wide bottom gives your boots plenty of room, while the roomy back
square upper front shape, slim yet boot-cut silhouette, and converging back pockets make your bottom look less wide. Ideal for high-tops, too. Medium
pockets that could only be a Diesel innovation. All that style combined with low waist with five pockets. Make ours a Zatiny, shaken but not stirred.
medium low rise and a nice button fly. A jean for individualists. ✔WORK TIP: Thinking about throwing a Frisbee is less exhausting in this
✔WORK TIP: This cut will make you look in great shape in an electrical store. particular style of jean.

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